Transcend Marketing, LLC.

Owner

Grizzly Industrial Inc.

Produced and mailed Grizzly's annual 500 page catalog and two 52-page seasonal catalogs. Played many roles: project manager, creative director, designer, copyeditor. Learned a lot about print and its potential, especially with the right audience, which for Grizzly—a tool and machinery brand—it's a perfect fit.

Multichannel Media Manager

Wrote and edited owner's manuals, press releases, and catalog copy.

Technical Writer and Copywriter

Aim High Content

Print and digital content writing, video production, and social media management for clients in the burgeoning cannabis industry.

Content Marketer

Full Service Catalog Production | From concept to doorstep | Elevate Your Brand with Tangible Marketing

Marketing projects fall apart when no one is managing the moving pieces.

That’s where I come in.  I’m a hands-on Marketing Project Manager with 10+ years of experience leading content operations, campaign delivery, and media outreach for a major national brand. I help businesses get high-quality marketing projects out the door—on time, on brand, and on budget.

Whether you need someone to coordinate a team of creatives, produce and launch a print or digital catalog, manage day-to-day content production, or get press releases into the right hands, I can step in and take the lead.

Specialties:
– Marketing & Creative Project Management
– Content Ops & Workflow Optimization
– PR Strategy & Press Release Development
– Campaign Planning & Execution
– Creative Team Coordination (writers, designers, photographers)
– Catalog Production (Print & Digital)
– Product Photography, Copy, and Layout Oversight
– Digital Asset Management & Review Tools

I’ve produced over 4,000 pages of catalog content, coordinated thousands of product and lifestyle photos, written and distributed press releases for major product launches, and led creative teams through complex multi-channel campaigns. My work has driven measurable results—increased efficiency, lower costs, and higher revenue. But more importantly: I get sh*t done.

If you’re looking for a reliable, senior-level contributor to take charge of your marketing execution, let’s talk.

Will Kersten

Website copy, blog posts, case studies, and landing pages. If it lives on a website, I write it.

Schedule a call with the link in my header.

Website Copywriter

Del Valle Independent School District

•	Developed students’ skills in reading and writing with engaging ELA lessons.
•	Assessed student growth and used data to make informed decisions about programming. 
•	Built a collaborative community of learners through facilitating team building activities and lessons on growth mindset, mindfulness and self-management skills.

Elementary Teacher

Bristol Public Schools

•	Managed a caseload of 11 students with diverse needs and academic/social/behavioral goals.
•	Designed and implemented a comprehensive behavior support program for elementary students and delegated goals and action steps to 3 staff members. 
•	Facilitated student growth meetings to share data and make informed decisions with team members.
•	Developed and improved upon Individualized Education Plans and Behavior Intervention Plans.

Special Education Teacher

Let’s rewrite your website | website copywriter for service providers & B2B businesses | are your web words working?

Has it been a while since you last updated your website? 

Time to look it over and run it through a few questions:

✅ Is everything up-to-date?
✅ Is what you do crystal clear?
✅ Does it show your credibility?
✅ Does it speak your clients’ language?
✅ Does it uniquely position you in your market?
✅ Is it bringing in solid, qualified leads on repeat?

Do we have 6 resounding yes’s, or are you paying to host a website that’s doing nothing for your business?

If it’s the latter, let’s fix that.

👋 I’m Rachel. I help service-based business owners go from “My website is kind of embarrassing and I don't want anyone to see it.” ➡️ “My website is so good, even I want to work with me.” I help with:

✔️ concise website copy, case studies, and blogs
✔️ SEO copy including meta titles & meta descriptions
✔️ messaging and positioning support 

Hear what a client had to say:

"I felt stressed for years about taking a chance on making an investment in my website. I've interviewed so many people but it never felt quite right. Then I met Rachel and I felt like I was truly being heard. Working with Rachel transformed my website and the way I think about my business... A testimonial won't do her true justice so if you are on the fence, call me so I can push you in her direction."

- Alex Sunshine, Founder of Rising Suns Agency

Send me a DM to check availability and book a time to meet.

P.S. I promise no hard pitching. We keep it weird in Austin, but not that weird.

taplio

The Battle

Will Kersten

Rachel Ciervo

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