Luke Matthews

Co-Founder | Lifestyle Blogger |  Content Marketer | Storyteller 

I teach you how to write with AI (and win LinkedIn)

Building in public on LinkedIn™ is risky for you. 

You aren't a 20-something Instagram model or a 33-year-old drop shipping bro bragging about 6 figures from Bali. 

You have a real business and a real reputation to uphold. 

You want to take advantage of more opportunities through visibility on social media, but you know there are privacy risks that come with that.... 

Most AI models take your data and sell it. 
Most social media platforms take your data and sell it.
Most marketers don't understand this, which can expose your company.

That's where I come in. 

I've been marketing for over 10 years on social media, built over 250k followers across all platforms, and I've ghostwritten for some of the biggest personal brands in the world. 

But beyond that, I value privacy and staying hidden. 

It takes skill to build a personal brand that not only generates revenue for your company but also remains secure and private. 

I help you build on social media and maintain your privacy using secure AI systems and world-class ghostwriting. 

Sound interesting?

Don't message here on LinkedIn.

Email me instead and use subject "𝗜 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝘀𝗲𝗰𝘂𝗿𝗲𝗹𝘆"

luke@wizardofoddmarketing.com

--

Want to learn how to use AI safely?

Follow me and subscribe to my email list to learn how to use AI tools safely and securely without exposing your data and private life to the world. You can subscribe by clicking any link in my profile as they all go to my newsletter on Substack.

Founder - Lead Wizard & Ghostwriter

Linkedin & Twitter Ghostwriting Services for CEOs, Influencers, and Tech companies. 
Reach your audience with a sprinkle of magic, the power of explosive copywriting, and let the WIZARD OF odd MARKETING help make your biz a LOT  less boring.

I have been banned over 10x on LinkedIn. 

The brutal truth is the system ain’t fair…

In business and in life those willing to cater to the system (and exploit you) end up profiting from it. 

Social media has made this reality worse. 

It’s not about how skilled you are.
It’s about how skilled you can talk. 

(& it’s about who u know aka how good you are at kissing up to leaders and using errr befriending them on your climb to a seat at the table)

I decided this rat race wasn’t for me. 

So I’m playing a different game now. 

Rebuilding in the shadows. 
Learning new skills. 
Making new friends…

Friends that are hackers, rebels and the anonymous geniuses defending digital freedom…

Because look, complaining about broken systems accomplished nothing…

Action wins. 

PS Hi LinkedIn. Who’s still here?

2 posts in a week whoa 🤓

Luke M

I used to spend 8 hours a day engaging on LinkedIn. 

In 2025 I spent less than 30 minutes a day... 

So why change?

Well for starters I shut down a lot of things this year. I ghosted the platform for months, I shut down my old businesses and went into the shadows to consider a rebuild. 

But last year a lot changed on the platform.

Commenting alone is now far less effective for growth.

There are too many AI comments.
There are too many thought leader ads.
There are too many virtual assistants focused on ROI.

The odds of your comment alone being seen, considered and replied to simply went down a lot. 

So here's what I have been doing in Q4:

I comment for 15 minutes a day.
I make sure each comment is interesting.
I follow up the comment with a simple DM. 

(oh and yes I remove all my comments, posts and footprint 30-60 days after with a pretty cool AI tool.... DM if your curious why I do this!) 

No you wont get a ton of reach or follower growth this way!

But you will start conversations....

PS Have you changed your strategy in 2025?

It's easy to get 1000 likes a post (like I used too)

Here's how to be a LinkedIn influencer: 

1. Talk about LinkedIn. 
2. Be good looking and post pictures.
3. Write short, broad content. 
4. Spend all day commenting. 
5. Do this for 90 days. 

OR 

69. Pay a team to do it all for you. 

But here's the truth about this blueprint. 

You missed the window when this was possible for anyone. It's too late now on LinkedIn to do this organically. The market has changed, agencies don't work as well, organic is dying and this actually isn't the best strategy unless you want to pretend the old system still works. 

The better way? 

Cut the dopamine. Pick a niche. Speak to that niche. 
Accept less reach. Accept slower growth. 

But reach a very targetd audience. 

In summary...

You need a real skill and a real niche to focus on.

The generic LinkedIn growth expert is playing an old game to take your hard earned money by fooling you with cheap dopamine. 

You will never become them. 

You don't need a personal brand.

You just need to be an expert with a real skill and a specific niche.

PS Who bought cool AI tools for Black Friday?

I now separate work and my personal life.

But not for balance... I do it for privacy.

If you wanna work 16 hours a day and find joy in that then I see no reason at all to say that's unhealthy. 

So this post isn't about encouraging balance.

I mean, I'm the guy who posted 3x a day and spent 8 hours+ a day commenting and connecting on LinkedIn for years who now has a cartoon profile pic, posts 1x a week and barely comments...

I enjoy the unhinged and unbalanced life.

More fun. More purpose. More stories.

And yet I've worked hard to seperate personal and business in 2025.

That's meant shutting down a lot of social media accounts, AI tools, services, clients and ways that I show up on the internet. 

I use Linux for personal stuff.
But Windows for work. 

I use a rebuilt android OS for personal stuff.
And only use an IPhone hardened for work.

I still post on LinkedIn for work. 
But I removed all pics and stories connected to my life.

I could go on and on...

But for me, seperating work and my personal life hasn't been about balance. It's been about privacy and being more intentional with my time, my words and my efforts... 

I believe the internet is no longer a place for authenticity. 

It's simply a place to do commerce. 

So look, do you but if your password is the same for your bank and your LinkedIn account....

Maybe it's time for an audit of yourself eh peasant? 

🧙‍♂️

I only log in to LinkedIn on Windows. 

I use Linux for my personal data and files...

Running more than one operating system on your computer is called multi-booting. 

This summer as I began to purge myself of big tech I realized that I couldn't full exit the system yet... 

Even though I concluded that:

Using Google search is a privacy risk.

Using ChatGPT is a privacy risk.

Using Cloud AI is a risk...

Publishing content connected to your full name, actual face, phone number and home IP address is also a privacy risk…

I also realized I couldn't cut the last 1% of these data stealing big tech tools and programs...

This is where taking back your privacy requires effort.

So I decided to learn how to sandbox my work/private life online environments.

Sandboxing is when you run apps/programs in a secure, isolated framework to restrict those tools access to the rest of your systems files and resources.

Basically I wanted to figure out how to isolate tools like LinkedIn so they don't have access to my other files and life.

This takes some skill, but deleting 100% of everything just wasn't possible for me yet. 

It's a constant game of learning but I think it's worth learning how to shield your personal data and sandbox your work life, personal life and daily life environments from each other.

Otherwise you are at the mercy of data leaks, hackers, corrupt big tech and government policies…

Personally I think it’s worth the effort to learn and seperate tools, systems and resources.

What about u?

PS Yes I know Windows is getting worse... But Mac? EW

Do you share your live location with social media apps? 

I do not. Here's a quick why/why not list... 

✅ Positives to location sharing:

It's convenient (easy to meet up & connect)
It's social proof (events, hotspots, clout)
It gives you steak recommendations. 

✖️ Negatives to location sharing: 

It creates movement patterns for 1000s to study.
It allows your data to be harvested more easily.
It establishes a physical digital footprint.

I have always been careful to not share my live location.

I analyze every photo or post written and consider what kind of footprint I'm leaving behind. 

Am I paranoid? 

Perhaps... But this elder-millennial is gonna keep walking the line between using tech and disappearing into the shadows..

PS Sharing any photos adds to your risk. 

This photo has clues in it. 

Where do you think this photo was taken?

The gatekeepers are losing their grip.

For years, "world-class" meant big budgets, big teams, and exclusive tools. You had to be part of the club.

That era is over.

AI has kicked the door down. A new report from Artlist, based on insights from 6,500 creators, calls this "The third wave of democratization."

What does that mean?

It means anyone with a laptop can now produce studio-quality work. It means a couple of skilled individuals can take on companies in the hundreds. It means the playing field is wide open for anyone willing to learn.

Of course, when anyone can make anything look perfect, the game changes.

It's no longer just about technical skill. It's about taste. Vision. Strategic thinking.

As the report says, direction now matters more than ever. AI handles the production, but only you can choose the ideas that move people. Your choices are what set you apart.

This is why I find AI so appealing. It's not about replacing humans; it's about empowering the ones that choose to accept the new game. It is the great redistributing. An opportunity for anyone willing to learn, not just those with deep pockets.

The little guy has a chance. The rebel. The creator with a dream. The expert with a real skill.....

I think that's pretty cool.

PS if you want to read more about the state of AI check out the AI Trend Report 2026 from Artlist (who sponsored this post).

https://lnkd.in/gf7e8aXE

Brand partnership • Scale your business privately with AI.

How to pay $0 with 9 private AI tools.

(I replaced my tech stack with these brands)

This summer I quit using most AI tools that required overpriced monthly subscriptions/credits and stored my data in their clouds. 

So I had to replace 99% of my tools. 

From $500 to less than $25 a month.

Here's my list:

Notion >Crypt(.)ee for note taking and ideas.
Airtable > AppFlowy for content management.
G-Suite > Proton for secure email and file hosting.
ChatGPT > Okara for private open source AI. 
Loom > Cap so I can record my screen with video.
Perplexity > DeepSeek with Ollama for research.
Canva > Penpot for self hosting creative assets.
Manus > Venice for AI research purposes.
Slack > Signal cz I don't need all the fluff.

So yeah this list is a lot longer.

But I know your attention span is short.

I'm still getting used to some of these new tools.

(and I paid for Proton Premium too btw)

The truth is, it's inconvenient. 
I was used to my tool stack. 

Learning new software and setups is a challenge.

But avoiding subscriptions the best I can and maintaining max control of my data is my decision maker.

PS Yes I left out the self-hosting tools and process...

(I gotta make you follow for more somehow right?)

Ivan Dimitrijevic

OptimaB2B

Enough with the status quo. 
In a world of endless buzzwords and weak promises, you need clear, decisive action. 

Here, at OptimaB2B we specialize in turning common pain points—unclear direction, lackluster growth, and market mediocrity—into your competitive advantage.

Here’s how:

✅ Strategy: 
We design plans that cut to the chase.

✅ Differentiation:
We spotlight what makes you unique.

✅ Innovation: 
We drive ideas that defy convention.

✅ Unique Value: 
We deliver outcomes that matter.

If you’re ready to break the mold and leave the competition in the dust, let’s craft a future where your business not only competes—it dominates.

Head of Growth

Dim IT Consulting

In today's digital age, businesses can't merely exist; they must communicate, engage, and thrive in the digital landscape. If you don't pivot to digital prominence, competitors might just outpace you.

Why? Because building a powerful digital media presence isn't just an addition—it's the core of modern communication. It’s where connections are forged, stories are told, and where your customers reside.

Understanding and leveraging digital media isn't just about launching a website or having a podcast. It's about curating a holistic experience for your audience, translating to trusted brand recognition and increased sales.

But, mastering this domain demands:

🕰 Time
🔍 Expertise
🛠 The right tools and tactics

Recognizing the need for a formidable digital presence is the first stride. And if these challenges seem daunting:

You're engrossed in running your business.
The digital media realm feels intricate.
Your core strengths lie elsewhere.

It's not just okay, but wise, to seek expert intervention.

Invest in a digital evolution without compromising your business nucleus.

Ready to take the digital leap and surge ahead? 
Let's collaborate and script your digital success story. 🤜🤛 📞

Founder

RevGenius

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Member

Webbografi Sweden AB

BG Reklam

Funky Marketing

As a director of demand generation, I am tasked with a lot of different challenges, like finding new customers and bringing them into the fold. Besides harvesting the existing demand, one of the most challenging aspects is creating demand for products that are already working well in an existing market.

When a product is winning, it's tempting for the company to leave well enough alone. Why tinker with success?

The challenge of creating demand for successful products is that they've already won the hearts and minds of their audiences. There may be very little room for improvement. The product goals have likely been met (or exceeded), and the existing customers are satisfied or at least stable in number.

As you might imagine, my job becomes more difficult when I don't have much wiggle room to improve on what is currently working well. 

So how do we create demand for successful products? 

We Help B2B Companies Generate Consistent Revenue Growth With Cost-Efficient Strategies.

You have to be prepared and be able to scale growth so it doesn’t hurt you in the long run.

From setting up foundations, leading your team, to growing your business - we help you get it done.

Modern marketing execution is becoming more and more critical to a successful, efficient revenue engine. 

We’re measuring our efforts on inbound qualified pipeline and inbound closed-won revenue. It’s a simple philosophy that keeps our clients happy.

Director of Demand Generation 

Shindiri Studio 

Sales Representative

MCW BCN Digital

Co-Founder

MyCity-Web

I'm a founder of MyCity Web - Digital Media & Online Marketing Agency, seasoned blogger and SEO/Inbound Marketing consultant with years of experience. My skill sets include Social Media Marketing, Search Engine Optimization and blogging on a wide variety of topics.

Each and every team member of MyCity Web is a devoted expert who will strive to perform the work assigned to them with a dose of professionalism and efficiency. Keep in mind though that through time, while working with each other, all of us have learned something from one another, so now, frankly speaking, we are all trained to do all sorts of things. We will be happy to work out a plan, specifically designed to suit your needs and we will stick to it, point by point - no exceptions! Finally, we know how hard it is to make it in the business world nowadays and therefore, we are open for negotiations.

Dejan SEO

DEJAN is an Australian search marketing company with worldwide recognition for marketing excellence and innovation. We specialise in technical and strategic SEO (search engine optimisation) solutions designed to drive traffic and sales to local business, e-Commerce and corporate websites. With unmatched research capabilities our team delivers business intelligence which goes beyond standard data sets. Strategic advice we provide is geared towards maximum impact and speed, delivering quick return on investment.

SEO Consultant

I, in association with my personal team, provided advanced SEO consulting, Inbound Marketing & Social Media solutions and blogging/writing services.

Senior SEO / Social Media Consultant

Demand Gen Strategist & Content Maven | Elevating B2B with Engaging Content for Traffic, Engagement & Conversions

Greetings! Welcome to where strategy meets storytelling. 

I'm a growth marketing strategist with a flair for demand generation. A former chess pro turned digital media maven. Did someone mention the 'GIF master' of Dark Social? Yes, that's me!

With the hat of an entrepreneur & CEO, I deeply resonate with the challenges B2B brands face today. From curating engaging content to closing critical deals, my expertise navigates the entire spectrum.

🔗 Connection ➡️ Audience ➡️ Community

That's my mantra! And from there, I accelerate growth. Forget traditional leads. MQLs are passé. Dive into the era of Dark Social and robust Pipeline Conversions.

What can I offer? 

🎯 Training your team 
🎯 Strategic brand-building 
🎯 Building efficient processes
🎯 Quick wins & target achievements

Yearning for a significant impact? 
Desire exponential growth in the coming year? 

Let’s strategize. 📞

Beyond my professional pursuits, you’ll find me actively blogging, sharing insights on everything from marketing and startups to random musings that ignite my curiosity. A self-proclaimed geek, the thrill of a new project or newfound knowledge excites me to no end.

Long-term, sustainable business growth is not just a dream; it's a possibility waiting to be realized. I'm here to transform that into reality by architecting a digital media fortress around your business.

Ready to embark on a growth journey? 
Let's converse! 🚀

Always eager to connect, learn, and grow. 
Reach out anytime. 📞

taplio

The Battle

Luke Matthews

Ivan Dimitrijevic

Followers

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taplio

The Battle

Luke Matthews

Ivan Dimitrijevic

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Luke Matthews's LinkedIn Performance

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Performance ScoreLuke Matthews's LinkedIn Performance