VP Strategy & Operations @ Prescient AI | Helping omnichannel brands to optimize spend | Co-founder Don't VLOOKUP

I didn’t come up through marketing.

I came up through finance.

Investing, M&A, diligence across hundreds of omnichannel brands.

I then became an operator, managing and deploying budgets directly and making the pitch to finance for more. 

The same questions came up every time:

Where should the next dollar actually go? How can we scale profitably? 

Marketing was always the largest variable line-item that went chronically underutilized. 

ROAS looked great in decks.

Cash flow and lifetime value told a different story.

The real issue wasn’t growth.

It was efficiency of working dollars - marketing, inventory, and capital tied up in the wrong bets.

So teams default to decisions without a more forward-thinking lens: 

• Optimize to what could be tracked with clicks

• Undervalue upper-funnel channels

• Cut spend that *looked* inefficient

• Then wonder why demand fell apart weeks later

That gap is why I joined Prescient.

Most tools explain yesterday yet ignore the reality that conditions on the field are constantly changing.

We focus on how dollars actually move the business - across channels, over time, and beyond last-click.

Not perfect attribution.

Better decisions that break down the barriers between marketing and finance to invest with confidence.

Will Holtz

Nick Martell

Co-Host & Co-Founder of The Best One Yet Podcast #TBOY

Co-Host & Co-Founder of The Best One Yet Podcast

How is 2026 already the best one yet?

A Nationwide Live Podcast Tour... Signing with the top pod production brand... and adding our 1st Manager

🤘 Our "IPO Tour: In-Person Offering" Live Show hits 7 cities (already sold out 2)
🤝  We signed with Acast, simply the #1 podcast producer in the biz
🙌  And media legend Mike Muney joined us as General Manager to blow up our video plans

80 million downloads. 1,692 total episodes. And tomorrow's pod will still be The Best One Yet.

Thank you to all the Yetis reading this for giving Jack & me the most fun job ever:

Laughing through the most fascinating business news stories every single day together with you.

We can't wait to meet ya in-person at a Live Show - And still still soooo much more to come this year. Celebrate the wins

Open article: The Best One Yet partners with Acast and appoints GM to lead media expansion by podnews.net

The Best One Yet partners with Acast and appoints GM to lead media expansion

Are you in sales and need extra motivation? 

A 6-year-old just set the Girl Scout Cookie sales record: 100,000 boxes 🍪

Yep. Little Pim Neill of Pennsylvania is only half-way through the season, but has sold $700,000 of cookies.

She's a Thin Mint Mogul, the Wolf of Main Street, the Jamie Dimon of Do-Si-Dos

Yes, she sells door-to-door
And yes, her fam posts her link on Facebook

But little Pim, who has disabilities, is winning on TikTok with her honest authenticity

("Link in Bio" is a CTA you can’t resist after seeing one of her selfies)

With these numbers, we think she’ll graduate from a daisy to brownie this year

But the real strategy? She had a goal:

Sell 5K cookies win a trip to Niagara Falls. And having that 1 goal drove her to sell 20x that.

And now she'll win that bonus trip. And her parents can probably tagalong.

(see what we did there?)

It's the old sales rule: A.B.S. = Always Be Samoas

Jack and I whipped up the whole story for ya on today's The Best One Yet pod

taplio

The Battle

Will Holtz

Nick Martell

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taplio

The Battle

Will Holtz

Nick Martell

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nick Martell's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNick Martell's LinkedIn Performance