William Ballance

👋 Hey, I'm William. My team and I design technology that combines communication psychology with AI. Want to write better emails faster? We built software for that. 👇

1. Install for free to use our AI Email Assistant at https://install.lavender.ai (for Gmail, Outlook 365, Outreach, and Salesloft)

2. Are you a student or unemployed? We give you Lavender for free until you have a full time job.

3. Want to start a startup one day? I write a lot about our startup journey + happy to help if I can.

4. Want to generate passive pipeline on autopilot? We built Ora, Lavender's new intelligent AI sales agent to help with just that. www.ora.im


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about me:

👨‍💻 I'm a sales rep turned startup founder. 

🇲🇽🗽🍑 I spent a year and a half remote working in Mexico. We built most of Lavender during this. I'm based in New York but we got our start in Atlanta. 

🎨 🏛 I've been designing software since I was a kid, but went to school to study Government and Economics. 

🌍 I'm passionate about entrepreneurship. I wrote my senior thesis on using micro-finance to encourage entrepreneurship and bottoms-up development of emerging economies.

🦊 I'm most proud of starting a series of campaigns to help save a historic women's college, Sweet Briar, from closing. 

👩‍🎓The school was saved by its alumnae, and this experience led me to leave my job and start my first startup: an alumni social chat and mobile fundraising app. 

🧠 Through that I was introduced to the cognitive sciences, met my co-founders, and pivoted. We built technology for marketers that leveraged personality and decision making science.

💜 COVID happened and we pivoted again, applying our communication psychology research to sales.

🙌 Now Lavender helps thousands of sales people around the world write better emails faster.

👉 Learn more about Lavender at www.lavender.ai and www.ora.im

Strategic Advisor

William M. Ballance

Lavendo

We help startups build and scale high-performing GTM and sales teams by connecting them with the top 5% of sales talent in the U.S. Through our AI-driven recruitment processes, we deliver exceptional hiring solutions that cut recruitment costs and accelerate time-to-hire by up to 80%.

Why us?
✔ Direct access to the top 5% of sales professionals in the U.S.
✔ Expertise in building and scaling GTM and sales teams for startups
✔ AI-driven hiring processes that save time and significantly cut costs
✔ 90-day replacement guarantee for your peace of mind
✔ 100+ successful placements in critical sales roles
✔ Specialized in Enterprise SaaS, AI/ML, Cloud Computing & Infrastructure, Data Governance & Engineering, Cybersecurity, Marketing Technology, Financial Technology (Fintech), IT Staffing & HR Technology, IT Consulting & Digital Transformation

We specialize in recruitment for the following roles:
· Sales Development Representative (SDR)
· Business Development Representative (BDR)
· SMB Account Executive
· Mid-Market Account Executive 
· Enterprise Account Executive 
· Strategic Account Executive 
· Channel Account Executive 
· Account Manager
· Technical Account Manager
· Sales Engineer
· Solutions Engineer 
· Solutions Architect 
· BDR Manager
· Sales Manager
· Customer Success Manager
· Sales Director
· Partnerships Director
· Channel Sales Director
· Head of Sales
· Head of Business Development
· VP of Sales
· VP of Business Development
· Chief Revenue Officer (CRO)

Let’s connect to discuss how we can help your startup build a world-class sales team!

Founder

RevGenius

Member

Bravado

War Room Member

Groupon

Biglion (formerly Groupon RU) is the #1 e-commerce coupon website in Europe and CIS (10M+ MAU). Recognized as a Startup of 2012 by Forbes.

My contributions:
- Recruited, trained, and managed an Outbound Sales team, with 2 BDRs being promoted to Manager positions within 2 years;
- Led the launch of over 30,000 ad campaigns and special offers, generating over $6M per year;
- Showed consistent monthly and quarterly quota attainment averaging 110%;
- Delivered 22-25% year-over-year revenue growth from new business and renewals 

Tools stack: Biglion CRM, Google Analytics, Similarweb, Tableau

Sales Director

Weatlas.com — tours & activities

#1 sales hire at Weatlas, a Seed stage travel start-up and online service for booking excursions with Russian-speaking tour guides worldwide. IIDF startup accelerator batch 2014.

Major achievements:
- Closed over 1,000 deals, resulting in a 5x increase in revenue in the first year
- Showed consistent quota attainment averaging 143%
- Proactively prospected and cold-called both B2C and B2B accounts, making over 50 calls daily
- Wore multiple hats such as SDR, BDR, Key Partnerships and Account Manager

Sales Manager (#1 Sales Hire)

Hyatt Hotels Corporation

Ararat Park Hyatt is a 5-star luxury business hotel under the Hyatt Hotels Corporation. The hotel has 206 rooms, with a rack rate starting at $1,000 for a standard room.

Major accomplishments:
- Boosted the hotel's rating from 6.3 to 9.1 points by developing and implementing a new guest check-out procedure. This led to a x3.5 increase in the number of reviews within a three-month period, resulting in the hotel becoming one of the top 7 Hyatt hotels worldwide, and also increased the company's stock value.
- Developed and oversaw the implementation of IT projects to optimize Opera CRM and streamline internal processes. This saved 70% of the hotel's employees 2-3 hours daily.
- Got promoted twice within the first year.

Tools stack: Opera CRM, RESERVE, Scala, Gold Passport, Medallia

Back Office Coordinator & Loyalty program specialist

Founder @ Lavendo | GTM and Sales Recruiting for Startups

👀 Looking for a job? Visit https://www.lavendo.io/jobs to apply.

Passionate about building GTM teams that drive innovation in the tech world. My journey in sales and recruitment has taught me that behind every successful product launch or market expansion, there's a team of exceptional individuals. That's why I've dedicated my career to finding and nurturing the best GTM talent out there.

Whether I'm working with a scrappy seed-stage startup or a well-funded unicorn, I bring the same level of enthusiasm and dedication to every search. I've helped scale GTM functions for dozens of tech startups across multiple geographies, and each success story fuels my passion for this work.

When I'm not connecting top-tier talent with exciting opportunities, you might find me geeking out over the latest AI tech and automation tools. 

If you're a startup looking to build your dream GTM team or a sales professional ready for your next big challenge, I'd love to connect.

taplio

The Battle

William M. Ballance

Julia Chimisova 🇺🇦

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