VP Strategy & Operations @ Prescient AI | Helping omnichannel brands to optimize spend | Co-founder Don't VLOOKUP

I didn’t come up through marketing.

I came up through finance.

Investing, M&A, diligence across hundreds of omnichannel brands.

I then became an operator, managing and deploying budgets directly and making the pitch to finance for more. 

The same questions came up every time:

Where should the next dollar actually go? How can we scale profitably? 

Marketing was always the largest variable line-item that went chronically underutilized. 

ROAS looked great in decks.

Cash flow and lifetime value told a different story.

The real issue wasn’t growth.

It was efficiency of working dollars - marketing, inventory, and capital tied up in the wrong bets.

So teams default to decisions without a more forward-thinking lens: 

• Optimize to what could be tracked with clicks

• Undervalue upper-funnel channels

• Cut spend that *looked* inefficient

• Then wonder why demand fell apart weeks later

That gap is why I joined Prescient.

Most tools explain yesterday yet ignore the reality that conditions on the field are constantly changing.

We focus on how dollars actually move the business - across channels, over time, and beyond last-click.

Not perfect attribution.

Better decisions that break down the barriers between marketing and finance to invest with confidence.

Will Holtz

Hyper Studios

Partner

sprezza

A brand consultancy with a media arm. Working with startups to clarify brand development, GTM & Strategic Partnership approach, and content strategy.
Previous and existing clients include:

- Shiphero (shiphero.com) - eComm logistics
- Likewise (hirelikewise.com) - eComm talent platform for creatives
- Unspun (unspun.io) - consumer denim brand
- Courier (couriermedia.com) - digital & print media co. owned by Mailchimp + Intuit
- Journ (ourjourn.com) - women's skin and personal care
- Seasons (wearseasons.com) - a fashion rental service for men
- Drop Party (drop.party) - a platform that executes drops for artists, athletes, and entertainers

Owner

SwagUp

Director Of Merchandising

Elliot

A no-code, global commerce platform that makes it easy to sell stuff online, accept payments, and ship & fulfill to 200+ countries. Out-of-the-box.

Head of Partnerships

Yotpo

An eCommerce marketing platform that helps eCommerce + DTC brands generate onsite revenue by using customer reviews, user-generated photos & reviews, and rewards & referral programs.
Backed by: Bessemer Venture Partners, Access, Vintage Partners, and Blumberg.

Business Development

Impraise

(Acq'd by BetterUp, 2021)

Helping businesses rethink the way they manage and develop their people.
A people management SaaS platform.
Backed by Y-Combinator (S14).

Barneys New York

Menswear Buying

Michael Kors

Editorial

Building a career focused on:

- Content strategy💡
- Brand development 🤝
- Strategic partnerships 🏗
- Branded creative marketing 💥

Notable companies I've had the pleasure of working with over the years:
- GQ
- Nike
- Ford
- Tommy Hilfiger
- Williams-Sonoma
- and more below...

Based in Nashville, TN- shoot me a DM and let's grab coffee ☕️
--

taplio

The Battle

Will Holtz

Clayton Chambers

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