💜 Will Allred

Lavender

Lavender helps companies get the most pipeline possible from email.

We understand what drives replies. We help you know: what to say and how to say it, based on who you're talking to. We turn this understanding into pipeline via two products: our coach (active in 30k+ inboxes) and our agentic platform, Ora.

The coach is the perfect writing companion for your top accounts.
Ora tees up tailored 1:1 drafts or it can run autonomously.

We build AI that feels like AI.

Set up your first self learning agent in minutes: Ora.Lavender.ai

Co-Founder & COO

LavenderLand

A show where I answer real email questions with the help of some not so real friends.

Watch at https://lavender.ai/land

Host of "Ask Allred" on LavenderLand

Sorter

Sorter’s internal AI, CATIE( Creative Algorithms for Text and Image Enhancement) blends behavioral sciences with cutting edge data science and natural language processing enabling you to easily apply an objective science to the art of communication. 

We help create better content faster.

Fueling the backend of our platforms for healthcare,  marketing, sales, and HR, CATIE analyzes and determines  what distinguishes top-performing campaigns from baseline and under-performing content within your audiences.

Sorter (sorter.com): 1:Many Communications
Lavender (trylavender.com): 1:1 Communications

TopRight

TopRight is a strategic marketing firm based in Atlanta practicing Transformational Marketing. Our work puts the customer first through TopRight’s 3S Methodology. We help companies; define a Story that motivates customers to care, buy and stay, develop a Strategy that gets the right message to the right customers at the right time, and enable the Systems needed to execute on those winning Strategies.

In my time at TopRight, I have served as support and run several internal, partnership and client projects. Below, I have outlined a few highlights from my time as a Senior Associate and the head of HR at TopRight:

I currently lead all technology-focused initiatives and projects within TopRight. This includes: 
• Helping clients assess the best possible marketing systems. This includes technology sets, the people running those systems and the processes that enable them.
• Currently managing TopRight’s technology partnerships. 
• Running day-to-day execution of our clients' digital marketing needs.

I am also on a TopRight's team of three working on the launch of a client's groundbreaking ICO and future blockchain application that is set to redefine the private equity market. My role on the project is focused on the creation of the client's whitepaper, buzz-creation (aka marketing the launch), and general support. 

As a core member of TopRight’s internal marketing team, I assist in TopRight’s inbound marketing strategy execution including campaign ideation, content creation, influencer outreach, and funnel conversion strategy and tactics.

As part of a larger initiative to improve internal processes, in addition to my role as a Senior Associate, I am serving as the HR Coordinator. This role has required:
• The creation of an employee handbook to help define and shape company culture
• Improved meeting processes
• Improved recruiting processes
• An initiative to improve team dynamics through the better analytical management of skillsets, capacity, and personality.

Senior Associate

As an Associate at TopRight, I served as support and run several internal, partnership and client projects. Below, I have outlined a few highlights from my time as an Associate at TopRight:

• Led a grassroots, multi-channel campaign for a non-profit to support free speech from ideation, through research, to creation.
• Managed the relaunch of the TopRight website. 
• Helped in the brand relaunch of a Marketing Technology Operations Company in ~30 days. Our teams are also currently leading a multi-channel, co-branded campaign.
• Helped multiple clients assess the best possible marketing systems. This included technology sets, the people running those systems and the processes that enabling them.
• Assisted a multi-billion dollar Telco in establishing a partnership alliance program for the software industry.
• Currently leading an initiative to improve internal operations and efficiencies.

Associate

In my time as an Analyst at TopRight, I served as support and run several internal, partnership and client projects. Below, I have outlined a few highlights from my time as an analyst at TopRight:

• On a team of two, my team helped rebrand a supply chain management software company. With a new brand narrative and a revised corporate sales deck, the company saw three consecutive record-breaking quarters of sales growth.
• Helped multiple clients assess the best possible marketing systems. This included technology sets, the people running those systems and the processes that enabling them.
• As a core member of TopRight’s internal marketing team, I assist in TopRight’s inbound marketing strategy execution including campaign ideation, content creation, influencer outreach, and funnel conversion strategy and tactics.

Analyst

YoVo

I was working on Yovo in the background for a while. I learned loads about entrepreneurship working on this project, but ultimately I could never get it off the ground. The idea was simple: 
- resumes are ineffective at screening 
- recruiting calls are filled with human error/bias

Using voice analytics, the plan was to help hiring mangers make smarter decisions by giving an objective look at conversations.

I was able to spin up exciting conversations in the enterprise, but eventually, I decided to focus my time and energy into Sorter.

First Founder Attempt

Healthgrades

Worked with Healthgrades as an initial member of their Elective Provider Solutions team. After building out the initial pipeline for Healthgrades direct sales model. We consulted with heads of marketing for enterprise level specialty practices to help design digital marketing solutions to best utilize Healthgrades.com. 

Tweaking and building upon market insights for our products- we were able to design action oriented campaigns for practices and their physicians. The challenge was not only to create campaigns that would succeed, but to create campaign designs that would sell in a market adverse to change. Through our work we found it was important to help providers:

 1. Make practices and providers more discoverable, 
 2. Increase new patient acquisition, 
 3. Enhance practices and providers' online reputations.

These were the three things we could do most effectively for our clients. 

At Healthgrades, there is a "healthy obsession" with driving a ROI for clients. So by working in concert with our clients, we help maximize their ROI by learning from our current marketing efforts, and making the proper adjustments as needed.

In my tenure there, I was:

•a top revenue producer on my team
•able to uncover optimization strategies not only in product design, but also sales and marketing strategy for both Healthgrades and clients
•built out entirety of the direct sales pipeline
•cultivated relationships with agencies and practices

Healthgrades is backed by Vestar Capital Partners, as is the top site for rating doctors and hospitals. Truly on the cutting edge, it is where America goes to find a doctor.

Manager: Elective Provider Solutions

As a summer sales intern, I served as CEB's first interaction with HR executives. Cold calling on a territory of 100 HR executives, based in firms with annual revenues ranging from 50-750 million dollars, I was able to effectively introduce C-suite executives to CEB's valuable advisory resources. 

As an intern team, we were tasked with helping recruiting with their outreach to prospective employee's. We designed potent marketing material driving the impactful value of one's work at CEB, and the advantages of being a member of CEB's motivated workforce. 

CEB is the leading member-based advisory company. By combining the best practices of thousands of member companies with our advanced research methodologies and human capital analytics, we equip senior leaders and their teams with insight and actionable solutions to transform operations.

CEB offers comprehensive data analysis, research and advisory services that align to executive leadership roles and empower clients to focus efforts, move quickly, and address emerging and recurring business challenges with confidence.

CEB trades on the New York Stock Exchange (NYSE: CEB).

HR Leadership Council

Northwestern Mutual

After working to attain my North Carolina Life, Health, and Disability Insurance, I worked with potential clients to develop financial solutions to achieve their desired long-term success. 

This is where I learned my love of sales and marketing, as I saw the impact I was able to have by effectively showing the benefits of Northwestern's Life Insurance products. Through this valuable experience, I was able to drive many never would be customers into the sales pipeline at Northwestern.

Financial Representative

Carrboro Capital

As a summer intern, I evaluated small, rapid-growth businesses in North Carolina for acquisition. I would forecast potential risks for the companies and report a pro/con analysis to my senior managers. 

Also as a summer intern, I was tasked with analyzing financial statements for potential acquisitions. My timing when joining Carrboro Capital was especially advantageous, as I witnessed the acquisition of the local retailer Southern Season.

Private Equity Summer Analyst

Kidder Properties

Working for the four employee (including myself) start up Kidder Properties, I was able to effectively work cross-functionally with a litany of responsibilities that wouldn't have otherwise been given to a person of my age and experience. 

In my first summer with Kidder, I assisted in the analysis and acquisition of approximately 50 foreclosure homes. Comparing acquisition costs and renovation costs with the projected income from renting and ultimately selling the home, I was able to produce ROI reports. After openly discussing the tangibles and intangibles of these potential assets with my supervisor and the CEO, we would come up with a judgment for the perspective home. 

In my second summer, my focus shifted to the operational side of the business helping to reduce costs and improve the overall quality of the rental properties we provided. After analyzing the past performances of different purchased assets, I would determine if budget changes needed to be made to improve the long-term quality and therefore profitability of the home. Also in my final summer with Kidder, I helped train and coach a successor to take my place.

Real Estate Acquisitions & Renovation Operations

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4. Check out the future of Agentic prospecting: Ora.im

Lavender helps sales teams write better emails, faster.
Get started for free at Install.TryLavender.com. 
(Available in Gmail, Outlook 365, Outreach, and SalesLoft.)

Lavender is the ultimate email assistant. As a salesperson, it provides everything you need to quickly write, high quality emails.

Lavender's coaching dashboard gives revenue teams never before had insight into what's working in each reps' inbox.

💙💛 Will Allred

99% of LinkedIn Discourse: Nuked
Em-dash users rejoice

💜 🔮 Will Allred

Cofounder @ Lavender | Cold Email Agents Powered by Deep Research, Reasoning, and Billions of Analyzed Sales Emails

"Outbound is dead during the holidays. We'll launch this in January" Hope my competitors aren't reading this. 😉 Here's how I use data (and my perspective as a buyer) to respond to this predictable seasonable complaint 

1.The Data: Reply Rates
The holidays are not the worst season for getting replies. That would be July. Did you stop emailing then? ;) 

2. More data & perspective 

Holidays are actually an opportunity. Send volumes go down BIGLY during the holiday season. This increases mental bandwidth to evaluate your message.

BUT, this new bandwidth doesn't mean ship spam templates. If you're not getting replies? You're probably not going deep enough to trigger reciprocity during the season of giving.

More depth. More personalization.

Tiz the season for thoughtfulness.

So... do you scale thinly prompted workflows? ship templates? labor over writing 1:1 emails while your family misses you dearly? 

No... you just buy Ora the only AI sales agent that actually writes emails like a human.

Sellers, your competitors' cold emails use psychology to open the doors you can't. Here's 12 principles to help you catch up  (+ 1 bonus)

1) Cognitive overload: 
--> too much, I'm out

2) Heuristic substitution:
--> hard question? what does this say?
--> easy question? what does this look like?

3) Loss aversion
--> Missing out on > What I'll gain
--> Competition is doing X > 69% more X

4) Reciprocity:
--> "They put effort in. I should give back."

5) Cognitive Miser:
--> Mental Shortcuts
--> "Oh, this is a sales email. Skip."

6) Confirmation Bias:
--> "Oh, it's an AISDR. I know what this means."

7) Ambiguity Aversion
--> Unclear = No Action
--> Concrete Understanding = Action

8) Friction Avoidance
--> Big Ask = Little Action
--> Little Ask = More Action

9) The Von Restorff Effect
--> The most different item gets remembered
--> Word choice can make you memorable

10) Attentional Bias
--> We selectively focus on what priority *now*

11) The Mum Effect
--> We don't want bad news shared w/ our boss.

12) Reactance
--> You push, they pull away

BONUS: Power Conservation Theory
--> Status quo maintenance by those in charge

Pop these into the chatgpt modal in your Lavender Email coach. Use them to critique your current emails, brain storm some new ideas. 

Also... thinking this could make a great longer form blog post - should I do it?

Realization from the lil weekly office hours Kellen, Samantha and I run.

GTM Engineers, marketers, sellers... call the role whatever you want.

Folks are just looking to figure out how to create conversation. The principles that create connection are the same. The tools used vary.

You're not "learning clay".

You're learning how to show strangers you understand their world view and might have solutions for them.

If you want to join our Wednesday "masterclass" (2pm EST) - just lemmekno

Tame The Noise Coaching

𝗧𝗮𝗺𝗲 𝗧𝗵𝗲 𝗡𝗼𝗶𝘀𝗲 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝘀 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀, 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀, 𝗮𝗻𝗱 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝘁𝗲𝗮𝗺𝘀 𝘄𝗶𝘁𝗵 𝗯𝗼𝘁𝗵 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗮𝗻𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴.

Some come to us in burnout or transition, needing space to reset, realign, and lead with clarity and calm. Others are navigating growth or complexity and need practical support with team strategy, execution, or turnaround work.

We meet people where they are whether that’s in the middle of a personal reckoning or a business inflection point.

𝗢𝘂𝗿 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝘄𝗼𝗿𝗸 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝘀:

- Executive transitions
- Burnout recovery and nervous system regulation
- Career realignment and purpose discovery

𝗢𝘂𝗿 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝘄𝗼𝗿𝗸 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝘀:

- Fractional leadership and growth planning
- Strategic planning and execution
- Go-to-market support, commercialization, team alignment
- Capital planning & fundraising advisory

The goal is the same on both sides. 

Less noise. More clarity.

Build from there.

Co-Founder & Advisor/Coach 

Dionysus Digital Health

Led go-to-market strategy for the Enlighten Test, a first-in-class predictive biomarker for postpartum 
      depression
Refined product positioning and messaging to align with payer, provider, and platform priorities
Developed commercialization roadmap from early validation through scalable launch
Secured the company’s first commercial customer
Built strategic partnerships with leading maternal health platforms

Dionysus Health is poised to disrupt women’s mental health diagnostics with the Enlighten Test™, an AI-powered, epigenetic biomarker blood test capable of detecting hormone-sensitive mood disorders. While the initial market focus is on PPD and PMDD, the test’s potential allows for a broader expansion into perimenopause, cognitive health, cancer risk prediction, and eventually male health applications.

Senior Advisor 

RevGenius

Member

Lucero

Secured first commercial deal with the YMCA and a strategic partnership with Greenspace Health to launch in Maryland schools

Built and executed the company’s early go-to-market strategy and scalable growth plan

Developed strong relationships across the behavioral health ecosystem, including payers, providers, and digital health platforms

Led brand development efforts and represented Lucero at key industry events to drive visibility and credibility

Lucero is an engaging game-based and evidence-backed behavioral health solution that combines connection, prevention, measurement, and triage into scalable wrap around care for youth and families.

SVP of Strategic Partnerships and Co-Founder 

Campfire

Senior Account Executive

SellX

SellX enables companies to acquire customers by launching customizable campaigns to a network of top-performing sales reps to generate and qualify leads. The data-optimized platform is complete with integrated sales and marketing tools that track performance, automate workflows and manage payments. Platform features include AI-matching, targeted customer segments, multiple campaign types, defined sales rep criteria, personalized sequences, multi-channel outreach, and real-time analytics.

Business Development Manager

TIDAL

Team generated 50mm in new pipeline for a diverse set of SaaS clients 
Lead a team of fractional Business Development Reps to create top-of-funnel opportunities for SaaS Startups
Coached multiple reps to leading producer spots for consecutive months

Senior Director Business Development (Acquired by SellX)

CSM Group

●	Developed integrated 3-year strategic roadmap for organization of 175 in partnership with team of 27, identifying cross- functional gaps to build sustainability journey
●	Increased efficiency across internal communications by eliminating signal noise, driving process to advance technology support

Vice President of Strategic Initiatives

Urban Alliance Inc

●	Facilitated staff increase of 500% while growing annual giving to $2M+ through strategic visioning and community engagement
●	Impacted community college enrollment criteria and shift hiring practices of 80+ companies through 20+ industry-specific training initiatives to increase support and employment of 1K+ disenfranchised community members
●	Secured $3.7M additional funding to accelerate Momentum program and achieve 5% participant recidivism rate, expanding to 3 permanent sites and 2 satellite locations
●	Pioneered collaboration of 4 nonprofits, streamlining back office support to increase efficiency and effectiveness, raising $8.3M to fund operations

CEO/Executive Director

●	Cultivated internal team of 4 and 30 volunteers in running 6 programs across 3 sites while overseeing organizational operations including funding, accounting, and human resources
●	Increased public awareness through stakeholder engagement and grassroots community building to grow revenue $350K
●	Spearheaded inaugural organization retreat for 15 to establish shared understanding of vision, mission, and opportunities between staff, volunteers, and board of directors over 6 hours

Interim Executive Director

●	Acquired $60K funding for job reentry program serving 500+ participants across 14+ training programs
●	Redesigned program in 3 months with team of 4, streamlining length 40% and standardizing experience to allow for simultaneous events while utilizing volunteers to teach 60% of material
●	Fostered volunteer team of 5+ to achieve 80%+ graduation and 90% job placement rates, obtaining $3+ over minimum wage

Director of Momentum

●	Engaged 3+ foundations in grant process, establishing relationships to secure 75%+ success rate and $150K in funding

Director of Community Engagement

Eco Foam Insulating LLC.

•	Managed Sales, Operations, Accounting, and Human Resources
•	Restored profitability and brought the company back from the edge of insolvency 
•	Implemented and maintained a successful new contract procurement process introducing the company to consistent profitability for the first time in 6 years
•	Facilitated the growth process for the company; hired 12 new employees within  
•	Successfully managed the company for 1.5 years and revitalized its revenue stream and financial viability
•	Sold the company in 2010 – Eco Foam is still in business and remains profitable today

Owner / President 

Kindness Advocate | Senior AE @ Campfire

I work with high-capacity leaders who are ready to lead with clarity—personally and professionally.

They’ve hit big goals, built big teams, and checked every box.
But behind the scenes, something’s off:
The noise is too loud. The pace is unsustainable. The work that once felt sharp now feels scattered.

That’s where I come in.

Through Tame the Noise, I help founders, executives, and mission-driven teams quiet the noise and reconnect to what matters most.
Sometimes that looks like leadership coaching.
Sometimes it’s strategic consulting or stepping in as a fractional CGO/CSO.
Sometimes it starts with a single, focused workshop—and grows from there.

What ties it all together?
Clarity. Focus. Space to think and lead with intention.

I bring 20+ years of executive experience across sectors, with a track record of securing funding, building strategic partnerships, and scaling impact, especially in high-change, high-stakes environments.

This work isn’t about adding more.
It’s about clearing space to do the right work with the right energy.

If that sounds like where you are, let’s talk.

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The Battle

💙💛 Will Allred

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The Battle

💙💛 Will Allred

Luke Kujacznski

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}💙💛 Will Allred's LinkedIn Performance

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Performance Score💙💛 Will Allred's LinkedIn Performance