💜 Will Allred

Lavender

Lavender helps companies get the most pipeline possible from email.

We understand what drives replies. We help you know: what to say and how to say it, based on who you're talking to. We turn this understanding into pipeline via two products: our coach (active in 30k+ inboxes) and our agentic platform, Ora.

The coach is the perfect writing companion for your top accounts.
Ora tees up tailored 1:1 drafts or it can run autonomously.

We build AI that feels like AI.

Set up your first self learning agent in minutes: Ora.Lavender.ai

Co-Founder & COO

LavenderLand

A show where I answer real email questions with the help of some not so real friends.

Watch at https://lavender.ai/land

Host of "Ask Allred" on LavenderLand

Sorter

Sorter’s internal AI, CATIE( Creative Algorithms for Text and Image Enhancement) blends behavioral sciences with cutting edge data science and natural language processing enabling you to easily apply an objective science to the art of communication. 

We help create better content faster.

Fueling the backend of our platforms for healthcare,  marketing, sales, and HR, CATIE analyzes and determines  what distinguishes top-performing campaigns from baseline and under-performing content within your audiences.

Sorter (sorter.com): 1:Many Communications
Lavender (trylavender.com): 1:1 Communications

TopRight

TopRight is a strategic marketing firm based in Atlanta practicing Transformational Marketing. Our work puts the customer first through TopRight’s 3S Methodology. We help companies; define a Story that motivates customers to care, buy and stay, develop a Strategy that gets the right message to the right customers at the right time, and enable the Systems needed to execute on those winning Strategies.

In my time at TopRight, I have served as support and run several internal, partnership and client projects. Below, I have outlined a few highlights from my time as a Senior Associate and the head of HR at TopRight:

I currently lead all technology-focused initiatives and projects within TopRight. This includes: 
• Helping clients assess the best possible marketing systems. This includes technology sets, the people running those systems and the processes that enable them.
• Currently managing TopRight’s technology partnerships. 
• Running day-to-day execution of our clients' digital marketing needs.

I am also on a TopRight's team of three working on the launch of a client's groundbreaking ICO and future blockchain application that is set to redefine the private equity market. My role on the project is focused on the creation of the client's whitepaper, buzz-creation (aka marketing the launch), and general support. 

As a core member of TopRight’s internal marketing team, I assist in TopRight’s inbound marketing strategy execution including campaign ideation, content creation, influencer outreach, and funnel conversion strategy and tactics.

As part of a larger initiative to improve internal processes, in addition to my role as a Senior Associate, I am serving as the HR Coordinator. This role has required:
• The creation of an employee handbook to help define and shape company culture
• Improved meeting processes
• Improved recruiting processes
• An initiative to improve team dynamics through the better analytical management of skillsets, capacity, and personality.

Senior Associate

As an Associate at TopRight, I served as support and run several internal, partnership and client projects. Below, I have outlined a few highlights from my time as an Associate at TopRight:

• Led a grassroots, multi-channel campaign for a non-profit to support free speech from ideation, through research, to creation.
• Managed the relaunch of the TopRight website. 
• Helped in the brand relaunch of a Marketing Technology Operations Company in ~30 days. Our teams are also currently leading a multi-channel, co-branded campaign.
• Helped multiple clients assess the best possible marketing systems. This included technology sets, the people running those systems and the processes that enabling them.
• Assisted a multi-billion dollar Telco in establishing a partnership alliance program for the software industry.
• Currently leading an initiative to improve internal operations and efficiencies.

Associate

In my time as an Analyst at TopRight, I served as support and run several internal, partnership and client projects. Below, I have outlined a few highlights from my time as an analyst at TopRight:

• On a team of two, my team helped rebrand a supply chain management software company. With a new brand narrative and a revised corporate sales deck, the company saw three consecutive record-breaking quarters of sales growth.
• Helped multiple clients assess the best possible marketing systems. This included technology sets, the people running those systems and the processes that enabling them.
• As a core member of TopRight’s internal marketing team, I assist in TopRight’s inbound marketing strategy execution including campaign ideation, content creation, influencer outreach, and funnel conversion strategy and tactics.

Analyst

YoVo

I was working on Yovo in the background for a while. I learned loads about entrepreneurship working on this project, but ultimately I could never get it off the ground. The idea was simple: 
- resumes are ineffective at screening 
- recruiting calls are filled with human error/bias

Using voice analytics, the plan was to help hiring mangers make smarter decisions by giving an objective look at conversations.

I was able to spin up exciting conversations in the enterprise, but eventually, I decided to focus my time and energy into Sorter.

First Founder Attempt

Healthgrades

Worked with Healthgrades as an initial member of their Elective Provider Solutions team. After building out the initial pipeline for Healthgrades direct sales model. We consulted with heads of marketing for enterprise level specialty practices to help design digital marketing solutions to best utilize Healthgrades.com. 

Tweaking and building upon market insights for our products- we were able to design action oriented campaigns for practices and their physicians. The challenge was not only to create campaigns that would succeed, but to create campaign designs that would sell in a market adverse to change. Through our work we found it was important to help providers:

 1. Make practices and providers more discoverable, 
 2. Increase new patient acquisition, 
 3. Enhance practices and providers' online reputations.

These were the three things we could do most effectively for our clients. 

At Healthgrades, there is a "healthy obsession" with driving a ROI for clients. So by working in concert with our clients, we help maximize their ROI by learning from our current marketing efforts, and making the proper adjustments as needed.

In my tenure there, I was:

•a top revenue producer on my team
•able to uncover optimization strategies not only in product design, but also sales and marketing strategy for both Healthgrades and clients
•built out entirety of the direct sales pipeline
•cultivated relationships with agencies and practices

Healthgrades is backed by Vestar Capital Partners, as is the top site for rating doctors and hospitals. Truly on the cutting edge, it is where America goes to find a doctor.

Manager: Elective Provider Solutions

As a summer sales intern, I served as CEB's first interaction with HR executives. Cold calling on a territory of 100 HR executives, based in firms with annual revenues ranging from 50-750 million dollars, I was able to effectively introduce C-suite executives to CEB's valuable advisory resources. 

As an intern team, we were tasked with helping recruiting with their outreach to prospective employee's. We designed potent marketing material driving the impactful value of one's work at CEB, and the advantages of being a member of CEB's motivated workforce. 

CEB is the leading member-based advisory company. By combining the best practices of thousands of member companies with our advanced research methodologies and human capital analytics, we equip senior leaders and their teams with insight and actionable solutions to transform operations.

CEB offers comprehensive data analysis, research and advisory services that align to executive leadership roles and empower clients to focus efforts, move quickly, and address emerging and recurring business challenges with confidence.

CEB trades on the New York Stock Exchange (NYSE: CEB).

HR Leadership Council

Northwestern Mutual

After working to attain my North Carolina Life, Health, and Disability Insurance, I worked with potential clients to develop financial solutions to achieve their desired long-term success. 

This is where I learned my love of sales and marketing, as I saw the impact I was able to have by effectively showing the benefits of Northwestern's Life Insurance products. Through this valuable experience, I was able to drive many never would be customers into the sales pipeline at Northwestern.

Financial Representative

Carrboro Capital

As a summer intern, I evaluated small, rapid-growth businesses in North Carolina for acquisition. I would forecast potential risks for the companies and report a pro/con analysis to my senior managers. 

Also as a summer intern, I was tasked with analyzing financial statements for potential acquisitions. My timing when joining Carrboro Capital was especially advantageous, as I witnessed the acquisition of the local retailer Southern Season.

Private Equity Summer Analyst

Kidder Properties

Working for the four employee (including myself) start up Kidder Properties, I was able to effectively work cross-functionally with a litany of responsibilities that wouldn't have otherwise been given to a person of my age and experience. 

In my first summer with Kidder, I assisted in the analysis and acquisition of approximately 50 foreclosure homes. Comparing acquisition costs and renovation costs with the projected income from renting and ultimately selling the home, I was able to produce ROI reports. After openly discussing the tangibles and intangibles of these potential assets with my supervisor and the CEO, we would come up with a judgment for the perspective home. 

In my second summer, my focus shifted to the operational side of the business helping to reduce costs and improve the overall quality of the rental properties we provided. After analyzing the past performances of different purchased assets, I would determine if budget changes needed to be made to improve the long-term quality and therefore profitability of the home. Also in my final summer with Kidder, I helped train and coach a successor to take my place.

Real Estate Acquisitions & Renovation Operations

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4. Check out the future of Agentic prospecting: Ora.im

Lavender helps sales teams write better emails, faster.
Get started for free at Install.TryLavender.com. 
(Available in Gmail, Outlook 365, Outreach, and SalesLoft.)

Lavender is the ultimate email assistant. As a salesperson, it provides everything you need to quickly write, high quality emails.

Lavender's coaching dashboard gives revenue teams never before had insight into what's working in each reps' inbox.

💙💛 Will Allred

99% of LinkedIn Discourse: Nuked
Em-dash users rejoice

💜 🔮 Will Allred

Cofounder @ Lavender | Cold Email Agents Powered by Deep Research, Reasoning, and Billions of Analyzed Sales Emails

"Outbound is dead during the holidays. We'll launch this in January" Hope my competitors aren't reading this. 😉 Here's how I use data (and my perspective as a buyer) to respond to this predictable seasonable complaint 

1.The Data: Reply Rates
The holidays are not the worst season for getting replies. That would be July. Did you stop emailing then? ;) 

2. More data & perspective 

Holidays are actually an opportunity. Send volumes go down BIGLY during the holiday season. This increases mental bandwidth to evaluate your message.

BUT, this new bandwidth doesn't mean ship spam templates. If you're not getting replies? You're probably not going deep enough to trigger reciprocity during the season of giving.

More depth. More personalization.

Tiz the season for thoughtfulness.

So... do you scale thinly prompted workflows? ship templates? labor over writing 1:1 emails while your family misses you dearly? 

No... you just buy Ora the only AI sales agent that actually writes emails like a human.

Sellers, your competitors' cold emails use psychology to open the doors you can't. Here's 12 principles to help you catch up  (+ 1 bonus)

1) Cognitive overload: 
--> too much, I'm out

2) Heuristic substitution:
--> hard question? what does this say?
--> easy question? what does this look like?

3) Loss aversion
--> Missing out on > What I'll gain
--> Competition is doing X > 69% more X

4) Reciprocity:
--> "They put effort in. I should give back."

5) Cognitive Miser:
--> Mental Shortcuts
--> "Oh, this is a sales email. Skip."

6) Confirmation Bias:
--> "Oh, it's an AISDR. I know what this means."

7) Ambiguity Aversion
--> Unclear = No Action
--> Concrete Understanding = Action

8) Friction Avoidance
--> Big Ask = Little Action
--> Little Ask = More Action

9) The Von Restorff Effect
--> The most different item gets remembered
--> Word choice can make you memorable

10) Attentional Bias
--> We selectively focus on what priority *now*

11) The Mum Effect
--> We don't want bad news shared w/ our boss.

12) Reactance
--> You push, they pull away

BONUS: Power Conservation Theory
--> Status quo maintenance by those in charge

Pop these into the chatgpt modal in your Lavender Email coach. Use them to critique your current emails, brain storm some new ideas. 

Also... thinking this could make a great longer form blog post - should I do it?

Realization from the lil weekly office hours Kellen, Samantha and I run.

GTM Engineers, marketers, sellers... call the role whatever you want.

Folks are just looking to figure out how to create conversation. The principles that create connection are the same. The tools used vary.

You're not "learning clay".

You're learning how to show strangers you understand their world view and might have solutions for them.

If you want to join our Wednesday "masterclass" (2pm EST) - just lemmekno

Uberall

Uberall helps businesses connect with local customers by managing their online presence across various platforms. We make it easy for companies to update their information, respond to reviews, and ensure they show up in local searches. Essentially, we save time and boost visibility, helping businesses win hearts online and feet offline.

Business Development Representative

Unbabel

Senior Enterprise Business Development Representative

Unbabel removes languages as a barrier by combining AI and human editors for quality translation, allowing you to engage in your customer's native language. 

➤ Created 1M+ in potential pipeline in 4 months
➤ Territory: US West Coast
➤ Inbound / Outbound Sales
➤ Researched and targeted enterprise accounts 
➤ Created personalized email, cold calls, social engagement
➤ Interviewed and trained / onboarded new BDRs
➤ Created new sequences.

Tools: Salesforce, Outreach, Seamless AI, Vidyard, LinkedIn Sales Nav, Slack, Honey, Chat GPT, Notion, Cognism

Enterprise Business Development Representative

Vivo Completo LLC

You know that weird feeling you when you walk into the gym for the first time? You try multiple machines, you scan the gym to see what others are doing and feel vulnerable, nervous, and unsure about what exactly to do. You only eat grilled chicken, hard boiled eggs, and salads religiously but still aren’t losing weight.

We’ve all been there, including myself.

Starting is the hardest part, pat yourself on the back.

Vivo Completo guides busy professionals that are ready to reclaim their health by developing better eating, moving and wellness habits in order to have the capacity to do everything you love about life. The combination of massage therapy and personal training combined allows you to train hard, but also recover hard, the missing ingredient in most training regimens. I accomplish your goals while living a normal life and eating the things you actually love to eat, cause who doesn’t want a slice of cheesecake sometimes?

I break down all the basic movements (compound lifts) and ensure that your form is crisp before adding any weight. Nutrition is often times the most confusing part about fitness, but rest assured you’ll have an understanding of what to eat, how much to eat and much more. I believe being healthy isn’t complicated and should be fun. 

Ready to start your health journey?

I’m accepting new clients
Learn more at Vivocompleto.com

Personal Trainer & Massage Therapist

US Tennis Congress

- Assist members attending the Tennis Congress get a better understanding of how to actively recover and provided 15m  treatments to get them back on the courts.

Recovery Specialist

THE WELL

- Collaborated with multiple other health professionals including MD’s, Acupuncturist, and health coaches  to provide an all encompassing wellness solution.

Licensed Massage Therapist

Equinox

- Provided personalized relaxation and therapeutic massage treatments. 

- Educated clients about anatomy, stretches and exercises they can perform to have a better understanding of their bodies and have longer lasting results.

eBay

- Cycled in New York City as a courier to deliver packages within an hour or less. Provided constant communication to customers on the status of their packages while maintaining a cheerful attitude to assure clientele satisfaction.

Bike Valet

Customer experiences, translated | BDR

"A ship in harbor is safe, but that is not what ships are built for." - John A. Shedd

Take risks, try new things. Life is most fulfilling when there's a constant stream of novelty and challenges.

I'm an avid gym goer, competitive beach volleyball player, backpacker, self help advocate. Love to play billiards, travel, listen to podcasts, and read and generally try new things!

☀️ Fermin Andujar

I'm interviewing with PostHog next Monday and doing something I've never done before.

Sharing my entire interview prep publicly.

PostHog likes transparency.. full transparency. They publish their roadmap, how they pay people, their board meeting notes, even their fundraising plans - all public in their handbook.

Wild.

So I figured - why not practice what they preach?

I created a GitHub repo where you can track everything I'm studying. All my notes, pitches, research. (find link below)

Here's what I've done so far:

- Built two pitches - one technical for engineers, one simple for everyone else
- Generated ideas for a non-salesy playbook (shoutout Varun Anand for some of the ideas)

Practicing my pitch during car rides with my partner.

What's next?

- Actually implementing PostHog and running through a mini demo
- Deep dive into Product Engineers - their ICP
- Brainstorm more non-salesy outreach angles

This level of transparency is honestly a bit uncomfortable but also believe its something more of us should do!

What are your best interview prep tips?

Fermin Andujar 🌳

Aspiring GTM Engineer | Clay Certified (Inbound, Outbound, CRM Enrichment) | Building automation that drives pipeline

I just implemented PostHog on my website. 

Turns out it's not Google Analytics on steroids.

It's an entire operating system for understanding how people actually use your product/website.

So far only 2 visitors (me and one stranger) but I'm already seeing:

- Where people spend the most time
- Daily active users (mostly me refreshing the page)
- Who keeps coming back (also me)

Let's talk LLM analytics and AI.

You can track exactly how much that "Generate Summary" button is costing you.

I've been playing with their AI chat to build dashboards. You just ask questions in plain English and it generates the data view you need.

Also noticed feedback buttons everywhere on their site, makes sense since their roadmap is driven by customers, not sales. 

Next up: figuring out what pain points each feature actually solves and the real impact.

-----

Attached is a glimpse of what their sessions replay feature looks like, allows you to track exactly what users are doing on your website.. pretty cool!

𝗕𝗶𝗴 𝗻𝗲𝘄𝘀: 𝗜'𝗺 𝘄𝗿𝗮𝗽𝗽𝗶𝗻𝗴 𝘂𝗽 𝗺𝘆 𝘁𝗶𝗺𝗲 𝗮𝘁 Uberall

I'm pumped about what's next - going all in on GTM Engineering.

Huge thanks to everyone who's helped me grow along the way. Whether it was bouncing ideas, sharing resources, or just being supportive, I appreciate you.

Here's what I've been building with Cursor this week to sharpen my skills:

• LinkedIn post scraper - pulls all your posts so you can analyze what works

• Personal website - finally got one up (been saying I'd do this for months)

• Location account web app - drop in a company name, get back a complete location count

The cool part? I shipped all three in a week using AI and vibe coding.

If you know of any GTM engineering roles or just want to connect, hit me up.

Find the website below!

PS - who doesn't love a pup pic
PPS - 🦾Eric Nowoslawski for putting me onto Cursor!

No alternative text description for this image

PostHog update. Interview 1 down! 

Waiting to hear back but in the meantime I did something wild.

I created a PostHog game to demonstrate my outbound game plan.

Am I crazy? Maybe.

But I wanted to show my approach in a way that's aligned with PostHog's values - weird, radical honesty, transparency.

So I built a click-through game where my entire outbound strategy is gamified.

Here's what I'm prioritizing for PostHog outbound:

• Give value first, never pressure.  
• Build trust through transparency, not pushy tactics
• Protect brand reputation above quota, always
• Manual research first, then automate what works 

The game walks through my exact methodology.

You can find the game in the comments below.

This was all built with Claude Code in under two hours.. 

What do you think - too weird?

I’m happy to share that I’ve obtained a new certification: Inbound Automation Certification from Clay!

Clay just released their AI skill certification and I'm pumped to build this one.

The project: A competitive analysis snapshot that runs itself.

You drop in a company name and get back the top 3 competitors with their positioning statements, key differentiators, and a battle card your sales team can actually use.

Best part? Run it quarterly and you've got a living comp intel table. Your team always knows who they're up against without someone manually updating a deck every few months.

Will take ya'll along for the journey ;)

The PostHog journey has wrapped up.

Had a blast and learned a ton from the experience.

Here's what I picked up:

* Creating a fun project before an interview = faster understanding of the core essentials such as competitors, differentiators, value props, etc.

* No code tools like Cursor let you gather the right info in under an hour

* Always room for improvement - could've built a better narrative around why I'm the right fit

Grateful for the experience either way.

Still open to Junior GTM Engineering roles and founding BDR positions.

What's your go-to strategy for prepping for interviews?

----

PS - Keelo staring at fried cheese, trying to charge me the cheese tax.

Trying to stir up some thankful energy today.

Here's what I'm grateful for:

• A healthy family
• A great partner  
• Good health
• Living in America
• My dog Robin
• The opportunity to travel

Sometimes we get so caught up in what's next that we forget to appreciate what's right here.

Taking a moment to pause and recognize the good stuff hits different.

What are you grateful for today?

--

I’m happy to share that I’ve obtained a new certification: CRM Enrichment Certification from Clay!

Clay

Interested in GTM Engineering roles

Back from the LI graveyard. 

Kyle Willis are these 10 pull ups strict enough for the challenge?

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The Battle

💙💛 Will Allred

☀️ Fermin Andujar

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taplio

The Battle

💙💛 Will Allred

☀️ Fermin Andujar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}💙💛 Will Allred's LinkedIn Performance

Performance Score☀️ Fermin Andujar's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance Score💙💛 Will Allred's LinkedIn Performance