VP Strategy & Operations @ Prescient AI | Helping omnichannel brands to optimize spend | Co-founder Don't VLOOKUP

I didn’t come up through marketing.

I came up through finance.

Investing, M&A, diligence across hundreds of omnichannel brands.

I then became an operator, managing and deploying budgets directly and making the pitch to finance for more. 

The same questions came up every time:

Where should the next dollar actually go? How can we scale profitably? 

Marketing was always the largest variable line-item that went chronically underutilized. 

ROAS looked great in decks.

Cash flow and lifetime value told a different story.

The real issue wasn’t growth.

It was efficiency of working dollars - marketing, inventory, and capital tied up in the wrong bets.

So teams default to decisions without a more forward-thinking lens: 

• Optimize to what could be tracked with clicks

• Undervalue upper-funnel channels

• Cut spend that *looked* inefficient

• Then wonder why demand fell apart weeks later

That gap is why I joined Prescient.

Most tools explain yesterday yet ignore the reality that conditions on the field are constantly changing.

We focus on how dollars actually move the business - across channels, over time, and beyond last-click.

Not perfect attribution.

Better decisions that break down the barriers between marketing and finance to invest with confidence.

Will Holtz

Adrian Alfieri

Founder @ Verbatim | Helping 148+ startups build content engines

Founder & CEO at Verbatim | Case studies that close deals

AI: Captions, Baseten, Campfire, Maven AGI, Delphi, Cohere, 11x, Unify

Fintech: Rho, Puzzle, Rutter, Parker, Alto, Butter, Settle, Highbeam, Frec

B2B SaaS: Slack, Avenue, SimpleHash, Seam, Osano, Betterleap, OpusClip

Healthtech: Tomorrow Health, Jolly, Nue Life, Vessel Health, Starday Foods

Supply Chain: Factored Quality, Two Boxes, Fulfill, Kingpin, Moselle, Cofactr

Commerce: OpenStore, Fermat, Motion, Builder, Disco, Skio, Tydo, Intelligems

Angel Investor

Angel investor in Levels, Othership, LMNT, Sanzo, Graza, Tydo, Novel, Factored Quality, Bounty, Starday, Canopy, Archie, Rove, and Highbeam. LP in Mute, Watchfire, SRB, Centre St, and Alive Ventures.

I've genuinely never seen this much demand for Founding PMMs and Heads of Growth at scaling Series A + B companies. Almost every single team I know is hiring for one (or both) of these roles right now. Some thoughts on why:

- Arms race to capture "AI-native category leader" mindshare across sectors
- Faster product launches > increased need for positioning // messaging
- Funding rounds (both size + velocity) are accelerating hiring needs
- AI-fluent growth x marketing leadership are in very short supply

Founder & CEO at Verbatim | Case studies that close deals

3/6 weekly recap at Verbatim:

- Officially moved back to (rainy) NYC!
- 5x case studies in pipeline launching soon
- Onboarding new teams across cyber x dev tools
- Shipped a killer case study w/ our friends at Glimpse

Paired with some great sessions feat:

- Sara Barek @ Oceans
- Tom Farrell @ Epsilon3
- James Pastan @ Framer 
- Nicolas Dardenne @ avra
- Matt Bocci @ 01 Advisors
- Ian Prendergast @ Toothio
- Will Hubbard @ Agree.com
- Hugh O. @ Format
- Tomás Campos @ Spinwheel
- Ruth Sheridan Frontline Ventures
- David Talpalar @ Shirlawn Capital
- Daniel Faierman @ Habitat Partners
- Edward Keelan @ Octopus Ventures
- Andrew Berg @ Companyon Ventures
- Hannah Pasternak, MBA SimpleClosure

PlayerZero generated $1.5M+ in qualified pipeline in 7 months (across 16x influenced deals) with Verbatim's content engine. Here's the playbook:

Ian Smith reached out to our team last year with a dilemma. PlayerZero was about to come out of stealth, and he knew that content would serve as a foundational layer for inbound demand and pipeline generation.

But shipping at a consistent output cadence was easier said than done.

Not wanting to stretch internal resources thin or act as a blocker, Ian decided it was time to consider outsourcing PlayerZero’s GTM content function.

After vetting a handful of partners, we decided to team up and get started.

Post-onboarding, we immediately got to work and began deploying technical content assets across the funnel. In Ian's words, “Our team moves pretty fast, but Verbatim exceeded even our internal standards." 

Fast forward to today: content now flows consistently, supporting stealth launch initiatives, fueling inbound pipeline, and freeing Ian and a growing marketing team to focus on scaling PlayerZero’s GTM strategy.

In his words: “We needed a content engine that would ship consistent output of demand-gen assets. Verbatim delivered on that need from day one, and they remain the foundation of our inbound pipeline to this day.”

If you want to read the full case study, check out the link in the comments.

HYPED to announce that Jaya Blanchard is our new Senior Strategy Lead 🎉

For a bit of background, Jaya joined Verbatim almost 4 years ago as one of our 1st teammates. We were a completely different company back then. Almost zero repeatable processes, content workflows or cohesive growth strategies in place. Jaya's consistently leveled up the company each and every year since.

After spending time at the heart of our content team, Jaya dove headfirst into helping scale up our strategy team - and the impact was immediate. She's been instrumental in how we think through embedded partnerships, content strategy with our customers and ensuring that teams have the best possible experience.

If you've worked with her directly, you know firsthand just how sharp, hard-working, energetic and thoughtful she is. I genuinely can't put into words how grateful I am to have Jaya on our team as Verbatim continues to scale 📈

Fresh case study @ Verbatim dropping in a few days 🚀

We teamed up with our friends over at Glimpse (s/o Ashan Marla + Akash Raju + Merry Nebiyu) to launch and scale their B2B social proof motion.

Here are the early results:

+ 3x inbound pipeline growth in < 6 months
+ 5x increase in case study production
+ 20 hours saved every month

In Merry's words: “Social proof is everything in the CPG world, and Verbatim made it effortless for us. They completely took the process off our hands while producing content that truly resonates with our audience.”

Full story incoming. Stay tuned.

Massive congrats to Veronica Orellana - easily one of the hardest working, kindest, and sharpest investors I've met in the last few years. If you're a founder building in early-stage B2B, genuinely can't recommend Veronica enough 🤝

Today I’m grateful to share that I’ve been promoted to General Partner at CRV.

Thank you to CRV for the mentorship and trust over the years. I’m so lucky to be at a firm that truly operates as a team; we challenge each other directly, commit fully, and show up for our founders as one. In a business that can reward individual wins, building together is what makes this place special. It’s shaped how I work and who I want to be.

Thank you to the founders who’ve trusted me early and let me be part of your journey. It’s a privilege to work alongside you.

Excited for what's ahead!

(An incomplete photo of a very complete team - Reid Murat Saar Caitlin Brittany James Mia Nadine Fattah Anja Zehfuss)

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Will Holtz

Adrian Alfieri

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Adrian Alfieri's LinkedIn Performance

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