VP Strategy & Operations @ Prescient AI | Helping omnichannel brands to optimize spend | Co-founder Don't VLOOKUP

I didn’t come up through marketing.

I came up through finance.

Investing, M&A, diligence across hundreds of omnichannel brands.

I then became an operator, managing and deploying budgets directly and making the pitch to finance for more. 

The same questions came up every time:

Where should the next dollar actually go? How can we scale profitably? 

Marketing was always the largest variable line-item that went chronically underutilized. 

ROAS looked great in decks.

Cash flow and lifetime value told a different story.

The real issue wasn’t growth.

It was efficiency of working dollars - marketing, inventory, and capital tied up in the wrong bets.

So teams default to decisions without a more forward-thinking lens: 

• Optimize to what could be tracked with clicks

• Undervalue upper-funnel channels

• Cut spend that *looked* inefficient

• Then wonder why demand fell apart weeks later

That gap is why I joined Prescient.

Most tools explain yesterday yet ignore the reality that conditions on the field are constantly changing.

We focus on how dollars actually move the business - across channels, over time, and beyond last-click.

Not perfect attribution.

Better decisions that break down the barriers between marketing and finance to invest with confidence.

Will Holtz

VP of Retention | Spreading Happiness Forever

Driven, innovative, goal seeking fitness enthusiast, with a passion for helping others, creating positive environments and working towards a competitive goal each day.

Zoe Kahn

Expo West w/ the Cove Soda team was fantastic! It was so fun to sample our new flavs next to the tried and true ones. Many happy smiles and tummys!

Catching up with brand and partner friends was amazing too - who's running it back at Shoptalk??

VP | Founder | Customer Centric | Spreading Happiness Forever

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taplio

The Battle

Will Holtz

Zoe Kahn

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Zoe Kahn's LinkedIn Performance

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Performance ScoreZoe Kahn's LinkedIn Performance