VP Strategy & Operations @ Prescient AI | Helping omnichannel brands to optimize spend | Co-founder Don't VLOOKUP

I didn’t come up through marketing.

I came up through finance.

Investing, M&A, diligence across hundreds of omnichannel brands.

I then became an operator, managing and deploying budgets directly and making the pitch to finance for more. 

The same questions came up every time:

Where should the next dollar actually go? How can we scale profitably? 

Marketing was always the largest variable line-item that went chronically underutilized. 

ROAS looked great in decks.

Cash flow and lifetime value told a different story.

The real issue wasn’t growth.

It was efficiency of working dollars - marketing, inventory, and capital tied up in the wrong bets.

So teams default to decisions without a more forward-thinking lens: 

• Optimize to what could be tracked with clicks

• Undervalue upper-funnel channels

• Cut spend that *looked* inefficient

• Then wonder why demand fell apart weeks later

That gap is why I joined Prescient.

Most tools explain yesterday yet ignore the reality that conditions on the field are constantly changing.

We focus on how dollars actually move the business - across channels, over time, and beyond last-click.

Not perfect attribution.

Better decisions that break down the barriers between marketing and finance to invest with confidence.

Will Holtz

I’m a data-driven Chief Marketing Officer with 14+ years of experience accelerating growth for subscription, DTC, health tech, and gaming brands. I specialize in building scalable marketing engines, reducing CAC across paid channels, modernizing analytics infrastructures, and leveraging automation + AI to unlock new revenue pathways.

Across my career, I’ve:

Scaled direct-to-consumer revenue 1,000% in 18 months for a global health tech brand.

Reduced CAC while scaling Paid Search, Meta, Influencer, Affiliate, and Partnership channels.

Migrated major ecommerce operations Magento → Shopify/Recharge.

Modernized analytics systems resulting in 90% less manual reporting and dramatically improved insights.

Built a growth marketing agency from the ground up to $1.5M revenue in 18 months.

Led teams of up to 20+ marketers while managing multimillion-dollar budgets.

I love solving tough growth problems, integrating data into every decision, and designing marketing systems that scale sustainably. Recent focus areas include:

✔ AI-driven customer acquisition
✔ Performance marketing efficiency
✔ Pricing strategy in dynamic markets
✔ Loyalty, retention, email & CRM
✔ Automation to reduce operational drag

If your company is scaling and needs a CMO who blends creativity, analytical rigor, and commercial strategy — I’d love to connect.

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Will Holtz

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