Cribworks LLC

Cribworks is a professional sales and business development consulting and advisory firm helping companies compete for and win business. We work exclusively with clients to develop and execute concrete, practical, short-term, and long-term action plans that will start moving their businesses in the right direction.

Every business is different and presents its own unique challenges and advantages. We work closely with each business' specific needs and find the solutions how best meet them. We stand shoulder to shoulder with you to grow and develop long-term success.

We offer a complete range of business development consulting services to our local, state, national, and multi-national clients and we will ensure that we work hard to provide the required consulting and business development solutions needed by our clients.

We work directly with our clients on developing new & existing business opportunities, competitive intelligence, marketing strategies while making smart financial decisions and building long-lasting partnerships.

CEO & Founder

Signify

Signify, formerly known as Philips Lighting

Signify (Euronext: LIGHT), Signify is the global market leader in lighting. Signify employs 32,000 people in 70 countries and manufactures in all major regions of the world with lighting products, systems, and services sold in over 180 countries. 

Manager focused on leading the creation, development, planning, strategy, and implementation of lighting solutions for customers throughout the Public Sector markets.

•	Served as a team lead or co-lead on 20 public sector project captures worth over $150M
•	Developed and managed the first company-wide proposal, business development, and capture plan strategies for Sales, Engineering, Proposal, Government Relations, and Executive teams on projects worth $1M to +$100M
•	Team Lead on developing and executing company as a certified Department of Energy (DOE), Federal Energy Management Program (FEMP) company, and GSA-Schedule 84 Prime contract holder
•	Developed upcoming go-to-market engagements, business development plans, strategic alliances, and partnership opportunities, forecasts for future short & long-term growth alongside the Signify Marketing and Executive Teams
•	Coordinate the activities of the diverse Public Sector account executives, business development, proposal, and technical teams to ensure proposal responses carry out winning capture strategies, win themes, and competitive discriminators, from pre-RFP/deal qualification to submission of final proposal

Capture Manager

Old Glory DC Rugby

Manager focused on growing sponsorship, managing organizational structure, expanding business operations, and establishing community development to launch Washington DC’s first professional Major League Rugby team.

•	Worked with owners bringing a whiteboard idea to reality. From day 1 developed and executed a go-to-market strategy that included corporate sponsorships, building ticket sales sponsorship pipelines and outreach campaigns, brand development, operations, investor relations, match day planning to player signings
•	Built sponsorship decks and delivered with owners the signing of major team sponsors, including Leidos, Cuisine Solutions, Iron Vine Security, and The Supply Room within 6 months of the team launching
•	Generated awareness to the Greater Washington DC area through marketing and sales campaigns, including nationally and internationally to maximize the appeal of the team brand to potential sponsors and public 
•	Led cross-functional team of 10 with owners coordinating preparation and solving logistical issues of season schedule
•	Led match day efforts on-site for commercial sponsors. Coordinate preparation, and implement roles & responsibilities for staff and teams involved to ensure smooth planning and execution

Commercial Manager

Washington Irish Rugby Football Club

Founded in 1980, the Washington Irish Rugby Football Club are a competitive Senior Men’s rugby union club competing in USA Rugby's Mid-Atlantic Conference (MAC) Division 1 and Division 3 based in the Nation's Capital.

• Responsible for all aspects of the Club functions (growth, recruiting, strategy, operations, marketing)
• Managed and led successful 10 member executive team, 3 teams (Division 1, Division 3, Development side), 75+ active players, 5 coaches
• Helped grow Irish 5x in terms of size and became recognized as one of the largest rugby clubs in the country by USA Rugby
• Successfully led Irish to 2017 Division 2 Mid-Atlantic Championships and advance to National Championships Round of 8 in Pittsburgh, PA. Earned promotion from Division 2 to Division 1
• Led 4 major events each year to increase sponsorships and local marketing efforts each year
• Executed major sponsorship agreements with Heineken, Guinness, Oak Grove Technologies and various local Washington DC-area companies for continue growth
• Executed major multi-year apparel sponsorship deal with Canterbury of USA
• Created and led with small team on development of a 5-year master plan for Club for future growth (Irish 2023 Strategic Plan)
• Orchestrated and executed two successful and international tours to Paris (2016) and Rome (2018) with over 45 players attending and playing. Worked directly with international tour companies on logistics, matches, practices, lodging, and sightseeing options
• Directly oversaw and executed a Memorandum of Understanding with Tiger Rugby Academy. Tiger Rugby is a USA Rugby Olympic Development Academy (ODA) and provides top level rugby training and development year-round. Program allows for players and coaches to seek the highest level of rugby in the United States.

The Washington Irish are a registered 501(c)3 charity and has established relationships with other charitable organizations locally and nationally.

www.washingtonirishrfc.org

President

Philips

Royal Philips (AEX: PHIA; NYSE: PHG), is one of the largest electronics companies in the world, focused in the area of healthcare and lighting, employing around 74,000 people across 100 countries. Philips has 3 main divisions: Philips Consumer Health and Well-being, Philips Professional Healthcare, and Philips Lighting.

Management role responsible for the development of new and existing businesses for the Government Solutions Group, a newly created division under Philips focused on Public Sector markets.

•	Developed strategic partnerships with industry leaders, fostered account relationships, analyzed long-term value creation across key public markets including Defense, Healthcare, Homeland Security, VA, and State & Local
•	Strategically developed >$100M of new business over 2 years through building new relationships with clients, building alliances across existing networks, accessing new markets, and strengthening the Philips brand
•	Led an 8 person-team through the successful capture of the State of Florida Shared Savings Efficiency Contract 
•	Led successful bid pursuit in GSA’s Green Proving Ground (2013 & 2014), a highly selective federal program for the evaluation of innovative, next-generation building technologies

Chenega Corporation

Chenega Corporation's Military, Intelligence and Operations Support (MIOS) Strategic Business Unit (SBU) is a shared services division of which provides standard business services to 14 subsidiaries and assists in the management of contracts with a net value over $700 million dollars.

Manager responsible for providing overall capture leadership and execution for Federal clients.
 
•	Served as Lead Capture Manager and team lead, selected by the company President, for the firm’s successful bid for the $23B multi-award IDIQ Enhanced Army Global Logistics Enterprise (EAGLE) project
•	Produced and led a 5-person team to win a $2.5M US Army computer services contract
•	Facilitated winning of major Federal contracts through creating win strategies, developing solutions, performing market intelligence, gap analysis, and pricing to win strategies

Elbit Systems of America

Elbit Systems of America is a leading provider of high-performance products and system solutions focusing on the defense, homeland security, commercial aviation, and medical instrumentation markets. With facilities throughout the United States, Elbit Systems of America is dedicated to supporting those who contribute daily to the safety and security of the United States. 

Operative position with emphasis on developing and implementing business strategy and plans for value creation within the C4ISR, Land, Sensor and Electro-Optics, UAS, border security systems, training, and simulation markets.

•	Collaborated with the senior executive team on major opportunities ranging from $1M to $3B
•	Provided capture, sales support, and market intelligence on the $11M USMC JTAC-LTD electro-optic deal
•	Captured business through analyzing requirements, gaps, partnering strategies, competitive analysis, market integration, and identifying value creation

Business Capture Strategist

United States Senate

Internship role focused on assisting with key oversight issues and legislation regarding Homeland Security and Governmental Affairs.

Senatorial Intern

Bates College

Admissions Fellow

Inflexxion

Interned for a behavioral psychology firm promoting online innovative health programs to organizations such as Johns Hopkins University, University of Florida, National Institute of Health, Miami Behavioral Health Center, and Massachusetts Institute of Technology.

Marketing Strategist

CEO & Founder at Cribworks | Sales & Business Development | Go-To-Market Strategy | Passionate consultant & advisor helping businesses thrive

Over the last 15 years, I've helped commercial corporations, startups, and non-profits grow, foster new relationships, and crush their overall sales goals. 

From bringing whiteboard ideas to life to building a >$100M of new business, I've taken a very structured business development approach to growth. 

From my hands-on sales experience, working with both small and large companies, I learned a lot about what works and what doesn't. So in 2019, I started my own company. 

I believe building your business relies on a multitude of assets, both internally and externally focused. From your company differentiators to building account management plans, to strategic partnerships, to social selling, building you into a trusted advisor is where you should be. 

I've worked in marketing, business development, corporate strategy, and government affairs for several firms, including Signify (formerly Philips Lighting), Major League Rugby (MLR) franchise Old Glory DC, Royal Philips, Elbit Systems of America, Chenega Corporation and the Homeland Security and Governmental Affairs within the United States Senate.

I also sit on the Board of Directors for the Society of American Military Engineers (SAME) in Washington DC, a non-profit organization that collaborates with both government and private sector on national security infrastructure challenges. 

I'm an active member throughout the local rugby community, recently serving as President of the Washington Irish Rugby Football Clubs, and work with local youth rugby clubs throughout the area. Lastly, I'm also active in various organizations such as Association for United States Army (AUSA), USA Rugby, Smart Cities Group, and others. 

I hold a Bachelor of Arts from Bates College in Maine and certifications from Shipley University in business development and capture management.

Driven individual focused on:
- Sales & Business Development
- Sales Process Improvement
- Pursuit & Capture Strategy
- Go-To-Market Strategy
- Competitive Analysis
- Win Strategies & Gap Analysis
- Management Consulting

Whitney Stowell

Looking forward to seeing colleagues, industry, and government partners next week at the Society of American Military Engineers Small Business Conference in Phoenix from November 18-21!

On Wednesday, November 19th, join me for one of the Business Development and Marketing sessions as I sit down for a panel session focused on AI and Business Development with:
- Bree Beal, Director of Business Development - KCCT
- Ed Chamberlayne, PhD, PE, SVP - Federal Programs - PRIME AE Group, Inc. 

As a little teaser, we are going to discuss: 
- The importance of balancing AI and human insight, how you can effectively integrate AI into your BD and Capture strategies, where BD can shine and where AI can dominate, and we'll have a few giveaways as well (that you can use today)!

Going to be a fun panel! 

Details are below:
Panel Name: Building Trust: Balancing AI and Human Insight for Relationship-Driven Growth
Date: Wednesday, November 19, 1:30pm Local Time
Location: Room 127 - Phoenix Convention Center

Hope to see you at the conference and at our panel!

Today is Veterans Day. Take this day to reflect, honor, and remember that freedom is not free!

Today, we remember and honor all who have served or are actively serving. Thank you, veterans! 

A short history lesson, the holiday first got started in 1919 when then-President Woodrow Wilson wanted to recognize the soldiers from World War 1, calling the day "Armistice Day."

Then in 1954, President Eisenhower signed a decree establishing November 11th as "Veteran's Day" and recognizing veterans from all wars. And it's been that way ever since.

Congratulations to BEAR for achieving CMMC Level 1 Compliance!

Building Envelope Assessment & Repair (BEAR), a proven and experienced full-service building envelope company for new construction, renovations, and repairs. BEAR is also building a more resilient IT infrastructure to maintain the highest levels of standards as well. 

BEAR continues to support their customers across the architecture, engineering, construction, and infrastructure industries. From supporting them with the latest products and services, to also helping them achieve overall mission success wherever they might be in the world and in their project development. 

This achievement demonstrates our continued commitment to security, integrity, and operational excellence. A special shout-out to Casey White Baker, Bob Duke, and the entire team for their work, focus, and due diligence that helped BEAR reach this important milestone!

Wishing you, your family, friends, loved ones, and colleagues a wonderful Thanksgiving!

Thanksgiving is a time for family, food, gratitude, and giving back. 

A special thank you to our trusted business partners and valued clients. Your dedication, collaboration, trust, and ongoing support have been greatly appreciated and have been a pillar to our success.

As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them. – John F. Kennedy

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Few jerseys in sports evoke the sense of legacy, pride, and unity as powerfully as the New Zealand All Blacks’ jersey.

Each jersey connects past and present, symbolizing the pride, duty, and legacy every player carries onto the pitch.

A great article from The NY Times capturing the process The All Blacks go through in their latest of redesign their iconic jerseys. 

Check it out below:
https://lnkd.in/eEyiYRC9

Open article: The All Blacks shirt: What makes this sport’s most iconic jersey by nytimes.com

The All Blacks shirt: What makes this sport’s most iconic jersey

A Presidential Executive Order came out yesterday called "Launching the Genesis Mission." This is all around boosting innovation with AI.

Here are a few highlights below:

Key Aspects of the Genesis Mission:
- The Department of Energy is tasked to implement and operate the American Science and Security Platform, integrating high-performance computing, secure cloud AI environments, and access to proprietary and federal datasets.
- Establishes the Genesis Mission as a coordinated national effort to apply AI for transformative scientific discovery, secure energy dominance, enhance workforce productivity, and more
- Focus areas include advanced manufacturing, biotechnology, critical materials, energy, quantum sciences, and semiconductors.

Under Sec. 5 - Interagency Coordination and External Engagement
- There will be coordinated funding opportunities and R&D opportunities

Wanted to read more, click the link below:
https://lnkd.in/efb_WZGx

Open article: Launching the Genesis Mission by whitehouse.gov

KCCT

ABOUT
KCCT is a multidisciplinary design firm, located in Washington, DC, focused on planning, architecture, and interior design. With over 40 years of experience providing the highest caliber of design solutions, our unique portfolio includes campus planning, historic preservation, adaptive reuse, renovation, and greenfield institutional and commercial projects around the globe.

Director of Business Development

HKS, Inc.

ABOUT
HKS is a global firm of architects, designers, planners and advisors who create places noted for their beauty and performance. Our 1,600 people in 29 offices are united by the belief that an environmental, social and governance approach to design achieves design excellence. In 2023, we became a carbon neutral firm. We value honesty, diversity and inclusion and we celebrate creative thinking. In partnership with our clients and collaborators, we craft powerful ideas and solutions. Together we create places that stand apart.

SPEAKING ENGAGEMENTS
+ Bree Beal, Ed Chamberlayne, Whitney Stowell, Anna Urman. "Building Your Company Differentiators to Win Big." Society of American Military Engineers Joint Engineering Training Conference & Expo (SAME JETC), May 2024, Orlando, FL.
+ Bree Beal. "RFPs & Minority Businesses: Secrets to Building Successful Partnerships." Healthcare Design Expo & Conference (HCD), Association of Medical Facility Professionals (AMFP) Sessions Solutions Theater, October 2021, Cleveland, OH

Vice President, Dir. of Government Business Development

CallisonRTKL

ABOUT
For more than five decades, Callison and RTKL have created some of the world’s most memorable and successful environments for developers, retailers, investors, institutions and public entities. In 2015, our two practices came together under the Arcadis umbrella, expanding our sphere of influence and the depth and breadth of our resources. Our team is comprised of more than 1,500 creative, innovative professionals throughout the world who are committed to advancing our clients’ businesses and enhancing quality of life. www.CallisonRTKL.com

Public Sector Lead, Marketing Strategist

Akseizer Design Group

ABOUT
Founded in 2006, ADG is an award-winning multidisciplinary design firm specializing in interiors, architecture and branding. ADG's dynamic team has extensive experience and a diverse portfolio of multi-family, hospitality, condominiums, commercial and high-end residential properties in Washington, DC and New York. ADG's unique integration of creative services strengthens the connection between built environments and their strategic communications in the marketplace by magnifying the impact of key project offerings both onsite and through a wide variety of innovative print and digital assets.

Multifamily, Commercial & Luxury Residential Designer

M Design Studio

ABOUT
M DESIGN STUDIO is a highly competitive and award-winning boutique firm with an extensive portfolio of hospitality, commercial, government, workplace and educational projects for the world's leading companies. As a certified small/ women-owned interior architectural and design company, the firm offers a unique style and character specializing in an innovative approach to collaborative design.

ROLE
Production of technical drawings for renovation and new construction commercial design. Maintenance of material library and preparation of purchase orders and specifications. On-site measurements and coordination with contractors and vendors.

Hospitality, Workplace & Commercial Designer

Huntley & Co.

Luxury Residential Design Intern

Silman

ABOUT
Creating, Renewing, Preserving, Sustaining……this has been the vision of Robert Silman Associates (Silman) since its inception in 1966.  Silman fosters an approach centered on constant collaboration among owners, architects and consultants to provide the highest quality structural engineering services possible. Silman has served as structural engineering consultant on more than 18,000 projects around the world and is most noted for its collaborative spirit in the design of new architectural works and some of the largest and most noteworthy renovations and additions in this country. Silman’s expertise as architectural engineers positions the firm among the leading engineering firms for large and technically complex projects. Silman has offices in New York, Washington DC,  Boston, and Ann Arbor. 

ROLE
Developed technical and qualifications based proposals and marketing materials, including RFP responses in commercial and governmental markets (SF 330), advertisements, brochures, postcards, award submittals, posters, press releases, web content and technical writing,  presentations, email newsletters, gallery showcase and promotional events. Led educational sessions. Business development for outreach client awareness and opportunity campaigns. Portrait and architectural photography. Redesign for responsive layout of the firm's website. Implementation of firm-wide CRM and social media marketing.

Marketing Manager

University of Colorado Colorado Springs

ABOUT
UCCS opened its doors in 1965 with programs focused on engineering and business. The Electrical and Computer Engineering program is a proud core of the campus and offers both undergraduate- and graduate-level degree programs focused on state-of-the-art electromagnetics, solid state, nano, and advanced battery technologies. Public-Private partnerships are often formed with local electrical and computer engineering firms.

ROLE
Coordinated departmental undergraduate and graduate programs and recruitment, including print and online marketing materials, such as proposals, presentations, brochures, postcards, flyers, web content, photography, technical documentation, social media, etc. Also assisted with technical report writing and research grant writing; Assisted the College of Engineering and Applied Science with online catalog publishing, website content, online survey research, CRM development, and promotion and tenure review.

Electrical and Computer Engineering Program Assistant

Five Rings Financial, LLC

Financial Education, Life Insurance, Annuities, Group Health, Individual Health, Disability Insurance, 401(k) Plans, Business Insurance, Individual Dental Insurance, Medicare Supplement, Short-Term Medical, Tax-Free Retirement, Long-Term Care, Living Benefits. Designed logo for women's financial education "GEMS" program and led "Wine, Women & Wealth" educational seminars.

Licensed Agent

ABWA Colorado Springs Women's Express Network

ABOUT
American Business Women's Association (ABWA) is a not-for-profit community dedicated to the promotion of women through leadership, networking support, education and national recognition. CSWEN offered a monthly networking luncheon program and special events to promote business education for women.

ROLE
*VP of Programs (2009).
Developed monthly luncheon programs with speakers and educational topics. Coordinated and led additional roundtable education and networking events.
*VP of Communications (2010-2012).
Editor of the award-winning CSWEN Newsletter. Social media manager, including web content, e-mail newsletters, e-commerce, WIN, Twitter, Facebook, YouTube, and LinkedIn.

AWARDS
+ 2012 District VI Newsletter Award Winner, Colorado Springs Women's Express Network, ABWA
+ 2011 National Newsletter Award Winner, Colorado Springs Women's Express Network, ABWA
+ 2011 District VI Newsletter Award Winner, Colorado Springs Women's Express Network, ABWA

Member and Board Member

VP, Director of Government Business Development at HKS, Inc.

Bree Beal, MBA, CAP.CF.APMP, LSSYB, LEED AP, WELL AP, leads Business Development at KCCT, working across multiple project sectors to support KCCT’s strategic partnerships and pursuits. She is an advocate of integrating wellness, sustainability, and diversity into projects that serve public sector communities.

A graduate of George Washington University, Bree received an MFA in Interior Architecture + Design, and from Regis University, an MBA in Finance and Accounting. With a strong foundation in design and business, she has built her reputation in the AEC industry on her strategic planning, relationship development, and project leadership.

As a proud Air Force Brat, who currently calls Washington, DC home, she supports the military and government community through advocacy of public sector design projects around the globe.

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