CEO & Founder at Cribworks | Sales & Business Development | Go-To-Market Strategy | Passionate consultant & advisor helping businesses thrive

Over the last 15 years, I've helped commercial corporations, startups, and non-profits grow, foster new relationships, and crush their overall sales goals. 

From bringing whiteboard ideas to life to building a >$100M of new business, I've taken a very structured business development approach to growth. 

From my hands-on sales experience, working with both small and large companies, I learned a lot about what works and what doesn't. So in 2019, I started my own company. 

I believe building your business relies on a multitude of assets, both internally and externally focused. From your company differentiators to building account management plans, to strategic partnerships, to social selling, building you into a trusted advisor is where you should be. 

I've worked in marketing, business development, corporate strategy, and government affairs for several firms, including Signify (formerly Philips Lighting), Major League Rugby (MLR) franchise Old Glory DC, Royal Philips, Elbit Systems of America, Chenega Corporation and the Homeland Security and Governmental Affairs within the United States Senate.

I also sit on the Board of Directors for the Society of American Military Engineers (SAME) in Washington DC, a non-profit organization that collaborates with both government and private sector on national security infrastructure challenges. 

I'm an active member throughout the local rugby community, recently serving as President of the Washington Irish Rugby Football Clubs, and work with local youth rugby clubs throughout the area. Lastly, I'm also active in various organizations such as Association for United States Army (AUSA), USA Rugby, Smart Cities Group, and others. 

I hold a Bachelor of Arts from Bates College in Maine and certifications from Shipley University in business development and capture management.

Driven individual focused on:
- Sales & Business Development
- Sales Process Improvement
- Pursuit & Capture Strategy
- Go-To-Market Strategy
- Competitive Analysis
- Win Strategies & Gap Analysis
- Management Consulting

Whitney Stowell

2 weeks! Join the SAME DC Post for marking three decades of excellence in military engineering and national security infrastructure at our Annual Awards Banquet on Wednesday, January 28th, at the National Press Club.

Join the leadership community at our signature awards dinner, where government executives, military leadership, and industry representatives gather to recognize exceptional contributions to America's defense and infrastructure capabilities.

This year's milestone celebration honors the military professionals and industry partners whose vision and execution strengthen our national security mission. The evening features military branch service awards, recognition of outstanding SAME members and sustaining firms, and the installation of our 2026 leadership.

An intimate networking environment with decision-makers across the private and public sectors. Still plenty of time to sign up!

Check out last year's photos! We look forward to seeing you then!

Less than 2 weeks! Be sure to join the SAME DC Post and The George Washington University EEMI for our Transatlantic Energy Security Conference at the National Press Club on February 4th!

This full-day symposium brings together leaders from government, defense, utilities, industry, and academia to confront one of the most urgent challenges of our time: energy security in an AI-driven world.

As electricity demand surges and critical infrastructure faces mounting cyber and physical threats, this event aims to elevate transatlantic cooperation, drive strategic alignment, and catalyze practical solutions across sectors.

Check out the panels and topics that we are going to be covering below!

What to learn more? Tickets and sponsorships are still available.

Hope to see you there!

Less than 4 weeks until the upcoming SAME DC Post and The George Washington University EEMI Transatlantic Energy Security Symposium at the National Press Club on Wednesday, February 4th!

As military installations, federal campuses, and public infrastructure face rising energy demand along with increasing cyber and physical vulnerabilities, how we approach these issues is absolutely critical.

This symposium offers engineers, architects, construction, and facility professionals a direct connection to the policy landscape that will guide future design, construction, and infrastructure priorities. 

Attendees will gain insight into emerging requirements, resilience strategies, and best practices that influence how projects are planned, delivered, and sustained across the federal sectors.

Here's a glimpse into the panels:
- Honorable Alex Beehler hosts U.S. Department of Energy (DOE) on a morning keynote
- Michelle Amante Harstine brings together congressional members to talk about energy engagement and a perspective from Capitol Hill
- Stacey Shepard, PMP moderates a panel discussing the latest on the permitting processes
- John "Chris" Brookie, PMP,  C.P.L. moderates a panel focused on defense and market strategies for energy security and the latest trends across the industry

Join us as we host leaders across both industry and government! With companies such as Bechtel Corporation, Centrica Business Solutions, Frontera Group, EPRI, and others coming in to provide insights and recommendations.

Join both state, local, federal, and international government representations from Loudoun County Government, National Nuclear Security Administration (NNSA), Air Force, US Army Corps of Engineers, U.S. Nuclear Regulatory Commission, Embassy of Romania, British Embassy, and others.

Will be a great day for networking, insights from both industry and government, and more!

Click the link below to learn more! Tickets and sponsorships are available!

Dr. Martin Luther King, Jr. was a pivotal figure in the Civil Rights movement. Today we celebrate and honor his legacy & service.

It has been a little more than 60 years since the passing of the 1963 Civil Rights Act, which Dr. King was instrumental in helping pass.

“Let us rise up tonight with greater readiness. Let us stand with a greater determination.

And let us move on in these powerful days, these days of challenge to make America what it ought to be.

We have an opportunity to make America a better nation.”

Excerpt from Dr. King's Promise Land Speech. April 4th, 1968 in Memphis, TN.

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Join Bree Beal and I for our upcoming session at the DBIA Mid-Atlantic Region (EST 2025) Summit Conference on March 18th!

Details on our session which will focus on AI, Business Development, and Human Insight to help you grow and scale your business and pipeline. 

Check out more on the packed event below! We hope that you can make it and look forward to seeing you there!

Join me at the inaugural DBIA MAR Summit on March 18! Whitney Stowell and I will be presenting "Building Trust: Balancing AI and Human Insight for Relationship-Driven Growth" at the 10:30 am session.

Learn more and register now to be a part of the Summit! Support industry best practices, work for innovation, and build relationships!

✨DBIA Mid-Atlantic Region Summit ✨
March 18, 2026
📍Sheraton Pentagon City, Arlington, VA
→ Register: https://lnkd.in/ez_J5-nV
🏅Sponsorships are available to support this important Summit!

#ArtificialIntelligence #DesignBuild #HumanInsight #2026DBIAMAR #AlternativeProjectDelivery | DBIA Mid-Atlantic Region (EST 2025) | Design-Build Institute of America (DBIA) | KCCT | Christine Angleton, DBIA, LEED AP

Latest newsletter is up! You’re probably sitting on months of ideas that never became real assets. Here's how you can build simple infographics in minutes.

Take one important idea → turn it into one visual.

Strategy → 1-page visual

White paper → 1-page visual

SOP → 1-page visual

When you compress ideas into a clear infographic:

People understand faster.

They remember more.

They actually use it.

And the tech to do this already sits in your browser. Right now.

This week’s newsletter walks through how to go from “messy but smart” to “simple and memorable” in a few minutes per idea.

Want to read more? Check it out here:
https://lnkd.in/e6pktK8T

Open article: The Free Infographic Hack Your Team Is Missing by cribworks.beehiiv.com

How to easily turn your content into stunning infographics (for free) with NotebookLM.

The Free Infographic Hack Your Team Is Missing

Engage your whole team to win more Federal business -- and earn *while* you learn. This private program for established companies includes the Players and Layers Methodology and Positive Intelligence. Call 703 627 1074.

Federal business development has changed faster than most contractors can keep up with.
AI now shapes vendor visibility long before a human buyer ever sees your name. OSDBU bandwidth is uneven. Meeting access is shrinking. And contract consolidation is rewiring how agencies buy.

For larger small and mid-tier GovCons, that means one thing:
the old BD playbook doesn’t work anymore.

That’s where I come in.

For 37 years, I’ve helped established GovCon firms see how Federal buyers really make decisions—and how to show up as the vendor those buyers trust first. I work with CEOs, BD leaders, and capture teams who are ready to move past outdated habits and build the clarity, consistency, and visibility they need to win in FY26 and beyond.

My approach blends two proprietary frameworks:

Players and Layers Methodology (PALM)®

A practical, proven way to identify the people who shape requirements, influence decisions, and quietly determine who gets the work. PALM® shows you who matters, in what sequence, and how to align with the layers of influence that actually drive awards.

MicroEngagement™

Small, smart, low-friction touchpoints that build trust quickly—even when buyers don’t have time for meetings. MicroEngagement™ helps BD and marketing teams create momentum, reduce anxiety, and deepen relevance without overwhelming their schedules.

Together, these tools help companies:

cut through the noise

strengthen buyer trust

accelerate BD cycles

become visible to both AI and humans

differentiate in a market where everyone sounds the same

take action with confidence and direction

win business they should already be winning

If your team is navigating consolidation, feeling invisible to buyers, or stuck in outdated BD motion, you’re not alone. The landscape has changed—and it’s not going back.

If you want to explore how your team can build clearer visibility, stronger relationships, and better wins in FY26, feel free to send me a message.

No pressure. Just a conversation.

taplio

The Battle

Whitney Stowell

Judy Bradt

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taplio

The Battle

Whitney Stowell

Judy Bradt

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Whitney Stowell's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreWhitney Stowell's LinkedIn Performance