CMO+

Dynamic Fractional CMO/CRO with a proven track record in early-stage growth, specializing in scaling companies from $3-10MM to $10-30MM in annual revenue. I focus on building robust revenue operations, strategic marketing frameworks, and sustainable growth plans that align with a company’s unique trajectory. With hands-on leadership and a data-driven approach, I work alongside founders and teams to optimize processes, refine brand messaging, and expand market share.

Fractional CMO

V&L Growth Labs

-  Accelerating the growth of the consumer business through both direct digital sales & sales enablement across a network of franchise partners.
 - Building and leading an integrated marketing function encompassing both the B2B side of the business as well as the fast-growing D2C side.
 -Championing a customer-centric culture, team & attitude infused with digital and retail (or local) agility.

Partner

Brand Buddha

Lead management, account, and development teams through significant growth at a leading brand & creative marketing agency

* Manage 20+ account managers, designers, and developers 
* Promote and train four department directors 
* Manage a diverse roster of healthcare, pharma, biotech, and MedTech clients  
* Architected a company restructure resulting in a dramatic and qualifiable increase in ARR profit 
* Design and roll out a new project management department/system 
* Develop key accountabilities and responsibilities for all roles 
* Oversee talent acquisition, assessment, and placement of local and independent contractors

President - Chief Strategy Officer

Leveraged core advertising planning skills and experience to define and transform brands. Worked with clients to define brand goals, brief creative, and develop strategies based on consumer insights, trend analysis, and business objectives.  Led consumer research and insight development, bringing qual and quant together in collaboration with data analysts. Worked in concert with clients to provide strategic direction across the brand’s ecosystem (web, email, social, mobile, retail, activations, etc.).Lead client stakeholder meetings and workshops. Led team developing research including competitive analysis, emerging opportunities, and consumer insights. Provided strategic guidance on emerging media channels and platforms.

Vice President Brand Management & Strategy

Responsible for leading and executing strategic planning and business development functions for Brand Buddha. Serves as the primary strategy resource for Brand Buddha clients, and has oversight for relationship development, network development, strategic evaluation of business plans, affiliations, joint ventures, acquisitions and marketing.

Vice President Of Business Development

ConstantPLAN - (acquired August 2016)

ConstantPLAN is a wall-to-wall marketing and media organization focused on creating brands for individual business professionals. ConstantPLAN's methodology creates strong, hyper-local brands for advisors, consultants, attorneys, and professionals in the advice business.

Senior Vice President Marketing

PointServ

Developed and implemented sales forecasting, planning, and budgeting processes. Establishes high levels of quality, accuracy, and process consistency in planning, forecasting, and budgeting approaches used by the sales organization.

Developed and administer and compensation, commission plans and incentive development and tracking. 

Created company-wide sales plan. Prepares forecasts, including significant input into strategic planning and the direction of the PointServ.

Developed company-wide training systems designed to raise sales performance against plan for all aspects of the sales group across a variety of key performance metrics. Implements metrics to generate data and tracking for decision making.

Currently providing knowledge and experience-based leadership to PointServ (particularly Sales, Finance and Marketing) to guide effective decision-making and continuous improvement.

Vice President - Sales & Marketing

Valentine & Lewis

As VP of Institutional Accounts my daily efforts are to lead new account acquisition of multi-channel financial services product platform, and to foster working C-level professional relationships. Strategically, my responsibilities are to create organic leads of targeted prospects, to score potential relationships for profitability and to oversee the multi-stage sales process for all prospective C-level relationships.

A leader in delivering corporate and "accredited investor" solutions, V&L Institutional Services mission is to empower corporate officers with the most effective cash management, investment philosophy, key personnel retention strategies, and HR retirement platforms they require, in order to optimize their financial needs and meet their business strategy.

V&L Institutional Services is changing how "accredited" investors approach the Reg D marketplace by combining high altitude analytics with performance predictive capabilities.

VP of Institutional Accounts

Raymond James Financial Inc.

•Effectively managed expansion and business operations for the Western Region
•Energized Defined Contributions (DC) & Defined Benefit (DB) business through approximately three new market territories in the Southwest resulting in 34 new corporate relationships.
•Delivered effective plan selection and employee education for corporations, institutions, foundations, and accredited individuals
•Actively managed dynamic pooled asset accounts
•Presented retirement sales training and market updates relating to best practices for DB, DC, NQDC, etc. plans.

Vice President, Private Wealth Management 

Associate Vice President

Prudential Financial (previously Prudential Securities)

Financial Advisor

Terminix

Vice President Direct Sales

You are a founder. A CEO. An Entrepreneur. What you know about marketing, sales, and revenue operations has taken your company as far as it can.  

You likely have a couple of entry/mid-level marketers or a consultant or two on your payroll. You know marketing, sales, and revenue operations are evolving rapidly due to AI systems. You know you need to do something now. 

That is where I come in.

I work with startup founders (seed to series B) to turn their vision into actionable strategy, systems, and execution that attracts the right eyeballs, engages, and converts new business to scale your revenue operations. 

𝐇𝐞𝐫𝐞’𝐬 𝐡𝐨𝐰 𝐢𝐭 𝐰𝐨𝐫𝐤𝐬. 3-6 𝐦𝐨𝐧𝐭𝐡 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭𝐬

In the past 24 months, I’ve scaled 8 startups from $8MM ARR to $49MM by fixing one thing: The math behind growth.

𝐌𝐲 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡:

𝐀𝐈 𝐓𝐡𝐚𝐭 𝐏𝐫𝐢𝐧𝐭𝐬 𝐏𝐢𝐩𝐞𝐥𝐢𝐧𝐞: The systems I employ slash CAC by 40%* in 90 days (no, that’s not a typo).
𝐏𝐥𝐮𝐠-𝐚𝐧𝐝-𝐏𝐥𝐚𝐲 𝐒𝐜𝐚𝐥𝐢𝐧𝐠: Done-for-you frameworks for messaging, ads, and lead gen—no “strategy debt.”
𝐙𝐞𝐫𝐨 𝐕𝐚𝐧𝐢𝐭𝐲 𝐌𝐞𝐭𝐫𝐢𝐜𝐬: I obsess over revenue, not likes or clicks.

𝐇𝐨𝐰 𝐈𝐭 𝐖𝐨𝐫𝐤𝐬 (3-6 𝐌𝐨𝐧𝐭𝐡𝐬 𝐭𝐨 𝐏𝐫𝐞𝐝𝐢𝐜𝐭𝐚𝐛𝐥𝐞 𝐆𝐫𝐨𝐰𝐭𝐡)

𝐆𝐫𝐨𝐰𝐭𝐡 𝐀𝐮𝐭𝐨𝐩𝐬𝐲: I reverse-engineer your funnel to find where $$ bleeds (spoiler: it’s usually attribution).
𝐀𝐈 𝐎𝐯𝐞𝐫𝐡𝐚𝐮𝐥: Deploy tested systems to hyper-target high-LTV customers (not just “more traffic”).
𝐒𝐜𝐚𝐥𝐞 𝐨𝐧 𝐀𝐮𝐭𝐨𝐩𝐢𝐥𝐨𝐭: Train your team to run the machine—so you don’t need me forever.

Getting beyond $5M ARR isn’t luck. 

𝐋𝐞𝐭’𝐬 𝐅𝐢𝐱 𝐘𝐨𝐮𝐫 𝐌𝐚𝐭𝐡:
I only take 3 clients per quarter. DM me today.

If you’re a founder building something real - and ready to scale, let’s talk.

Will G.

Most SMBs don’t have a marketing problem.
They have a systems problem.

Leads slip through cracks.
Follow-up is slow.
Tools don’t talk to each other.
Teams are drowning in manual work.
Founders can’t see what’s working and what isn’t.

Marketing feels chaotic because the system underneath it is broken.

Fix the system → marketing works.
Fix the system → sales accelerates.
Fix the system → your team stops drowning.

If you want clarity, I’m running a handful of 15-minute Revenue Systems Audits this week.

DM me AUDIT and I’ll send you the info.

Will Gould

Author of The Chief Revenue Architect. I build AI-driven revenue operating systems for SMBs (AA+OS) and teach operators the architecture skills replacing collapsing GTM roles. Fractional CMO/CRO

10 Parts of the Sales Process You Can Automate Right Now (And the 3 You Should Never Touch)

Most founders think automation is a nice-to-have.

Operators think automation is risky.

Revenue teams think automation replaces their jobs.

They’re all wrong.

Automation replaces tasks, not people.

But, only if you know where to apply it.
Here are the 10 sales workflows that should have already been automated:

Lead capture
Lead routing
Form enrichment
First-touch email
Meeting scheduling
No-show sequences
Proposal follow-ups
Stalled deal nudges
Basic qualification
CRM hygiene updates

These are pure friction.
No one builds a career repeating them.
But here are the 3 parts of sales you should never automate:

Discovery
Diagnosis
Decisions

These require judgment, the one asset AI can’t replicate.
If you automate the wrong layer, you lose revenue.
If you automate the right one, you gain speed.

The companies that win the next decade won’t out-sell their competitors.

They’ll out-system them.

McKinsey just published their 2025 AI Impact On Business Report - 10 Ways AI Just Quietly Rewrote Sales, Marketing & RevOps (And Most Teams Haven’t Noticed Yet)

McKinsey’s newest AI report makes it painfully clear,  the real shift in sales, marketing, and RevOps already happened, and most teams are still acting like it’s 2019.

AI is collapsing the operator layer
McKinsey’s data shows companies are automating the repetitive middle.
That “operator” tier in Sales/Marketing/RevOps? It’s disappearing fast.

The highest-performing companies are building AI-first systems
Not tools.  Not experiments.  Systems.

Pipeline forecasting is becoming a machine task
Operators aren’t losing their jobs to AI,  they’re losing them to math.

Buyer journey orchestration is now real-time.  AI-driven micro-coordination is replacing human follow-up.

Content is infinite,  differentiation is not
AI leveled the production playing field.  The new advantage is structural clarity: messaging frameworks, segmentation logic, and lifecycle architecture.

CAC drops when systems, not people, run touchpoints
McKinsey notes AI’s biggest benefits are efficiency and personalization.

Data governance moved from “IT task” to “RevOps survival skill”
AI breaks when data breaks. Most companies still have duct-taped systems and ungoverned lifecycle logic.

Sales productivity gains are coming from agents, not reps
McKinsey highlights the rise of agentic systems.  One strategic leader managing dozens of agents is not sci-fi,  it’s the next org chart.

Cross-functional silos are now pure revenue leakage 
AI requires end-to-end flow, not departmental borders.

The only irreplaceable role is the one designing the system
This is the entire thesis of The Chief Revenue Architect:
AI isn’t making humans obsolete.  It’s making the wrong humans obsolete.

Open article: The state of AI in 2025: Agents, innovation, and transformation by mckinsey.com

The state of AI in 2025: Agents, innovation, and transformation

Most GTM teams have three layers:
• Strategy
• Execution
• The operators in the middle holding everything together

Guess which layer AI is swallowing?
Not strategy.
Not leadership.
The middle.

Operators feel it first because they’re the ones doing:
admin work
workaround work
duct-tape fixes
cross-team logistics
manual data stitching
“who owns this?” cleanups

AI removes those tasks faster than leaders can rewrite job descriptions.
This isn’t replacing people.

It’s replacing the part of every job no one actually wanted.

But here’s the twist:

The people who understand the whole system, not just their task, become more valuable than ever.

There's a new leadership postion emerging...The Chief Revenue Architect.

ENLEXIS - Behavioural Consultancy, working with clients worldwide

Expert advice with specific focus on how to influence decisions and choices and to drive behaviour in customers, employees, citizens, users or patients. In other words, how to make people take a specific action easily, by creating a tailored environment that makes the desired action happen now. 

HOW WE HELP:

By mending the gaps in the way, using Science, so the other party doesn't drop out and takes the action you want. You’ll stop loosing time and money trying to convince someone who may have already left, not because they wanted to, but because you make it difficult for them without your knowing. 


📍LASER-FOCUS BEHAVIOURAL STRATEGY SESSIONS - Use the winning sequence

Let’s discard what you don’t need that blocks your persuasion efforts and delays results. I'll take off 80% of your current effort and actions, only to focus on the few essential things that, according to scientific findings, enable desired behaviour to happen.
You’ll have a PLAN: You'll know what to do to unblock influence, why, and in what order. You'll be able to check instantly whether your actions are able to convince and how to replace the ineffective ones by others that work for your specific issue. 

📍BEHAVIOURAL AUDITS – Know the hidden enemy 

I'll assess your current way of doing to influence, step by step, to uncover the hidden obstacles that make your customers, users, employees or patients drop out while you believe they are still onboard. I'll tell you at WHAT exact points, in your process, persuasion is close to zero and WHY, using neuroscience findings. This is rarely what you think it is and you'll know why and what to do about it. I'll remove the frustration of not getting results and wondering why, despite the quality of your product or service.

I'll make your process danger-proof by using science-backed techniques that take care of the obstacles (biases) in the way.  The path to “YES” will be seamless – and behaviourally effective.

BEHAVIOURAL SCIENTIST - Founder of ENLEXIS, The Behavioural Consultancy

European Commission

Assessment/expert advice for international/multi-partner projects related to individual/group decision-making and behaviour change - worth up to 6 Million €/project.

EXPERT/ADVISOR IN BEHAVIOUR CHANGE

Market Research Companies

I. QUALITATIVE CUSTOMER RESEARCH

Analysis of customer perceptions, motivations, behaviours 
Brand Awareness, Product development, Concept testing.


II. QUALITATIVE EMPLOYEE RESEARCH

Qualitative employee research on key HR issues aiming at exploring perceptions and at modifying behaviour: Learning & development, Performance management & career development, Work Culture/Climate, Rewards & Recognition, Corporate Image & Reputation, Corporate Values, Work/life balance, Leaver Research, Diversity & inclusion, Solution oriented workshops.

CUSTOMER/EMPLOYEE BEHAVIOUR EXPERT

Ernst & Young

RESPONSIBLE FOR THE MANAGEMENT AND THE COORDINATION OF TRANSVERSAL PROJECTS - 23 COUNTRIES
Qualitative research to explore perceptions and to modify behaviours in the workplace.


EMPLOYEE RESEARCH - perceptions and behaviours

Unique Employee Research Expert/Behaviour Change Specialist for E&Y France

- Fully responsible for the design and the implementation of employee research projects related to key HR topics: Learning & development, Performance management & career development, Work Culture/Climate, Rewards & Recognition, Corporate Image & Reputation, Work/life balance, Leaver Research, Diversity & inclusion – 1200 employees 

- Global Supervisor of employee surveys to explore perceptions, implemented in the EY offices worldwide. Responsible for the survey coordination of the second (out of 7) largest geographic zone – 23 countries

•	Qualitative analysis of results and recommendations by business unit/region
•	Design and implementation of survey follow up actions according to specific and /or local needs
•	Design and implementation of training sessions for EY survey managers across Europe – 10 countries 

DIVERSITY - perceptions and behaviours

-	Design, implementation and follow up of an international  Diversity/inclusiveness project aiming at managing perceptions in the workplace – 10 countries
-	Definition of specific indicators to measure diversity in the workplace, used, for the first time, to measure workplace diversity in 10 countries.
-	Design and implementation of specific actions aiming at establishing and enhancing diversity at the workplace. Analysis of specific cultural factors weighing on diversity dimensions and initiatives selection locally. 
-	Design and implementation of specific women’s leadership initiatives to promote career advancement of female talent
-	Coordination of an international diversity group, working on the implementation of “diversity” initiatives - Selected over 10 peers.

ASSOCIATE DIRECTOR - EMPLOYEE BEHAVIOUR EXPERT

- QUALITATIVE RESEARCH ON EMPLOYEE PERCEPTIONS AND BEHAVIOUR

- QUALITATIVE RESEARCH ON CUSTOMER PERCEPTIONS AND BEHAVIOUR

CUSTOMER BEHAVIOUR SPECIALIST

UNESCO

MANAGEMENT AND COORDINATION OF INTERNATIONAL PROJECTS AIMING AT CHANGING BEHAVIOUR AT THE WORKPLACE

Fully responsible for the design, the implementation and the evaluation of the following qualitative research projects:

•	Diversity and gender equality in the workplace:  international projects on women’s career advancement in organizations across world regions
•	Change management following the findings of the “Diversity” projects: Expert advice to organizations, across regions, on ways to implement specific actions leading to gender-related behaviour change and structural corporate change
•	Organization and moderating of International workshops and seminars on diversity and behaviour change in the workplace 
     •	Coordination of an international gender diversity network

BEHAVIOUR CHANGE CONSULTANT

BEHAVIOURAL SCIENTIST🔸 I'll inject a dose of Science and Psychology in your process that'll maximise the reach of your product or service. You'll get to Yes faster with methods that are designed to do exactly that.

I INJECT A DOSE OF SCIENCE IN WHAT YOU DO, TO MAKE IT WORK FASTER. 

WHO I HELP:

Entrepreneurs and teams who find it difficult to make a specific action happen, that is crucial to move their project forward.

If you’ve used various methods to convince a customer, a user, or a patient to take a specific action you have in mind, and results are not what you want them to be, please get in touch.

HOW I HELP:

Not by improving your product or service
Not by reviewing your rational arguments
Not by analysing opinions about your product

Instead,

I insert science-backed tweaks into what you are already doing, to make action taking easier.
I rely on scientific findings on how the brain works when we make decisions, we choose between options or we take action. You'll know how to overcome resistance with science-backed techniques, when you want someone, or a group of people, to do something specific so you can move forward faster.

At the crossroads of Neuroscience, Cognitive and Social Psychology and Behavioural Science, I zero in on what’s scientifically proven, yet hidden and therefore frequently neglected and more dangerous than we think: the unconscious rules of thumb we all use that drive 95% of our decisions and actions.

I’m confident you take good care of the visible 5% : it's your project, within your expertise. For the invisible 95% remaining, I’ll help you see through with science-backed, cost-effective, easy to apply techniques so you can convince faster (I make them easy to apply for my clients, even if they don’t know anything about Behavioural Science or how the brain works.)

I have helped a number of profit and non-profit organisations solve complex issues related to perceptions and to conditions for shaping behaviour. I make them “see” what the other party “sees” that prevents them from taking action. I’ve had a hand in projects dealing with customers’ behaviour, citizen’s behaviour, employees's behaviour, users’ behaviour, online behaviour and gender-related behaviour to name a few.

DO YOU NEED TO MAKE THEM TAKE THE ACTION YOU WANT BUT UNSURE OF HOW TO DO IT? 
I'LL GIVE YOU A PLAN 🗝

DM me here, 
or visit my website for ways to shape your customer's behaviour a lot easier: https://www.enlexis.com



---------------
EXPERT/ADVISOR with the European Commission for projects on decision-making and individual/group behaviour change.

Specialties: Decision-Making, Behaviour Change, Customer Behaviour, Employee Behaviour, User Behaviour, Patient behaviour, Citizen Behaviour, Behavioural Science, Behavioural Economics, perceptions analysis, UX.

Dr. Theodora ZIAMOU

THIS WILL TRANSFORM YOUR OFFER
INTO A YES TRIGGER
NO MATTER HOW MANY NOs YOU GOT IN THE PAST.



If you are working, right now, on tweaking:

→ Your offering
→ Your value proposition
→ Your sales pitch
or,
→Your pricing model



..and you feel it’s starting to take too long, costing you even more time, more effort, more money, triggering more questions than it solves, not to mention the frustration and the feeling that this thing seems stuck for ages...


…here’s what you need to do. Ask yourself:

➡️ “Do I want my customer, user, client, patient…to DO something specific?”


To “DO” is:

⬇️

To buy. To book your preferred option. To register. To show up. Not to cancel. Not to forget their medicine. To follow up. To invest. To donate. To engage regularly. To recycle. To pay promptly…


(Did you notice all the above are actions/behaviours?)


🔥 If you do want them to do one or several of the above, research findings suggest that you need to meet the CONDITIONS that ENABLE this specific action/behaviour to happen. No conditions met, no Yes. Or some random ones.


⚠️ If the answer is “I want them to ‘understand/to think/’…” your path to a Yes will be difficult, if not impossible. You need to focus strongly on the ACTION you want them to take instead. NOT on their thoughts, NOT on their understanding, NOT on changing their mind or beliefs.

→ Start with defining the concrete ACTION you want them to take.



Not sure what conditions you need to meet in your specific case?

Not sure what elements in your current offering trigger a NO? (Because you do feel something is missing, right?) 


❇️ This is where I help.
Exclusively with science-backed techniques that are known to enable AND to trigger a Yes.

Two ways, in the comments, to work with me on this. 
You’ll know what to do to trigger a Yes, what NOT to do, where and why.
 

Let’s go!

BEHAVIOURAL SCIENTIST🔸 I’ll inject a dose of Customer Psychology in your current service or product, that is known to maximise reach and impact. You’ll get more Yeses, faster, with science-backed tactics that work.

THE 5 TOP FACTORS 
THAT MAKE YOUR CUSTOMER SAY YES.
WHICH ONES ARE YOU ALREADY USING?

HERE’S A WELL KEPT, RESEARCH-BACKED SECRET TACTIC
THAT PROTECTS YOUR OFFER FROM A NO, 8 TIMES OUT OF 10.
ARE YOU USING IT?



📍 Your pitch is perfect. 
📍 You have eons of experience.
📍 The quality of your product or service is at least high.
📍You have proof your client needs it.


But you heard a NO. Or many.


This is BECAUSE SOMETHING CRUCIAL IS MISSING.

Something that drives them directly to a NO, despite your brilliance, experience, skills and grit. And now we have PROOF of its existence AND its importance, thanks to a large amount of research findings.

Any guesses?

⬇️

Science says they said NO to you because:
(Please take note, this greatly impacts your results.)


⚠️ YOU UNINTENTIONALLY set “NO” as the *DEFAULT* ANSWER.

⚠️ Your product, service or process is structured in a way that is NOT ABLE TO TRIGGER A YES. Without you realising it.


This means…
🔴 …of all possible answers, when your prospective client sees your offer THEY FIND ‘NO’ BEING THE EASIEST ANSWER TO CHOOSE. So they say No. And they leave.


The result:

🔻 NO becomes the AUTOMATIC client choice.

🔻DESPITE the brilliant thing you created. Despite the effort. The expertise. The skills. The courses. The grit. 

🔻How frustrating is this?



⚠️ 8/10 of my clients DON’T REALISE that ‘NO’ appears as the EASIEST/AUTOMATIC choice when a customer considers their offer.


⚠️ Almost 10/10 of my clients DON’T KNOW how to SET A DEFAULT answer that is SATISFACTORY for both their customer AND them.

 
⚠️ There are MANY ways to UNINTENTIONALLY make ‘NO’ the default answer in your offering (hence the danger.) 



But, Theodora, WHERE is this “default answer” in my offer?

And HOW do I set it to YES?


Not obvious, I know.


✅ Let’s tweak your product, services or process in a way that ❇️ YES IS THE DEFAULT ANSWER ❇️ - exclusively with science-backed techniques, that are proven to do exactly that.

✅ You already spent so much time, effort, money and thinking to make that offer brilliant. You deserve a Yes. Let me make them say it, faster.

✅ 2 ways, in the comments, to work with me to make it happen.

The time is now.

taplio

The Battle

Will G.

Dr. Theodora ZIAMOU

Followers

Posts

Engagements

Likes

Performance ScoreWill G.'s LinkedIn Performance

Performance ScoreDr. Theodora ZIAMOU's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Will G.

Dr. Theodora ZIAMOU

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Will G.'s LinkedIn Performance

Performance ScoreDr. Theodora ZIAMOU's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreWill G.'s LinkedIn Performance