Catalytic Leadership, LLC

Dr. William Attaway is an Executive Coach specializing in leadership, mindset, and productivity who has been leading teams and coaching leaders for nearly 30 years. He's coached hundreds of agency owners and their teams on 6 continents, helping them to navigate and overcome the leadership and mindset challenges that can be overwhelming. William has spoken at events and to teams including Spyglass Ops, the All-In Agency Summit, Prospecting on Demand, Seven Figure Agency, Extendly, SHRM, and MinistryPass. He's written several best-selling books on leadership, and is currently working on his third. 

From C-suite leaders to educators, from military leaders to small business owners, from church leaders to 6 and 7 figure entrepreneurs, he has experience in helping conquer challenging situations and maximize potential with Clear-Minded Focus, Calmness, and Confidence so you can build an unbreakable, unshakeable business. 

Pulling from his own 25+ years of leadership experience leading and coaching teams in the business and non-profit/church sectors, as well as from the hundreds of leaders he has coached, clients have access to a knowledge base that is deep and wide, a coach who is FOR you, and a proven methodology that will help you stop spinning your wheels into overwhelm and overwork.

William has captured insights from decades of coaching in his most recent book, Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. He also hosts the Catalytic Leadership Podcast each week, where he interviews entrepreneurial leaders about the insights and wisdom they have learned so far in their journey. In April, 2024, ListenNotes ranked this podcast in the top 3% most popular shows out of 3,121,903 podcasts globally.
 
Book a ☎️ @https://catalyticleadership.net

Executive Coach  |  Mindset, Leadership, and Productivity

Seven Figure Agency

Specialty Coach for Seven Figure Agency mastermind clients, providing leadership training and coaching

Specialty Coach - Leadership

The Corner Church

Responsible for: 
- teaching weekly as the primary weekend communicator 
- casting and implementing multi-year vision throughout the church's ministry 
- leading and overseeing full and part time staff in addition to interns and residents 
- helping the church to navigate new opportunities and change as we seek to reach out to the 57% of the northern Virginia population that are religiously unaffiliated
- leading the church to complete a revision of the constitution and bylaws, to change governance models (from congregational to Elder board led)
- leading the church to pay off a nearly million dollar debt that was decades old
- leading the church to make significant facility and technological improvements (debt free) throughout the campus
- leading the church through the process of a name change and to execute a new and focused vision with consistent branding to the community around us
- launching an online campus reaching people across the country and around the world with Jesus' message of hope and life

Lead Pastor

Responsible for initiating small group ministry at Southview, overseeing all adult education and discipleship initiatives, overseeing church administration in areas such as finance and governance (constitution and bylaws revision).

Associate Pastor

Prospecting On Demand™

• Conducted weekly Mindset and Leadership Coaching calls for agency owners, fostering a culture of growth and resilience.  
• Provided tailored 1:1 coaching sessions to address individual client challenges and enhance leadership capabilities.  
• Developed and implemented strategies to cultivate healthy leadership mindsets, resulting in improved client satisfaction and retention.

Mindset and Leadership Coach

Itawamba Community College

Taught Old Testament Survey and New Testament Survey online utilizing Canvas and other web-based tools

Adjunct Instructor

Washington University of Virginia

Teaching undergraduate courses (BOT101E Old Testament Survey, BOT201E Pentateuch)

http://www.wuv.edu

Adjunct Professor

North Richland Hills Baptist Church

As one of 12 staff pastors, oversaw the church's missions programs through local, national, and international initiatives.  Also responsible for evangelism training and equipping and pastoral care for members.

Minister of Global Focus and Spiritual Connecting

Oversaw 50+ workstations and 3 servers as well as all worship center sound, lighting, video, and projection systems; assisted employees through training and onsite technical support.

Director of Technology

BellSouth Mobility

Sales representative (inside sales, direct sales), Cellular data team

Sales Representative

Are you an agency owner, executive, or entrepreneur who feels like you’re constantly spinning your wheels, feeling alone and questioning your decisions, and wishing your team was performing at a higher level? I want you to know this is typical and where many of my clients are when they come to me. On the outside, you want to give the impression that you have it all together, but on the inside, you feel frustrated, chaotic, and like you're about to lose your mind any minute. It's common that with growth, what was working may not be working like it used to. Let's talk about solving these problems.

I work with leaders and their teams who are growing and trying to navigate new waters. I help high-performance leaders and their teams conquer challenging situations & maximize potential with Clear-Minded Focus, Calm Control, and Confidence.

Alex said, "Without question the greatest coach I’ve ever had. He’s helped me stay grounded, focus on what matters, and given me the tools to not only be a better leader, but a better husband, father, and human being."

Clients come to me when: 

➡️They lack clear-minded focus around direction or challenges in their business or with their team
➡️They feel chaotic, stressed out, and are losing sleep at night
➡️They get no break from their business
➡️They are overthinking, doubting themselves, and undermining their own confidence
➡️They avoid conflict or deal with it in unhealthy ways
➡️They struggle with turnover and churn on their team
➡️They see that their team is not performing at the level they want, but they're not sure what to do differently
➡️They are not hitting their revenue and profit goals despite their best efforts and longer hours
➡️They want better communication strategies between their leaders and teams

All of these things can shake your confidence and start breaking your business. Your team will feel it, and your clients will eventually begin to experience a lower return on investment.

Marilyn said, "I run a growing team and have worked with William for over 6 months. His sessions are insightful, thought-provoking, and calming. I look forward to every call with William."

With my Catalytic 3C Accelerator method, I help you conquer challenging situations and maximize potential with Clear-Minded Focus, Calm Control, and Confidence so you can build an unbreakable, unshakeable business. See how @catalyticleadership.net
 
Book a ☎️ @ https://www.catalyticleadership.net

Executive Coach | Developing Teams | Speaker | Pastor | Author | Podcast Host | Expert

🎙️William C. Attaway

I’m happy to share that I’m starting a new position as Chief Executive Officer at Appreciation at Work!

Lawrence Coffee

RightSize Collective

RightSize Collective (RSC) provides growth-stage professional service firms with flexible, fractional executive talent to eliminate bottlenecks and create a clear path forward. Our team of pre-aligned fractional executives brings 11-20+ years of experience helping businesses break through barriers and scale smarter. Unlike specialized agencies that focus on a single function, RSC offers cross-discipline expertise to seamlessly fill gaps with experienced leadership.

Head of Sales and Fractional CRO

Palo Alto College

Advisor, Business and Operations Management Committe

Founder Institute

I assist Founders with product market fit, market entry strategy, building a business model, developing MVP, Market segmentation and product differentiation, investor/ commercialization pitch decks. Market entry planning, GTM and advice on Revenue execution strategy and RevOps design (sales/ marketing)

Mentor

Emerge and Rise, Inc

Board Chair

Coffee Consulting Group

We provide strategic guidance for revenue growth, market expansion, and operational excellence to help leaders achieve clarity and growth. Our approach includes business models, GTM roadmaps, and end-to-end revenue optimization—driving alignment through Revenue Operations (RevOps), including Sales, Marketing, and Customer Success, to foster sustainable growth at scale.

Additionally, we support startups and SMBs in securing capital by refining investor pitch decks, structuring fundraising strategies, identifying key investors, and facilitating introductions. Our expertise extends to deal structuring, valuation, and investor due diligence, ensuring companies are well-positioned for successful capital raises.

✅ Growth Optimization Coaching
✅ Strategic Playbook Consulting
✅ Fundraising Consulting
✅ Revenue Growth as a Service (RGaaS)

Founder

Geekdom

Geekdom is an entrepreneurial hub and incubator for San Antonio-based startups. I mentor startup founders, primarily in the Business Services, Software Industry, Video Game, Data & AI, Robotics & Automation, Manufacturing, Consumer Packaged Goods (CPG), Restaurants, and Public Utility industries on their business models, with a focus on product-market fit, revenue strategy, Pre-Seed, Seed and series planning, market entry planning, and revenue acceleration.

Startup Mentor

Member

NEWTON VISION CORP

• Led Go-to-Market strategy (GTM) for Sales Transformation of a primary SAP Alliance and related SAP Partners Endorse App Program(s) modernization. 
• Facilitated Strategy Map workshop with client CEO, COO, and CRO to finalize Strategic objectives, Measures, initial targets, and prioritized strategic objectives
• Designed assessment methods and a framework for a program aimed at aligning product teams and enhancing sales and marketing operations to foster business growth.

Executive Advisor, Strategic Revenue Transformation

Experis

• Synergistic leadership in envoy with Executives to ink a new partnership Contract w/ IBM, a 9-figure key account. 
• Coordinated efforts to create a Global Manpower AWS community and further develop the AWS partner relationship with Senior Executives to help deepen the revenue potential of this key account. 
• Designed and piloted a cross-functional pursuit program to cultivate accountability across Revenue Teams, improve coordination and productivity of the global sales, pre-sales support and consulting teams. 
• GTM Strategic advisory, offering support, and developed the preliminary Roadmap for Sales, Marketing and Delivery Build out for a 9 Figure Global Data & AI Consulting Practice

Executive Consultant, Strategic Revenue & Partnerships

Vaco

Built and exited a successful multi-million-dollar business services practice, driving a revenue growth of 8,300% from initial $25,000 contract to over $2M+ per annum. Led Practice Sales, Built Pre-Sales, GTM, vendor and integrators alliance, and provided Delivery & oversight from 6-17 in practice, and 25+ indirect reports. 

Case Study, Pre-Sale due-diligence prep, Carveout Divestiture, Family Foundation and Office development:
• Led team of Azure Cloud Engineers & Architects to implement a data pipeline, with SOAP & REST API connections, VMs, and VPN. Led a cross-functional team in a turn-around that delivered a comprehensive Human Capital Management, ATS, and Payroll solution.
• Led team in setting up Real Estate Ops, including policies, standards, Property Mgmt. software assessment, & enterprise architecture for the Real Estate division. Implemented ISO 55000-based physical asset Mgmt. framework and utilized BPMN, TOGAF, and internal frameworks. Data Governance advisory. 
• Led programs to establish Family Office & Private Foundations operations systems. Negotiated providers, fees, & services. Directed initiatives to refine Accounting & Investment systems.

Director, Business and Technology

Pro-Vigil Surveillance Services

Assessed the Revenue cycle, from Lead Generation, Business Development, Solution Implementation and Operationalization to identify areas of opportunity to reduce time to value, CAC, and drive revenue growth to 30% over LTM to meet ROI objectives. Developed and executed a Strategic Initiatives Roadmap.

• Created an updated Business model that streamlined handoffs and processes.
• Developed Sales KPI, worked w/ Sales Report Writer to develop Salesforce & Executive Dashboards
• Negotiated better rates with vendors and strategic partners. 
• Established and directed the Program Management Office through hyper-care and established initial KPI.
• Created a hybrid offshore/ onshore CAD Design dept. for systems design and Sales BOM management.

Executive Consultant, Revenue Strategy & Operations

Revenue for the RightSize. When the right minds collide, momentum ignites. Our collective of fractional executives brings the energy, strategy, and expertise to propel your business forward. Ready to accelerate? Let’s connect. https://calendly.com/lawrence-rightsizecollective

If you are a CEO, COO, CFO, or you are tired of:

⛔  Lost Deals and Brand Reputation Damage
⛔  Scaling Issues and misalignment between sales, marketing, CX and operations/ production
⛔  Missed GP% or Revenue Targets
⛔  Ineffective revenue or sales operations processes
⛔  Limited Customer Lifetime Value
⛔  Customer Churn

We have something that will put an end to missed opportunities for good. Utilizing proven execution Frameworks and insightful Strategic Assessments tailored to your business needs, we can help you drive:

🟢  Market expansion, new clients increased by as much as 25%
🟢  Controlled, scalable growth – meeting milestones and promises
🟢  Increased revenue, with GP% per deal up by as much as 10% or revenue increasing YoY by 30%
🟢  Time to profit reduced by as much as 30%
🟢  Reduced Customer Acquisition by +/- 15%
🟢  Improved NPS from needy pains (5) to raving fans (9)

Over the past 20+ years, I have helped build 41 companies, including global consultancies ranging from seven to ten figures. I have successfully competed against—and won bids over—Big 4 firms like PwC. My teams have supported multi-billion-dollar carve-out divestitures and orchestrated strategies for eight- and nine-figure roll-ups. I specialize in leading teams through rapid growth and optimizing RevOps and RevCycle strategies to drive significant revenue expansion.

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🎙️William C. Attaway

Lawrence Coffee

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The Battle

🎙️William C. Attaway

Lawrence Coffee

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}🎙️William C. Attaway's LinkedIn Performance

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