VP Strategy & Operations @ Prescient AI | Helping omnichannel brands to optimize spend | Co-founder Don't VLOOKUP

I didn’t come up through marketing.

I came up through finance.

Investing, M&A, diligence across hundreds of omnichannel brands.

I then became an operator, managing and deploying budgets directly and making the pitch to finance for more. 

The same questions came up every time:

Where should the next dollar actually go? How can we scale profitably? 

Marketing was always the largest variable line-item that went chronically underutilized. 

ROAS looked great in decks.

Cash flow and lifetime value told a different story.

The real issue wasn’t growth.

It was efficiency of working dollars - marketing, inventory, and capital tied up in the wrong bets.

So teams default to decisions without a more forward-thinking lens: 

• Optimize to what could be tracked with clicks

• Undervalue upper-funnel channels

• Cut spend that *looked* inefficient

• Then wonder why demand fell apart weeks later

That gap is why I joined Prescient.

Most tools explain yesterday yet ignore the reality that conditions on the field are constantly changing.

We focus on how dollars actually move the business - across channels, over time, and beyond last-click.

Not perfect attribution.

Better decisions that break down the barriers between marketing and finance to invest with confidence.

Will Holtz

Growth @ BrüMate | HansHarris.com

📍 Find me on X @HansHarrisMKTG
🤝 Book me on MentorPass
📖 Read my content on HansHarris.com

I am a multi-passionate marketing leader with deep expertise in ecommerce & omnichannel growth. I have a combined 10+ years of brand, agency, and freelance experience.

✔ Media measurement & results validation
✔ Paid social strategy
✔ Programmatic display, video, CTV, & OLV
✔️ Out-of-home, offline, & print media
✔️ TikTok Shop
✔ Affiliate, influencer, & performance PR
✔ SEO & AIO
✔ PPC/SEM strategy
✔️ Amazon & marketplace channels
✔ MarTech instrumentation 
✔ Brand & performance creative strategy
✔ Organizational process innovation

In October 2022 I joined the incredible team at BrüMate as their growth leader. BrüMate's insulated drinkware and coolers bring category-defining innovation to enhance your everyday.

Previously, I led growth at Series B workwear brand BRUNT Workwear. BRUNT’s mission is to redefine the workwear category and outfit America’s tradesperson from head to toe. The BRUNT team is a scrappy group of innovators bringing much-needed change to an underserved market.

Before moving in-house, I oversaw all client marketing at Firetoss. There, I led an exceptional group of marketers on a relentless pursuit to help our clients sell more online & generate qualified leads for their business through intelligent digital media strategies spanning PPC/SEM, programmatic, paid/ organic social, SEO, and more.

I am a creative-minded digital marketing leader with expertise in building and managing integrated marketing teams that go above and beyond. I fell in love with marketing while founding and operating a custom snow ski manufacturing company in Salt Lake City, Utah.

👉 Email hans@hansharris.com

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Will Holtz

Hans P. Harris

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