VP Strategy & Operations @ Prescient AI | Helping omnichannel brands to optimize spend | Co-founder Don't VLOOKUP

I didn’t come up through marketing.

I came up through finance.

Investing, M&A, diligence across hundreds of omnichannel brands.

I then became an operator, managing and deploying budgets directly and making the pitch to finance for more. 

The same questions came up every time:

Where should the next dollar actually go? How can we scale profitably? 

Marketing was always the largest variable line-item that went chronically underutilized. 

ROAS looked great in decks.

Cash flow and lifetime value told a different story.

The real issue wasn’t growth.

It was efficiency of working dollars - marketing, inventory, and capital tied up in the wrong bets.

So teams default to decisions without a more forward-thinking lens: 

• Optimize to what could be tracked with clicks

• Undervalue upper-funnel channels

• Cut spend that *looked* inefficient

• Then wonder why demand fell apart weeks later

That gap is why I joined Prescient.

Most tools explain yesterday yet ignore the reality that conditions on the field are constantly changing.

We focus on how dollars actually move the business - across channels, over time, and beyond last-click.

Not perfect attribution.

Better decisions that break down the barriers between marketing and finance to invest with confidence.

Will Holtz

Head of Growth @ Superfiliate

Building at the intersection of creator and commerce

Paul Rambaud

superfiliate's Super Bowl, Expo West, is next week and we're hosting two incredible events!

start your Wednesday (3/4) the right way with a killer workout lead by influencer Christian Castano (gotta make room for all the snacks we're going to eat on the conference floor)

Flexpo West by Man Cereal 💪 
time: 7-10a PST
location: Metroflex Gym 12551 Carson St, Hawaiian Gardens, CA
RSVP here: https://lnkd.in/gtVTFZ4C

legend has it Zach Bingham can do 10 one handed pull-ups in a row...

then, come unwind with us on Thurs evening (3/5) at Expo After Hours at EvenHouse. 

after the floor closes, step away from the noise and into an intimate evening designed for founders and operators

what's included: expect signature drinks, golf simulators ⛳ , and the very best networking west of the Mississippi

time: 6-8:30p PST 
location: EvenHouse, Tustin, CA 
RSVP here: https://lnkd.in/gjhJ4qQF

stoked to see everyone soon!

cc: Andy Cloyd Anders Bill Lily Comba Benjamin Putzer Wesley Magness Aidan Thibodeaux Zach Bingham Dejan Rankovic Nick Bélanger John Adams Morgan ...

Open article: Expo After Hours at EvenHouse · Luma by luma.com

taplio

The Battle

Will Holtz

Paul Rambaud

Followers

Posts

Engagements

Likes

Performance ScorePaul Rambaud's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Will Holtz

Paul Rambaud

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Paul Rambaud's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePaul Rambaud's LinkedIn Performance