Luke Matthews

Co-Founder | Lifestyle Blogger |  Content Marketer | Storyteller 

I teach you how to write with AI (and win LinkedIn)

Building in public on LinkedIn™ is risky for you. 

You aren't a 20-something Instagram model or a 33-year-old drop shipping bro bragging about 6 figures from Bali. 

You have a real business and a real reputation to uphold. 

You want to take advantage of more opportunities through visibility on social media, but you know there are privacy risks that come with that.... 

Most AI models take your data and sell it. 
Most social media platforms take your data and sell it.
Most marketers don't understand this, which can expose your company.

That's where I come in. 

I've been marketing for over 10 years on social media, built over 250k followers across all platforms, and I've ghostwritten for some of the biggest personal brands in the world. 

But beyond that, I value privacy and staying hidden. 

It takes skill to build a personal brand that not only generates revenue for your company but also remains secure and private. 

I help you build on social media and maintain your privacy using secure AI systems and world-class ghostwriting. 

Sound interesting?

Don't message here on LinkedIn.

Email me instead and use subject "𝗜 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝘀𝗲𝗰𝘂𝗿𝗲𝗹𝘆"

luke@wizardofoddmarketing.com

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Want to learn how to use AI safely?

Follow me and subscribe to my email list to learn how to use AI tools safely and securely without exposing your data and private life to the world. You can subscribe by clicking any link in my profile as they all go to my newsletter on Substack.

Founder - Lead Wizard & Ghostwriter

Linkedin & Twitter Ghostwriting Services for CEOs, Influencers, and Tech companies. 
Reach your audience with a sprinkle of magic, the power of explosive copywriting, and let the WIZARD OF odd MARKETING help make your biz a LOT  less boring.

I have been banned over 10x on LinkedIn. 

The brutal truth is the system ain’t fair…

In business and in life those willing to cater to the system (and exploit you) end up profiting from it. 

Social media has made this reality worse. 

It’s not about how skilled you are.
It’s about how skilled you can talk. 

(& it’s about who u know aka how good you are at kissing up to leaders and using errr befriending them on your climb to a seat at the table)

I decided this rat race wasn’t for me. 

So I’m playing a different game now. 

Rebuilding in the shadows. 
Learning new skills. 
Making new friends…

Friends that are hackers, rebels and the anonymous geniuses defending digital freedom…

Because look, complaining about broken systems accomplished nothing…

Action wins. 

PS Hi LinkedIn. Who’s still here?

2 posts in a week whoa 🤓

Luke M

I used to spend 8 hours a day engaging on LinkedIn. 

In 2025 I spent less than 30 minutes a day... 

So why change?

Well for starters I shut down a lot of things this year. I ghosted the platform for months, I shut down my old businesses and went into the shadows to consider a rebuild. 

But last year a lot changed on the platform.

Commenting alone is now far less effective for growth.

There are too many AI comments.
There are too many thought leader ads.
There are too many virtual assistants focused on ROI.

The odds of your comment alone being seen, considered and replied to simply went down a lot. 

So here's what I have been doing in Q4:

I comment for 15 minutes a day.
I make sure each comment is interesting.
I follow up the comment with a simple DM. 

(oh and yes I remove all my comments, posts and footprint 30-60 days after with a pretty cool AI tool.... DM if your curious why I do this!) 

No you wont get a ton of reach or follower growth this way!

But you will start conversations....

PS Have you changed your strategy in 2025?

It's easy to get 1000 likes a post (like I used too)

Here's how to be a LinkedIn influencer: 

1. Talk about LinkedIn. 
2. Be good looking and post pictures.
3. Write short, broad content. 
4. Spend all day commenting. 
5. Do this for 90 days. 

OR 

69. Pay a team to do it all for you. 

But here's the truth about this blueprint. 

You missed the window when this was possible for anyone. It's too late now on LinkedIn to do this organically. The market has changed, agencies don't work as well, organic is dying and this actually isn't the best strategy unless you want to pretend the old system still works. 

The better way? 

Cut the dopamine. Pick a niche. Speak to that niche. 
Accept less reach. Accept slower growth. 

But reach a very targetd audience. 

In summary...

You need a real skill and a real niche to focus on.

The generic LinkedIn growth expert is playing an old game to take your hard earned money by fooling you with cheap dopamine. 

You will never become them. 

You don't need a personal brand.

You just need to be an expert with a real skill and a specific niche.

PS Who bought cool AI tools for Black Friday?

I now separate work and my personal life.

But not for balance... I do it for privacy.

If you wanna work 16 hours a day and find joy in that then I see no reason at all to say that's unhealthy. 

So this post isn't about encouraging balance.

I mean, I'm the guy who posted 3x a day and spent 8 hours+ a day commenting and connecting on LinkedIn for years who now has a cartoon profile pic, posts 1x a week and barely comments...

I enjoy the unhinged and unbalanced life.

More fun. More purpose. More stories.

And yet I've worked hard to seperate personal and business in 2025.

That's meant shutting down a lot of social media accounts, AI tools, services, clients and ways that I show up on the internet. 

I use Linux for personal stuff.
But Windows for work. 

I use a rebuilt android OS for personal stuff.
And only use an IPhone hardened for work.

I still post on LinkedIn for work. 
But I removed all pics and stories connected to my life.

I could go on and on...

But for me, seperating work and my personal life hasn't been about balance. It's been about privacy and being more intentional with my time, my words and my efforts... 

I believe the internet is no longer a place for authenticity. 

It's simply a place to do commerce. 

So look, do you but if your password is the same for your bank and your LinkedIn account....

Maybe it's time for an audit of yourself eh peasant? 

🧙‍♂️

I only log in to LinkedIn on Windows. 

I use Linux for my personal data and files...

Running more than one operating system on your computer is called multi-booting. 

This summer as I began to purge myself of big tech I realized that I couldn't full exit the system yet... 

Even though I concluded that:

Using Google search is a privacy risk.

Using ChatGPT is a privacy risk.

Using Cloud AI is a risk...

Publishing content connected to your full name, actual face, phone number and home IP address is also a privacy risk…

I also realized I couldn't cut the last 1% of these data stealing big tech tools and programs...

This is where taking back your privacy requires effort.

So I decided to learn how to sandbox my work/private life online environments.

Sandboxing is when you run apps/programs in a secure, isolated framework to restrict those tools access to the rest of your systems files and resources.

Basically I wanted to figure out how to isolate tools like LinkedIn so they don't have access to my other files and life.

This takes some skill, but deleting 100% of everything just wasn't possible for me yet. 

It's a constant game of learning but I think it's worth learning how to shield your personal data and sandbox your work life, personal life and daily life environments from each other.

Otherwise you are at the mercy of data leaks, hackers, corrupt big tech and government policies…

Personally I think it’s worth the effort to learn and seperate tools, systems and resources.

What about u?

PS Yes I know Windows is getting worse... But Mac? EW

Do you share your live location with social media apps? 

I do not. Here's a quick why/why not list... 

✅ Positives to location sharing:

It's convenient (easy to meet up & connect)
It's social proof (events, hotspots, clout)
It gives you steak recommendations. 

✖️ Negatives to location sharing: 

It creates movement patterns for 1000s to study.
It allows your data to be harvested more easily.
It establishes a physical digital footprint.

I have always been careful to not share my live location.

I analyze every photo or post written and consider what kind of footprint I'm leaving behind. 

Am I paranoid? 

Perhaps... But this elder-millennial is gonna keep walking the line between using tech and disappearing into the shadows..

PS Sharing any photos adds to your risk. 

This photo has clues in it. 

Where do you think this photo was taken?

The gatekeepers are losing their grip.

For years, "world-class" meant big budgets, big teams, and exclusive tools. You had to be part of the club.

That era is over.

AI has kicked the door down. A new report from Artlist, based on insights from 6,500 creators, calls this "The third wave of democratization."

What does that mean?

It means anyone with a laptop can now produce studio-quality work. It means a couple of skilled individuals can take on companies in the hundreds. It means the playing field is wide open for anyone willing to learn.

Of course, when anyone can make anything look perfect, the game changes.

It's no longer just about technical skill. It's about taste. Vision. Strategic thinking.

As the report says, direction now matters more than ever. AI handles the production, but only you can choose the ideas that move people. Your choices are what set you apart.

This is why I find AI so appealing. It's not about replacing humans; it's about empowering the ones that choose to accept the new game. It is the great redistributing. An opportunity for anyone willing to learn, not just those with deep pockets.

The little guy has a chance. The rebel. The creator with a dream. The expert with a real skill.....

I think that's pretty cool.

PS if you want to read more about the state of AI check out the AI Trend Report 2026 from Artlist (who sponsored this post).

https://lnkd.in/gf7e8aXE

Brand partnership • Scale your business privately with AI.

How to pay $0 with 9 private AI tools.

(I replaced my tech stack with these brands)

This summer I quit using most AI tools that required overpriced monthly subscriptions/credits and stored my data in their clouds. 

So I had to replace 99% of my tools. 

From $500 to less than $25 a month.

Here's my list:

Notion >Crypt(.)ee for note taking and ideas.
Airtable > AppFlowy for content management.
G-Suite > Proton for secure email and file hosting.
ChatGPT > Okara for private open source AI. 
Loom > Cap so I can record my screen with video.
Perplexity > DeepSeek with Ollama for research.
Canva > Penpot for self hosting creative assets.
Manus > Venice for AI research purposes.
Slack > Signal cz I don't need all the fluff.

So yeah this list is a lot longer.

But I know your attention span is short.

I'm still getting used to some of these new tools.

(and I paid for Proton Premium too btw)

The truth is, it's inconvenient. 
I was used to my tool stack. 

Learning new software and setups is a challenge.

But avoiding subscriptions the best I can and maintaining max control of my data is my decision maker.

PS Yes I left out the self-hosting tools and process...

(I gotta make you follow for more somehow right?)

Underground Administration

CRD(Chief Recruiter Dude)

Underground Admins is a boutique agency providing HR and Staffing Solutions as well as Career Guidance for jobseekers.

-Contingent Recruiting for Tech, Operations, and Talent Acquisition 
-Retained Search for Niche and Executive Level 
-HR Transformation 
-HR Set-up for Startups 
-Resume Review 
-LinkedIn Review 
-Career Guidance

Skills: Human Resources (HR) · Full-life Cycle Recruiting · Start-ups · Applicant Tracking Systems · Recruiting · Niche Talent Acquisition · Operations Management · Business Development · Marketing · Administration

Director of Recruiting and Sales/Co-Founder of Recruiting Division 

Confidential Company

Recruiter and Director

Kforce Inc

Sales Director

Addison Group

Networking and cold calling in order to develop relationship with IT professionals to place in premier roles at various companies
Placed individuals with specialties including; Programmer Analyst, Network Engineer, Business Analyst, 
Software developer, SharePoint, Mobile App, Support, Network Engineer, Systems Admin, Etc. 
Negotiating fees and salaries for all clients and recruits 
Full Cycle Recruiting both contract and permanent placement

Recruiting Manager

Robert Half Technology

Utilized Cold Calling, Networking, lead generation and guerilla marketing tactics to build client base 
Negotiating fees and salaries for all clients and recruits 
Full Cycle Recruiting both contract and permanent placement  
Consistent top performer in my peer group ranking in the top quartile of sales

Business Development Manager/Executive Recruiter for Development

The Gilmore Collection

Purchasing of talent for all of the various Gilmore Collection concepts for various nights of the week and various other special entertainment needs. This consisted of sourcing exceptional talent for individual venues ranging in capacity from 50-400. Organization of several large scale events per year that had attendance in excess of 20,000 people.

Director of Entertainment/Talent Marketing

Rocket Entertainment Group L.L.C.

In charge of all aspects of the company including but not limited to; management of current acts, media relations, sponsorships, band scouting and recruitment, booking of shows in major cities across the United States, negotiation of payment for artists, and collaboration with major companies in execution of promotional events. Thoughout the course of my role as CEO of Rocket, we were able to sign several national level contracts for management and booking. We helped organize several large scale events with attendance of more than 20,000 people and we contracted regularly by the City of Grand Rapids to organize and manage the entertainment aspect of very popular events such as Celebration on the Grand and ArtPrize.

Director of Marketing/Managing Partner

The Intersection

During my tenure as the Director of Marketing at the Intersection, I was responsible for the promotion, marketing, and execution of all shows. We utilized social media and guerilla marketing tactics to boost attendance at shows ensuring that the Intersection would maintain the status as the best place to see a band between Chicago and Detroit. We were consistantly ranked in the top 50 best venues in the world by Pollstar and brought cutting edge music to Grand Rapids. I was also responsible for the maintenance and design of the website, www.sectionlive.com, and creation of the majority of show posters. As the Assistant talent buyer, I worked to purchase talent that gave Grand Rapids a taste of what people were listening to in cities that were blazing a new path in popular music.

Director of Marketing/Assistant Talent Buyer

We solve the talent shortage for high-growth tech companies. Our focus is simple: top-tier tech and sales professionals for businesses that are scaling fast and can't afford to waste time.

We don't spam you with resumes you could get from a job board. Instead, we run targeted searches and actively headhunt the talent you need. Our approach is direct and efficient, designed for companies that understand the value of the right hire.

Whether you're a SaaS unicorn or a fintech startup, we speak your language. We understand the tech scene and the specific challenges you face in finding and securing top talent.

Our process is straightforward:
1. We learn your needs and culture
2. We target and approach the right candidates
3. We present only those who fit and are interested

No fluff, no wasted time. Just results.

If you're ready to cut through the recruitment noise and get the talent you actually need, let's talk.
DM me here or hit me at richie@undergroundadmins.com

Richie Lampani

I'm looking for a Senior Applied Geospatial Scientist who lives at the intersection of remote sensing and modern ML. Remote open to US Citizens living in the US(EST preferred) 

Someone who has actually worked with multispectral or SAR imagery, built production-grade PyTorch models, and understands how to take messy Earth observation data and turn it into something operational.

If you’ve built:
 • feature extraction or object detection pipelines
 • ML workflows over big imagery datasets
 • cloud-deployed models (AWS/K8s)
 • GDAL/Rasterio-heavy preprocessing
 • anything serious with SAR, MS, or EO data

I want to talk to you.

This is remote, high-impact work with next-gen satellite data, real engineering, real science, no bureaucracy. Salary range is 165k-195k plus bene's and other goodies. 

5+ years exp. 2 interviews after you get past me.

Happy Friday friends!

PS also looking to connect with Systems folks who know their way around GCC High, secure enclaves, and compliance-heavy environments. Secret clearance + Sec+ types who actually operate, not just talk. If you know, you know. DM for details.

Technology and Sales Recruiter | Fractional TA & RPO | Certified PMP

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Luke Matthews's LinkedIn Performance

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