Will Nitze

Founder, IQBAR (iqbar.com) 🍫+💧+☕️

🍫 Founder/CEO, IQBAR (iqbar.com)
🎙️ Co-Host, "Eating Glass" Podcast
🎓 Harvard BA

Founder/CEO

We make superior brain + body fuel. IQBAR® plant protein bars, IQMIX® hydration sticks, and IQJOE® instant coffees are packed with the functional compounds you need to win your day.

The answer is not to minimize wrongness.

It's to minimize the COST of being wrong.

So you can cycle through many, many wrong answers without dying.

That's the highest-odds path to getting to the *right* answer.

The alternative is buying a lottery ticket.

Run faster, Run longer, and/or Run in unique directions...

1/3 gives you a fighting chance.

2/3 gets you above 50% odds of making it.

3/3 creates an inevitability of success.

"Grass roots" growth sounds romantic.

It isn't.

Most of us are playing an old-school, economies-of-scale game.

Which means we start in a painful (i.e., un-romantic) unit economics hole.

The best (and, arguably, only) path out?

Volume.

And then a careful *leveraging* of that volume.

The best way to achieve volume?

Taking big swings early.

To me, that's romance.

The path to The Goal is the inverse of The Goal.

Reduce optionality so you can later maximize it.

Concentrate bets so you can later diversify them.

Channel negative emotions (jealousy, comparison, anger) so you can later jettison them.

Etc.

Of course this only works if you...

1. know *when* to flip the switch (timing is everything)
2. are able to *actually* flip that switch (many refuse to)
3. *avoid psychological disaster* along the way (which is mostly a function of how you execute on 1 and 2)

Purists get to be admired.

Strategic compromisers get to win.

eComm | Fintech | Co-Founder & CRO

Brand Builder 

- Provided funding for 100+ eCommerce brands in total of $20M in growth funding
- Powering/launching apps for brands over $10M+ AR on IOS & Android

Start-Up Operator

- Advisor for apparel brand doing $25M+ AR
- Co-Founder of Denver based FinTech - Shared Sweeps
- Growing Tapcart Revenue Org to 50M AR

Eric Autry

Are people noticing what Nick Selman and Teddy M. are doing with their 'Verified By Shoplift' studies?

SaaS vendors are constantly claiming performance metrics and in 2026 it's important that brands start seeing the validity in these claims.

We are partnering with Shoplift to help brands see the impact of SavedBy Package Protection when adding our solution as an 'option to add' for customers on the cart and checkout level.

Sip Tequila joined the 'Verified By Shoplift' movement with CVR results increasing by 14% and RPV increasing by 21.8%.

It's safe to say they have officially 'Verified' SavedBy Package Protection is the solution for them 🙌.

Regardless of our solution in the mix, I'd highly suggest checking out the studies they have produced on the vendors brands are using everyday!

Testimony Tuesday!

Fun Fact: SavedBy Package Protection only has 5-star ⭐️ reviews on the Shopify App Store.

What’s the common theme for the reviews brands give us? It’s all about the level of service and attention to detail.

This is one of my favorite traits that I get to learn from Greg Burstein, CPA and Will Jones.

Fast response time when things need fixing is massive for merchants. It’s truly the most effective retention strategy.

We've been discussing this in the group chats...

What's the weirdest SuperBowl matchup that could go down this year?

You can go as far as backups QBs having to start because of injuries, etc.

I'm thinking Jags vs Panthers but Bryce Young gets injured and Andy Dalton is the starter. 😂 ☠️ 

CC: Lukas Mueller Lane Artope

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The Battle

Will Nitze

Eric Autry

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Will Nitze's LinkedIn Performance

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