William Ballance

Lavender

Lavender helps you write sales emails that convert, faster. (🏆 #1 on Product Hunt • 🔶 9.9/10 on G2)

Lavender has everything a seller needs to get more replies in less time: email assistance, sentence suggestions, prospect research + email verification, mobile optimization, data-driven team coaching and recommendations, and much more. 

Integrates with Gmail, Outlook 365, Outreach, and Salesloft.
Get started at www.lavender.ai

CEO & Co-Founder

Sorter

🏅Winner - Techstars Startup Weekend (Atlanta 2018)

A marketing platform that combines neuroscience, psychology, and data science to build better communication at scale for brands like Yamaha, Gravity Blankets, and KettleSpace.

Sorter’s internal AI, CATIE( Creative Algorithms for Text and Image Enhancement) blends behavioral sciences with cutting edge data science and natural language processing enabling you to easily apply an objective science to the art of communication. 

We help create better content faster.

Fueling the backend of our platforms for healthcare, marketing, sales, and HR, CATIE analyzes and determines what distinguishes top-performing campaigns from baseline and under-performing content within your audiences.

Sorter (sorter.com): 1:Many Communications
Lavender (trylavender.com): 1:1 Communications

Co-Founder & CEO

Dooly

Strategic Advisor

Alum

Born out of a campaign to help save Sweet Briar College, a historic women's college in Virginia, Alum was a mobile app for alumni social networking and mobile fundraising active at over 200 colleges and high schools.

Founder

My Fun Filter

My Fun Filter was the #1 supplier of custom Snapchat filters on Groupon and LivingSocial in the US and Canada. Acquired.

Springbot

Springbot is a Magento Gold and Shopify partner that delivers a marketing automation and predictive analytics software to eCommerce stores ranging from early stage startups to $100mm global companies.

Springbot's awards include TAG Top 10 Most Innovative Technology Company, TiE Silicon Valley - TiE50 Top Startups 2016, and Atlanta Business Chronicle's Best Places to Work.

SDR & AE - US/UK/Australia

Candle Spas

• Co-founded the first digital e-commerce platform for subscription spa services in Atlanta, New York, and San Francisco. 
• Built our spa network to over 200 locations across three cities in 2 months. 
• Developed relationships with local and national influencers to drive sales and customer acquisition. 
• Spearheaded partnerships and advertising opportunities with nationally known brands including Stylecaster, Mercedes-Benz, Lululemon, Rocksbox, HowAboutWe, and Graze.

Employee #1

Loclly

• First permanent sales hire at a startup regional local services and "daily deal" e-commerce store.
• Grew annual revenue over 6,000% in a year and a half, then launched a new brand (Candle).
• Utilized strategic user acquisition, e-mail marketing, and pricing models to capture an active audience of buyers across multiple brands and verticals.

SDR & AE - US/MX

Pinnacle Fête

Pinnacle Fête began as an event and artist promotion company in the college town of Blacksburg, Virginia, representing nationally known acts including Rhêtorik, Tim Gunter, and Super Dopplar.

Hampton Roads Chamber of Commerce

Intern - Lead Hampton Roads

👋 Hey, I'm William. My team and I design technology that combines communication psychology with AI. Want to write better emails faster? We built software for that. 👇

1. Install for free to use our AI Email Assistant at https://install.lavender.ai (for Gmail, Outlook 365, Outreach, and Salesloft)

2. Are you a student or unemployed? We give you Lavender for free until you have a full time job.

3. Want to start a startup one day? I write a lot about our startup journey + happy to help if I can.

4. Want to generate passive pipeline on autopilot? We built Ora, Lavender's new intelligent AI sales agent to help with just that. www.ora.im


--

about me:

👨‍💻 I'm a sales rep turned startup founder. 

🇲🇽🗽🍑 I spent a year and a half remote working in Mexico. We built most of Lavender during this. I'm based in New York but we got our start in Atlanta. 

🎨 🏛 I've been designing software since I was a kid, but went to school to study Government and Economics. 

🌍 I'm passionate about entrepreneurship. I wrote my senior thesis on using micro-finance to encourage entrepreneurship and bottoms-up development of emerging economies.

🦊 I'm most proud of starting a series of campaigns to help save a historic women's college, Sweet Briar, from closing. 

👩‍🎓The school was saved by its alumnae, and this experience led me to leave my job and start my first startup: an alumni social chat and mobile fundraising app. 

🧠 Through that I was introduced to the cognitive sciences, met my co-founders, and pivoted. We built technology for marketers that leveraged personality and decision making science.

💜 COVID happened and we pivoted again, applying our communication psychology research to sales.

🙌 Now Lavender helps thousands of sales people around the world write better emails faster.

👉 Learn more about Lavender at www.lavender.ai and www.ora.im

William M. Ballance

Ajirahub

Co-Founder

Capital Music Gear

API/Backend programming in C# using Microsoft Visual Studio and SQL Server Management Studio,
Conducting website performance tests,

Web Developer

Academic Atlas

Frontend Developer

Optimate

Meeting with clients to discuss site design and requirements,
Building website layouts/UIs using HTML/CSS, Divi & Elementor,
API/Backend programming in C#,
Conducting website performance tests,
Using SEO Guidelines to write clear marketing copy and website content to promote products/services,
Troubleshooting content issues,
Update website content as needed

Virtual Assistant

Heretto

Conversion of Figma models into working applications using HTML/CSS & JavaScript

Livingston Research

Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
Organized material to research and complete writing tasks.
Completed thorough research into assigned topics.
Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.

Freelance Writer

Remotual

Translated Designs (Figma) into well-crafted UIs
Revised, modularized and updated old code bases to modern development standards, reducing operating costs, and improving functionality.
Collaborated on stages of systems development lifecycle from requirement gathering to production releases.
Collaborated with project managers to select ambitious, but realistic coding milestones on pre-release software project development.

Junior Developer

Freeware Lovers GmbH

Project Contributor(Frontend)

Implemented UI designs (zeplin & figma) for Lavender's Google Chrome extension, user dashboard and billing page using HTML/CSS/jQuery 
Demonstrated respect, friendliness, and willingness to help wherever needed.
Paid attention to detail while completing assignments.
Developed strong communication and organizational skills through working on group projects.

Frontend Development Intern

Venussbay LTD (E-Magazine)

Maintained corporate website using content management systems and associated plugins.
Met with media and press personnel to schedule interviews and issue company statements.
Took photographs and videos during special events for promotional materials and social media pages.
Developed ideas and leads for new stories according to industry trends.
Created social media content across multiple platforms according to content calendars and promotion schedules.
Collaborated with journalism and marketing teams to compile information and align company messaging.

Communication Assistant

Remote Web Developer with experience converting Figma designs into working web applications. In the last four (4) years, I have implemented dozens of designs using HTML5/CSS3, SASS, SVGs, Bootstrap, JavaScript, React, and jQuery some of which have been deployed to production with thousands of users like the intelligent e-mail assistant Lavender. Within the past year, I have completed several Fedex API integrations in C# using Microsoft Visual Studio and SQL Server Management Studio.

As a Content Writer, I have helped dozens of clients over the last 4 years improved their overall search visibility through the creation of unique high-quality content for their brands.

Reach me at pjmantoss@gmail.com

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William M. Ballance

PJ Mantoss

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