wo0 Photography

Personality-Led Photographer and Consultant for Unapologetic Female Founders

UK photographer wo0 found her passion for the lens in 2006 and hasn't looked back since.
Learning from experience rather than books, she has developed a unique style that oozes creativity and utilises to expert effect her models, surroundings and equipment knowledge.
Having extensive experience in the live arena, studio set-ups and professional commissions, wo0 has proven herself to posses a strong eye and conducts shoots with the necessary level of professionalism that has resulted in published work and repeat bookings throughout her career.

Starting her career as a live photographer on the London club circuit, wo0 has shot some of the biggest names in music as well as honing an excellent knack for capturing those priceless in-the-moment crowd shots. Outside of the confines of a dark venue she is further acclaimed as a festival photographer,

On top of wo0's live work, she takes real passion in brand photography where her renowned creativity can really be seen. With an open minded attitude, her ability to grow an idea into a reality has earned her a fantastic reputation and produced a string of stunning results.

In her spare time wo0 has a passion for street and landscape photography and can be found capturing city landscapes and seeking out the most interesting buildings with almost palpable atmosphere.

Owner and Photographer

Official Photographer for Pride London

Female Five Million

Founder

wo0Pod

wo0 pod
Don't f**king tell me what to wear or how to run my business
"Don't F*ing Tell Me What to Wear or How to Run My Business" is a brand new, zero bullsh*t podcast from Wendy Gannon (aka 'wo0'). This is for women who are done with being told how to act, dress, or run their businesses (and lives). Wendy, a professional photographer with nearly two decades of experience, brings you real, unfiltered conversations with women who've lived through and overcome sexism, abuse, and everything the patriarchy has thrown at them. Expect inspiring guests, women championing women, a LOT of swearing (too many for the producer to bother censoring!) and most importantly, stories that will make you laugh and cry in equal amounts. Subscribe and be part of the movement of women saying "we will wear what the f*ck we want, we will say what the f*ck we want, and we will run our f*cking businesses the way we f*cking want."

Wendy Gannon, wo0 photography: https://www.wo0.co.uk/
An original podcast from Decibelle Creative: https://www.decibellecreative.com/

Podcaster

Queen of Angles - Never had a photoshoot? You don’t have to come to me ready…I get you to that point and then capture you - THE REAL YOU.

'wo0 Effect (noun): The instant confidence boost that happens when Wendy Gannon gets involved. Mentoring, hyping, and elevating you until your brand photos radiate pure, unfiltered you (but on your most unstoppable day).' Hilary Lewis Feb '25

Hello! I’m wo0, I'm more than just a photographer - I am an award winning personal brand and event photographer taking photos different to everyone else.

I’ve been nicknamed the ‘Queen of Angles’ and it’s stuck 👑 


🤩 When you work with me, it’s not *just* a photoshoot - there’s SO much more to it. 

🤝 We coach, nurture, bond, build confidence, learn poses and how to take direction. 

🧦 We talk about wardrobe, props and locations and build a moodboard. 

🪩 You get to know me and my energy, and you realise you’re not only not scared, you’re EXCITED!

❤️ You don’t have to come to me ready…I can get you to that point and then capture it ❤️

______________________________________________

✍️ Read through the testimonials at the bottom of my profile and then drop me a message 

When I’m not behind the camera I’m rolling around with my dog 🐕  or boring you with menopause chat 😂 

Going through my ADHD journey 🧠 

______________________________________________

Introducing ‘Shoot to Success’

If you’re looking for a way to spread out costs, my new membership is perfect for you. Enjoy a full transformation with four photoshoots a year, all designed to help you achieve those 10k months you’ve been working so hard for.

DM me now to get started!



@wo0photography
www.wo0.co.uk
wendy@wo0.co.uk

Wendy Gannon 📸

It’s david simmons birthday today, so I’m taking the day off and I’m going to do lots of lovely things to him…I mean for him. 

Happy Birthday Woody Boat Snack. I love the absolute bones of you ❤️

Please send him some love. 

Pic - Me in his shirt and him in my shirt.

Wendy  Gannon 📸 

No alternative text description for this image

50 Cent is my actual hero. 

If you don’t know much about the legendary petty troll, here’s a few things he’s done to people he doesn’t like. 

He bought the front 4 rows at Ja Rule concert so he would be performing to empty seats. Extra kicker - he bought them on Groupon and paid pittance.

Now he absolutely hates PDiddyphile and always has (good judge of character or what?)…

The Pdo hired a videographer at the beginning of his case to document everything…but because he didn’t win, he didn’t pay. Crook. 

It’s ok though, he didn’t lose out because Fiddy took the tapes off his hands. 

Fiddy notoriously doesn’t speak to the news…however he’s breaking his silence and working with ABC News…because that’s the only channel that’s played in prison.

Have you heard anything as epically petty?

I learnt a long time ago that who you surround yourself with can literally make or break you. 

Spending time getting rid of the negative and toxic people from my life is the best thing I could have ever done. 

Whether they be friends, colleagues, family or partners, people can drag you down and stifle your wonderousnesses. 

I took photos at a Women in Finance event recently, and it was so utterly inspiring. 

Tanya Elmaz (and her brilliant team) put the event on and getting to watch my favourite speaker, Jo P., and listen in on real conversations was a real privilege. 

These are the kind of women that lift you up. Support you. Advise you. Laugh with you. Tell you you’re being a knob when you’re being a knob. 

I’m proud to also be one of those women. 

I’m fiercely in your corner, cheerleading, building, advising, strategising. 

If you need to find good people to help you and your business, I’m right here x

You: But you only work with women who already have it together
Me: You’re joking right?
You: No. Just look at them. Confident female founders, great offers, scroll stopping photos. 
Me: Babe, they are that way BECAUSE they worked with me. They were just like you!
You: But I’m not ready. 
Me: You’re the only one standing in your way. 

Imagine if you didn’t. 

Imagine if you messaged me today and you became one of those people you’re talking about. 

Xx

You can make all the excuses you want…budget, Christmas, new moon in Scorpio. 

Business is HARD. 

I’ve been told not to talk about the struggles I have in my business because it stops people wanting to buy from you. 

Screw that. IT’S REALLY HARD. 

You’re running this on your own. You really REALLY care about the people you work with. You’re EXCEPTIONALLY good at what you do. You’re THE most genuine, open, supportive person. You literally change people’s lives, and yet you’ve not sold a photoshoot this month. Add ADHD to the mix and you’re not sure how you’re going to pay your rent in a few days. 

It was all going so well until 2 people pull out of shoots and 3 monthly subscriptions finish at the same time 🤦🏻‍♀️ 

I don’t even know what I’m writing any more. 

This is ‘wake up worried at 3am and try to write a really good post that someone will see and have to buy immediately’ content. 

And beating yourself up over it certainly won’t bloody help - stupid brain. 

Anyway I guess the moral of the story is - Not everything always goes right and that’s just a shit. But we all go through it, and if you’re resonating, I see you. It’s going to be alright, Treacle, I promise x

Pic of Arber the Amazing, because I need that sunshine today x

YOU: Where are you based?
ME: IDGAF

When people message me off the back of a post (which is most days now thanks to my strategy and photos), they ask where I’m from. 

I mean, I’ve moved to Gillingham but it really doesn’t matter because I’ll go anywhere you need to take photos. 

Like gorgeous Vicki here lives in Devon and it’s a really important piece of her. 

The sun, the sea, the community, memories, business, watersports…more than I know. 

So why wouldn’t I drive an 8 hour round trip and stay overnight to do it?

You need to be 👏 you 👏 in 👏 your 👏 business 👏 

So you need to be somewhere that works with you and your brand. 

Plus…who doesn’t love an adventure. 

Message me and let’s get you booked in x

Pic - a beautiful blonde light skinned woman is wearing a (sexy, I want one) pink leather skirt and black Tshirt. She’s bare foot and paddling in the sea with a beautiful sky behind her. 

Oh and she wrote this about our shoot

‘The shoot day was incredible, and I loved every second. Not only did Woo bring the only day of sunshine in the middle of weeks of rain, she also brought energy and laughter, and made me feel brilliant. When I look at the photos, they look like how I see myself!’

Someone said to me the other day that people hire me because I’m me…it’s a bonus they get such amazing photos. 

At first I found that really awkward. 

But now I’m like…

Yeah.

I’m an absolute pleasure to be around, I’m hilarious, I’m a chaotic ball of wonderful and I pass it on to you. 

No awkward in front of the camera.
No worried about what people think.
Just a full day of fun and laughter, with bonus photos at the end. 

I’ve had a couple of shoots postponed so have some space before Christmas. 

They ain’t gonna be here for long, so get into my DM’s and let’s GO!x

So yesterday we talked about a short, round, hairy, chode owning, saucy screen star. 

Someone who is unapologetically themself in all aspects of the word. 

And look where it’s got him. 

(Yeah I get that he’s a certain demographic, but we’re taking what’s ours now, OK?)

So how do YOU do that…and how do you do that with ME?

Well it’s simple really. 

We talk. We build our relationship. We gain trust and we get down omelette. 

And when I say I rub off on you, I’m not taking a leaf out of Mr Jeremy’s top shelf read. 

Once you’re ready (and it doesn’t take long), we start building what your business, brand and photos look like. 

My brain starts sparking before we’ve even spoken…I have ALL the ideas. 

(In fact I have ideas for loads of you on here that will probably never book me.)

I have this gift (it’s diagnosed) of giving confidence, growing business,  looking at things at a higher level, and after all of that, capturing your essence. 

I might minge about on here, but I am all in with you. And I take my work very seriously, even though we laugh…a LOT.

Why haven’t you DM’d me yet?

Pic - A gorgeous pale skinned woman with long red hair is sat on the arm of a black leather sofa and wearing a green sequinned jacket, blue jeans and white cowboy boots. 

This is what she said about me:

‘From the minute we met, it felt like I'd known her forever. She's one of those rare people who brings her whole heart and soul into what she does and you can see that in her photos.’

I’m offering £1000 off two photoshoots for today only. 

That’s it. 

That’s your best Black Friday offer

https://lnkd.in/eKgnSrHF

I know you’re telling yourself all these things to stop you from stepping out of your comfort zone. 

Well let me address some of them right now…

‘I don’t have the confidence’ - That’s why we work on that together and build it up so you ARE ready. 

‘I’m not photogenic’ - Total crap! I will not only take photos of you that you like…you’ll bloody love them and want more. 

‘People will look at me while we’re on the shoot’ - Not that I’m making this all about me, but when you see a middle aged, overweight woman, sweating and groaning when she gets off the floor, they ain’t worried about your gorgeous self. 

‘But I’m not gorgeous’ - YES YOU ARE

‘I don’t need photos’ - You’re massively mistaken. Good imagery is crucial for your business and brand if you want to stand out against your competitors. 

‘I don’t know how to pose’ - Of course you don’t! Why would you if you’ve never done this? I will guide you through everything

I’ll have a response for every one of your concerns. 

If you want to know who what why where and how, slide into my DMs and I’ll explain all…it’s more than just photos over here. 

What other excuses can you come up with?

SHENANIGANS is not only my favourite word, but my favourite thing to do.

And trust me, we can get up to all sorts of shenanigans on your shoot.

And no matter WHAT

We will be laughing our mammories off for most of the day making you super relaxed.

Oh, you're worried about people looking at you weird?

Trust me babes, they're going to be too focused on me rolling around on the floor to worry about you just standing there.

It's not all about you.

JOKES IT IS ALL ABOUT YOU!!

BECAUSE YOU'RE WONDERFUL AND WE'RE GOING TO SHOW THE WORLD!

I'm giving you permission to be yourself in your business...and that starts with your photos.

Now do the running man into my DM's and let's get down, let's get down to business x

Look, I love you from the tip of your head to the depths of your quim

And you’re literally the reason I get to live this gorgeous life (yeah I did the work, you know what I mean…stop being anal)

But it’s not enough

Text and screens and algorithms aren’t enough for me. 

I need more. 

I need to talk to your actual face and look at your actual skin and smell your actual smell. 

Since I moved to Gillingham I haven’t been to any networking events that I haven’t worked at…I miss it!

I used to meet people weekly in London, but it’s not as easy here so my brain says NOPE!

I’d like to go to some around here but I’d need them recommended to me because, well, I’m me!

And I’m the same me at a business thing as I am at not business thing. 

None of this ‘pretending to be professional’ malarkey. 

If you’re showing up like I do too, then bloody well done!

You’re attracting your ideal client and charging your worth, as well as not trying to be someone else (arghhh the weight of that I do not miss). 

If you’re not there yet, don’t worry, DM me and I’ll get you sorted. 

I’ll literally turn your life, business and mindset around…and take photos of your essence to go with it. 

Hands up, who’s first?

(Real networking reccos please -  where do you go? Who do you go with? What do you do?)

Worried that you’ll be too scared or awkward in front of the camera?

So did Jo, and now look at her!

Some photographers don’t give you direction - I do. 

Some photographers don’t sit with you for hours to build trust - I do. 

Some photographers don’t work with you to build your confidence - I do

All of these things (plus me just being a completely hilarious and chaotic human) make for a day where you not only DON’T feel awkward, shy or scared…you’ll bloody love it and want to do it again. 

It happens every time. 

So stop stressing and DM me. Xx

Big things will happen in 2026, mark my words. 

And if you’re not investing in yourself and your business, you’re going to get left behind. 

No ifs, no buts, that’s just how it is. 

I’ve seen people stay in the same place, but also go backwards…from putting loads of time and effort in, to becoming stagnant. 

Potential clients are watching and it’s not making them get their chequebook (we should bring them back) out. 

I’ve invested loads in myself this year, and I’ve already signed up to work with two different coaches next year. 

If you’re not working to improve, what’s the actual point?

What are your growth plans next year?

Pic - A dark skinned woman is wearing a black and white tulle skirt with a white jacket. She’s sat on stairs with orange, blue and yellow lights going up the stairwell behind her. She’s worked her butt off improving herself and growing her business, and is now reaping the rewards. What. A. Legend.

Fiona Bradley

FB Comms

My mission is to help business' and brands realise their goals through marketing, acting as an extension of your team.
We use insight-led marketing strategies to create relevant content that reaches the right customer at the right time with the right message! We'll run your organic social channels, paid social ads, personal brand, Google Shopping campaigns and nail your copywriting.

Founder & Director

The After Work Club

Bringing you the best in networking events in the north, as an advisory committee member I'll be working with the After Work Club Team to offer inclusive, fun and diverse networking opportunities for professionals in Leeds.

Committee Member

Durham University Business School

Running seminars for the Marketing Masters students of Durham University.

Guest Lecturer

The Loyalty People

Contracted via FB Comms as an extension of The Loyalty People's marketing team, currently running their email and social media marketing.
Working with a sustainability and technology start-up client, I'm running their Marketing and PR both to end consumers and prospective business partners.
I created the content, build and launch of 'The Loyalty Community'.

Marketing Communications Manager

GetWelp

I co-founded the GetWelp app as the marketing and sales arm, I aligned the branding and messaging to the offering, positioning ourselves as the certified leaders in dog training and development.
Our mission is to make dogs and owners happy by providing a tech solution, connecting owners with industry leading behavioural experts in minutes.

Co-Founder

Welcome to Yorkshire

As a freelance extension of the Welcome To Yorkshire team I worked to streamline their digital activity, ensuring content reflects the organisation whilst promoting tourism across Yorkshire! Covering all paid ad activity and account managing commercial campaigns.

Digital Marketing Consultant

Digital Velocity Limited

Managing client relationships and providing best in class full e-commerce marketing and sales support. I create and manage website content, social media, email, SEO and banner marketing. Also owning full service omni-channel marketing accounts.
My client base ranges from construction and insurance to charities and online clothing retailers. 
No digital development request is too big.

Digital Account Manager

Precima

Running targeted marketing campaigns for the worlds biggest FMCG suppliers across multiple channels within Morrison’s through the More Card loyalty scheme. Managing accounts from initial introductions to reporting and annual planning to achieve objectives.
I was contracted to scale up the supplier program as Marketing Coordinator and successfully grew the £12k/year program to turn over £517k of revenue in 2018.

Marketing Coordinator

Working in the Supplier Marketing team, running targeted marketing campaigns through the Morrisons More card scheme via their channels - Catalina, Email and Direct Mail. I took the suppliers brand objective to decipher the correct targeting to achieve this, including supporting NPD launch, brand penetration, in category and out of category acquisition, frequency and loyalty building. Using customer selection algorithms and in-depth data analysis in the personalisation of offers ensured high redemption rates.

Marketing Assistant

My Sight Nottinghamshire

Volunteering to better the lives of those with sight loss

MyGuide and Marketing Assistant

Bosch Automotive Aftermarket NA

Liaising with suppliers and customers to support the planning, scheduling and delivery of training courses.   
Allocating all course resources such as trainers, training vehicles, engine rigs, training equipment and course literature.   
Coordinating logistical requirements for regional training across the nation.   
Raising customer invoices for individual course bookings with SAP. 
General administration and updating of systems associated with delegates, courses and course bookings to reflect accurate training records.   
Issuing of pre and post course correspondence to course delegates.   
Management of all events running at the Bosch Service Training Centre, including the organisation of catering, meeting booking requests and reception duties.

Technical Training Coordinator (Placement Year)

Content master, business owner, comedian, slow runner, bendy yogi, and writer. 😎

Straight-talking no-fluff marketing. 🤟

I run a Leeds-city centre-based boutique Content Marketing Agency with a sense of humour. Our mission is to create killer content with service that slaps. Not in the way that hurts. 

More than anything, we value fun: marketing can be boring. We want clients to enjoy working with us and to enjoy the work we do! Learning: continual training and development means we’re on top of trends. Creativity: coming up with new ways of doing things and not being afraid to express those ideas.

I’ve run campaigns for clients including the NHS, Rolex, Morrisons, Coca-Cola, Unilever, Mars, Nestle, Welcome to Yorkshire, County Golf, PepsiCo, Rimmel and many more.

🏆 Young Digital Marketer of the Year 2021 - Northern Digital Awards
🏆 Freelancer of the year 2021 and 2022 - Uk Dev Awards
🏆 All Round Hero - UK Dev Awards
🏆 Rising Star 2022 - EU Content Awards
🏆 Social Media Businesswoman of the Year 
🏆 Advertising Businesswoman of the Year 
🏆 Digital Agency Owner of The Year 2023
🏆 Startup of The Year 2024 - EU Content Awards

Qualified coach for the Horse Riding for the Disabled Association, running marathons to raise funds to hang onto our ponies.

Book in a 1-2-1 training session or introduction call to kickstart your marketing at: fbcomms.co.uk/contact-page/

My mission is to help business' and brands realise their goals through marketing, acting as an extension of your team.
I'm passionate about digital marketing and comms, using insight-led marketing strategy to create relevant content that reaches the right customer at the right time with the right message!
Working with a team of the best freelancers in their field we cover the breadth of digital marketing from auditing to web management, branding, strategy, graphic design, email marketing and content creation.

After writing 1,000+ posts for clients (seriously), these are the 7 engagement strategies that truly work ↓

❌ Stop thinking the job of 'posting' finish when you hit the button.
✅ Start actively managing them AFTER they're live.

Yep, once upon a time even I used to hit 'post' and pray, thinking my job was done once the content went live.

That's where the real work begins.

The viral posts we've had this year? 
They all had one thing in common:
we were glued to the comments section, replying to every single person who engaged, resharing, and keeping the conversations going.

Content that converts:
👉 Has actionable takeaways people actually save
👉 Starts with a visual hook/ killer opening line
👉 Gets responses within the first 10 mins
👉 Provides value they can use immediately
👉 Sparks convos in the comments
👉 Makes people tag their pals
👉 Gets reshared to stories

The best-performing posts are conversation starters that we nurture into proper engagement goldmines.

Which is ultimately how you build a community that actually converts.

👋 I'm Agency Owner Fiona.
➕ Follow me for daily marketing, social, content, leadership life hacks, and pictures of my orange cat.

Fiona Darley (Prev. Bradley)

Social That Sells | Founder @ FB Comms 👩🏼‍💻 | Keynote Speaker | PPC, Paid Social Media Management, Ads, & Content

I've got the sweetest Black Friday deal going for anyone sh*t hot at paid social and performance marketing ↓

I’m a bottleneck in the business.

Yes, I love ads.

But I can only strategise and proof so many.

We’re gunna be doing even more incredible content and putting the big bucks behind it in 2026.

The paid side is getting real busy and we’re looking to bring in someone senior to take the lead on setting strategies, budgets, and growing our clients’ businesses even further alongside our social media managers and creative lead.

This is full-time, permenant, LEEDS based role.

So we’re looking for someone who gets:
✅ How to sell on social
✅ Creative that converts
✅ Tracking, pixels, API, and attribution

The day-to-day?
10% Client management and meetings
10% Content briefing to the creative lead and minor content edits
50% Ad build and management
20% Strategy creation and research
10% Paid community management
5% Reporting

The salary?
Starting salary £35k-45k, experience-based.
(No, I’d never hide what we’re offering, it saves everyone a headache if we’re not aligned).

The requirements?
 ↪ Min 4 years experience in brand/social, 2+ of those in paid.
↪ Managed multiple campaigns, ads, and channels at once.
↪ No need to Google what CPM CPC CPA CPL or rough averages.
↪ Set up ad accounts and conversion funnels across platforms.
↪ Proven ROAS across industries.
↪ A blooming good eye for ads content and paid partnerships.

The clients?
From B2B education to B2C luxury US accessories, it’s pretty varied.

The platforms?
We’ve currently got ads live across LinkedIn, TikTok Shop, Meta, Pinterest, Reddit and YouTube.

The benefits?
🏢 Hybrid working (from home in the UK and our office in Leeds)
💻 Latest Apple technology
🌴 28 days annual leave (inclusive of public holidays)
🎁 Birthday leave
💪 Gym membership
🌎 Overseas Working Policy
🧑‍🎓 £1000 yearly budget for education, growth and training
🪄 Regular team and company socials

Looking for a Jan 26 start!

PLEASE TAG/SEND TO YOUR TOP PAID SOCIAL PALS
 Full job spec linked in the comments

And I’ll send a voicenote back crying if recruiters, freelancers, anyone who can’t actually get to Leeds city centre 2-3x a week drop CV’s into my inbox.

Apply on LinkedIn or tell me why I should hire you with a case study to social@fbcomms.co.uk

#hiring #paidsocial #performancemarketing

AppsFlyer invited me to the Fall Release last week, which meant:
#1 - I got to see Tobacco Dock in the daylight for the first time in my life
#2 - I ended up in a room with 150 app marketing leaders 
#3 - I’ve got a sweet new beanie, bumbag, and Gameboy
#4 - If I launch another app (not to toot my own horn but over 10 app-store listings have my fingerprints all over them) I’ll be giving Appsflyer a bell

They announced their shift from MMP to Modern Marketing Cloud and unveiled eight new products focused on measurement, AI automation, and data collaboration.

I’m deep in the attribution trenches daily.
The fight for ‘who’s the sale was’ might finally be over.

8 products.
1 goal.
= clarity

- Cleaner signals
- More automation
- Less manual faff
- Smarter decisions
- Fewer spreadsheets so gross they’d make accounts cry

If you work in apps, this is the stuff you’ll want to keep an eye on.
The product updates are all linked HERE: https://shorturl.at/2AuBr

I will only ever promote stuff I’d buy myself.
That’s after buying my house from Instagram.


Let me explain…
I don’t believe marketing should trick people.
I believe ads should help people find what they genuinely want or need.
My house purchase is Exhibit A.
(Right product, right message, right place).

How we operate-
We work with brands that add something useful to someone’s life
We promote products we know we can create fans for because it’s actually great
We partner with founders who are good humans

I’ve turned down or broken up with clients for:
Unethical manufacturing → no
Environmental damage → no
Abusive communication with my team → instant exit
Sweat shop glamorising slogans → not on my fitbit (soz actual watch wearers)


We work with creators who change lives
Systems that save people time
Brands that bring joy comfort convenience or confidence
It is a roster I am genuinely proud to stand behind


Good marketing only works when the product is something you’d happily put in your own basket and can talk about passionately.

Mapping out your January 2026 content and ads plans? Kick off with these 5 🔑 themes your audience will actually care about:

1. New Year Reset - but not cringe

Skip 'new year, new me'. Focus on:
- Practical productivity hacks that actually work
- Small habit changes, big impact
- Real stories
- BTS 2026 plans

2. Financial Fresh Start

Everyone's bare skint after Christmas, so give 'em value:
- Budget-friendly alternatives to your premium product/service
- Free resources/templates
- Adding extra value over cutting your margins
- Cost-saving tips in your industry

3. Skills & Learning

January's when people are motivated to finally upskill:
- Quick tutorial content
- Industry trend predictions
- Tool recommendations/reviews
- 'What I wish I knew when starting X' posts

4. Community Building

People are lonely after the holidays so gear up yer engagement:
- UGC, EGC, and CCG campaigns
- Q&a/AMA sessions and live chats
- Customer spotlights
- Team intros and personality posts

5. Seasonal Relevance

Work with January's natural energy:
- Dry Jan/Veganuary
- Winter wellness/industry tips 
- Planning and goal-setting frameworks
- Fresh start success stories

For ads:
1. Target the 'planning mindset' because people are researching solutions for the year ahead rather than December's impulse buying.
2. Focus big time on lead magnets, free trials, and educational content that builds trust with new connections before someone's ready to drop their cash.

Content-wise:
Batch create around these themes but keep it authentic. Your audience can smell manufactured motivation from miles away.

PRO TIP:
Start planning your Valentine's Day campaigns NOW so you're not ending up with a rubbish AI generated campaign, same as your other 50 competitors the week before.

January's mint because people actually want to engage with helpful content. 

Don't waste it on generic motivational quotes when you could be solving real problems and building PROPER audience connections.
Plus, it's just dead nice to be nice.

"I don’t know where to even flippin’ start Fiona!" 
YOU ARE NOT ALONE. 

We all get stuck on our socials sometimes.

I hear it weekly.
Usually from a founder who has spent three months posting carousels that take them an hour each, two weeks watching Reels about how to make Reels, and £89 on some random LinkedIn influencer's course.

Lucky for you, there is a much easier way to figure out exactly where your social strategy is falling apart, AND which part needs your attention first in 2026.

Takes less time than the kettle to boil.

INTRODUCING

👉 The Social Media Scorecard 👈

→ 17 quick questions
→ Identify your gaps
→ Identify your strengths
→ Check if you're on track to scale
→ Immediate results
→ Oh yeah, IT IS FREE 

Stop guessing.
Start getting traction.

There's no point pouring your heart into content that's not converting.
Find out WHY.

If you're ready to identify the exact gaps stopping you from hitting your goals next year, take the scorecard and get your personalised breakdown in two minutes flat.

Your boss will thank you. (Or, the reflection in the mirror at least)

👇 Check out the link below.

ok but what happens when your ad spend ramps up just as everyone else hits pause for the holidays? (you're gunna need to save this one)

Here's how last December went ads-wise-
Record-breaking performance across the board.

Sure, some campaigns naturally slow down based on industry seasonality.
The real winners for 2026 are the brands doubling down right now.

Here's what we're seeing work pretty flipping well:

Lower Competition = Lower CPCs

When your competitors rein back their budgets (horse girl joke), your cost per click drops significantly.

→ Saw 30-40% cheaper clicks in some sectors
→ Higher impression share, same spend
→ Better ad placement opportunities on feed/stories

Algorithms reward consistency, and December's the month to capitalise on that.

Audience Attention = Peak

People are scrolling MORE during the xmas holidays, not less.

→ More time consuming content
→ Higher engagement rates across all platforms (except LinkedIn)
→ Decision-making happens faster with gift deadlines

We're tracking engagement rates 25% higher than November averages this week already.

Q1 Prep Starts Now

The brands smashing January targets started their campaigns before.

→ Lookalike audiences built from festive shoppers
→ Pixel data collection during high-traffic periods
→ Creative testing whilst competition is low

January's success stories are written in December's data. Make sure you're collecting it.

Budget Reallocation Opportunities

others pause, we redistribute.

→ Test new audiences with lower entry costs
→ Shift spend from underperformers to winners
→ Scale successful campaigns without budget caps

We've seen 60% better ROAS on reallocated budgets compared to standard periods.

2026 Head Start

Brands maintaining momentum through December position themselves as market leaders.

→ Brand awareness compounds without loadsa social noise
→ Market/feed share increases
→ Customer acquisition costs stay low

The data doesn't lie: 
December spenders become January winners.

Sure, some industries naturally slow down, and we adjust accordingly. But the brands treating December as preparation month rather than pause month?
They're the ones we'll be celebrating come February and will be sending us valentine's gift baskets.

Want a hand?
You know where to find us.

p.s. we're growing our paid social team, if you're a paid media and performance marketing leader, we wanna hear from ya.

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Wendy Gannon 📸

Fiona Bradley

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taplio

The Battle

Wendy Gannon 📸

Fiona Bradley

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Wendy Gannon 📸's LinkedIn Performance

Performance ScoreFiona Bradley's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreWendy Gannon 📸's LinkedIn Performance