With a multifaceted career spanning executive coaching, leadership development, and organizational culture transformation, I have dedicated my professional journey to empowering leaders and organizations to foster environments where everyone feels valued, seen, and engaged. As the CEO of Appreciation at Work, I leverage my expertise to enhance workplace cultures, driving performance, and employee satisfaction through the power of appreciation.

My approach combines strategic leadership with empathetic engagement, offering solutions that are not only effective but sustainable. Through keynote speaking, coaching, and my podcast, Catalytic Leadership, I share insights and strategies that inspire change and promote a culture of appreciation across various industries. My mission is to transform workplaces into spaces where employees thrive and business goals are exceeded.

With a background as a pastor, I bring a unique perspective to leadership and organizational development, emphasizing the importance of integrity, compassion, and community. My work is not just about improving metrics but about creating meaningful, lasting change that positively impacts individuals' lives and organizational health.

If you're looking to elevate your organization's culture, develop impactful leadership skills, or inspire your team to achieve their best, let's connect. Together, we can build an engaging and appreciative workplace where everyone feels empowered to contribute their best work.

️William Attaway

I help leaders and teams handle the conversations that actually define their careers and businesses: high‑stakes decisions, conflict, and crisis.

I’m an empathically direct Leadership Communication Coach, business mediator, and founder of ZARADIGM. I work with SMBs, mid‑sized firms, and ambitious leaders to develop conflict‑capable, influence‑strong leaders and teams who perform under pressure—without burning out or losing their integrity.

Over 25+ years in global leadership, I’ve coached 300+ leaders and delivered 2,300+ hours of leadership communication and team coaching for Fortune 500 organizations and high‑growth SMBs. My work is built on the 3+1 dimensions of Leadership Communication (message, presence, relationships, and self‑mastery) and informed by real‑world business and leadership challenges.

How I work with clients:
 
❶ 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗹𝗮𝗯𝘀
• 𝙩𝙝𝙚/𝙎𝙃𝙄𝙁𝙏 – a leadership communication lab for corporate leaders who need to navigate conflict, politics, and executive‑level communication.
• 𝘾𝘼𝙏𝘼𝙇𝙔𝙎𝙏 – a growth lab for small‑business CEOs who want to lead people and scale without chaos.

❷ 𝗧𝗲𝗮𝗺 𝗮𝗻𝗱 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝘄𝗼𝗿𝗸
• Conflict‑Capable Leadership Labs for leadership teams, focused on high‑stakes communication, decision-making, and influence.
• Solution-Focused Team Coaching / HiPe Team Resets that help intact teams handle conflict, decisions, and collaboration under pressure instead of getting stuck in unproductive patterns.

𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆. 
𝗧𝘂𝗿𝗻 𝗧𝗲𝗮𝗺𝘀 𝗔𝗿𝗼𝘂𝗻𝗱. 
𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗲 𝗜𝗺𝗽𝗮𝗰𝘁.

This is the thread in all my work.
 
My style is empathically direct: I will not sugarcoat what's getting in your way, but I'll always protect your humanity while we work on it. Clients come to me when “being nice” or “being smart” is no longer enough, and they need to be believed, trusted, and followed during times of change and challenge.

If you’re leading an organization through change and need your leaders to communicate clearly, handle conflict, and mobilize their teams, let’s talk.

𝗪𝗛𝗔𝗧 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗦𝗔𝗬

❝ Corinna helped me develop essential leadership skills. Her coaching style is methodical and empathetic. – Ramona K., Head of Product

❝ Corinna is action-oriented in her approach, which leads to immediate changes with positive results. – Michele D., General Manager

❝ She helped me tighten communications, align short-term activities to long-term goals, and create more value for my [...] organization. – Michael G., Director, LinkedIn, Ex-Google

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The Battle

️William Attaway

Corinna Hagen

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