TalkToTheo

Builder

Fractional CMO & Growth Consultant

uman

Head of Marketing

Marked

After a few years working as online marketeer in different industries and being active as online marketing freelancer (side business) I decided to take the leap and focus myself on my own business. 

♦ Online marketing strategy development 
♦ Optimizing and monitoring campaigns in Google AdWords
♦ Conversion optimization
♦ Performing SEO optimisations to boost online visibility. 
♦ Performing keyword researches for specific industries
♦ Visualise data in presentations & keynotes. 
♦ Analyse data from Google Analytics and formulate suggestions for optimizations. 
♦ Google Tag Manager & Google Analytics for conversion tracking & data analysis.
♦ Set up highly effective social media campaigns on LinkedIn, Facebook & Twitter. 

✉ Feel free to send me a message. I love networking!

Founder & Head of Growth (exited may 2024)

Birdhouse

Birdhouse Partner - Go to Market & Growth Strategy

Freelance growth marketer

Authority BVBA

Freelance Paid Advertising Specialist

GBL Studio

GBL Studio is a full service marketing agency where online marketing takes on an increasingly important role. For many B2C & B2B customers from various industries (construction, retail, food, etc.) I do the following:

♦ Google Adwords - Search, Display & Remarketing campaigns
♦ SEO Optimisation
♦ Linkbuilding 
♦ Content Marketing
♦ Social Media Management 
♦ Social Media Advertising + Remarketing
♦ CMS Management - Drupal & Wordpress
♦ Copywriting - Website content, Ad copy, SEO Copy
♦ Conversion Optimization for websites & webshops
♦ Comprehensive analyzes and reports 
♦ Marketing Automation
♦ Wireframing
♦ Email Marketing 

Tools & Systems used: Mailchimp - Flexmail - Ahrefs - AWR - Screaming Frog - Sharpspring - MockFlow - Google Analytics - Hotjar - Adwords Editor - SeoQuake - Google Tag Manager - Google Data Studio - Drupal - Wordpress 

Clients I'm working for: Tui - Oxygen Fitness - LVD Group - CBS Beton - Sociaalste School - Benedict Huysentruyt - Westlease - Deiso - Promarket/Publibon - Alpha Works - ABC Labels - Rijschool Merelbeke - Hyboma - Semperfi-Devos - Van Den Bossche Interieur - Vandatax - Gelis - MR Group

Online Marketeer

XMarketing

Online marketing freelancer (Sidejob)

♦ Optimise and monitor campaigns in Google AdWords, and track KPIs in Google Analytics. 
♦ Perform SEO optimisations (MOZ tool) to boost online visibility. 
♦ Perform keyword research in Google Keyword Planner. 
♦ Visualise data in presentations & keynotes. 
♦ Interprete data from Google Analytics and formulate suggestions for optimisations. 
♦ Implement Google Tag Manager & Google Analytics for conversion tracking & data analysis.
♦ Set up highly effective social media campaigns on LinkedIn, Facebook & Twitter.

Freelance Online Marketeer (Sidejob)

Glorious Cars

♦ Car photography
♦ Social media management
♦ Content management
♦ Google analytics analysis for optimisation
♦ Google Adwords campaigns
♦ Event organisation
♦ Partnership deals
♦ Emailmarketing
♦ Influencer marketing
♦ Website optimisation (SEO)
♦ Social Advertising

Digital Marketeer

Guiding B2B SaaS Companies to unlocking Revenue-Driven Success. Founder & Head of Growth @ Marked.

Over the past decade, I've dedicated my career to helping B2B SaaS companies focus on revenue-driven marketing operations that result in tangible growth. 

As the former founder of Marked, a respected agency in Belgium, I have worked with over 50 clients worldwide, providing sustainable growth solutions.

My mission is to empower B2B SaaS businesses by setting up revenue programs that generate consistent and sustainable growth. My approach is centered around practical strategies that drive real results. Nothing fluffy, real action.

What I Offer:
→ Coaching for CMOs & B2B Marketers: Tailored coaching to enhance skills and strategic thinking.
→ Fractional CMO Services: Providing leadership and expertise on a part-time basis to drive your growth.
→ Strategic Trajectories: Developing comprehensive plans that align with your business goals.
→ Building Revenue Systems: Crafting and implementing systems to ensure steady revenue growth.

Notable Clients:
I've had the privilege of working with leading B2B SaaS companies such as Mouseflow, Robovision, 6clicks, Sequesto, Froomle, and Accurat.

Key Achievements:
→ Assisted over 50 clients worldwide
→ Established Marked as a respected agency within Belgium
→ Advised startups through Belgian accelerators

If you're interested in learning more about how I can help your business grow, visit my personal site or subscribe to my newsletter for the latest insights and strategies.

Learn More:

Personal Site: xanmannekens.me
Newsletter: b2bmarketerscompass.com

Let's connect and explore how we can drive growth for your business together.

Xan Mannekens

Before you write your 2026 marketing plan, read this.

Another 50-page strategy deck won't help you
if your team can't execute it.

The #1 reason marketing plans fail isn't a lack of ideas.
It's a lack of connection to daily work.

If you want 2026 to be different,
you need to build the bridge between your plan and your team's priorities.

Here's the 5-step framework to make that happen:
1. Objectives: From vague goals to 3-5 key results.
2. Timeline: From annual pressure to weekly sprints.
3. Actions: From a long to-do list to 2-3 daily priorities.
4. Ownership: From group confusion to individual accountability.
5. Accountability: From monthly check-ins to a consistent daily rhythm.

Please don't start 2026 with another plan that is going to collect dust.

Start it with a system for execution.

What's your biggest goal for your marketing team in 2026?

I help early stage startups gain traction through smart marketing and GTM engineering | Fractional CMO

You're drowning in intent data.

But you're still guessing who to call first.

Here's why:

You treat a pricing page visit the same as a past champion joining a competitor.
They're not the same.

One is worth 2 points. 
The other is worth 12.

The best GTM teams use lead scoring to prioritize:
🔥 10+ points = Drop everything 
⚡ 7-9 points = High priority
 💎 4-6 points = Nurture sequence 
🤖 1-3 points = AI handles it

Example of a 12-point lead:
- Past user joins new company (5 pts)
- They're hiring engineers (3 pts)
- Recent funding round (3 pts)
- Pricing page visit (2 pts)

That's not a warm lead. 
That's a layup.
Dunk it. 🏀 

Stop chasing every signal equally.

Full framework in the carousel 👇

Which signal combo works best for you?

Work your intent signals

Marketing Compagnon

Freelance marketeer

Unmute You

- Eerste aanspreekpunt & link tussen klant & creatieve teams
- Content strategie 
- Content strategie omzetten in korte & middellange termijn content planning
- Content repurposing
- Social media management 
- Opstellen van briefings voor creatieve teams

Marketingcoördinator

Formica NV

- Verantwoordelijk voor alle marketing activiteiten
- Social media management
- Content creatie
Website beheer 
- Event ondersteuning 
- Coördinatie jobbeurzen 
- Creatie online & offline visuele designs

Marketing Coördinator

RedTree, Open Source ECM

Jobstudent Marketing

GUMM

Stagiair

Maison Rouge

Hostess

Alpro

Jobstudente Administratief medewerker

Je hebt vree veel interne expertise, maar geen kat weet het. Herkenbaar?  😅

Met 7 jaar ervaring als marketeer in de IT sector zag ik het vaak gebeuren. Je weet dat je waardevolle kennis in huis hebt. Je team barst van de expertise. Maar hoe breng je dit naar buiten op een manier die je doelgroep overtuigt? Hoe zorg je dat ze aan jóu denken als ze je nodig hebben?

Voor mij is het antwoord daar altijd content en kennisdeling. Pas op, ik ben geen copywriter. Ja, ik kan schrijven, maar mijn kracht ligt nog ergens anders. Ik denk strategisch mee over welke content we waar en wanneer kunnen brengen. Want content? Dat is zoveel meer dan blogs schrijven. Het is je verhaal vertellen via social media, events, communities, podcasts, personal branding, nieuwsbrieven - overal waar jouw doelgroep rondhangt. 

Of je nu je strategie wilt aanscherpen, coaching nodig hebt bij de uitvoering, of het volledig wilt uitbesteden - samen zorgen we dat je expertise gezien wordt op de juiste plekken, op het juiste moment.

Het resultaat? Je wordt zichtbaar waar het ertoe doet. Je bouwt autoriteit op in je markt. En het beste: als je ideale klant tegen een probleem aanloopt, denken ze direct aan jou als de logische keuze. (En niet aan die concurrent die enkel maar zijn award of nieuwe werknemer deelt op LinkedIn 😏)

Klaar om een impact te maken met content? Slide gerust in mijn DM's voor een babbel! 💜

taplio

The Battle

Xan Mannekens

Jessica Verlinden

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taplio

The Battle

Xan Mannekens

Jessica Verlinden

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Xan Mannekens's LinkedIn Performance

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