Guiding B2B SaaS Companies to unlocking Revenue-Driven Success. Founder & Head of Growth @ Marked.

Over the past decade, I've dedicated my career to helping B2B SaaS companies focus on revenue-driven marketing operations that result in tangible growth. 

As the former founder of Marked, a respected agency in Belgium, I have worked with over 50 clients worldwide, providing sustainable growth solutions.

My mission is to empower B2B SaaS businesses by setting up revenue programs that generate consistent and sustainable growth. My approach is centered around practical strategies that drive real results. Nothing fluffy, real action.

What I Offer:
→ Coaching for CMOs & B2B Marketers: Tailored coaching to enhance skills and strategic thinking.
→ Fractional CMO Services: Providing leadership and expertise on a part-time basis to drive your growth.
→ Strategic Trajectories: Developing comprehensive plans that align with your business goals.
→ Building Revenue Systems: Crafting and implementing systems to ensure steady revenue growth.

Notable Clients:
I've had the privilege of working with leading B2B SaaS companies such as Mouseflow, Robovision, 6clicks, Sequesto, Froomle, and Accurat.

Key Achievements:
→ Assisted over 50 clients worldwide
→ Established Marked as a respected agency within Belgium
→ Advised startups through Belgian accelerators

If you're interested in learning more about how I can help your business grow, visit my personal site or subscribe to my newsletter for the latest insights and strategies.

Learn More:

Personal Site: xanmannekens.me
Newsletter: b2bmarketerscompass.com

Let's connect and explore how we can drive growth for your business together.

Xan Mannekens

We're looking for a intern or student videographer to join us at Superhlth (paid internship).

Here's the situation. We're building mini-series content to tell the story of what we're creating, show real health transformations, and basically bring our mission to life on camera. 

We need someone who gets excited about turning complex health tech into human stories.

If you're into creative work, can shoot and edit video, and want to build your portfolio while working on something that actually matters, this could be a great fit.

Flexible hours around your studies. Real creative ownership. 

Interested or know someone who'd be perfect? 

Just send me a message.

CMO & GTM Lead @ Superhlth | Helping you understand your body like never before.

Framer expert? Give me a shout!

We got some work to do on our product detail pages (gallery cards, review implementation,...). Who can help us? - Short notice

Co-Founder & CEO @ Ruley, the E-Referee | Start Up Business Expert | Entrepreneur

After 25 years building successful companies I found myself at a crossroads. I had built companies that helped people and families. I was proud of that legacy, I knew it was time for a new chapter.

In my early 50s, I sold my third company just a year behind schedule from a personal goal I set at 34. 

During COVID, I had the space to explore ideas that truly energized me. I enrolled in a six-month coding bootcamp to learn Python and deepen my understanding of the technologies shaping our future.

Now I’m the Co-Founder of Ruley, an AI powered smart sports E-Referee API  designed to help federations, sports media and consumer brands gain fans, players and spectators by being the go to venues for sports rules and insights.

My personal mission is to fuse decades of my experience and strategic thinking with modern tech to bring people together through playing sports and watching sports.  By working with these existing sports entities we can grow sports and all the good that comes with them.

At the heart of my work is this belief: we all deserve unbiased, instant information, and we all deserve to enjoy life like we did as kids. 

These ideas aren’t mutually exclusive. With the right tools, we can help provide knowledge in unique ways and inject more joy into everyday life.

Explore Ruley and our API rollout (and more) for sports:
🌐 ruley.ai

📸 Instagram: @ruley_ereferee
🎥 YouTube: @ruleythee-referee
📘 Facebook: @ruleytheereferee

🎾 Just Ruley it!

Cassandra Toroian

Luxury fashion solved resale a long time ago.

Platforms like Vinted proved that worn items can still hold value,
as long as there’s trust, authentication, and a clear marketplace.

What’s odd is how little of that exists in sport.

Sports gear is expensive. Often lightly used.
Sometimes used at elite level. And often tied to real performance history.

And yet once it’s outgrown or replaced, it usually
disappears into general resale platforms
or gets written off entirely.

There are places to sell second-hand gear,
but none that treat it as a category in its own right.

That includes high-value items. Match-worn kits.
Celebrity-used equipment. Limited runs with real demand behind them.

And it also includes everyday players too.
People upgrading clubs. Parents replacing boots.
Athletes moving on.

Fashion resale works because it’s specialised.
Sport resale hasn’t done the same.

Which is strange, given how much value is sitting
unused in garages, lockers, and kit bags.

That looks less like a behaviour problem
and more like an unbuilt market.

Does anyone out there know of a sport-gear focused resale upsale platform?

Trying a new sport usually doesn’t fail because of interest.
It fails because of uncertainty.

What equipment do you actually need?
Is it worth buying everything upfront?
Will you even use it long enough to justify the spend?

Subscription models can remove that hesitation.

They let people explore new sports without committing to full sets of gear immediately.

That’s the thinking behind Volleybird Athletic Lifestyle’s “mystery box” concept.

Not a novelty purchase, but as a structured introduction.
A way to discover equipment, apparel, and smaller essentials
without overcommitting on day one.

Alongside that, the products themselves are being designed with responsibility in mind.

Materials, fabrics, and suppliers are being chosen with longevity and
environmental impact considered from the start.

The goal is that every item included moves toward
sustainable production as the range grows.

When people can try something new without a large financial
or material commitment, participation becomes easier
and decisions become more intentional.

Discovery works best when responsibility is built into the box.

A conference company offered me the opportunity to meet with potential partners they viewed as very important to the racket sport industry.

But here's the catch:
And they wanted me to pay them a $10,000 fee.
For arranging those 20-minute meeting.

This isn't just bad form. It's bad business.

Alex Hormozi puts it best: "Give information away for free. Sell the implementation."

Business requires graciousness to be highly successful.
A willingness to help others succeed.
Because a rising tide raises all ships.

Short-sighted greed closes doors, whereas graciousness and generosity opens them.

Talking sustainability helps everyone.
How can you demand a price tag on that?
The company requesting that fee has lost my respect forever.

What do you think?

#BusinessStrategy #Leadership #Networking #Graciousness #Entrepreneurship

With the FIFA World Cup 2026™ - Canada, Mexico and the United States coming to the U.S., soccer is entering a very different phase here.

Interest is rising.
International ticket sales are strong.
The reception has been broadly positive.

But amongst many Americans there's a whisper under their breaths…

Only around 12% of Americans say they know the rules of soccer well,
despite the scale of the audience now being built around it.

Soccer is already one of the most nuanced sports to officiate and interpret.
Add a newer audience, unfamiliar terminology, and high-stakes moments,
and confusion scales quickly.

You see it reflected in viewing habits too.
Globally, women’s World Cup viewership exceeds 60%.
In the U.S., it’s closer to 16%.

That gap isn’t about accessibility. It’s about interest.
How can you be interested in something you don’t know much about?

If soccer is to grow in the U.S., rule of the sport
must become part of the infrastructure,
not an afterthought.

Ruley’s API is trained on soccer rules and edge cases with that in mind.
Not as a front-facing product, but as something leagues,
platforms, and media can rely on behind the scenes.

When interest grows faster than understanding,
That gap is where friction appears.

If you work in U.S. soccer leagues or soccer media
and want to explore how Ruley could fit into that
ecosystem, message me.

#FIFA #soccer #USSoccerLeague #USSoccerTeam

This week I took a rare day off to do something very important-

I went and elevated my golf ⛳️ game by taking a 3 hour lesson! 

Yes I play golf. I have since my mid-20s when I realized how important it was I could play with my colleagues at the investment bank. 

And despite the fact that I’m athletic, for the last 25 years a beautiful golf game has eluded me.

But no more.  Because I love the sport and I love being out there on the beautiful courses all over the world I have played and want to play. 

I wanted to finally get my golf swing in order so I go out there and play the golf I know was in me.

So I went to the #JimMcClean golf academy in Coral Gables.

There is no better place to get a lesson than there. Hands down. 

And so by the end of those 3 hours, my swing had been transformed into a beautiful mechanically sound work of art.

Now I will take this lesson and my videos of it and I will practice.  

I have to now re-learn the distance for every club in my bag because I have so much more power in my shot. 

I actually had just bought my new #callaway driver the “Magnum” and so I’m confident with it after this lesson.

I’m thrilled and excited to get out with the 18 holers at my club this summer and know I can hang with them. 

It’s like anything else - if you want to be the best at something, get the best master teacher and advice you can. 

And then take it to the real world and make it yours. 

In my golf world, I know I’ll never be a pro. And i don’t mind that one bit.

But I’ll take what my master lesson has instilled, along with my #callaways on the course and I’ll use my Ruley.ai golf app when I’m out there and know when I get into trouble I’ll be able to figure out quickly what to do with my ball when it’s stuck in mud, laying half way in and out of OB or any other tricky situation that demands looking up a rule.

Ruley will help me as the icing on the cake to shaving perhaps even a few more strokes off my golf score by leveraging all that’s in that big fat #usga rule book.

Which rules of sport do you wish you knew better so you could really enhance your game and your score?

#sports #flinggolf #golf #practicemakesperfect

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We went to the PGA Golf Shows expecting to cover a lot of turf. 
And we sure did.

But we also found a massive surprise.

There’s a new wave of golf tech.

My Co-Founder Tracy Thomas and I made incredible contacts with young companies iterating on this historic game.

The "established" sport of gold is actually the very hungry for innovation.

The entrepreneurs understand that to modernize the playing experience, you need modern infrastructure.

Players want real integration between the player, the club, and the rules of the game.

So how do you manage that? How do you merge the tradition of Golf with the speed of innovation?

You need new foundations.
And that includes the Ruley proprietary API.

Ruley is now a new layer of the golf tech stack.

Imagine a golfer getting clarity right there on the course!
About penalty strokes or options to move their ball legally.
No searching through your golf bag for a handbook.
Just playing.

The "old" sports are moving faster than we thought.

The industry is ready.

Whether it's a tech training aid, golf course reservation app, or on course tech, there's something more you can do to help your customer shave points off their game.

DM me if your golf product is interested in learning more. 


#PGAShow2026 #SportsTech #GolfInnovation #RuleyAPI #FutureOfSport #golf

The 2026 FIFA World Cup could become the most expensive sporting event ever held in the United States.

An estimated 5–7 million attendees are expected.
Forty-eight countries are competing.
Eleven host cities preparing their infrastructure.

The goal is clear: grow soccer in America.
And the opportunity is huge.

Soccer already ranks among the most-played sports in U.S. schools, even if it still lags behind football, basketball, and baseball in national attention.

But pricing is already telling a different story.

Group-stage tickets for 2026 are expected to cost
around three times more than in 2022.

Demand may justify that economically.
But expansion and exclusivity rarely grow a sport at the same time.

For many Americans, soccer is still developing its cultural foothold.
Interest grows through access, watching, attending, and understanding the game.

When the entry point becomes expensive too early, the audience grows more slowly.

The World Cup will undoubtedly bring global attention to the U.S.
What will matter just as much is what happens to
accessibility after the tournament ends.

If you’re involved in FIFA World Cup 2026™ - Canada, Mexico and the United States 2026,

We would love to hear from you
and share how Ruley, the E-Referee’s API tool can help soccer grow.

The traditional definition of sport doesn’t hold up anymore.

The Oxford Dictionary describes sport as
“an activity involving physical exertion and skill in which individuals or teams compete against others for entertainment.”

That sounds straightforward.
Until you look at what we already call sport.

Chess is played competitively all over the world.
Esports fills arenas and generates billions in revenue.
Even organized pillow fighting now has leagues and spectators.

Physical exertion clearly isn’t the only factor anymore.

What actually defines sport today is competition,
skill, and an audience that cares about the outcome.

In other words, sport has expanded.

Some versions are intensely physical.
Others are strategic, digital, or unconventional.

The common thread is still the same:
It’s testing skill, but its also competitive.

These are activities that happen globally
As more competitive formats emerge
there’s more competition, time and involvement.

This isn’t about clarity,
it’s the myriad of ways everyone can compete.

Whether its chess or soccer,
players play by rules they understand.
In order for a sports to grow, people need to understand the rules.

If you’re an emerging sport, competitive activity or competition
Get in touch with us, we can help you grow the sport,
Using the Ruley API

I spent time at the PGA Golf Shows recently.
 
What stood out wasn’t the technology or the equipment launches.
It was the volume of merchandise.
 
Booths selling apparel.
Bags.
Accessories.
More of the same materials, from many of the same suppliers.
 
The competition wasn’t really product versus product.
It was similarity versus similarity.
 
When everyone is offering near-identical gear,
the difference rarely sits in the logo.
But in what the product stands for
and how it’s made.
 
Sustainable materials were the exception, not the standard.
And that gap is difficult to ignore.
 
Volleybird Athletic Lifestyle’s direction this year reflects that realisation.
 
Instead of continuing to source textiles from the lowest-cost suppliers,
we’re beginning to manufacture eco-friendly products ourselves.
 
It means less capital in the short term,
but greater responsibility over what we put into the market.
 
The intention isn’t to appear different.
It’s to reduce impact where we realistically can
and build products that last longer than a season.
 
In crowded markets, decisions made for long-term effect
often become the clearest point of distinction anyway.

Volleybird Athletic Lifestyle was featured in the New York Post last week.
 
The piece focuses on something tennis rarely questions:
how often balls are replaced,
and how little attention is paid
to their full lifecycle.
 
Renewaball approaches that problem differently.
 
Used balls are collected, broken down, and remade into balls that meet performance standards again.
 
Same role in the game. A more responsible production loop.
 
This approach was built to work within the sport, not around it.
It fits into the sport as it already operates.
The experience stays familiar.
Performance stays consistent.
 
Progress in sport often comes from revisiting everyday equipment,
rather than launching something entirely new.
 
If you’re curious how this works in practice
and why it’s gaining attention now,
The full piece is worth a read here:
 
👉 https://lnkd.in/gT39qKX5

A broken tooth shined a light on what sports (and life) is all about.

Think about it. 

The U.S. Olympic ice hockey team showed unbelievable grit and determination….and sportsmanship.

The young player who had his tooth broken wasn’t upset.

He didn’t blame anyone. 

He was not upset.

It was part of the game. It is just a battle scar.

That’s the different between champions and everyone else.

Broken ribs, torn ligaments. It’s all part of the game. 

Scars show you are battle tested. You are fearless. You can’t be scared into submission.

The Olympians’ scars are a lesson for us all.

Get up everyday. Put on your big girl pants. And fight with no fear for your win.🥇

Ruley was originally built as a direct-to-user app.
 
Open it.
Search a rule.
Get an answer instantly.
 
That worked well for individuals.
But the bigger pattern became obvious.
 
Most rule confusion doesn’t happen in isolation. And it hurts a sport!

It happens inside clubs, platforms, leagues, and communities where thousands of people are asking the same questions.

We realized building mobile apps is actually not easy.
 
And marketing them, is even more difficult
and very expensive to get any substantial downloads and traction.
 
Instead of asking users to come to Ruley,
we needed to meet the people where they are.
 
The mission hasn’t moved.

Clear, fast rule explanations still sit at the centre. 

 But we made a huge pivot of our business model last September. From DTC > B2B

Fortunately, Ruley was built as an API first solution.
 
We decided to become part of the infrastructure instead of destination.
 
Now we offer widgets for the sports we’ve got in our proprietary RAG system.
 
A seamless API for the rules of sport.  

It’s a revenue enhancement for many sport brands, and a way to generate more fan engagement and growth plus grow the players of a sport.

We have many more sports to add to our API to follow.
 
#golf #soccer #tennis #padel #kickball #pickleball #flinggolf #intennse

It's official! Ruley.ai is heading to PEAK 2026 in Las Vegas. 🎉 If you’re working in SportsTech, innovation, or sport operations, this is where the industry comes together. Let’s connect. April 20–22, 2026 | Fontainebleau Las Vegas. See you there. 🏔️

This week I’m building up my energy for networking at the #racquetx conference

This will be my second year attending.
 
Happily this year we are just attending and don’t have a booth. 

Booths can be a good idea sometimes but more often than not the incremental ROI vs being an attendee just does not make sense.

So I’m looking forward to catching up with #profluence peeps who are involved in racquet sports like Scott Garber Andrew Petcash Marcos Del Pilar - 𝗣𝗔𝗗𝗘𝗟 𝗨𝗦𝗔 Stria Sport INTENNSE Dominique Lemperle, DCA, RSPA, CRSE 

If you’re attending Racquet X and you own or manage a #padelclub #padel facility dm me let’s find a few minutes to chat. 

You’re gonna want to see the high performance ecofriendly balls from Renewaball US offered by Volleybird that are only available for a small group of elite eco-conscious facilities.

#conferencesarefun #networkingisfun #padel #tennis #pickleball

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