VP Strategy & Operations @ Prescient AI | Helping omnichannel brands to optimize spend | Co-founder Don't VLOOKUP

I didn’t come up through marketing.

I came up through finance.

Investing, M&A, diligence across hundreds of omnichannel brands.

I then became an operator, managing and deploying budgets directly and making the pitch to finance for more. 

The same questions came up every time:

Where should the next dollar actually go? How can we scale profitably? 

Marketing was always the largest variable line-item that went chronically underutilized. 

ROAS looked great in decks.

Cash flow and lifetime value told a different story.

The real issue wasn’t growth.

It was efficiency of working dollars - marketing, inventory, and capital tied up in the wrong bets.

So teams default to decisions without a more forward-thinking lens: 

• Optimize to what could be tracked with clicks

• Undervalue upper-funnel channels

• Cut spend that *looked* inefficient

• Then wonder why demand fell apart weeks later

That gap is why I joined Prescient.

Most tools explain yesterday yet ignore the reality that conditions on the field are constantly changing.

We focus on how dollars actually move the business - across channels, over time, and beyond last-click.

Not perfect attribution.

Better decisions that break down the barriers between marketing and finance to invest with confidence.

Will Holtz

SourceMedium

- Worked directly with clients to develop understanding of their ecommerce needs and solutions SourceMedium's product could provide
- Lead development of several modules and visualizations that are now included in SourceMedium’s standard product offering
- Tailored Looker Studio dashboards with customized metics and visualizations for customers, incorporating solutions to any analytical questions they wished to answer about their business
- Educated customers on the data collected in their dashboards, to help them make more informed business decisions
- Trained newly hired CSAs on SourceMedium’s data model, the creation of customized ecommerce dashboards, and customer service standard operating procedures

Senior Customer Solutions Analyst

- Gained a deep understanding of the dashboards provided to the customers and underlying data
- Created customized metrics and visualizations to satisfy customer needs and help them understand their sales data more easily
- Educated customers on the data collected in their dashboards, to help them make more informed business decisions
-  Trained newly hired CSAs on the data model, creating dashboard customizations, and customer interactions

Customer Solutions Analyst (CSA I - III)

Flatiron School

- Learned Python, SQL, Scikit-Learn, Pandas, Keras, and many other data science tools 
- Collaborated on 4 projects primarily focused on predictive modeling and machine learning 
- Created and presented a final capstone project, creating a model that predicts emotional states from audio clips

Data Science Graduate

Victaulic

- Approved elastomers for production to be deployed in water, oil, and mining applications
- Performed quality assurance tests on elastomers to the standards of the American Society for Testing and Materials
- Conducted exploratory research to investigate the viability of changes in elastomer production
- Supervised new employees, training them on testing procedures and maintenance of high priority experiments

Engineering Associate Lab Technician

- Documented and maintained long-term, high priority experiments
- Trained on specialized equipment for use in quality assurance testing 
- Promoted from temporary worker position to full time in August of 2019.

Temp Lab Associate

University of Pittsburgh

- Developed software solutions for use with the Atacama Cosmology Telescope, primarily using Python’s numpy and scipy libraries for analysis and matplotlib for data visualization
- Discovered and processed Fast Radio Burst signals in previously discarded astronomical telescope signal data
- Collaborated with technical teams at partner universities, presenting findings at weekly meetings

Software Developer and Research Consultant

- Conducted the presentations both with and without the professor
- Lead small group discussion with students 
- Maintained an online message board for the class

Undergraduate Teaching Assistant

Data Scientist with over 4 years of experience with Python, ready to help businesses improve through the implementation of machine learning models and smart data visualization. Email: wertz.nicholas.42@gmail.com

Experienced in Python, SQL, and advanced mathematics, and skilled at data sorting, cleaning, analysis, and visualization. Background in physics, astrophysics, mathematics, coding, data analysis, data collection, and science communication.

Former research consultant and software developer at the University of Pittsburgh and elastomer R&D quality assurance lab technician at Victaulic

Graduate of the Flatiron School's Data Science bootcamp and the University of Pittsburgh with a Bachelor's of Science (BS) in Physics and Astronomy.

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Will Holtz

Nicholas Wertz

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