VP Strategy & Operations @ Prescient AI | Helping omnichannel brands to optimize spend | Co-founder Don't VLOOKUP

I didn’t come up through marketing.

I came up through finance.

Investing, M&A, diligence across hundreds of omnichannel brands.

I then became an operator, managing and deploying budgets directly and making the pitch to finance for more. 

The same questions came up every time:

Where should the next dollar actually go? How can we scale profitably? 

Marketing was always the largest variable line-item that went chronically underutilized. 

ROAS looked great in decks.

Cash flow and lifetime value told a different story.

The real issue wasn’t growth.

It was efficiency of working dollars - marketing, inventory, and capital tied up in the wrong bets.

So teams default to decisions without a more forward-thinking lens: 

• Optimize to what could be tracked with clicks

• Undervalue upper-funnel channels

• Cut spend that *looked* inefficient

• Then wonder why demand fell apart weeks later

That gap is why I joined Prescient.

Most tools explain yesterday yet ignore the reality that conditions on the field are constantly changing.

We focus on how dollars actually move the business - across channels, over time, and beyond last-click.

Not perfect attribution.

Better decisions that break down the barriers between marketing and finance to invest with confidence.

Will Holtz

Stop fighting attribution. Start understanding it.

Scaling KNO, a post-purchase survey tool you can use to learn everything about your customers.

I also host a weekly podcast called Don't VLOOKUP, where I interview operators of $50M+ brands on how they use data to drive profitable growth.

Check my featured link to subscribe to Don't VLOOKUP

Bar Bruhis

We had our first $10k day yesterday @ Boostcous

And for the first time, it feels like we're onto something.  

Started working on the idea 2 years ago. 

And that "idea" was bought by over 600 people in a weekend.  

We still have a long way to go, but it's good to take a sec and celebrate the small wins.

If you're just getting started or sitting on a side project, I hope you see this and realize that anything is possible if you just start. 

We live in a world where you can get started in a weekend and have AI make your photos, build your website, ect.

Keep getting boosted fam.  

DM's are open if you want to chat side projects

The internet can be a dark place

I posted an ad saying I was born in Israel for Boostcous

It's gone viral

And now I have over 100 DM's saying things like:

F*ck Jews
F*ck Israel 
ect

Mind you this wasn't a political statement, simply said I was born in Israel

Can't control where you're born, and moments like this make you hate the internet.

On the bright side, the ad drove more sales for Boostcous in the last 3 days than the previous 30 days combined

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Will Holtz

Bar Bruhis

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The Battle

Will Holtz

Bar Bruhis

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Bar Bruhis's LinkedIn Performance

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