Wojciech (Voytek) Majewski

Sojo Consulting

Sojo.consulting is an international growth consultancy. We work with tech companies that want to expand internationally and reach customers on a new markets. We focus on SaaS companies wishing to establish themselves in the European Union or in North America. 

We do that by:

✅ Providing market research, product validation and innovation
✅ Outsourcing sales and digital marketing
✅ Providing localized services and high-ticket prospects meetings
✅ Providing legal & tax advisory and corporate setup

Feel free to contact me directly via: voyt@sojo.consulting

Founder & Managing Director

AI for People

• Spearheaded the application of design thinking principles to align AI solutions with user needs, enhancing product usability.  
• Developed innovation ecosystems within client organizations, fostering a culture of experimentation and rapid prototyping.  
• Guided leadership teams in creating AI roadmaps, resulting in a 30% increase in operational efficiency and sustainable growth.

Design Thinking and Innovation Management

Global Health Impact Network & Funds

We're building a community of healthcare professionals and innovators passionate about shaping the future of healthcare!

Feel free to reach to me at: voyt@sojo.consulting

Membership

LGE Consulting LLC

I provide advise for any  SaaS, IT, product or tech company who is willing to understand retail and supply chain industries. My services include:

✅Advising in finding product - market match in industry specific (retail & supply chain) cases
✅Preparing business cases and business plans for a specific customer need
✅Go-to-market design with market research and prospects generation
✅Industry insights and deal-making assistance
✅Design thinking and Value Proposition Canvas workshops

Business Advisor

Mylance

Freelance business consulting practice focusing on operations and profitability issues within SMB sector companies,
Advising B2C clients on improving profitability and operational effectiveness,
Designing winning competitive strategies.

Independent Consultant

SoftServe

I was responsible for developing retail go-to-market strategy for the German market. I was also serving as business industry expert in retail domain. My deliverables included:

✅ In-depth German retail market study
✅ Retail trends analysis with offerings recommendations
✅ Data base of pre-qualified leads with contact data
✅ Draft offerings for digital twins solutions in retail

My customer record include KPMG, Google, Zooplus, Rossmann, Toom, etc.

Senior Retail Consultant

Amazon

I was a member of the global 'Pathways': principal Amazon senior leadership development program for experienced post-MBA professionals. During my time at Amazon:

✅ I launched Amazon Robotics Fulfillment Center (POZ2), responsible for the inbound logistics department (>150 FTEs, >500k unit capacity per shift)
✅ I managed multiple teams (+100 FTEs) in hyper-fast operational environment (+500k units per shift capacity)
✅ I achieved very high leadership scores (based on internal Amazon valuation): Leadership Behavior Index 4.8/5.0 (vs. 4.5 by all-Amazon in Poland).

Pathways Operations Manager

NEONET S.A.

I was a leader of controlling department responsible for business planning of +100 product categories in omnichannel and wholesale distribution.

✅ I managed purchasing budget of 1.5B Pln (ca. $400M)
✅ I implemented the novel process of commercial purchases planning that increase business visibility and decreased bad stock levels by +70%
✅ I managed team of 4 controlling analysts
✅ I worked as trusted advisor to the board and to the leaders of product management division
✅ I reported to company CFO

Business Controlling Director

Polmer Sp. z o.o.

I was a manager of a restructuring project of a middle-sized company (150 FTEs_ in an injection-molding industry. Within a 6 mo. period I did the following:

✅ I improved cash flow from negative to net positive within the first 3 months
✅ I renegotiated overdue debt for >$1M (partial write-off, installments) with one of the key suppliers
✅ I prepared the company for sale to the international investor  (listed on the Amsterdam Stock Exchange)–> completed successfully, secured the interests of all parties,

Managing Director/President of the Board (Interim project ended with succesful sales of shares)

Neonet SA

I was category director of key product categories (TV/AV). I managed complex product management process from negotiating with vendors to end client in multichannel distribution.

I was a leader of controlling department responsible for business planning of +100 product categories in omnichannel and wholesale distribution.

✅ I managed product categories accounting for 30% of the company annual revenue
✅ I increased market share levels by 2-3pp. in traditional retail and ecommerce channels
✅ I implemented innovative assortment management system for in-store display - planning and identifying products with bar-codes and scanners which resulted in decreased bad-stock levels by 10%
✅ I reported to bard member responsible for purchasing (CPO/CFO/CEO)
✅ I was a leader of team of 7 category managers, pricing manager and a market analyst

Product Management Director

I launched pricing department where I was responsible for setting and executing pricing policy (for 250 stores and two websites) to dynamic market conditions and various business areas; supported development strategies; ensured expected margin, 
I automated key processes, e.g. pricing of bad stock products which eliminated 1 man-hour a day,
I built and integrated a team of 4 pricing analysts.

Head, Pricing Management Division

Market Analyst

Store Manager

Salesman

Marketing Specialist

I'm an international growth consultant. I have +15 years of experience in complex and hyper competitive industries: retail, production, e-commerce operations. 

As a business consultant I specialize in driving SaaS companies' international growth by providing them with go-to-market strategies and high-ticket customers as well as AI advisory focused on driving AI-driven transformations for leading companies.

I run international growth agency, sojo.consulting, where I focus on bringing fast results to my clients by:
 
✅ Establishing valuable connections that lead to increased growth.
✅ Acheving product-market fit in new markets.
✅ Managing relationships with senior decision makers.

Here's how we help companies wishing to expand overseas or adding new logos to their CRMs:

🏅 Executive & Influencer Access
      • Strategic Introductions: Facilitating direct, high-level introductions to key executives, 
      decision-makers, and influencers within target Fortune 500 companies.
      • Curated B2B Matchmaking: Organizing bespoke, one-on-one meetings and private 
      networking events with pre-qualified individuals and teams within global corporate hubs.

🏅Market Intelligence & Opportunity Sourcing
     • Opportunity Identification & Validation: Proactively identifying and validating new 
     business opportunities, strategic partnerships, and investment prospects for clients 
     within the Fortune 500 ecosystem.

🏅Strategic Business Development & Market Entry
     • Go-to-Market Strategy for Corporate Engagement: Developing and executing tailored 
    market entry and expansion strategies specifically designed for penetrating Fortune 
    500 companies in various global markets.

I helped my clients get in direct and meaningful conversations with Fortune 500 corporations including Zoom.Inc, Google, Nvidia, Meta, AWS and many more.

I hold an Executive MBA degree from accredited Canadian university (University of Quebec at Montreal UQAM), professional certification in corporate innovation from Stanford GSB as well as numerous prodcut management courses from esteemed organizations eg. Reforge, Strategyzer.com,etc.

Feel free to contact me here on Linkedin or via voyt@sojo.consulting

Bradley Jacobs

I'm passionate about part-time, flexible work where you can use your skills to work on your time, across a number of companies, and make more than your W2 job. 

Mylance supports your business in two main ways:
1. Free, vetted community with templates, workshops, resources, and an up to date fractional jobs database

2. Marketing services "done for you" through outbound LinkedIn campaigns and thought leadership content.

Grow your network, and build trust with that network = more clients and a sustainable business

Our team at Mylance is working hard to embrace the changing landscape of work. If you'd like to join us or have questions, please reach out to learn more: info@mylance.co and it'll get to our team

Founder and CEO

Six-Figure Secrets of Fractional Experts

After building my own consulting business, I've been supporting others for over 5 years. I share best practices, tips, mindset support, and interviews with the best in the business so you can up-level your business.

Podcast Host

JO Advisors

Leveraging my experience at Uber Freight to advise logistics start-ups.

Managing Partner

We Just Imagine

Board Member

On Deck

Joined On Deck to collaborate with a passionate, talented group of like-minded individuals starting companies. Launched and am growing Mylance

On Deck Fellow

Uber

I joined Uber Freight at its launch and built it up to a $1B+ valuation within 2 years.

1. I started and built up the Carrier Operations team, playing a key role in the initial strategy and operations. 
2. I shaped the direction of Uber Freight’s Carrier Strategy as it related to carrier acquisition and engagement
3. I played a key role in marketplace dynamics, pricing, product prioritization, and service expansion decisions. 
4. I managed a team of 12 analysts responsible for building up a carrier base of 10,000+ carriers for the app and executing all operational elements to surpass OKRs every quarter.

Head of Carrier Operations, Uber Freight

Head launcher for Miami and Milan for UberEATS. To do this, I designed and executed a grassroots-marketing plan including the creation of a courier and restaurant base to give Uber a competitive advantage in both Miami and Milan. Navigated a complex tax and regulatory market in Italy resulting in a successful business strategy

Key Accomplishments:

1. Hired and empowered a team of 25 employees in Italy to manage the courier, marketing, restaurant, and customer support aspects of the UberEATS business
2. Developed launch strategies in both Miami and Milan that included differentiated marketing, restaurant, and courier acquisition strategies to ensure successful growth post-launch 
3. Led one of the largest US-based Uber Eats launches, reaching thousands of customers and processing tens of thousands of transactions within the first month of operation

Launch Manager UberEATS

Built up Uber's Rides to a multimillion-dollar business in 9 North Carolina markets over two years. Built up and managed a team of 6 Operations Managers to eventually grow the 9 markets in North Carolina 
Key Accomplishments: 
♣	Aggressively organized grand scale initiatives such as reduced early lifecycle driver churn and driver appreciation messages resulting in high driver NPS and exponential growth in profitability
♣	Expanded the region’s revenue run rate to greater than a hundred million dollars within one year through creating scalable processes, creating action items from data analyses, and strategic expansion initiatives including the launch of a new premium Uber product 
♣	Began managing only the Raleigh market in 2014, expanded to managing all 9 markets in North Carolina, while supervising a team of 6 Operations Managers and 3 Marketing Managers by 2016

Sr Operations Manager, North Carolina Markets

Kaiser Associates

Managed 10 client portfolios from various markets such as healthcare, public sector, and property insurance. Implemented new consumer surveys, formulated accessible models, and analyzed complex results to give business recommendations
Key Accomplishments:
§ Outlined and implemented a new marketing and operations plan covering a billion-dollar portfolio for a Fortune 500 Telecom company.
§ Produced a threat and opportunities assessment for the protection of a Fortune 500 financial service company’s market through the creation of a new model based on consumer surveys.
§ Conducted in-depth primary market research and fashioned quick and easy-to-implement solutions for clients to increase their productivity and employee fulfillment.

Senior Consultant

Eco-Mail Development, LLC.

•	Developed a marketing and social media plan to introduce a $5 million company
•	Designed and edited investor presentations to raise capital from venture capitalists

Internal Consultant

Hill International, Inc

· Integrated cost and scheduling data for the San Francisco MTA for an estimated $1.8 billion subway system
      · Collaborated with cost engineers to meet deadlines for $150 million cost estimate for the Moscone subway station
      · Analyzed claims reports to resolve a conflict following the completion of a Major League Baseball practice facility

Project Engineer

After growing my consulting biz to $25k / mo, I founded Mylance to make finding new clients easier for your Fractional Business | Follow me for consulting best practices and my journey building Mylance

I'm incredibly passionate about part-time, fractional work that pays for your life (and then some) and gives you freedom and flexibility to live the life of your dreams.

My Professional Story
After 4.5 years launching and scaling businesses at Uber, I built my independent consulting business up to $25k / month in 25 hours per week. After running my own $25k / mo consulting business post Uber, I experienced the importance of reliably finding new clients and the challenge of inconsistent revenue.

I built Mylance Scale to challenge the status quo and rethink marketing and sales for the Fractional industry.

Mylance Scale is the marketing machine that your Fractional Business needs, but you don't have time to run. So it operates daily, growing your brand, completely done for you.

Instead of dangling numbers in front of you, our approach focuses on precise and thoughtful input: comprehensive niche and positioning work, a compelling strategic content plan, then Done For You content creation and posting to establish trust and legitimacy.

Mylance Scale is for you if: 
- You’re an **experienced fractional executive** with several closed clients under your belt and a clear understanding of your positioning and value.
- You know your **ideal customer profile** but lack the time to consistently generate high-quality leads that match it.
- You prefer to focus on client work and leave the business development to experts.
- You value authentic, relationship-driven content over cookie-cutter or AI campaigns that feel inauthentic.
- You want a partner who monitors and optimizes your campaigns, so they stay effective as your business and market evolve.

Apply for access to check it out - you won't be disappointed: https://mylance.co/users/sign_up

If you're a newer fractional, please join our free, vetted community to get resources and a supportive network to find your next few clients: https://mylance.co/site/community

Thanks for being a part of our journey!

My experience prior to Mylance:
-Managed 9 markets for Uber Rides in North Carolina
-Launched Uber Eats markets: Miami (1,003 orders in our first day) and Milan (<1,003 orders in our first day)
-Launched and managed the Carrier Operations team for Uber Freight and built to a $1B valuation in 2 years
-Management consultant for Kaiser Associates - managed 10 client portfolios from various markets such as private equity, healthcare, telecom, and property insurance

On a personal note, I love wine, golf, crypto, learning about AI, and thinking about how we probably shouldn't develop something smarter than we are.

I'm passionate about part-time, flexible work where you can use your skills to work on your time, across a number of companies, and make more than your W2 job. 

Mylance's community uses our tools to build and grow their consulting businesses. It's made up of hundreds of talented tech professionals who have challenged the status quo of work and are working for themselves. 

Our team at Mylance is working hard to embrace the changing landscape of work. If you'd like to join us or have questions, please reach out to learn more: info@mylance.co and it'll get to our team

I'm excited to announce that I will be participating in a roundtable discussion on business development for fractionals at the upcoming Lettuce Solo Summit!

This is an incredible opportunity for anyone looking to scale their solo venture and transform it into a thriving enterprise.

This one-day virtual event is jam-packed with insights from industry leaders on creating your business blueprint, making strategic investments in infrastructure, and uncovering new growth opportunities.

One of the key aspects we'll be covering is leveraging platforms like LinkedIn to attract the right opportunities. It's not just about having a presence online; it's about crafting a brand identity that resonates with your target audience and opens doors to new possibilities. Additionally, the summit will delve into building a smarter tax strategy - something every solopreneur needs to master to ensure long-term success.

What excites me most is the chance to connect with fellow solopreneurs and thought leaders who have been in the trenches. These individuals have built successful solo businesses and know what it takes to operate like a CEO. Their stories and strategies will inspire and empower you to chart your path to growth.

Don't miss out on this free opportunity to gain valuable insights and network with like-minded professionals. Register now and join us for a day of learning, inspiration, and actionable takeaways. Let's make this your best year yet! 

Sign up for free here: https://lnkd.in/enV4yxsy.

Create authentic, credibility-building content - take advantage of LinkedIn to build trust and attract the right clients. Founder @ Mylance: make finding clients easy | ex-Fractional COO | ex-Uber

Why 3 Million Successful Solopreneurs Go Back to W2 Jobs Every Year

It’s not because they’re failing. Most are actually making great money.

The problem?

Running a business solo often feels like navigating a jungle at night… with only a tiny flashlight.

While you’re dazzling clients with strategy, your back office is probably a patchwork of spreadsheets, calendars, and guesswork. Business structure decisions, compliance, taxes, benefits - most fractional executives spend 12–24 months stuck in analysis paralysis.

In my conversation with Mark Jackson, founder of Besolo, we unpacked the smarter way — a single strategic move that keeps solopreneurs compliant, protected, and taking home more revenue.

Don’t miss it. Get the full article in tomorrow’s newsletter: https://lnkd.in/e9JVXveH

And get access to Besolo with a Mylance member discount: https://lnkd.in/dEukcNGK

Open article: Mylance // Besolo | Partner Page by besolo.io

Glenn said something on my podcast that made me rethink virtual meetings.

Someone asked: "What's the 'don't sit in a lobby' rule for Zoom calls?"

His answer: The winners aren't doing it virtually.

He gave this example:

Two jet salesmen. You're buying a $50M plane.

One picks you up in a Bugatti. Flight attendants. Champagne. Fly to Miami. Lunch. The full experience.

The other does it all on Zoom. Virtual tour. Virtual lunch.

Who gets the sale?

We've gotten comfortable hiding behind screens.

But the deals that matter? They still happen in person.

When was the last time you got on a plane for a client?

Literally all of my Mylance marketing is on LinkedIn.

When I first started with Mylance, I faced the classic startup dilemma: how to effectively build awareness and trust without a hefty marketing budget. 

I knew we needed a strategy that was not only cost-effective but also genuine and impactful. This is where LinkedIn content came into play.

By consistently sharing valuable insights, industry trends, and my personal experiences, I began to see a shift. 

My posts started gaining traction, and soon enough, I was reaching tens of thousands of impressions every week. 

This wasn't just a numbers game; it translated into real business outcomes. My content was driving awareness, establishing trust with my audience, and, most importantly, bringing in inbound clients.

The secret sauce? Authenticity and consistency. 

I focused on creating content that resonated with my audience, addressing their pain points and offering actionable solutions. By positioning myself as a thought leader in my field, I was able to build a community of engaged followers who trusted my expertise.

If you're looking to elevate your business presence on LinkedIn, start by sharing your unique insights and experiences. 

Remember, it's not just about broadcasting your message; it's about starting a conversation. 

LinkedIn content can be a powerful tool for growth—if you let it.

This post had a draft initially generated by the Mylance tool (and then edited by me). To get access while we’re still in beta, check out https://lnkd.in/edXxhZW7

Have you ever felt like you're speaking into a void with your LinkedIn posts? 

I felt that way too, until I discovered something fascinating about my audience. 

During calls, they would mention how they had been following my content for months, even if they never liked or commented. This experience taught me a vital lesson: many are reading and lurking without making their presence known. 

Hidden behind each view is a potential ally, a future client, or a collaborator. Just because someone isn’t engaging publicly doesn’t mean they aren’t paying attention. 

The key is consistency and authenticity. By sharing valuable insights and engaging with your audience, you’re not just posting words; you’re building relationships. 

So, the next time you hit "post," remember: you’re not just sharing content; you’re starting conversations. You’re connecting with countless unseen individuals who may one day become your most valuable connections. 

Keep posting, keep engaging, and watch your network flourish!

Imagine every podcast host walking by this every day. Do you think some will convert to being customers of this podcast studio?

This is basically what LinkedIn is. Your customer is here. They're "walking by" every single day. Millions of them!

And you're sitting on the sidelines. Scrolling. Reading. Judging. Procrastinating. 

Imagine if you started showing up. Every week. Saying hey I'm a podcast studio, this is the problem we solve, can we support you?

But you don't. Because you:

- Don't know what to say
- Don't want to contribute to the "noise"
- Don't like to "self-promote"

Imagine if you were advising this podcast studio and encouraged them to put this sign up and they're like nahhh, we don't like to self promote. What would you tell them?

Take your own advice. 

Show up on LinkedIn. Be the 1% that's creating content (not the 99% that's lurking). You're worthy of it. Your business is worthy of it.

Take action. Procrastinating is just holding you back. This is the sign you've been waiting for.

New Podcast Episode Alert: Stay Compliant and Take Home The Maximum Revenue: Taxes, Benefits, and Flexibility with Besolo, with Mark Jackson!

95% of solopreneurs are losing money because of bad advice.

Most are told: “Once you hit a certain revenue threshold, just switch to an S-Corp.” But that blanket advice can actually leave you worse off.

I sat down with Mark Jackson, Co-Founder at Besolo to unpack why the real question isn’t when to switch — it’s whether it even makes sense for your business.

Mark shared a framework that completely reframes how solopreneurs should think about taxes, compliance, and flexibility. It’s not just about saving money — it’s about designing your setup around how you want to run your business.

We also dug into a hidden challenge most business-of-one founders face: navigating compliance and benefits without a roadmap. As Mark put it, “Most solopreneurs are walking through a jungle at night with a flashlight.”

That’s where his solution comes in — a complete operational stack that makes things like entity formation, Solo 401k setup, and quarterly tax payments feel like flipping toggle switches.

Full episode:

YouTube: https://lnkd.in/gduGdixr
Apple Podcasts: https://lnkd.in/dXRhWFHT
Spotify: https://lnkd.in/dMXV9-2j

Get access to Besolo with a Mylance member discount: https://lnkd.in/dEukcNGK

Open article: Stay Compliant and Take Home The Maximum Revenue: Taxes, Benefits, and Flexibility with Besolo, with Mark Jackson by open.spotify.com

Stay Compliant and Take Home The Maximum Revenue: Taxes, Benefits, and Flexibility with Besolo, with Mark Jackson

Founders - I don't know how you're not posting on LinkedIn.

It's a gold mine. 

Your customers are here.

Authentic and genuine posts build trust and credibility. 

It's nearly FREE (just your time or the low cost of a supportive tool).

You can add 100 new customers every week who will see your content.

There is literally no excuse not to be posting on LinkedIn.

Well, there are many. I just don't buy any of them. 

What's yours?

If you’re spending 20+ hours a month on tasks that don’t move your business forward — you’re not alone.

Follow-ups. Invoice reminders. Content repurposing. Financial tracking.
All necessary. None of them high-value.

Here’s the difference I’ve seen between six-figure consultants and seven-figure ones: the latter have quietly automated away the busywork that keeps everyone else stuck.

In tomorrow’s newsletter, I’m breaking down the exact systems (16 of them!!) top consultants use to reclaim their time — and how you can set them up in under an hour.

Your expertise is valuable. Your time shouldn’t be spent on admin work.
Get the full article:

Open article: Weekly Consulting Tips | Mylance by mylance.co

"People used to answer the phone. Now they don't."

20 years ago, cold calls worked because everyone picked up. You had the same shot whether they knew you or not.

Today? Your phone rings 10 times a day and you never answer it.

So what's the play now?

Glenn's take: You have to earn the right to someone's attention before you call.

LinkedIn. Introductions. Content. Value first.

The phone still closes deals.

But you can't start there anymore.

How are you getting in the door in 2025?

Portfolio careers are becoming the new normal.

Sometimes a W2 opportunity comes along that just makes too much damn sense to pass up.

Better benefits. Learning opportunity. Financial security during uncertain times.

You can take a W2 role for 18 months, then go back to fractional work when the timing is right.

Your skills don't disappear. Your network doesn't vanish.

Flexibility is a superpower, not a character flaw.

The strongest fractional executives aren't the ones who never take W2 roles.

They're the ones who make intentional choices about when to be independent and when to be employed.

Have you ever "pendulum" between fractional and W2 work? What made you switch?

Glenn shared something on my podcast that hit different.

"Never sit in a lobby."

When you show up for a client meeting, don't announce yourself and then pull out your phone. Don't scroll through texts or zone out.

Stand. Stay ready.

When they walk in, you're already present.

His second rule: Always have something in your hand and something in your mind.

Give them something. Ask them something.

I've closed deals because I showed up intentional. I've lost them because I didn't.

And yes this applies to your Zoom calls!

What's your go-to move before client meetings?

New Podcast Episode Alert: Modern Rules from a Sales Veteran with Glenn Poulos!

Most salespeople lose deals before they ever open their mouth.
I sat down with Glenn Poulos — a sales veteran who built and exited Gap Wireless twice — to unpack why.

Turns out, the best reps don’t win because of their pitch. They win because of their presence.

Glenn shared a simple technique that reframes every sales conversation — and it starts before you ever talk about what you sell. It’s about connection, curiosity, and how to shift someone’s state before you make your ask.

We also talked about why the biggest deals rarely close over Zoom — and what top performers do differently when the stakes are high.

This conversation will challenge how you think about persuasion, trust, and presence.

Listen here:

YouTube: https://lnkd.in/eA7ttgzU
Apple Podcasts: https://lnkd.in/eQiVA-Kr
Spotify: https://lnkd.in/eZ47Sfr5

Open article: Modern Rules from a Sales Veteran with Glenn Poulos by open.spotify.com

Modern Rules from a Sales Veteran with Glenn Poulos

Two years ago, I made a shift in my approach to sales. I stopped introducing myself on calls. At first, I didn't understand what was going on. But I quickly learned: showing up on LinkedIn consistently was the gamechanger.

Every sales person knows the importance of building trust. It's why referrals work so well.

But without a referral, calls usually begin with an introduction and a conversation. But it's a totally different ballgame if you already have trust established. This is the power I've discovered by sharing content consistently on LinkedIn.

By sharing insights, industry knowledge, and personal experiences on LinkedIn, I've been able to create a digital persona that resonates with my audience. Prospective clients now come to calls familiar with my expertise and values, often referencing posts they've read or discussions they've followed. It transforms the dynamic from a cold introduction to a warm conversation. 

It's not cringy self-promotion. The key lies in authenticity and consistency. By regularly providing value and engaging with others on LinkedIn, I've built a reputation. This not only saves time but also builds a foundation of trust long before the first call.

For those looking to strengthen their business relationships, consider leveraging LinkedIn not just as a networking tool, but as a platform to build genuine trust. The results may surprise you, just as they did for me.

This post had a draft initially generated by the Mylance tool (and then edited by me). To get access while we’re still in beta, check out https://lnkd.in/edXxhZW7

Do you feel like you’re repeating yourself on LinkedIn? Me too! 

Here’s why I’m happy to do that:

Repetition builds recognition. And recognition builds trust. You want to be known for something specific — the problem you solve, the framework you teach, the value you bring — and that only happens when people see it over and over again.


Most folks need to hear the same message multiple times before it clicks. So don’t stress about saying similar things each week. Say it with new stories, examples, or angles, but keep coming back to your core ideas.

You’re not being redundant — you’re building expertise. And that’s how you become the go-to person in your space.


This post had a draft initially generated by the Mylance tool (and then edited by me). To get access while we’re still in beta, check out https://lnkd.in/edXxhZW7

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Talks about #startup, #freelance, #beyourownboss, #consultingtips, and #entrepreneurship

Every business solves a fundamental problem for their clients.

When Mark Jackson was a fractional solopreneur, he experienced the exact pain point his customers now face:

Juggling compliance, taxes, accounting, and benefits while trying not to get a nasty letter from the IRS.

As fractionals and solo-entrepreneurs we don't want to waste time on these problems. We just want piece of mind. Mark built Besolo to solve that problem.

His solution?

Turn everything into "toggle switches."

Solo 401k? Toggle on.
Compliance tracking? Toggle on.
Expert tax support during scary tax cycles? Toggle on.

Instead of building another complex platform, he created playbooks that work for 90% of businesses of one, then made them dead simple to activate.

When I first embarked on my LinkedIn journey, I had no idea that the platform would become one of my most powerful storytelling tools. Six years and hundreds of posts later, I've gleaned some hard-won insights about authentic LinkedIn storytelling, and I'm eager to share them with you.

1. Know Your Audience: The first step in crafting compelling stories is understanding who you're speaking to. Tailoring your message to address their needs, challenges, and aspirations is essential for engagement.

2. Be Genuine: Authenticity is key. Share stories that reflect your true experiences and lessons learned. People can easily sense when something is contrived, and honesty builds trust, which is the main goal.

3. Structure Matters: Even the most compelling story can fall flat if it lacks a clear structure. Start with a hook to draw readers in, build a narrative arc, and conclude with a thought-provoking insight or call to action.

4. Consistency is Crucial: Storytelling on LinkedIn is not a one-time event but a continuous conversation. Regularly sharing your journey and insights helps to maintain and grow your audience's engagement.

5. Embrace Feedback: Every post is a learning opportunity. Pay attention to the feedback and engagement metrics to refine your storytelling approach. This iterative process has been invaluable in honing my content strategy.

6. Don't be tied to results. If a post doesn't get "good" engagement, let it go. If someone doesn't like what you wrote or judges you, don't take it personally. For every one person that doesn't like what you wrote or judges you, there are 10 or 50 or 100 that get tremendous value. Focus on those, not the one who doesn't like your content and chooses to be loud.

These lessons, forged through 6 years of trial and error, have transformed the way I communicate on LinkedIn. Whether you're new to the platform or a seasoned storyteller, I hope these insights will guide you towards more meaningful and impactful interactions.

New Podcast Episode Alert: Why Pushing the Needle Is the Only Way to Win as a Fractional!

Two consultants. Same skills. Wildly different outcomes.

Consultant A takes whatever comes their way—three clients at $5k each, stretched thin and wondering why they ever left corporate.

Consultant B? No ego. No fear. Asking for $20k retainers, saying no to anything under $7k. Same workload. Triple the revenue.

The difference isn’t experience. It’s mindset.

Here’s the shift that changed everything for me: every employee creates more value than their salary. As a consultant, you finally get to capture a fair share of that value.

In the episode, we break down the three mindset shifts that separate high-earning consultants from the rest—and how to start making them now.

Full episode:

Apple Podcasts: https://lnkd.in/exEaE4NW
Spotify: https://lnkd.in/ezTmvmCX

open.spotify.com

Why Pushing the Needle Is the Only Way to Win as a Fractional

Most solopreneurs are unknowingly putting themselves at massive risk.

I had Mark Jackson from Besolo on our podcast, and he said something that resonated with me:

"When you operate as a sole proprietor, you're saying 'my person will be on the hook for this work in perpetuity.'"

Think about that for a second.

Every contract you sign. Every handshake deal. Every client project.

Your personal assets are on the line.

These are the three main entity options for solopreneurs:

Sole Proprietor: Simple to set up (you literally do nothing), but you have zero liability protection.

LLC: You register with the state, creating a legal barrier between you and your business.

S Corp: The most common structure for serious solopreneurs—gives you tax advantages plus liability protection.

The "simple" choice often becomes the expensive choice later.

Sure, sole proprietorship requires no paperwork upfront.

But one angry client or one lawsuit can wipe out everything you've built.

What entity structure are you operating under, and why did you choose it?

New Podcast Episode Alert: Automations That Save 20 Hours / Month and Give You Your Life Back As a Solo Business Owner!

Your business shouldn’t feel like you’re drowning in admin work.

I used to spend hours each week chasing follow-ups, prepping for meetings, and trying to stay on top of client details. Now? Maybe 5 minutes.

Not because I’m ignoring clients — but because I automated it.

Here’s an example:

My AI notetaker joins every call, and within 60 seconds of hanging up, there’s a draft follow-up email in my inbox with a summary and action items. I review, edit, click send, done.

That’s just one of several automations that buy back about 20 hours a month.
The upfront work to set these up? Worth every minute.

Because now, I spend my time growing the business — not maintaining it.

In this episode, I share the exact automation stack that runs my business — and the 3 systems I’d set up first if I were starting today.

Listen here:

Apple Podcasts: https://lnkd.in/gF3RUBGK
Spotify: https://lnkd.in/gynntb4e

Open article: Automations That Save 20 Hours / Month and Give You Your Life Back As a Solo Business Owner by open.spotify.com

Automations That Save 20 Hours / Month and Give You Your Life Back As a Solo Business Owner

taplio

The Battle

Wojciech (Voytek) Majewski

Bradley Jacobs

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taplio

The Battle

Wojciech (Voytek) Majewski

Bradley Jacobs

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Bradley Jacobs's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBradley Jacobs's LinkedIn Performance