Innovation and Leadership Team Lead | Strategically connecting Corporates and their Leaders with Startups I Connectd

Connectd works with individuals looking to build fractional careers through board advisor, non-executive director and fractional c-suite roles with startups.

Through the Connectd platform, we help both active and aspiring fractionals access networking and fractional opportunities, CPD-accredited training and mentoring.

If you’d like to explore opportunities, feel free to email me at: will.s@connectd.co

William Smith

LinkedIn

As a Senior Relationship Manager specializing in Sales Solutions for the UK & Ireland, I empower organizations to drive revenue growth by implementing modern selling strategies. My expertise lies in helping clients build a robust sales pipeline and boost conversion rates through LinkedIn’s innovative solutions, including warm leads, relationship-based selling, and insightful introductions.

I guide customers in leveraging LinkedIn’s platform to enhance their professional brand, enabling them to connect with the right decision-makers and capitalize on data-driven insights to unlock business opportunities. By fostering authentic relationships, I assist organizations in optimizing their sales efforts and exceeding targets.

Key Responsibilities:

Collaborate with clients to implement modern selling strategies that elevate pipeline development and generate high-quality leads.
Provide strategic consultation on leveraging LinkedIn's tools to drive engagement and maximize ROI through targeted relationship-building.
Serve as a subject matter expert in sales enablement and best practices to overachieve sales goals within the competitive enterprise environment.
Actively contribute to onboarding and training initiatives for new hires, ensuring alignment with team objectives and promoting a culture of continuous learning.
Interim team lead/manager with responsibility for team engagement, forecasting accuracy, and performance analysis, fostering a collaborative and results-driven environment.

Senior Relationship Manager UK/I

Led a sales team at LinkedIn to maximize client ROI through Sales Navigator, providing hands-on coaching and exceeding targets consistently.

• Guided team in adopting best practices to enhance engagement and drive deeper customer relationships.
• Collaborated with team members to sharpen sales strategies, boost productivity, and deliver exceptional client outcomes.

Interim Manager

Relationship Manager in Sales Solutions ( SaaS) for UKI. My primary focus is to help our customers build pipeline and increase sales through social selling using warm leads and introductions. Social selling with LinkedIn is about leveraging your professional brand to fill your pipeline and generate leads with the right people, insights, and relationships.

Relationship Manager

Dell

In this role, I excelled as both a top-performing Channel Account Manager and interim leader, responsible for Dell’s UK Managed Service Providers (MSPs), Cloud, and Hosting Division. My primary focus was on building strong relationships within team and resellers, fostering trust, and providing the education and support needed to drive success for both Channel Partners and Enterprise customers.

As a consultant and coordinator, I worked closely with partners and end users within the Hosting, Cloud, and Channel ecosystem to protect and grow direct and indirect revenue streams. I leveraged my expertise in solution-based selling to identify and communicate complex solutions, consistently achieving quarterly targets and driving new revenue opportunities.

Additionally, I played a critical role in generating direct revenue within the MSP marketplace, delivering impactful sales presentations to both new and existing customers. My dual focus on strategic relationship-building and sales excellence positioned me to consistently exceed expectations and deliver meaningful value to Dell’s Channel Partners

Channel Sales Account/ Interim Manager | MSP & Enterprise Hosting Division

Senior UK Tier 1 Corporate Account Manager
Customer relationship account manager for Dells UK Tier 1 large corporate clients matching criteria (500+ Employees, £3m + IT Spend)
Responsible for generation of direct revenue in the SMB North London and city centre marketplace.
Preparing and delivering sales presentations to new and existing corporate customers via site visits Dell Expos and regular contact via email and phone.
Protect and increase existing direct relationships and revenue to achieve quarterly targets.
Advise and liaise with internal and external virtual teams to recommend the correct IT requirements to corporate clients.
Creation of new revenue streams through uncovering customer pain points and selling to their requirements.
Introduced new product offerings and acquisitions through self-implemented marketing promos. 
Work closely with the customer and internal financial controllers to establish quarter on quarter pricing for corporate customers.
Act as a liaison between Sales, Virtual team, External team, channel partners and finance departments when dealing with large tenders.
Within this position I have met and exceeded targets- over 100% through the generation of business that was previously untouched by Dell.

Senior UK Corporate  Sales Account Manager.

Relationship account manager for Dells large Corporate  Enterprise clients matching criteria (500+ Employees, £1.5M + IT Spend)
Responsible for generation of direct revenue in the SMB North London marketplace.
Preparing and delivering sales presentations to new and existing corporate customers via site visits Dell Expos and regular contact via email and phone.
Protect and increase existing direct relationships and revenue to achieve quarterly targets.
Advise and liaise with internal and external virtual teams to recommend the correct IT requirements to corporate clients.
Creation of new revenue streams through uncovering customer pain points and selling to their requirements.
Introduce new product offerings and acquisitions through self-implemented marketing promos. 
Within this position I have met and exceeded targets- over 100% through the generation of business that was previously untouched by Dell.

UK Relationship Solution Sales Account Manager

Account manager responsible for generating direct revenue in the SMB UK marketplace.
Protect and increase existing direct relationships and revenue.
Creating new streams of revenue through customer pain point analysis and matching products to Customers requirements.
Work closely with the customer and internal financial controllers to establish quarter on quarter pricing.
Worked in tandem with LOR (Large Opportunity Rep) to forecast team business and assist with selling and quoting and ordering bids and tenders.
I have met and exceeded targets-over 100% by the generation of new business that were previously untouched by Dell

UK SMB Sales Business Relationship Platinum Accounts

Responsible for generating direct revenue in the SMB UK marketplace.
Protect and increase existing direct relationships and revenue.
Creating new streams of revenue through customer pain point analysis and matching products to Customers requirements.
Work closely with the customer and internal financial controllers to establish quarter on quarter pricing.
Worked in tandem with LOR (Large Opportunity Rep) to forecast team business and assist with selling and quoting and ordering bids and tenders.
I have met and exceeded targets-over 100% by the generation of new business that were previously untouched by Dell

UK Business Transactional Sales

Responsible for generating direct revenue in the UK transactional consumer marketplace.
Maintain a high turnover of consumer calls driven by marketing television advertising.
Strong focus on cross sell and upselling from customer’s initial requirement.
Achieved aggressive quarterly targets set out by senior management.
Proven ability to work in a highly competitive customer quarterly target driven environment and preform on a consistent basis.

UK Consumer Sales

JDC Warehousing & Distribution Ltd

Account Management

As an accomplished Sales Account Director and Business Development Manager, I specialize in driving growth and scaling success for startups and business development teams through strategic go-to-market approaches. With extensive experience in B2B sales and strategic account management, I have a proven track record of helping businesses expand across the UK, Ireland, and North America.

I excel at leveraging LinkedIn’s platform to deliver targeted software solutions that resonate with decision-makers and C-suite executives, fostering long-term partnerships and delivering measurable results. My passion lies in empowering organizations to unlock the full potential of LinkedIn, accelerating their growth while maintaining a focus on integrity, innovation, and continuous improvement.

With a strong commitment to excellence, I lead teams to exceed business goals and set new benchmarks for success. If you're seeking a sales leader who combines strategic thinking, hands-on experience, and a dedication to client success, let's connect.
Core Expertise:

Sales Strategy: MEDDIC-certified with a focus on creating and implementing effective growth strategies.
Account Management: Proven ability to drive client satisfaction, retention, and long-term partnerships.
Business Development: Expertise in identifying and capitalizing on new market opportunities.
Relationship Building: Building trusted, results-driven relationships with clients and key stakeholders.
I thrive in fast-paced, collaborative environments and am passionate about delivering tangible value and measurable growth.

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The Battle

William Smith

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