Guiding B2B SaaS Companies to unlocking Revenue-Driven Success. Founder & Head of Growth @ Marked.

Over the past decade, I've dedicated my career to helping B2B SaaS companies focus on revenue-driven marketing operations that result in tangible growth. 

As the former founder of Marked, a respected agency in Belgium, I have worked with over 50 clients worldwide, providing sustainable growth solutions.

My mission is to empower B2B SaaS businesses by setting up revenue programs that generate consistent and sustainable growth. My approach is centered around practical strategies that drive real results. Nothing fluffy, real action.

What I Offer:
→ Coaching for CMOs & B2B Marketers: Tailored coaching to enhance skills and strategic thinking.
→ Fractional CMO Services: Providing leadership and expertise on a part-time basis to drive your growth.
→ Strategic Trajectories: Developing comprehensive plans that align with your business goals.
→ Building Revenue Systems: Crafting and implementing systems to ensure steady revenue growth.

Notable Clients:
I've had the privilege of working with leading B2B SaaS companies such as Mouseflow, Robovision, 6clicks, Sequesto, Froomle, and Accurat.

Key Achievements:
→ Assisted over 50 clients worldwide
→ Established Marked as a respected agency within Belgium
→ Advised startups through Belgian accelerators

If you're interested in learning more about how I can help your business grow, visit my personal site or subscribe to my newsletter for the latest insights and strategies.

Learn More:

Personal Site: xanmannekens.me
Newsletter: b2bmarketerscompass.com

Let's connect and explore how we can drive growth for your business together.

Xan Mannekens

I found my spark.

18 months ago, I left Marked to explore what's next.

Since then? 
→ Worked with amazing founders 
→ Helped scale some exciting businesses 
→ Built strategies that actually moved the needle

But something was missing.

That feeling when a project clicks. 
When you can't stop thinking about it. 
When work doesn't feel like work.

Then I saw Brent Luyckx's new project.

We met during a PEAK Coaching dinner ages ago.
When I saw what he was building, I reached out immediately.

It just clicked.

Health and sports aren't just hobbies for me, they're obsessions.
I genuinely want to understand every detail about how to optimize performance, recovery, and longevity.

So when we talked about Superhlth, everything aligned.

I'm excited (understatement) to announce I'm joining Superhlth as CMO & Go-to-Market Lead.

Finally found that project that gives me the spark.
The one where my personal passion meets professional purpose.

Let's build something incredible.
And I'm taking you guys along with me on the journey.

CMO & GTM Lead @ Superhlth | Helping you understand your body like never before.

A few weeks into Superhlth.

And boy, I have been loving it.

I've been: 
→ Learning the tech inside out 
→ Meeting the incredible team 
→ Working on everything from strategy to execution

One of those things? A new website.

Am I a web developer? Hell no.
Do we need an upgraded version while we wait for the final one? Yes sir.

So off we go.

That's exactly what I love about the startup journey.

You don't get to pick and choose what's "your job."

You see what needs to happen. 
And you make it happen.

Some days I'm building go-to-market strategy. 
Other days I'm fumbling through website builds.

Both are equally important when you're building something from scratch.

But every single thing I'm doing helps me learn more about the product, the tech, and the user experience and it makes me better at my actual role.

You can't build great marketing if you don't intimately understand what you're marketing.

This is startup life. 
And I'm here for it.

We just created & shipped our new Superhlth website in a matter of days 🚀

Speed over perfection. 
Execution over endless iterations.

We combined 4-5 Framer templates, pulled the best building blocks, and got it live. 

The goal wasn't to create something flawless, it was to move forward and unlock the next phase of our go-to-market strategy. Whilst building our fully custom website in the background.

So we're live and ready for feedback. 
If you spot anything that needs attention or have thoughts to share.
I'm all ears.

This is what building in public looks like. 
Let's go team.

Ship, learn, iterate.
Check it out and let me know what you think 👇

Last week I told you I found my spark with Superhlth.

But here's the full picture.

After leaving Marked 18 months ago, I spent a lot of time reflecting on what actually matters to me.

Two things kept coming back:
- Working on projects that cross paths with my passions.
- Helping and challenging people, giving back through coaching and guiding.

Superhlth checks box #1 perfectly.
Now I'm checking box #2.

I'm joining Better Growth to co-host the 12-week GTM Accelerator program.

Why?

Because I've seen too many talented founders struggle with the same growth challenges: 
→ No clear strategy 
→ Wasted budget on tactics that don't stick 
→ Flying blind without the right data

The Accelerator program gives teams the frameworks and systems to make growth predictable, controlled, and scalable.

And I get to work alongside some incredible co-trainers and hosts who push me to be better. Thierry, Tim, Peter 🚀 

We're kicking off 2026 with an event on February 26 in Gent about building future-proof growth organizations.

Link in the comments.

2026 is shaping up to be something special.
Let's go, team BG! 🚀

PS: AI generated picture due to lack of real ones. Thierry, I'm sorry our faces changed a bit if you zoom in.

Chief Marketing Officer | B2B Marketing Systems that Scale 50x Revenue | ESD Global Trainer for Self-Defense 🥷

"Wait… what do you actually do?"

In a nutshell, its all B2B marketing strategies that grow revenues but...

If I had a dollar for every time I heard this on LinkedIn, I’d have enough to retire and finally open that pizza place I dream about 🍕

Worked with 10+ startups, 20+ business owners to SCALE through marketing systems. 
Oh and landed a deal of Warner Bros for my company..

Here’s what I actually do 👇

I help B2B startups and founders go from:

🫥 Invisible → 🧠 Unforgettable
💤 Cold leads → 💰 Warm revenue
📉 Random posts → 🚀 Strategic growth engines

💡 Think of me as the marketing brain you plug into your business when you’re ready to stop guessing and start scaling.

What that looks like IRL:

Building high-converting marketing funnels
Creating personal brand strategies that drive leads
Running content and email marketing that doesn’t put people to sleep
Helping VCs, investors service providers, SaaS & real estate brands own their niche

Its pretty simple ... Just bold strategy + systems that sell.

So, if you're a business owner, marketer, or investor wondering why growth feels stuck...
We should probably talk.

(Or at least follow me for practical posts that don’t suck.)

Hibba Imran

People now find em dashes and AI comments cringe.

But remember, people also found these cringe:

1998 - Email at work
Cringe take: Pick up the phone, this feels lazy
What happened: Email became the backbone of professional communication

2003 - Blogging
Cringe take: Anyone can write, this isn’t real expertise
What happened: Thought leadership, SEO, inbound marketing were born

2007 - Open-source software
Cringe take: Free code can’t be trusted
What happened: It now runs most of the internet

2011 - Executives posting online
Cringe take: Serious leaders don’t share publicly
What happened: Founder-led brands outperformed faceless companies

2016 - No-code tools
Cringe take: This isn’t real engineering
What happened: Speed beat purity, startups shipped faster

2020 - Remote work
Cringe take: People won’t work without offices
What happened: Productivity didn’t collapse. Control narratives did.

2024 - AI-assisted comments and writing
Cringe take: This is fake thinking
What’s happening: The effort filter is disappearing

Now here’s the part we conveniently ignore. There is someone starting on LinkedIn today. Could be posting more today. Maybe the content is bad. Maybe it’s clumsy and maybe maybe it’s obvious they’re learning.

But they’re trying. You know what? History has a pattern, it doesn’t reward taste policing. But It does rewards participation. 
And participation always looks AWKWARD at the start.

So, dont let these 200k followers tell you something who cannot even relate to your journey.

B2B Marketing Systems that Scale 50x Revenue | ESD Global Trainer for Self-Defense 🥷

What Actually Changes If a Company Gets Its Act Together in Q1 2026?

a simple old school connected way of doing B2B marketing.


Here’s what that looks like:

📌 1) You stop assuming and start observing.
Instead of picking keywords in isolation, you look at how buyers actually search and ask questions on Google, Reddit, LinkedIn, forums, and AI tools. What they type, how they phrase problems, what keeps coming up. Visibility comes from understanding how people think, not from chasing one term.

📌 2) You answer questions where they already live.
When buyers ask something publicly, that’s your signal. Reddit threads, LinkedIn comments, community discussions, AI-generated answers. These are all places decisions start forming. Companies that respond in context outperform those publishing content in isolation.

📌 3) You analyse competitors beyond surface-level metrics.
Not who posts more or who has more followers, but where attention is actually coming from. Which channels drive engagement, which formats hold interest, and which spaces are still open. That’s where real opportunity sits.

📌 4) You revisit channels you left unfinished.
Search did not disappear, it expanded. Social still influences decisions. Email still moves deals forward. Lead magnets still work when they are useful. Most teams do not lose channels. They abandon them halfway.

📌 5) You design content to travel, not sit still.
One solid idea should not live once. It should show up as a post, a carousel, a long-form piece, a newsletter, and a discussion. Same thinking, multiple entry points, less wasted effort.

📌 6) You give value before asking for anything back.
Practical tools, templates, checklists, and frameworks people can use immediately. When someone gets help before they are asked to convert, trust builds naturally.

📌 7) You use CRM as context, not storage.
It connects what someone looked at, when they engaged, and how often they came back. That context shapes follow-ups, timing, and conversations instead of relying on guesswork.

📌 8) You use AI to support the work, not replace it.
To move faster where speed matters. To spot patterns humans miss. To keep systems running without constant manual effort.

What does this lead to?

- You show up earlier in the buying process.
- You stay visible across search, social, and AI discovery.
- You attract better conversations, not just more traffic.
- You connect marketing work to actual revenue.

This isn’t about doing more. 🫥 
It’s about doing the right things, in the right order.
no fake promises here, but something that has worked ...
again and again!

The choice is yours..
and YOU know where to find me. :)

Spoke with Christine Alemany how veteran marketers are using AI. 
Her AI system catches competitor's strategy. ↓
(this is one of my fav pieces!)

Learn AI with Christine Alemany

Truth be told, being a marketer, I second with Patrick Cumming..
We often confuse strategies with funnels. While there are no shortcuts and multiple touchpoints and decisions do matter, like he said, reading a blog doesn’t automatically mean that individual is TOFU.

Marketing @ KlientBoost - The Performance Marketing Agency

I spent most of 2025 saying the funnel is dead.

Some agreed. Some thought I was rage-baiting.

Now that I've analyzed our data from last year, I'm more convinced than ever: funnel-based thinking is actively hurting marketers.

Here's why:

1) Buyers don't follow your funnel stages

80% of buyers (per Wynter research) go with brands they've already heard of, then only research those brands. Many skip research entirely and just reach out.

Your content shouldn't map to funnel stages. It should associate your brand with category entry points so prospects think of you when they're ready to buy.

2) You don't need months to "nurture" prospects

This myth lets marketers dodge revenue accountability.

In November, we targeted a completely cold audience and generated 8 qualified inbound leads with under $5K in media spend.

Familiarity builds trust. High reach and frequency campaigns build familiarity fast.

3) You can't tell who's at what stage anyway

Someone liking your LinkedIn post doesn't make them TOFU. Reading your blog doesn't make them MOFU.

Building TOFU/MOFU/BOFU campaign structures based on guesses wastes budget.

The reality: prospects are either in-market or out-market. Your job is to be remembered by the first group and chosen by the second.

4) Funnel stages don't help you plan content

Base content on pains, gains, and jobs to be done instead.

If it's interesting and helpful, prospects won't care if you include soft CTAs and product info. You can do "TOFU" and "BOFU" in the same piece.

Stop mapping content to imaginary funnel stages. Focus on being remembered when it matters and chosen when buyers are ready.

taplio

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Xan Mannekens

Hibba Imran

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taplio

The Battle

Xan Mannekens

Hibba Imran

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Xan Mannekens's LinkedIn Performance

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