VP Strategy & Operations @ Prescient AI | Helping omnichannel brands to optimize spend | Co-founder Don't VLOOKUP

I didn’t come up through marketing.

I came up through finance.

Investing, M&A, diligence across hundreds of omnichannel brands.

I then became an operator, managing and deploying budgets directly and making the pitch to finance for more. 

The same questions came up every time:

Where should the next dollar actually go? How can we scale profitably? 

Marketing was always the largest variable line-item that went chronically underutilized. 

ROAS looked great in decks.

Cash flow and lifetime value told a different story.

The real issue wasn’t growth.

It was efficiency of working dollars - marketing, inventory, and capital tied up in the wrong bets.

So teams default to decisions without a more forward-thinking lens: 

• Optimize to what could be tracked with clicks

• Undervalue upper-funnel channels

• Cut spend that *looked* inefficient

• Then wonder why demand fell apart weeks later

That gap is why I joined Prescient.

Most tools explain yesterday yet ignore the reality that conditions on the field are constantly changing.

We focus on how dollars actually move the business - across channels, over time, and beyond last-click.

Not perfect attribution.

Better decisions that break down the barriers between marketing and finance to invest with confidence.

Will Holtz

Attentive

I build messaging products at Attentive®. Attentive is backed by Coatue, Bain Capital Ventures, Sequoia, IVP, and others.

Lead Product Manager

Lorimer Ventures

Co-Founder

Yext

Yext is moving search from ads to answers.

I worked on the Yext Knowledge Graph which is a semantic database built to intelligently structure data, including different entities and the relationships between them, in order to power answers about your business anywhere a customer could ask for them, whether it’s on your website, through a voice assistant, or via a search engine.

taplio

The Battle

Will Holtz

Zach Magdovitz

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?