Guiding B2B SaaS Companies to unlocking Revenue-Driven Success. Founder & Head of Growth @ Marked.

Over the past decade, I've dedicated my career to helping B2B SaaS companies focus on revenue-driven marketing operations that result in tangible growth. 

As the former founder of Marked, a respected agency in Belgium, I have worked with over 50 clients worldwide, providing sustainable growth solutions.

My mission is to empower B2B SaaS businesses by setting up revenue programs that generate consistent and sustainable growth. My approach is centered around practical strategies that drive real results. Nothing fluffy, real action.

What I Offer:
→ Coaching for CMOs & B2B Marketers: Tailored coaching to enhance skills and strategic thinking.
→ Fractional CMO Services: Providing leadership and expertise on a part-time basis to drive your growth.
→ Strategic Trajectories: Developing comprehensive plans that align with your business goals.
→ Building Revenue Systems: Crafting and implementing systems to ensure steady revenue growth.

Notable Clients:
I've had the privilege of working with leading B2B SaaS companies such as Mouseflow, Robovision, 6clicks, Sequesto, Froomle, and Accurat.

Key Achievements:
→ Assisted over 50 clients worldwide
→ Established Marked as a respected agency within Belgium
→ Advised startups through Belgian accelerators

If you're interested in learning more about how I can help your business grow, visit my personal site or subscribe to my newsletter for the latest insights and strategies.

Learn More:

Personal Site: xanmannekens.me
Newsletter: b2bmarketerscompass.com

Let's connect and explore how we can drive growth for your business together.

Xan Mannekens

I found my spark.

18 months ago, I left Marked to explore what's next.

Since then? 
→ Worked with amazing founders 
→ Helped scale some exciting businesses 
→ Built strategies that actually moved the needle

But something was missing.

That feeling when a project clicks. 
When you can't stop thinking about it. 
When work doesn't feel like work.

Then I saw Brent Luyckx's new project.

We met during a PEAK Coaching dinner ages ago.
When I saw what he was building, I reached out immediately.

It just clicked.

Health and sports aren't just hobbies for me, they're obsessions.
I genuinely want to understand every detail about how to optimize performance, recovery, and longevity.

So when we talked about Superhlth, everything aligned.

I'm excited (understatement) to announce I'm joining Superhlth as CMO & Go-to-Market Lead.

Finally found that project that gives me the spark.
The one where my personal passion meets professional purpose.

Let's build something incredible.
And I'm taking you guys along with me on the journey.

CMO & GTM Lead @ Superhlth | Helping you understand your body like never before.

A few weeks into Superhlth.

And boy, I have been loving it.

I've been: 
→ Learning the tech inside out 
→ Meeting the incredible team 
→ Working on everything from strategy to execution

One of those things? A new website.

Am I a web developer? Hell no.
Do we need an upgraded version while we wait for the final one? Yes sir.

So off we go.

That's exactly what I love about the startup journey.

You don't get to pick and choose what's "your job."

You see what needs to happen. 
And you make it happen.

Some days I'm building go-to-market strategy. 
Other days I'm fumbling through website builds.

Both are equally important when you're building something from scratch.

But every single thing I'm doing helps me learn more about the product, the tech, and the user experience and it makes me better at my actual role.

You can't build great marketing if you don't intimately understand what you're marketing.

This is startup life. 
And I'm here for it.

We just created & shipped our new Superhlth website in a matter of days 🚀

Speed over perfection. 
Execution over endless iterations.

We combined 4-5 Framer templates, pulled the best building blocks, and got it live. 

The goal wasn't to create something flawless, it was to move forward and unlock the next phase of our go-to-market strategy. Whilst building our fully custom website in the background.

So we're live and ready for feedback. 
If you spot anything that needs attention or have thoughts to share.
I'm all ears.

This is what building in public looks like. 
Let's go team.

Ship, learn, iterate.
Check it out and let me know what you think 👇

Last week I told you I found my spark with Superhlth.

But here's the full picture.

After leaving Marked 18 months ago, I spent a lot of time reflecting on what actually matters to me.

Two things kept coming back:
- Working on projects that cross paths with my passions.
- Helping and challenging people, giving back through coaching and guiding.

Superhlth checks box #1 perfectly.
Now I'm checking box #2.

I'm joining Better Growth to co-host the 12-week GTM Accelerator program.

Why?

Because I've seen too many talented founders struggle with the same growth challenges: 
→ No clear strategy 
→ Wasted budget on tactics that don't stick 
→ Flying blind without the right data

The Accelerator program gives teams the frameworks and systems to make growth predictable, controlled, and scalable.

And I get to work alongside some incredible co-trainers and hosts who push me to be better. Thierry, Tim, Peter 🚀 

We're kicking off 2026 with an event on February 26 in Gent about building future-proof growth organizations.

Link in the comments.

2026 is shaping up to be something special.
Let's go, team BG! 🚀

PS: AI generated picture due to lack of real ones. Thierry, I'm sorry our faces changed a bit if you zoom in.

B2B Digital Marketing Studio 🧩 | CMO @ Diligent Studios® | Creator of Adfolio

Hey there, I'm Andrea 👋

Here on LinkedIn, I'm known for my ad and hero section breakdowns.

I research and find great examples, including my own, and explain why they work.

My partner and I even made our own curated library of impactful B2B ads, called Adfolio ◼️ (www.adfolio.design). People absolutely love it! So, make sure to check it out!

Through great examples is how I get inspired and fuel my creative thinking.

This gives me an edge at my job, as my jam is designing ad creatives, landing pages, and websites. 

Check our work at www.diligentstudios.com

Andrea Todorova

5 B2B ad concepts that were rejected for being too crazy.

Some people remember last year by their professional milestones. Others by the memories they made with loved ones.

I remember it by the crazy ad concepts we came up with.

Here are 5 lo-fi B2B ad concepts we created, and that clients rejected for being too crazy.

—

👉 If you want to see concepts that made it (plus a lot of great examples from other creatives), check out www . adfolio . design

B2B Ad Creatives | Adfolio◼️ & Diligent Studios®

Rejected B2B Ad Concepts

When creating ad creatives for our clients, we’re in direct contact with their product and all their marketing efforts. 

This gives us a front-row seat to a range of industries and expert knowledge.

One of my latest reads was Instantly’s Cold Email Benchmark Report.

The report is based on +4 billion emails sent through the Instantly platform and breaks down exactly what top performers are doing differently so others can replicate it.

If you care about outbound actually working in 2026, this is worth a read.

👉 Access Instantly’s Cold Email Benchmark Report in the comments.

What to avoid when using stats in data 📊

Data is powerful in ads, but it’s also one of the easiest things to misuse.

If you want your metrics to build trust instead of break it, here are the common pitfalls to avoid:

✦ Don’t drop stats without context
Sharing a teaser from a report is great, but it needs to lead somewhere meaningful. A stat with no clear “so what?” just becomes noise.

✦ Don’t over-promise outcomes
Highlighting KPIs like hours saved works only if the numbers are credible. If it feels too good to be true, it tanks trust instantly.

✦ Don’t use shock value for the sake of it
A surprising stat can frame the problem, but if it feels exaggerated or fear-mongering, it backfires and makes your brand look gimmicky.

✦ Don’t present pricing data without clarity
Visualizing your price helps unless the comparison is vague or cherry-picked. Ambiguous price charts = instant skepticism.

✦ Don’t misuse competitive ratings
If you’re showing how you stack up, make sure the data is accurate, sourced, and compliant. Nothing damages credibility faster than questionable comparisons.

Remember:

The right creative + data integration builds credibility, but the wrong execution burns trust and budget.

Want more ad creative inspiration?

Head over to www . adfolio . design

CTRs are dropping. CPAs are rising. Your ROI is shrinking. So what gives?

You could be dealing with an underrated ad bottleneck:

Creative fatigue.

When your audience keeps seeing the same visuals, headlines, and messages, their brains tune out.

Your once high-performing ads suddenly stop getting attention because they’ve become “invisible”.

Creative fatigue can hit one ad or an entire batch that shares the same concept or color scheme.

So how do you fight it?

You diversify your creative strategy.

Here are 3 go-to ways I use for our SaaS clients:

✦ Message
Build ads around different:
- emotional motivators (pains, desires, and triggers)
- functional motivators (business outcomes, product capabilities, features)

✦ Format
Experiment with:
- static ads
- GIFs
- carousels
- video ads
- thought leadership ads

✦ Visual concept
For static ads and GIFs, try out:
- side-by-side comparison
- metaphor/analogy
- visual exaggeration
- the product in action
- chat conversation
- real-world context
- memes

In a nutshell: You move away from volume to variety.

That’s how you outsmart fatigue and keep ad performance strong.

Every high-performing B2B SaaS ad follows a certain structure and patterns.

So we decided to get nerdy (or rather, culinary-nerdy) about it.

We’ve been studying the winning ads and also documenting our own process we use with clients along the way.

As part of that work, we created something you can use right away because this stuff is too useful not to share:

⏲️ 3 Proven Ad Recipes ⏲️

Think Gordon Ramsay–level precision, minus the shouting to help you:

- Speed up your testing cycles
- Reduce “creative roulette”
- Refresh ads with intention, not guesswork
- Improve performance without increasing spend

You’ll get all of them when you take our short (3-min) survey: https://lnkd.in/ex8TsDwQ

Help us build the industry’s first look at how SaaS teams handle creative and grab some Michelin-level ad recipes while you’re at it.

taplio

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The Battle

Xan Mannekens

Andrea Todorova

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Xan Mannekens's LinkedIn Performance

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