💜 Will Allred

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Co-Founder & COO

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💙💛 Will Allred

PenFed Credit Union

- Winner of the Hermes Creative Award for x-functional content work with design teams on PenFed Learning Center
- Achieved 42% email marketing open rate (25% increase YoY), outperforming OKRs
A/B tested and used CRM analytics to boost email content marketing campaign clickthrough rate by 93%
- Spearheaded and wrote email content for personal finance newsletter, bringing 20,000 visitors to a single article

Email Marketing Specialist

Savvy Learning

- Writing webpages for parents with children who are struggling in reading and math
- Crafted email welcome series
- Writing blog posts crafted specifically around learning and how to better educate your children
- Collaborating with coaches and marketers to hone voice

Copywriter

Business Insider

Penning articles on job diaries, lifestyle & health, and everyday ethical dilemmas.

Freelance Writer

Bellhop

- Instructional designer for communication with Bellhop Pros, creating learning module systems through Northpass on basic moving skills, soft skills for customer obsession, and other technical content
- Write scripts for video instructional content
- Writes, edits, and schedules out communications through Intercom
- Creates company articles featuring standout employees

Workforce Communication Senior Associate

FlowCandy

- Collaborated on design and utilized data analytics insight in an asynchronous work environment with project managers on creative brand advertising and email marketing lifecycle campaigns 
- Wrote email marketing campaigns for global clients with average open rate 47% and click-through rate 25.2%
- Generated over $118,000 in sales through email campaigns in one month for a single client, accounting for 11% of client’s total revenue
- Specializing in eCommerce companies such as Veer, brewsy, Outdoorplay, and Insurify
- Generated over $29,000 through a single email

B2C Copywriter

Matador Net

Penning articles that teach people how to travel off the beaten path in an affordable and safe (but still adventurous!) way.

Thrive Global

Authored articles on adjusting to your new job, taking risks in your career, and dealing with setbacks in a healthy way.

doTERRA International LLC

-  Spearheaded and executed SAP Hybris training program for international and local employees 
- Trained regularly in-person and coordinated over 50 virtual meetings across international time zones and trained on technical web content via teleconference 
- Monitored digital content in SAP Hybris for over 20 international markets
- Recognized inaccuracies, imperfections, typos, errors, or needed corrections to make necessary fixes

Digital Content Specialist

Audiential

Ghostwriter on a variety of niches, including:
- Personal finance
- Budget travel
- Addiction recovery
- Entrepreneurship in retirement
- Finances for retirement

The Financial Diet

Penned articles on how to deal with loneliness at work, stupid personal finance mistakes I made while traveling, and the benefits of volunteering.

As an award-winning copywriter and digital marketer with over 8 years of experience, I know a thing or two about what makes customers tick and click. 

My expertise lies in leveraging data-driven insights to develop targeted marketing strategies  and craft compelling email campaigns to increase brand engagement throughout the customer lifecycle. 

Some examples include:
📨Managed 300+ email campaigns for PenFed, resulting in 1.2 million website visitors (70% increase YoY).
📨Doubled clientele and generated $5000 in revenue for B2B client with a 5-email campaign
📨Wrote email marketing campaigns for global clients with average open rate 47% and click-through rate 25.2%
📨Generated over $118,000 in sales through email campaigns in one month for a single client, accounting for 11% of client’s total revenue

My work has been featured in The Financial Diet, Thrive Global, Fodor’s Travel, and Business Insider, showcasing my creative approach to content creation and brand communication. 

Plus, I enjoy the following:

✨Reading (just battled The Iliad)
✨Spanish language-learning (came in handy while hiking the Camino de Santiago) 
✨Writing fiction (gotta keep sharp!)
✨Bob’s Burgers (currently on a note-taking rewatch)
✨Getting outdoors in any form from cycling to long-distance backpacking

I get excited about opportunities where I’m able to combine my copywriting and strategizing skills with a fantastic SaaS product that makes a real impact on the lives of business owners.

Reach me at: lieslehammer@gmail.com

taplio

The Battle

💙💛 Will Allred

Liesl Hammer

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