Will Nitze

Founder, IQBAR (iqbar.com) 🍫+💧+☕️

🍫 Founder/CEO, IQBAR (iqbar.com)
🎙️ Co-Host, "Eating Glass" Podcast
🎓 Harvard BA

Founder/CEO

We make superior brain + body fuel. IQBAR® plant protein bars, IQMIX® hydration sticks, and IQJOE® instant coffees are packed with the functional compounds you need to win your day.

The answer is not to minimize wrongness.

It's to minimize the COST of being wrong.

So you can cycle through many, many wrong answers without dying.

That's the highest-odds path to getting to the *right* answer.

The alternative is buying a lottery ticket.

Run faster, Run longer, and/or Run in unique directions...

1/3 gives you a fighting chance.

2/3 gets you above 50% odds of making it.

3/3 creates an inevitability of success.

"Grass roots" growth sounds romantic.

It isn't.

Most of us are playing an old-school, economies-of-scale game.

Which means we start in a painful (i.e., un-romantic) unit economics hole.

The best (and, arguably, only) path out?

Volume.

And then a careful *leveraging* of that volume.

The best way to achieve volume?

Taking big swings early.

To me, that's romance.

The path to The Goal is the inverse of The Goal.

Reduce optionality so you can later maximize it.

Concentrate bets so you can later diversify them.

Channel negative emotions (jealousy, comparison, anger) so you can later jettison them.

Etc.

Of course this only works if you...

1. know *when* to flip the switch (timing is everything)
2. are able to *actually* flip that switch (many refuse to)
3. *avoid psychological disaster* along the way (which is mostly a function of how you execute on 1 and 2)

Purists get to be admired.

Strategic compromisers get to win.

Cash Allred

Currently a Principal @ Antler, a pre-seed fund focused on backing founders at Day Zero. 

Connect with me about Antler here -> https://superlink.io/cashallred

Follow me on Twitter @ AllredCash

Outside of work, my family and I love adventuring :)

All comments, messages, & posts reflect my personal opinions.

Principal

The first Venture Fund for everyone. Join us!

$160m for Antler's US-focused pre-seed fund. 
$65m for our Criticality fund focused on technical complexity and real-world urgency. 

Going to be a great year.

VC @ Criticality, focused on technical complexity and real-world urgency. Part of Antler US, investing at day zero.

New Mexico has supported more than $2B in economic impact via partnerships with the best funds in the world. Antler & Criticality are proud to be partners in this effort. From inception to industrialization, we are committed to building New Mexico’s next generation of category-defining companies.

Read the full report here: 🔗 https://lnkd.in/gbFQVZaW

The first and biggest risk to your startup is that NOBODY CARES. And there are very specific, powerful ways to find out if they do. From there, startups repeat these experiments between each venture round to inform & hit every subsequent milestone. 

Come join Antler and Philo to worshop the efforts that have saved founders years of their lives. 

Date: Tuesday, Feb 3rd, 11am
Location: Kiln Lehi - In the Atrium
Who should come: current founders, aspiring founders, startups that are needing to break through for their next round. 
RSVP: limited, link in comments. 

See you then.

When we wrote the first check into The American Housing Corporation, the lead time for the presses was measured in years, so they built their own in a few weeks. Then they needed a much bigger and better one and they built that a few weeks later. 

The public will soon realize that AHC is the combination of pure good intention for American families with ruthless execution to build something unstoppable.

A ton of really good founding engineers/CTOs still aren’t leveraging AI to its current capability. The few engineers doing it either have a CEO who has invested the weeks to learn themselves or retooled themselves to survive without adding more engineers to the process.

So much harder to rehaul an engineering process with a full team. The incentives are weaker and the near term loss in productivity is painful.

Pretty incredible that we get Thanksgiving to reset and push into the end of the year, then Christmas to recharge and come swinging into the new year. 

Makes January one of the highest energy and exciting times of year.

One of our fastest growing portfolio companies is hiring for several software and data roles right now. 

- Senior Data Engineer
- Senior Software Engineer
- Director of Data

Check out Karoo Health and click jobs!

In this generation, housing production is the greatest lever we could pull for the good of Americans. 

More houses in desirable cities > more people who can benefit from the jobs and economies of those cities > more people can raise families while working those jobs. And most importantly... when housing supply goes up prices comes down. 

So excited to be an investor in The American Housing Corporation.

View company: The American Housing Corporation

Today we’re launching The American Housing Corporation.

Housing is the most important product in America. It’s also one of the most neglected. Too many families are being priced out of the cities they love because the “missing middle” of housing no longer gets built.

When families are pushed out, cities hollow out. And as cities go, so goes America. That’s why we build.

Housing is an engineering problem with national implications. We’re applying advanced technology to industrialize the homebuilding process — designing, manufacturing, and assembling beautiful starter rowhomes at a scale never before possible.

By controlling every step of the process — from land acquisition to factories, software, equipment, and construction — we maintain unprecedented control over quality, cost, speed, and aesthetics.

This approach also creates a rare opportunity for engineers to work on high-stakes challenges that shape the lives of millions of Americans. If you want to do for housing what modern technology has done for aerospace, energy, and defense, we’d love to hear from you.

More soon.

taplio

The Battle

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Cash Allred

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taplio

The Battle

Will Nitze

Cash Allred

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Will Nitze's LinkedIn Performance

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