VP Strategy & Operations @ Prescient AI | Helping omnichannel brands to optimize spend | Co-founder Don't VLOOKUP

I didn’t come up through marketing.

I came up through finance.

Investing, M&A, diligence across hundreds of omnichannel brands.

I then became an operator, managing and deploying budgets directly and making the pitch to finance for more. 

The same questions came up every time:

Where should the next dollar actually go? How can we scale profitably? 

Marketing was always the largest variable line-item that went chronically underutilized. 

ROAS looked great in decks.

Cash flow and lifetime value told a different story.

The real issue wasn’t growth.

It was efficiency of working dollars - marketing, inventory, and capital tied up in the wrong bets.

So teams default to decisions without a more forward-thinking lens: 

• Optimize to what could be tracked with clicks

• Undervalue upper-funnel channels

• Cut spend that *looked* inefficient

• Then wonder why demand fell apart weeks later

That gap is why I joined Prescient.

Most tools explain yesterday yet ignore the reality that conditions on the field are constantly changing.

We focus on how dollars actually move the business - across channels, over time, and beyond last-click.

Not perfect attribution.

Better decisions that break down the barriers between marketing and finance to invest with confidence.

Will Holtz

Sara Livingston is an experienced marketer, product strategist, and operator. 

She's spent her career building data and analytics products and establishing the underlying strategies and supporting teams. 

This has spanned across the marketer side to drive growth marketing and customer insights efforts, on the publisher side for data monetization, and then in building enterprise SaaS technology to be used by these end companies with a focus on analytics and commerce.

In all instances, Sara helped establish new functions and divisions, introducing new operating frameworks and supporting technologies at organizations from startups to enterprises.

Sara's been fortunate to work with many of the leading Retail, CPG, DTC, and Subscription Services companies.

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The Battle

Will Holtz

Sara Livingston

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