Will Nitze

IQBAR

Founder/CEO

Wood Mackenzie

Sales & Marketing Manager

Sales & Marketing Associate

Founder, IQBAR (iqbar.com) 🍫+💧+☕️

🍫 Founder/CEO, IQBAR (iqbar.com)
🎙️ Co-Host, "Eating Glass" Podcast
🎓 Harvard BA

We make superior brain + body fuel. IQBAR® plant protein bars, IQMIX® hydration sticks, and IQJOE® instant coffees are packed with the functional compounds you need to win your day.

Matt Cotton

Rooted Food Sales

Helping innovative and best-in-class brands grow their Foodservice business.

Founder and CEO

Atlantic Sea Farms

Strategic Advisor

Rodeo CPG

Launched and grew Rodeo’s Foodservice division

Director of Foodservice

Veggie Fries

•    Created new distribution with Sysco, US Foods, PFG, Reinhart and other regional distributors in the first 6 months
•    Launched and managed 4 new regional brokers in first 6 months
•    Created a partnership with Foodbuy/Compass  
•    Led Farmwise sales into College and University, Business and Industry, Healthcare and Concessions 
•    A small sample of accounts include Gillette Stadium, Fenway Park, U Maryland, URI, Harvard, LinkedIn and Kaiser Permanente

Director of Foodservice Sales

Plenus Group, Inc.

•	Created 7 new points of distribution in first 18 months
•	Established and launched four new accounts that brought in $1,000,000+ annually in sales
•	Successfully brought company into the College and University category, gaining over 15 new accounts including University of Maryland, MIT and BU
•       Launched, managed, two brokerages in New England and upstate New York

Good Tastes, Public Benefit Company

•	Grew Food Service sales from $0 to 15+ major distributors, 100+ operators, $250,000 gross sales in first 6 months
•	Brought 7 new SKUs to market across c-store, campus, restaurant, concession, grocery, B&I, HC
•	Launched, managed 4 brokerages, 45+ broker reps  across 10 states 
•	Managed company’s presence at distributor food shows, district meetings & general sales meetings; Good Tastes’ lead representative at all shows/meetings

National Sales Director

Vitamix

• Researched new opportunities; created and managed Vitamix’s market share in over 100 new venues.
• Sold over 1550 units in 2013 with gross sales of $650,000.
• Ranked first in sales for Northeast region in 2013 and second in 2010, 2011 and 2012 and was awarded MVP in 2010, placed first in quality sales in 2010
• Chosen Sales Representative for Whole Foods kickoff trial event after just six months with the company resulting in selling over 40 units in five days; sparking the now very successful partnership with Whole Foods
• Helped manage, maintain and grow the Massachusetts Whole Foods account from the onset of partnership

Sales Representative

After 6+ years of being a “pitch man” for Vitamix (microphone and all), I shifted to the Foodservice industry in 2014. I built robust Foodservice businesses from scratch at two emerging brands (both within a year). I then spent three years with a 60 million-dollar food company, which offered me a totally different vantage point on the industry. 
 
In March 2020, I combined all of my experience and started my own brokerage that is focused on “better for you” brands, Rooted Food Sales. I am beyond grateful to get to work with people I love and help incredible brands grow their business in the Foodservice world!

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The Battle

Will Nitze

Matt Cotton

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