Innovation and Leadership Team Lead | Strategically connecting Corporates and their Leaders with Startups I Connectd

Connectd works with individuals looking to build fractional careers through board advisor, non-executive director and fractional c-suite roles with startups.

Through the Connectd platform, we help both active and aspiring fractionals access networking and fractional opportunities, CPD-accredited training and mentoring.

If you’d like to explore opportunities, feel free to email me at: will.s@connectd.co

William Smith

NAYF Ads

NAYF Ads is a boutique performance-based Amazon ads agency. NAYF Ads has partnered with a $50,000,000+ portfolio of brands (sellers and vendors) to master Amazon, having acclaimed several best-selling products in categories such as Pet Supplies, Home & Kitchen, Garden, Home Fragrance, and Beauty.

Being an internet-first company, we operate a lean team that has grown to 6 people; we now leverage AI to scale operations instead of expanding team members.

Amazon

Creative consultant helping household brands with advertising campaign execution and optimisation of eCommerce Ads, Twitch.tv, Fire TV, Amazon DSP & more.
• Served advertisers in the Computers & Office / Home & Kitchen category (clients included Huawei, LG, Toshiba, Square, Nvidia, BIC, Neato & more)
• Amazon ad policy go-to expert for ~40 brands

Campaign and Creative Manager - Amazon Ads, Hardlines (GCS)

Ecommerce consultant helping strategic brands grow with Amazon Retail (B2B2C)
• Selected to be the Marketing / Traffic subject matter expert (SME) for Amazon UK Retail Consumables division.
• Served Pan-EU vendors in the Baby category (including Silver Cross, Newell Brands & more).

Brand Consultant - Amazon Retail, Consumables (AVS)

YouTube

YouTube creator having achieved 1,000,000+ organic views [post 2020 I no longer adhere to an upload schedule or actively manage this community].
• 10,000+ subscribers accumulated in less than 12 months.
• Video production, content marketing, social media (influencer), digital marketing (SEO, PPC advertising on YouTube/Google).
• Provided sponsored content for brands across industries including FMCG, Tech, Education.
• Successfully generate monthly affliate revenue through driving sales on Amazon.
• Conducted live streams to thousands of viewers.

Influencer - YouTube Partnership Programme (YPP)

Are you also addicted to buying expensive tech on Amazon? I've purchased everything from gaming PCs to professional-grade camera equipment at the everything store. It's the 2-click dopamine that has me hooked (I mean '2-click' checkout) 👨‍💻👇

This addiction got so bad that I had to get a job working for the tech giant to ease the obsession with employee discounts (now talk about a flywheel). Whilst working as an Advertising Campaign Manager at Amazon, I learnt EXACTLY how the biggest brands on the platform have been using advertising psychology and genius product positioning to convince me to buy online all these years.

Fast forward to today - I run NAYF Ads, an advertising agency which helps Amazon sellers & vendors use sophisticated PPC campaigns that drive conversions.

It's not rocket science, and if you replicated our time investment, you could likely achieve the same outcome without the help of any agency. However, if you want a RESULTS-BASED agency that will ensure they deliver a better TACoS than you can (or they don't get paid), we can create a partnership.

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If you work in a business selling on Amazon, I can give you some advertising tips on getting in front of more people quickly and cost-effectively!

You can send me a DM or check out our website to book your free 15-minute audit call 🤝

www.ads.nayfgroup.com

taplio

The Battle

William Smith

Nathan Divakaran

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