Andy Warner

Ecommerce Director

CDK Global

- Lead a team of Customer Success Managers.
- Team is responsible for over 1,300 accounts and over $50M TCV

Manager, Customer Success

- Responsible for leading the strategy to grow the company’s impact as a strategic partner to over 1,500 minority automobile dealer accounts.  
- Responsible for engaging and growing market share with OEMs, minority dealer associations and other industry partners.  These groups include: National Association of Automobile Dealers (NAMAD); General Motors Minority Dealer Association (GMMDA); Chrysler Minority Dealer Association (CMDA); Ford Minority Dealer Association (Ford MDA); and Toyota Lexus Minority Owner Dealers Association (TLMODA).
- Partner with CDK's Diversity and Inclusion division to support CDK's inclusive culture, including talent identification, community engagement, and CDK's supplier diversity programs.  This includes the Fueling Careers Scholarship Program, a collaboration between CDK Global and NAMAD.

Partnership Development Executive, Minority Dealers

- Supervised a team of  Customer Success Advocates aligned to the east, midwest and southern regions of the United States.  
- Trained and developed Customer Success Advocates to promote retention and loyalty.
- Worked closely with customers to ensure they are satisfied with the services they receive and to improve upon areas of dissatisfaction with the goal to increase revenue and retention.

- Advised Nissan Motor Company on their lead management strategy and digital sales operations at Tier I.
- Consulted with Nissan dealerships on developing digital training objectives for Market Areas and Regions at Tier III.
- Responsible for increasing internet sales for assigned areas in Nissan’s dealership network.
- Advised CDK Global’s SEO team on improving their customer retention and sales processes.
- Created consulting product packages for CDK Global’s digital retailing and digital operations product offerings.

Performance Improvement Consultant

- Led a national team of 30 automobile dealership consultants.  The team drove the utilization of internet leads, lead response time, sales close rate, and digital marketing/advertising training for Ford and Lincoln Dealers for the United States.
- Advised key business partners at Ford Motor Company and Ford Direct on digital marketing KPIs.
- Worked with regional and market area Sales/Parts/Service Field Teams coordinating site visits, e-business updates, conducting regional symposiums and executing national training projects.

Sr Manager, Ford / Lincoln Consulting & Training

3 Birds Marketing LLC

Helping the automotive industry improve their email, social, search and other digital marketing strategies.

Director, Automotive

Tonkin Family of Dealerships

Managed internet sales processes for 17 store dealer group.  
Ward's eDealer Top 10 group

LorMar Auto Group

• Manage 2 Ford, 1 General Motors franchised and 1 used internet sales departments 
• Manage internet sales strategy (sales, service and fixed operations)
• Coordinate all internet promotions, marketing and communications 

Accomplishments: 
• Digital Dealer magazine cover story March 2008 
• Speaker at Association of Automotive Internet Sales Professionals (AAISP)'s national conference, April 2008
• National Top 60 Ford e-dealer
• National Top 100 Ford dealer

Digital Marketing Director

Dealer Specialties, Inc.

• Key contact for company’s 2000+ website partners (i.e.Autotrader.com, Cars.com, Cobalt, Reynolds Web Solutions) 
• Managed team of developers responsible for internal technical enhancements requested by business partners
• Responsible for aligning company's technical roadmap with website partners and OEMs’s product roadmap 
• Managed compliance standards based upon licensing agreements with website partners

Accomplishments:
• Assisted in creation of GetAuto.com Used Vehicle Index measuring trends in national automotive market
• Facilitated business development focus groups for sales managers 
• Led team that decreased export process from 4 hours to 30 minutes

Data Partner Manager

Procter & Gamble

Contractor

Cincinnati Children's Hospital Medical Center

Business Development Associate

Strategic SaaS leader with success growing marketing, sales, customer success & operations teams 💻 | Expect content to help you start your day awesomely 😊 & education for SaaS professionals to grow in your career 💡

I am an experienced strategic SaaS leader with success growing customer success, operations and sales teams.  The majority of my career has been in the automotive software and digital marketing verticals.  

Currently, I have national responsibility driving the sales and marketing for ethnic minority-owned automotive dealerships at CDK Global.  This represents over 1,500 customers across the United States.  In addition, I drive advocacy, education, support and training for our ethnic minority dealer associations.  

Previously, I have:
- led national consulting teams advising automotive dealerships on sales best practices;
- advised automotive manufacturers on Tier II and Tier III digital marketing strategies to increase lead generation;
- led national top 20 automotive dealer group's digital marketing and digital sales operations;  
- led development teams that managed B2B data transfer feeds;
- published in automotive digital properties and journals regarding automotive retail best practices;
- featured speaker at several national and regional automotive industry events.   

I am highly skilled in relationship building among business partners, customers, and all levels within an organization.  

Also, I have a passion for delivering diversity and inclusion results that drive key business performance metrics.  

Specialties: Automotive retail, CRM management, Customer Success, Internet marketing, lead generation, mobile marketing, sales management, sales operations, SEM, SEO, social media marketing and website development and management

- Responsible for leading the strategy to grow the company’s impact as a strategic partner to minority automobile dealers.  
- Responsible for engaging over 1,500 accounts while maintaining partnerships with OEMs, minority dealer associations and other industry partners.
- Partner with CDK's Diversity and Inclusion division to support CDK's inclusive culture, including talent identification, community engagement, and CDK's supplier diversity programs.

Shift Digital

Digital Program Advisor

CRM Backstop

Conduct on-site and remote sales training for dealerships on process and procedures, phone skills, internet sales and follow up.   
Increased sales from 4-5% to 12-17% by improving and establishing lead management processes and procedures. 
Ensured highest levels of customer service by delivering and executing company program objectives and standards, and continuous improvement of customer experience.

National Sales Trainer

Oversaw hiring, training, motivation, and day-to-day management of 11 field-based Nissan digital marketing consultant (DMC) team members. Strategic advisor to Nissan client and regional teams. 
•	Drove program success within dealer network by conducting and presenting digital marketing strategies at regional conferences. Supported original equipment manufacturer (OEM) program management, ensuring program success via ongoing national and regional communications, continuous client service improvement, key performance indicator (KPI) and key performance area (KPA) tracking, effective problem resolution, and communication.
•	Surpassed sales goal 145% by captaining West DMC team, recording sales of OEM-backed websites. 
•	Increased DMC and client education by cultivating collaboration with regional and area staff.
•	Analyzed challenges and adjusted program strategy by conducting bi-annual customer satisfaction index (CSI) surveys of Nissan field staff.
o	April 2018 Nissan Dealer Staff Survey: +86.4 NPS.
o	April 2018 Nissan Area Staff Survey: +80.7 NPS.
•	Achieved Nissan FY15 record return on investment (ROI) performance 169% by guiding and increasing DMCs in digital marketing strategies, increasing client productivity and sales.
•	Stimulated employee and client productivity by providing ongoing training through national team conferences with external vendors and internal / client teams. 
•	Identified trends in digital marketing analytics, performance successes, and areas for improvement via Nissan’s opportunity management reporting suite, Google Analytics, CDK Retail Insights, and other industry partners. 
•	Ensured highest levels of client service by delivering and executing Nissan program objectives / standards and continuous improvement of OEM customer experience.
•	Increased dealer sales 10-20% by strategizing, designing, and deploying Nissan North America’s lead management program and supporting execution of consultants’ field engagements to Nissan’s 1100 dealers.

Program Manager, Consulting

Developed and implemented lead management strategies and process improvements,  digital marketing techniques, tier 3 website, search engine optimization (SEO) and search engine marketing (SEM) strategies, sales process development, and training of regional and dealership key players, including owners and executive management.
•	Stimulated client sales 20% by using basic search and lead management processes, reflecting on proven best practices, creating process improvement plans, training personnel on necessary reporting tools, and utilizing adult learning methodologies.
•	Increased sales and met plan goals by analyzing dealership digital marketing efforts, resolving sales-decreasing process / procedure issues. Improved performance by educating leadership on performance drivers and formulating action plan.
•	Maximized sales by reviewing marketing strategy and sales processes, changing process direction with dealer principals, general managers, internet managers, business development center directors, and other high-level players at store and group levels. 
•	Expanded customer interactions 50% by altering products, processes, and procedures, reviewing, critiquing, and discussing dealer websites and associated conversion metrics / trends, and making recommended adjustments.
•	Enhanced client sales 10-20% by educating and reinforcing digital marketing and lead management strategies at national, regional, and local conference presentations.
•	Furthered client sales by spearheading the implementation of internet, lead management, website, certification, third-party lead penetration, social media, and reputation management processes based on proven best practices within the automotive sector.
•	Expanded customer return rates by training dealership personnel on reporting tools.

Digital Marketing Consultant

The Higher Gear Group, Inc.

Consulted with small and large automotive groups and dealerships across North America and in South Africa on the beneficial implementation of sales-based CRM software application. 
•	Improved overall software usage, results, and sales success by analyzing and identifying customer needs and delivering customized training solutions.
•	Boosted customer retention/renewal rate from <50% to 89% by prospecting and developing sales relationships with current and potential clients while closing new and expanded sales agreements.
•	Increased customer sales and retention through software implementation and training follow up, from inception to close of contract, for all dealership personnel.

Senior Training Consultant / Account Sales & Regional Training Manager 

AutoTown

•	In this software company, my primary objective was to assist the VP of sales in the sales opportunities and sales closures for the Company
•	Coordinating all national activities and providing executive level assistance to the Vice President of Sales, including marketing, activity reports, travel, expenses, customer database setup and follow up, and all administrative duties
•	Responsible for implementation of sales team quorum policy and corporate infrastructure
•	Creation and distribution of all marketing efforts, follow up on all sales activities, and daily tracking of all prospects and accounts 
•	Supervision of eight sales and marketing personnel
•	Marketing and lead generation, early prospecting, setting demonstrations with Dealer Principals for Senior Sales team members; Making cold calls both in person and via telephone
•	Administration of personnel issues, tracking and status of employees, and employee equipment tracking, distribution, and retention; activities, meetings, and projects as assigned

National Program Coordinator

Market Scan Information Systems

•	In this software company, my primary objective was to assist the VP of sales in the sales opportunities and sales closures for the Western Division.  Generated over $24M in revenue  
•	Coordinating all activities for the Western Division and providing high level assistance to the Divisional Sales Manager and Division Vice President, including marketing, activity reports, travel, expenses, customer database setup and follow up, and all administrative duties
•	Creating monthly mailers and marketing efforts, follow up on all sales activities, and daily tracking of all prospects and accounts for the Western Division
•	Marketing and lead generation, early prospecting, setting demonstrations with Dealer Principals for Senior Sales team members
•	Development and maintenance of marketing materials and databases for six Western Division Regions
•	Corporate Office Liaison, administration of personnel issues, tracking and status of Western Division Employees, and employee equipment tracking, distribution, and retention
•	Responsible for all correspondence between Western Division, prospects, and Corporate Office. Preparation of key business reports, memos, correspondence, and overall development of directions and procedures; divisional activities, meetings, and projects as assigned
•	soliciting appointments with dealer principles, and owners (phone cold calling and in-person cold calls) 
•	Contract initiation, follow up, scheduling training, installation of systems, and implementation

Division Program Coordinator

Develop Customer Relationships and Mold Teams for Company Growth
Excel in growing, building, and maintaining relationships, using client-focused, consultative approach to customer relationship management (CRM). Improve organizational efficiency and cost-effectiveness, accelerating performance in ever-changing digital environments by evaluating and recommending procedures through responsiveness, team-focus, and critical thinking. Enjoy leading, growing, and developing personnel.


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Andy Warner

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