Wojciech (Voytek) Majewski

Sojo Consulting

Sojo.consulting is an international growth consultancy. We work with tech companies that want to expand internationally and reach customers on a new markets. We focus on SaaS companies wishing to establish themselves in the European Union or in North America. 

We do that by:

✅ Providing market research, product validation and innovation
✅ Outsourcing sales and digital marketing
✅ Providing localized services and high-ticket prospects meetings
✅ Providing legal & tax advisory and corporate setup

Feel free to contact me directly via: voyt@sojo.consulting

Founder & Managing Director

AI for People

• Spearheaded the application of design thinking principles to align AI solutions with user needs, enhancing product usability.  
• Developed innovation ecosystems within client organizations, fostering a culture of experimentation and rapid prototyping.  
• Guided leadership teams in creating AI roadmaps, resulting in a 30% increase in operational efficiency and sustainable growth.

Design Thinking and Innovation Management

Global Health Impact Network & Funds

We're building a community of healthcare professionals and innovators passionate about shaping the future of healthcare!

Feel free to reach to me at: voyt@sojo.consulting

Membership

LGE Consulting LLC

I provide advise for any  SaaS, IT, product or tech company who is willing to understand retail and supply chain industries. My services include:

✅Advising in finding product - market match in industry specific (retail & supply chain) cases
✅Preparing business cases and business plans for a specific customer need
✅Go-to-market design with market research and prospects generation
✅Industry insights and deal-making assistance
✅Design thinking and Value Proposition Canvas workshops

Business Advisor

Mylance

Freelance business consulting practice focusing on operations and profitability issues within SMB sector companies,
Advising B2C clients on improving profitability and operational effectiveness,
Designing winning competitive strategies.

Independent Consultant

SoftServe

I was responsible for developing retail go-to-market strategy for the German market. I was also serving as business industry expert in retail domain. My deliverables included:

✅ In-depth German retail market study
✅ Retail trends analysis with offerings recommendations
✅ Data base of pre-qualified leads with contact data
✅ Draft offerings for digital twins solutions in retail

My customer record include KPMG, Google, Zooplus, Rossmann, Toom, etc.

Senior Retail Consultant

Amazon

I was a member of the global 'Pathways': principal Amazon senior leadership development program for experienced post-MBA professionals. During my time at Amazon:

✅ I launched Amazon Robotics Fulfillment Center (POZ2), responsible for the inbound logistics department (>150 FTEs, >500k unit capacity per shift)
✅ I managed multiple teams (+100 FTEs) in hyper-fast operational environment (+500k units per shift capacity)
✅ I achieved very high leadership scores (based on internal Amazon valuation): Leadership Behavior Index 4.8/5.0 (vs. 4.5 by all-Amazon in Poland).

Pathways Operations Manager

NEONET S.A.

I was a leader of controlling department responsible for business planning of +100 product categories in omnichannel and wholesale distribution.

✅ I managed purchasing budget of 1.5B Pln (ca. $400M)
✅ I implemented the novel process of commercial purchases planning that increase business visibility and decreased bad stock levels by +70%
✅ I managed team of 4 controlling analysts
✅ I worked as trusted advisor to the board and to the leaders of product management division
✅ I reported to company CFO

Business Controlling Director

Polmer Sp. z o.o.

I was a manager of a restructuring project of a middle-sized company (150 FTEs_ in an injection-molding industry. Within a 6 mo. period I did the following:

✅ I improved cash flow from negative to net positive within the first 3 months
✅ I renegotiated overdue debt for >$1M (partial write-off, installments) with one of the key suppliers
✅ I prepared the company for sale to the international investor  (listed on the Amsterdam Stock Exchange)–> completed successfully, secured the interests of all parties,

Managing Director/President of the Board (Interim project ended with succesful sales of shares)

Neonet SA

I was category director of key product categories (TV/AV). I managed complex product management process from negotiating with vendors to end client in multichannel distribution.

I was a leader of controlling department responsible for business planning of +100 product categories in omnichannel and wholesale distribution.

✅ I managed product categories accounting for 30% of the company annual revenue
✅ I increased market share levels by 2-3pp. in traditional retail and ecommerce channels
✅ I implemented innovative assortment management system for in-store display - planning and identifying products with bar-codes and scanners which resulted in decreased bad-stock levels by 10%
✅ I reported to bard member responsible for purchasing (CPO/CFO/CEO)
✅ I was a leader of team of 7 category managers, pricing manager and a market analyst

Product Management Director

I launched pricing department where I was responsible for setting and executing pricing policy (for 250 stores and two websites) to dynamic market conditions and various business areas; supported development strategies; ensured expected margin, 
I automated key processes, e.g. pricing of bad stock products which eliminated 1 man-hour a day,
I built and integrated a team of 4 pricing analysts.

Head, Pricing Management Division

Market Analyst

Store Manager

Salesman

Marketing Specialist

I'm an international growth consultant. I have +15 years of experience in complex and hyper competitive industries: retail, production, e-commerce operations. 

As a business consultant I specialize in driving SaaS companies' international growth by providing them with go-to-market strategies and high-ticket customers as well as AI advisory focused on driving AI-driven transformations for leading companies.

I run international growth agency, sojo.consulting, where I focus on bringing fast results to my clients by:
 
✅ Establishing valuable connections that lead to increased growth.
✅ Acheving product-market fit in new markets.
✅ Managing relationships with senior decision makers.

Here's how we help companies wishing to expand overseas or adding new logos to their CRMs:

🏅 Executive & Influencer Access
      • Strategic Introductions: Facilitating direct, high-level introductions to key executives, 
      decision-makers, and influencers within target Fortune 500 companies.
      • Curated B2B Matchmaking: Organizing bespoke, one-on-one meetings and private 
      networking events with pre-qualified individuals and teams within global corporate hubs.

🏅Market Intelligence & Opportunity Sourcing
     • Opportunity Identification & Validation: Proactively identifying and validating new 
     business opportunities, strategic partnerships, and investment prospects for clients 
     within the Fortune 500 ecosystem.

🏅Strategic Business Development & Market Entry
     • Go-to-Market Strategy for Corporate Engagement: Developing and executing tailored 
    market entry and expansion strategies specifically designed for penetrating Fortune 
    500 companies in various global markets.

I helped my clients get in direct and meaningful conversations with Fortune 500 corporations including Zoom.Inc, Google, Nvidia, Meta, AWS and many more.

I hold an Executive MBA degree from accredited Canadian university (University of Quebec at Montreal UQAM), professional certification in corporate innovation from Stanford GSB as well as numerous prodcut management courses from esteemed organizations eg. Reforge, Strategyzer.com,etc.

Feel free to contact me here on Linkedin or via voyt@sojo.consulting

Bradley Jacobs

I'm passionate about part-time, flexible work where you can use your skills to work on your time, across a number of companies, and make more than your W2 job. 

Mylance supports your business in two main ways:
1. Free, vetted community with templates, workshops, resources, and an up to date fractional jobs database

2. Marketing services "done for you" through outbound LinkedIn campaigns and thought leadership content.

Grow your network, and build trust with that network = more clients and a sustainable business

Our team at Mylance is working hard to embrace the changing landscape of work. If you'd like to join us or have questions, please reach out to learn more: info@mylance.co and it'll get to our team

Founder and CEO

Six-Figure Secrets of Fractional Experts

After building my own consulting business, I've been supporting others for over 5 years. I share best practices, tips, mindset support, and interviews with the best in the business so you can up-level your business.

Podcast Host

JO Advisors

Leveraging my experience at Uber Freight to advise logistics start-ups.

Managing Partner

We Just Imagine

Board Member

On Deck

Joined On Deck to collaborate with a passionate, talented group of like-minded individuals starting companies. Launched and am growing Mylance

On Deck Fellow

Uber

I joined Uber Freight at its launch and built it up to a $1B+ valuation within 2 years.

1. I started and built up the Carrier Operations team, playing a key role in the initial strategy and operations. 
2. I shaped the direction of Uber Freight’s Carrier Strategy as it related to carrier acquisition and engagement
3. I played a key role in marketplace dynamics, pricing, product prioritization, and service expansion decisions. 
4. I managed a team of 12 analysts responsible for building up a carrier base of 10,000+ carriers for the app and executing all operational elements to surpass OKRs every quarter.

Head of Carrier Operations, Uber Freight

Head launcher for Miami and Milan for UberEATS. To do this, I designed and executed a grassroots-marketing plan including the creation of a courier and restaurant base to give Uber a competitive advantage in both Miami and Milan. Navigated a complex tax and regulatory market in Italy resulting in a successful business strategy

Key Accomplishments:

1. Hired and empowered a team of 25 employees in Italy to manage the courier, marketing, restaurant, and customer support aspects of the UberEATS business
2. Developed launch strategies in both Miami and Milan that included differentiated marketing, restaurant, and courier acquisition strategies to ensure successful growth post-launch 
3. Led one of the largest US-based Uber Eats launches, reaching thousands of customers and processing tens of thousands of transactions within the first month of operation

Launch Manager UberEATS

Built up Uber's Rides to a multimillion-dollar business in 9 North Carolina markets over two years. Built up and managed a team of 6 Operations Managers to eventually grow the 9 markets in North Carolina 
Key Accomplishments: 
♣	Aggressively organized grand scale initiatives such as reduced early lifecycle driver churn and driver appreciation messages resulting in high driver NPS and exponential growth in profitability
♣	Expanded the region’s revenue run rate to greater than a hundred million dollars within one year through creating scalable processes, creating action items from data analyses, and strategic expansion initiatives including the launch of a new premium Uber product 
♣	Began managing only the Raleigh market in 2014, expanded to managing all 9 markets in North Carolina, while supervising a team of 6 Operations Managers and 3 Marketing Managers by 2016

Sr Operations Manager, North Carolina Markets

Kaiser Associates

Managed 10 client portfolios from various markets such as healthcare, public sector, and property insurance. Implemented new consumer surveys, formulated accessible models, and analyzed complex results to give business recommendations
Key Accomplishments:
§ Outlined and implemented a new marketing and operations plan covering a billion-dollar portfolio for a Fortune 500 Telecom company.
§ Produced a threat and opportunities assessment for the protection of a Fortune 500 financial service company’s market through the creation of a new model based on consumer surveys.
§ Conducted in-depth primary market research and fashioned quick and easy-to-implement solutions for clients to increase their productivity and employee fulfillment.

Senior Consultant

Eco-Mail Development, LLC.

•	Developed a marketing and social media plan to introduce a $5 million company
•	Designed and edited investor presentations to raise capital from venture capitalists

Internal Consultant

Hill International, Inc

· Integrated cost and scheduling data for the San Francisco MTA for an estimated $1.8 billion subway system
      · Collaborated with cost engineers to meet deadlines for $150 million cost estimate for the Moscone subway station
      · Analyzed claims reports to resolve a conflict following the completion of a Major League Baseball practice facility

Project Engineer

After growing my consulting biz to $25k / mo, I founded Mylance to make finding new clients easier for your Fractional Business | Follow me for consulting best practices and my journey building Mylance

I'm incredibly passionate about part-time, fractional work that pays for your life (and then some) and gives you freedom and flexibility to live the life of your dreams.

My Professional Story
After 4.5 years launching and scaling businesses at Uber, I built my independent consulting business up to $25k / month in 25 hours per week. After running my own $25k / mo consulting business post Uber, I experienced the importance of reliably finding new clients and the challenge of inconsistent revenue.

I built Mylance Scale to challenge the status quo and rethink marketing and sales for the Fractional industry.

Mylance Scale is the marketing machine that your Fractional Business needs, but you don't have time to run. So it operates daily, growing your brand, completely done for you.

Instead of dangling numbers in front of you, our approach focuses on precise and thoughtful input: comprehensive niche and positioning work, a compelling strategic content plan, then Done For You content creation and posting to establish trust and legitimacy.

Mylance Scale is for you if: 
- You’re an **experienced fractional executive** with several closed clients under your belt and a clear understanding of your positioning and value.
- You know your **ideal customer profile** but lack the time to consistently generate high-quality leads that match it.
- You prefer to focus on client work and leave the business development to experts.
- You value authentic, relationship-driven content over cookie-cutter or AI campaigns that feel inauthentic.
- You want a partner who monitors and optimizes your campaigns, so they stay effective as your business and market evolve.

Apply for access to check it out - you won't be disappointed: https://mylance.co/users/sign_up

If you're a newer fractional, please join our free, vetted community to get resources and a supportive network to find your next few clients: https://mylance.co/site/community

Thanks for being a part of our journey!

My experience prior to Mylance:
-Managed 9 markets for Uber Rides in North Carolina
-Launched Uber Eats markets: Miami (1,003 orders in our first day) and Milan (<1,003 orders in our first day)
-Launched and managed the Carrier Operations team for Uber Freight and built to a $1B valuation in 2 years
-Management consultant for Kaiser Associates - managed 10 client portfolios from various markets such as private equity, healthcare, telecom, and property insurance

On a personal note, I love wine, golf, crypto, learning about AI, and thinking about how we probably shouldn't develop something smarter than we are.

I'm passionate about part-time, flexible work where you can use your skills to work on your time, across a number of companies, and make more than your W2 job. 

Mylance's community uses our tools to build and grow their consulting businesses. It's made up of hundreds of talented tech professionals who have challenged the status quo of work and are working for themselves. 

Our team at Mylance is working hard to embrace the changing landscape of work. If you'd like to join us or have questions, please reach out to learn more: info@mylance.co and it'll get to our team

I'm excited to announce that I will be participating in a roundtable discussion on business development for fractionals at the upcoming Lettuce Solo Summit!

This is an incredible opportunity for anyone looking to scale their solo venture and transform it into a thriving enterprise.

This one-day virtual event is jam-packed with insights from industry leaders on creating your business blueprint, making strategic investments in infrastructure, and uncovering new growth opportunities.

One of the key aspects we'll be covering is leveraging platforms like LinkedIn to attract the right opportunities. It's not just about having a presence online; it's about crafting a brand identity that resonates with your target audience and opens doors to new possibilities. Additionally, the summit will delve into building a smarter tax strategy - something every solopreneur needs to master to ensure long-term success.

What excites me most is the chance to connect with fellow solopreneurs and thought leaders who have been in the trenches. These individuals have built successful solo businesses and know what it takes to operate like a CEO. Their stories and strategies will inspire and empower you to chart your path to growth.

Don't miss out on this free opportunity to gain valuable insights and network with like-minded professionals. Register now and join us for a day of learning, inspiration, and actionable takeaways. Let's make this your best year yet! 

Sign up for free here: https://lnkd.in/enV4yxsy.

Create authentic, credibility-building content - take advantage of LinkedIn to build trust and attract the right clients. Founder @ Mylance: make finding clients easy | ex-Fractional COO | ex-Uber

How I transformed my LinkedIn posts from stiff, generic noise into magnetic, trust-building content that attracts clients.

When I first started posting on LinkedIn, my content could best be described as generic and uncomfortable. It lacked authenticity and, frankly, any real connection with my audience. I realized I needed a change, a strategy that would resonate with my network and establish trust over time.

The first step in my transformation was to understand my audience. I took the time to research what topics were important to them and how I could address their needs. This shift in focus allowed me to create content that was not only relevant but also valuable.

Authenticity became my guiding principle. I started sharing personal experiences, insights, and lessons learned. This approach not only humanized my brand but also made my content relatable and engaging.

Feedback played a crucial role in my strategy. I actively engaged with my audience, welcomed their comments, and encouraged discussions. This interaction not only enriched my content but also strengthened the trust between us.

Over time, these changes have transformed my LinkedIn presence. My posts now attract genuine interest and have become a powerful tool for building trust and attracting clients. By focusing on relevance, consistency, authenticity, and engagement, I turned my content from noise into a valuable asset.

If you're looking to transform your own LinkedIn strategy, remember: it's about connecting, not broadcasting. Build trust by being genuine, consistent, and truly interested in your audience's needs.

This post had a draft initially generated by the Mylance tool (and then edited by me). To get access while we’re still in beta, check out https://lnkd.in/edXxhZW7

"People used to answer the phone. Now they don't."

20 years ago, cold calls worked because everyone picked up. You had the same shot whether they knew you or not.

Today? Your phone rings 10 times a day and you never answer it.

So what's the play now?

Glenn's take: You have to earn the right to someone's attention before you call.

LinkedIn. Introductions. Content. Value first.

The phone still closes deals.

But you can't start there anymore.

How are you getting in the door in 2025?

When I quit my job to start my own thing, I had no idea what I was doing. But I wanted to make some money while I figured it out. So I reached out to 11 companies. 10 said no. But one said yes. And that company paid me $250 / hour for 25 hours per week and all of a sudden, I was making $25k / month in 25 hours per week.

My mind was blown. All I had known up until that point was my W2 job where I gave all my energy, attention, and focus to ONE company.

And I wasn’t getting paid poorly there. I was making $115k / year.

But now, with ONE client, I was getting paid over double that. And better yet, to work less than half the amount of time. And I had the flexibility and freedom to work when I wanted, from where I wanted, and with whom I wanted.

But, I still had no idea what I was doing. And I made a TON of mistakes. Including charging hourly. Including not doing proper business development, which led me to a feast-and-famine cycle.

Over the next 2 years, I learned. I iterated. I spoke to experts. And I started nailing it down. So that I could repeat what I did with that first client over and over. To where I had a repeatable business that would bring in $25k - $35k / month reliably.

And when I wanted to start Mylance, I wound it down to only $10k / mo in 10 hours per week so I could pay my bills comfortably, and still have plenty of time.

Because working for myself part-time was incredible, and I became passionate about bringing that way of working to everyone.

So today, I share with you everything I learned, plus the last 7 years of working with thousands of consultants and fractional executives, packaged together so YOU can create the business that works for your life. That earns you plenty of money, working with clients you genuinely enjoy, working from wherever and whenever you want.

In the spirit of Thanksgiving and Black Friday, I’m sharing this action-oriented playbook for only $99. Because price should never be a barrier to building the business of YOUR dreams!

Check it out → https://lnkd.in/enjjJNWm

Sending love to you and your family!

Open article: Consulting Playbook Course | Mylance by mylance.co

Today's the day! I'm thrilled to announce that I will be speaking at the "Build a Lead Generation Engine That Works While You Sleep" Lettuce Financial Solo Summit today! 

This isn't just another panel; it's a deep dive into creating a robust pipeline that feeds your business with qualified prospects around the clock.

When I first started my journey in business development, I struggled with the same challenges many face—how to consistently attract and convert prospects. It wasn't until I mastered the art of crafting compelling LinkedIn content and leveraging strategic networking that I saw a dramatic shift in my results. Now, I’m excited to share these proven strategies with you.

Join us for this expert panel where we'll explore the full spectrum of pipeline development. From LinkedIn content strategies and thought leadership to networking tactics and referral systems, we're covering it all. You’ll learn how to create a marketing mix that not only fills your pipeline but also nurtures leads into long-term client relationships.

Why struggle with inconsistent leads when you can build a system that works for you 24/7? 

Don't miss this opportunity to elevate your lead generation game. Sign up for free and learn from industry experts who have been in your shoes: https://lnkd.in/enV4yxsy

See you there! Let's build something great together.

I haven’t introduced myself on a sales call in over two years because my consistent LinkedIn posts do the trust for me.

In today's digital age, establishing trust isn't just about face-to-face meetings or handshake deals. It's about being present where your audience is. For me, that place is LinkedIn. 

My posts had made the introductions for me. They had opened doors I didn't even know existed and laid the groundwork for trust before I ever picked up the phone. This shift has been a game-changer. Calls that once began with cautious introductions now start with warm, informed conversations about mutual goals and opportunities.

Make it yours.

So, if you're not already leveraging the power of consistent content on LinkedIn, now is the time to start. You never know who might be listening—and ready to trust you before you've even shared your name.

!!**Webinar Alert**!!

As a Solo, taking home the most from your earnings is one of your TOP priorities. But you're not the expert in finances and taxes. Good news is, we are.

I'm thrilled to announce a special opportunity tailored for the Mylance community—and now, I'm opening up to my entire LinkedIn network.

Join us for an exclusive webinar where we'll dive deep into strategies that can transform your financial landscape. Whether you're a freelancer, consultant, or running a business solo, understanding the nuances of tax structures can be a game-changer. In this session, we’ll explore:

- Real savings at your income level: Get practical examples of tax savings and clear answers to your pressing questions.
- What S Corps are and how they can reduce your self-employment taxes: Learn the distinctions between being a Sole Proprietor, LLC, and S Corp, and discover how an S Corp could potentially save you thousands each year.
- How to automate your S Corp: See how Lettuce simplifies the complexities of business setup, payroll, and compliance so you can concentrate on what you do best.

If you're earning $100K or more annually, adapting an S Corp structure might be one of the smartest financial decisions you make. And who better to guide you than Brad Matthews, Lettuce’s head of customer success? With over 15 years in tech and marketing, Brad's journey from solopreneur to S Corp advocate is both inspiring and informative.

Secure your spot today and take a step towards greater financial efficiency.

Register here: https://luma.com/2e1mht62

Let's keep more of what we earn and work smarter, not harder!

Two years ago, I made a shift in my approach to sales. I stopped introducing myself on calls. At first, I didn't understand what was going on. But I quickly learned: showing up on LinkedIn consistently was the gamechanger.

Every sales person knows the importance of building trust. It's why referrals work so well.

But without a referral, calls usually begin with an introduction and a conversation. But it's a totally different ballgame if you already have trust established. This is the power I've discovered by sharing content consistently on LinkedIn.

By sharing insights, industry knowledge, and personal experiences on LinkedIn, I've been able to create a digital persona that resonates with my audience. Prospective clients now come to calls familiar with my expertise and values, often referencing posts they've read or discussions they've followed. It transforms the dynamic from a cold introduction to a warm conversation. 

It's not cringy self-promotion. The key lies in authenticity and consistency. By regularly providing value and engaging with others on LinkedIn, I've built a reputation. This not only saves time but also builds a foundation of trust long before the first call.

For those looking to strengthen their business relationships, consider leveraging LinkedIn not just as a networking tool, but as a platform to build genuine trust. The results may surprise you, just as they did for me.

This post had a draft initially generated by the Mylance tool (and then edited by me). To get access while we’re still in beta, check out https://lnkd.in/edXxhZW7

4 common LinkedIn posting mistakes that silently sabotage founders' client attraction—and how to fix them fast.

Change things here.

1. Over-promotion: Constantly pushing your products or services can turn off potential clients. Instead, focus on providing value. Share insights, industry trends, or success stories that highlight your expertise without overtly selling. This positions you as a thought leader and builds trust.

2. Ignoring engagement: Posting content is only half the battle; engaging with your audience is equally crucial. When someone comments on your post, respond promptly and thoughtfully. This interaction not only boosts your post's visibility but also fosters a sense of community and connection.

4. Neglecting visuals: Text-heavy posts can be overwhelming and easy to scroll past. Incorporate visuals, such as images, infographics, or videos, to make your content more engaging and digestible. Visual content often results in higher engagement and helps convey your message more effectively.

By steering clear of these mistakes and implementing these quick fixes, you'll be better positioned to enhance your LinkedIn engagement and attract the clients you desire. Remember, LinkedIn is not just a platform for promotion; it's a space for meaningful interaction and relationship building.

When I first embarked on my LinkedIn journey, I had no idea that the platform would become one of my most powerful storytelling tools. Six years and hundreds of posts later, I've gleaned some hard-won insights about authentic LinkedIn storytelling, and I'm eager to share them with you.

1. Know Your Audience: The first step in crafting compelling stories is understanding who you're speaking to. Tailoring your message to address their needs, challenges, and aspirations is essential for engagement.

2. Be Genuine: Authenticity is key. Share stories that reflect your true experiences and lessons learned. People can easily sense when something is contrived, and honesty builds trust, which is the main goal.

3. Structure Matters: Even the most compelling story can fall flat if it lacks a clear structure. Start with a hook to draw readers in, build a narrative arc, and conclude with a thought-provoking insight or call to action.

4. Consistency is Crucial: Storytelling on LinkedIn is not a one-time event but a continuous conversation. Regularly sharing your journey and insights helps to maintain and grow your audience's engagement.

5. Embrace Feedback: Every post is a learning opportunity. Pay attention to the feedback and engagement metrics to refine your storytelling approach. This iterative process has been invaluable in honing my content strategy.

6. Don't be tied to results. If a post doesn't get "good" engagement, let it go. If someone doesn't like what you wrote or judges you, don't take it personally. For every one person that doesn't like what you wrote or judges you, there are 10 or 50 or 100 that get tremendous value. Focus on those, not the one who doesn't like your content and chooses to be loud.

These lessons, forged through 6 years of trial and error, have transformed the way I communicate on LinkedIn. Whether you're new to the platform or a seasoned storyteller, I hope these insights will guide you towards more meaningful and impactful interactions.

Watching founders spend hours on LinkedIn content with zero results pushed me to build a system that gets authentic posts done in 10 minutes.

Make it yours.

This pattern was not only frustrating for them but also sparked a realization in me. There had to be a better way—one that respected their time while maximizing impact.

After months of research, testing, and refining, I developed a streamlined system that enables busy professionals to create genuine, compelling posts in just 10 minutes. The secret lies in understanding the core elements of authenticity, relevance, and value. By focusing on these key areas, I've helped numerous founders and business leaders transform their LinkedIn presence from stagnant to dynamic.

It's not about cutting corners; it's about working smarter with the tools and time we have. If you find yourself in a similar situation, consider rethinking your approach. Sometimes, the simplest solutions are the most effective. Let's connect and explore how you can revolutionize your LinkedIn strategy.

If you’ve been dealing with scope creep, slow payers, or draining clients, you’re not stuck — you’re avoiding clarity.

With a client who still hasn’t paid.

A contractor who keeps missing deadlines.

Or yourself — about why you’re still undercharging.

That hesitation isn’t harmless. It’s costing you money.

I sat down with Greg Stephens, a behavioral analyst who’s spent 25 years helping leaders face the conversations they fear most. His advice flipped how I think about tough talks:

“Everything in your life, you create, promote, or allow.”

In tomorrow’s newsletter, I share Greg’s insight on why your brain resists confrontation and the two-minute practice that helps you move through it.

Get it here:

Open article: Weekly Consulting Tips | Mylance by mylance.co

After 40 years in sales and two successful exits, Glenn Poulos shared a rule about client meetings that flips everything most consultants believe about selling.

It’s not your pitch. It’s not your deck.

It’s something that happens before you even speak — and it’s quietly costing fractional executives thousands in lost deals.

Whether you’re meeting in person or over Zoom, this principle changes how top performers win business in 2025.

In tomorrow’s newsletter, we’re unpacking Glenn’s framework — including why most consultants quit right before they would have closed, and the exact strategy that gets you in front of decision-makers (not gatekeepers).

Get the full article in tomorrow’s newsletter:

After six years and thousands of posts, I'm sharing five hard-won lessons that have shaped my approach to LinkedIn storytelling, to spare you some of the same growing pains:

1. Authenticity Over Perfection: Early on, I believed every post needed to be polished to perfection. However, the posts that resonated most were those where I was genuine and vulnerable. Authenticity is your strongest asset.

2. Consistency is Key: Building an audience that trusts you doesn't happen overnight. It requires consistent effort and a commitment to sharing your journey regularly.

3. Know Your Audience: Understanding who you're speaking to allows you to tailor your stories to their interests and needs. This means more engagement and meaningful connections.

4. Value Above All: Your audience's time is precious. Always aim to provide value with insights, knowledge, or inspiration. Share stories that educate or motivate, rather than just self-promote.

5. Embrace Feedback: Not every post will be a hit, and that's okay. Feedback is just information, and it's incredibly valuable. Use it to refine your storytelling approach and better serve your audience.

Reflecting on these lessons, I've come to appreciate the power of storytelling as a tool for connection and growth. Whether you're just starting or have been on LinkedIn for years, remember that your unique voice and experiences can make a significant impact. Keep sharing, keep learning, and most importantly, keep being you.

A simple weekly accountability routine kept my LinkedIn and turned months of passive followers into paying clients.

For a long time, my LinkedIn profile felt more like an online resume than a dynamic platform for engagement. I knew I needed to shift gears but struggled to find the right approach. So I implemented a straightforward accountability routine that transformed my online presence.

Every Monday, I set aside an hour to plan my week. I outline content themes, engage with industry posts, and connect with new prospects. This routine ensures my LinkedIn activity is not only consistent but also strategic. I make sure to follow up on connections, respond to comments, and track the performance of my posts.

The impact? My passive connections began turning into meaningful interactions, and eventually, some of these interactions converted into business opportunities. By maintaining a consistent and genuine presence, I built trust within my network, leading to fruitful collaborations and new clients.

And this is why we built this new tool within Mylance!

Consistency, coupled with focused engagement, can truly unlock LinkedIn's potential as a powerful tool for business growth. If you're looking to revitalize your LinkedIn strategy, consider establishing a routine that keeps you accountable and aligned with your goals.

This post had a draft initially generated by the Mylance tool (and then edited by me). To get access while we’re still in beta, check out https://lnkd.in/edXxhZW7

The professional LinkedIn voice is a myth that’s silently driving your ideal clients away—and here’s how to fix it.

In the quest to maintain a professional demeanor on LinkedIn, many founders unintentionally dilute their authentic voice, often leading to a disconnect with potential clients. The belief that a formal tone equates to credibility can strip away the personal touch that makes your message resonate. Here's why this happens and how you can reclaim your unique voice without sacrificing professionalism or credibility.

Firstly, the overemphasis on sounding professional can create barriers. Language that is overly technical or devoid of personality makes content less relatable. Clients and partners are drawn to stories that reflect genuine experiences, not corporate jargon. A relatable voice fosters trust, an essential component in business relationships.

So, how can founders maintain authenticity while retaining credibility? Start by infusing your personal experiences and insights into your content. Share your journey, the challenges you've faced, and the solutions you've discovered. This approach not only humanizes your brand but also positions you as an approachable and knowledgeable leader in your field.

Make it yours. 

Lastly, remember to balance personal anecdotes with valuable information. While it's important to share your story, ensure that your content provides actionable insights or advice. This combination of personal and practical elements will reinforce your expertise while maintaining an authentic connection.

In conclusion, authenticity on LinkedIn doesn't mean sacrificing professionalism. By embracing your unique voice, sharing meaningful stories, and engaging with your audience, you can build a credible and relatable presence that attracts your ideal clients.

"When you're in front of a client, you're on stage."

Doesn't matter if you're tired. Doesn't matter if you had a bad morning. Doesn't matter what you're like in the dressing room.

When you walk into that meeting, you're Jean Valjean.

You're in character.

Not fake. Not phony. But intentional.

The version of you that shows up for clients should be different than the version at home on the couch.

I've watched consultants lose deals because they brought their bad day into the room.

And I've closed deals I had no business closing because I showed up with energy.

Your client doesn't care about your morning. They care about their problem.

Show up like it matters.

What's your pre-meeting ritual to get in the zone?

Mylance’s AI cut my weekly LinkedIn writing time from hours to 10 minutes while perfectly capturing my voice. 

In the fast-paced world of business, time is an asset we all wish we had more of. For years, I diligently set aside hours each week crafting LinkedIn posts that resonated with my. The process, although rewarding, was time-intensive and sometimes left me feeling drained.

That was until I discovered Mylance's AI. Initially, I was skeptical. Could an AI tool really replicate my unique voice and style? However, the results have been nothing short of remarkable. 

The AI's capability to adapt and learn my style has been a game-changer. It has transformed what used to be a laborious task into a streamlined process, all while maintaining the authenticity that my connections have come to expect.

For anyone juggling the demands of content creation and other professional responsibilities, I highly recommend exploring AI-driven solutions like Mylance. It’s not just about saving time; it’s about maximizing impact with the time we have. 

Have you experimented with AI in your workflow? Share your experiences below.

Why my consistent weekly LinkedIn posts have become the single biggest driver of inbound clients and trust my business.

Six years ago, I started to elevate my LinkedIn presence with one clear goal: to consistently deliver value to my network. Little did I know this commitment would transform my business by generating tens of thousands of impressions and creating abundant inbound client opportunities.

Here is how I did it and how you can too:

1. Establish a routine: I dedicated time each week to create and share content. By setting a regular posting schedule, I ensured my audience knew when to expect new insights, keeping me top-of-mind.

2. Engage with authenticity: Interaction does not end with posting. I made it a point to respond to comments, participate in discussions, and show genuine interest in my network's content. This fostered a community of mutual respect and collaboration.

3. Analyze and adapt: I regularly reviewed engagement metrics to understand what resonated with my audience. This data-driven approach allowed me to refine my strategy, ensuring relevance and impact.

4. Build a personal brand: Over time, my consistent presence established me as a thought leader in my field. This credibility not only attracted clients but also opportunities for collaboration and growth.

The results speak for themselves. By committing to a consistent and thoughtful LinkedIn strategy, I transformed my professional network into a powerful business asset. Consistency is not just about frequency; it is about maintaining a standard of quality that reflects your brand and values.

New Podcast Episode Alert: Your Founder Story Is The Best Sales Asset (You’re Just Not Telling It Yet)!

As a founder, your #1 goal, besides building an epic product or service, is distribution. If you can’t attract customers, it doesn’t matter how good your product is

Founders who win, are the ones building trust.

When someone jumps on a call with me and says, “I feel like I already know you,” that’s not luck.

That’s six years of showing up on LinkedIn and sharing real stories — the messy parts, the small wins, the pivots.

The irony?

The one kind of post that never adds to the noise is your own story.
Because no one else has lived your story except for you.

If you’ve been trying to “teach” your audience instead of letting them see you, this episode will shift how you think about trust and storytelling.

Listen here:

Apple: https://lnkd.in/ehwjAX-k
Spotify: https://lnkd.in/ekJGYDdZ

Open article: Your Founder Story Is The Best Sales Asset (You’re Just Not Telling It Yet) by open.spotify.com

Your Founder Story Is The Best Sales Asset (You’re Just Not Telling It Yet)

taplio

The Battle

Wojciech (Voytek) Majewski

Bradley Jacobs

Followers

Posts

Engagements

Likes

Performance ScoreBradley Jacobs's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Wojciech (Voytek) Majewski

Bradley Jacobs

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Bradley Jacobs's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBradley Jacobs's LinkedIn Performance