CEO & Founder at Cribworks | Sales & Business Development | Go-To-Market Strategy | Passionate consultant & advisor helping businesses thrive

Over the last 15 years, I've helped commercial corporations, startups, and non-profits grow, foster new relationships, and crush their overall sales goals. 

From bringing whiteboard ideas to life to building a >$100M of new business, I've taken a very structured business development approach to growth. 

From my hands-on sales experience, working with both small and large companies, I learned a lot about what works and what doesn't. So in 2019, I started my own company. 

I believe building your business relies on a multitude of assets, both internally and externally focused. From your company differentiators to building account management plans, to strategic partnerships, to social selling, building you into a trusted advisor is where you should be. 

I've worked in marketing, business development, corporate strategy, and government affairs for several firms, including Signify (formerly Philips Lighting), Major League Rugby (MLR) franchise Old Glory DC, Royal Philips, Elbit Systems of America, Chenega Corporation and the Homeland Security and Governmental Affairs within the United States Senate.

I also sit on the Board of Directors for the Society of American Military Engineers (SAME) in Washington DC, a non-profit organization that collaborates with both government and private sector on national security infrastructure challenges. 

I'm an active member throughout the local rugby community, recently serving as President of the Washington Irish Rugby Football Clubs, and work with local youth rugby clubs throughout the area. Lastly, I'm also active in various organizations such as Association for United States Army (AUSA), USA Rugby, Smart Cities Group, and others. 

I hold a Bachelor of Arts from Bates College in Maine and certifications from Shipley University in business development and capture management.

Driven individual focused on:
- Sales & Business Development
- Sales Process Improvement
- Pursuit & Capture Strategy
- Go-To-Market Strategy
- Competitive Analysis
- Win Strategies & Gap Analysis
- Management Consulting

Whitney Stowell

2 weeks! Join the SAME DC Post for marking three decades of excellence in military engineering and national security infrastructure at our Annual Awards Banquet on Wednesday, January 28th, at the National Press Club.

Join the leadership community at our signature awards dinner, where government executives, military leadership, and industry representatives gather to recognize exceptional contributions to America's defense and infrastructure capabilities.

This year's milestone celebration honors the military professionals and industry partners whose vision and execution strengthen our national security mission. The evening features military branch service awards, recognition of outstanding SAME members and sustaining firms, and the installation of our 2026 leadership.

An intimate networking environment with decision-makers across the private and public sectors. Still plenty of time to sign up!

Check out last year's photos! We look forward to seeing you then!

Less than 2 weeks! Be sure to join the SAME DC Post and The George Washington University EEMI for our Transatlantic Energy Security Conference at the National Press Club on February 4th!

This full-day symposium brings together leaders from government, defense, utilities, industry, and academia to confront one of the most urgent challenges of our time: energy security in an AI-driven world.

As electricity demand surges and critical infrastructure faces mounting cyber and physical threats, this event aims to elevate transatlantic cooperation, drive strategic alignment, and catalyze practical solutions across sectors.

Check out the panels and topics that we are going to be covering below!

What to learn more? Tickets and sponsorships are still available.

Hope to see you there!

Less than 4 weeks until the upcoming SAME DC Post and The George Washington University EEMI Transatlantic Energy Security Symposium at the National Press Club on Wednesday, February 4th!

As military installations, federal campuses, and public infrastructure face rising energy demand along with increasing cyber and physical vulnerabilities, how we approach these issues is absolutely critical.

This symposium offers engineers, architects, construction, and facility professionals a direct connection to the policy landscape that will guide future design, construction, and infrastructure priorities. 

Attendees will gain insight into emerging requirements, resilience strategies, and best practices that influence how projects are planned, delivered, and sustained across the federal sectors.

Here's a glimpse into the panels:
- Honorable Alex Beehler hosts U.S. Department of Energy (DOE) on a morning keynote
- Michelle Amante Harstine brings together congressional members to talk about energy engagement and a perspective from Capitol Hill
- Stacey Shepard, PMP moderates a panel discussing the latest on the permitting processes
- John "Chris" Brookie, PMP,  C.P.L. moderates a panel focused on defense and market strategies for energy security and the latest trends across the industry

Join us as we host leaders across both industry and government! With companies such as Bechtel Corporation, Centrica Business Solutions, Frontera Group, EPRI, and others coming in to provide insights and recommendations.

Join both state, local, federal, and international government representations from Loudoun County Government, National Nuclear Security Administration (NNSA), Air Force, US Army Corps of Engineers, U.S. Nuclear Regulatory Commission, Embassy of Romania, British Embassy, and others.

Will be a great day for networking, insights from both industry and government, and more!

Click the link below to learn more! Tickets and sponsorships are available!

Dr. Martin Luther King, Jr. was a pivotal figure in the Civil Rights movement. Today we celebrate and honor his legacy & service.

It has been a little more than 60 years since the passing of the 1963 Civil Rights Act, which Dr. King was instrumental in helping pass.

“Let us rise up tonight with greater readiness. Let us stand with a greater determination.

And let us move on in these powerful days, these days of challenge to make America what it ought to be.

We have an opportunity to make America a better nation.”

Excerpt from Dr. King's Promise Land Speech. April 4th, 1968 in Memphis, TN.

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Join Bree Beal and I for our upcoming session at the DBIA Mid-Atlantic Region (EST 2025) Summit Conference on March 18th!

Details on our session which will focus on AI, Business Development, and Human Insight to help you grow and scale your business and pipeline. 

Check out more on the packed event below! We hope that you can make it and look forward to seeing you there!

Join me at the inaugural DBIA MAR Summit on March 18! Whitney Stowell and I will be presenting "Building Trust: Balancing AI and Human Insight for Relationship-Driven Growth" at the 10:30 am session.

Learn more and register now to be a part of the Summit! Support industry best practices, work for innovation, and build relationships!

✨DBIA Mid-Atlantic Region Summit ✨
March 18, 2026
📍Sheraton Pentagon City, Arlington, VA
→ Register: https://lnkd.in/ez_J5-nV
🏅Sponsorships are available to support this important Summit!

#ArtificialIntelligence #DesignBuild #HumanInsight #2026DBIAMAR #AlternativeProjectDelivery | DBIA Mid-Atlantic Region (EST 2025) | Design-Build Institute of America (DBIA) | KCCT | Christine Angleton, DBIA, LEED AP

Latest newsletter is up! You’re probably sitting on months of ideas that never became real assets. Here's how you can build simple infographics in minutes.

Take one important idea → turn it into one visual.

Strategy → 1-page visual

White paper → 1-page visual

SOP → 1-page visual

When you compress ideas into a clear infographic:

People understand faster.

They remember more.

They actually use it.

And the tech to do this already sits in your browser. Right now.

This week’s newsletter walks through how to go from “messy but smart” to “simple and memorable” in a few minutes per idea.

Want to read more? Check it out here:
https://lnkd.in/e6pktK8T

Open article: The Free Infographic Hack Your Team Is Missing by cribworks.beehiiv.com

How to easily turn your content into stunning infographics (for free) with NotebookLM.

The Free Infographic Hack Your Team Is Missing

KCCT

ABOUT
KCCT is a multidisciplinary design firm, located in Washington, DC, focused on planning, architecture, and interior design. With over 40 years of experience providing the highest caliber of design solutions, our unique portfolio includes campus planning, historic preservation, adaptive reuse, renovation, and greenfield institutional and commercial projects around the globe.

Director of Business Development

HKS, Inc.

ABOUT
HKS is a global firm of architects, designers, planners and advisors who create places noted for their beauty and performance. Our 1,600 people in 29 offices are united by the belief that an environmental, social and governance approach to design achieves design excellence. In 2023, we became a carbon neutral firm. We value honesty, diversity and inclusion and we celebrate creative thinking. In partnership with our clients and collaborators, we craft powerful ideas and solutions. Together we create places that stand apart.

SPEAKING ENGAGEMENTS
+ Bree Beal, Ed Chamberlayne, Whitney Stowell, Anna Urman. "Building Your Company Differentiators to Win Big." Society of American Military Engineers Joint Engineering Training Conference & Expo (SAME JETC), May 2024, Orlando, FL.
+ Bree Beal. "RFPs & Minority Businesses: Secrets to Building Successful Partnerships." Healthcare Design Expo & Conference (HCD), Association of Medical Facility Professionals (AMFP) Sessions Solutions Theater, October 2021, Cleveland, OH

Vice President, Dir. of Government Business Development

CallisonRTKL

ABOUT
For more than five decades, Callison and RTKL have created some of the world’s most memorable and successful environments for developers, retailers, investors, institutions and public entities. In 2015, our two practices came together under the Arcadis umbrella, expanding our sphere of influence and the depth and breadth of our resources. Our team is comprised of more than 1,500 creative, innovative professionals throughout the world who are committed to advancing our clients’ businesses and enhancing quality of life. www.CallisonRTKL.com

Public Sector Lead, Marketing Strategist

Akseizer Design Group

ABOUT
Founded in 2006, ADG is an award-winning multidisciplinary design firm specializing in interiors, architecture and branding. ADG's dynamic team has extensive experience and a diverse portfolio of multi-family, hospitality, condominiums, commercial and high-end residential properties in Washington, DC and New York. ADG's unique integration of creative services strengthens the connection between built environments and their strategic communications in the marketplace by magnifying the impact of key project offerings both onsite and through a wide variety of innovative print and digital assets.

Multifamily, Commercial & Luxury Residential Designer

M Design Studio

ABOUT
M DESIGN STUDIO is a highly competitive and award-winning boutique firm with an extensive portfolio of hospitality, commercial, government, workplace and educational projects for the world's leading companies. As a certified small/ women-owned interior architectural and design company, the firm offers a unique style and character specializing in an innovative approach to collaborative design.

ROLE
Production of technical drawings for renovation and new construction commercial design. Maintenance of material library and preparation of purchase orders and specifications. On-site measurements and coordination with contractors and vendors.

Hospitality, Workplace & Commercial Designer

Huntley & Co.

Luxury Residential Design Intern

Silman

ABOUT
Creating, Renewing, Preserving, Sustaining……this has been the vision of Robert Silman Associates (Silman) since its inception in 1966.  Silman fosters an approach centered on constant collaboration among owners, architects and consultants to provide the highest quality structural engineering services possible. Silman has served as structural engineering consultant on more than 18,000 projects around the world and is most noted for its collaborative spirit in the design of new architectural works and some of the largest and most noteworthy renovations and additions in this country. Silman’s expertise as architectural engineers positions the firm among the leading engineering firms for large and technically complex projects. Silman has offices in New York, Washington DC,  Boston, and Ann Arbor. 

ROLE
Developed technical and qualifications based proposals and marketing materials, including RFP responses in commercial and governmental markets (SF 330), advertisements, brochures, postcards, award submittals, posters, press releases, web content and technical writing,  presentations, email newsletters, gallery showcase and promotional events. Led educational sessions. Business development for outreach client awareness and opportunity campaigns. Portrait and architectural photography. Redesign for responsive layout of the firm's website. Implementation of firm-wide CRM and social media marketing.

Marketing Manager

University of Colorado Colorado Springs

ABOUT
UCCS opened its doors in 1965 with programs focused on engineering and business. The Electrical and Computer Engineering program is a proud core of the campus and offers both undergraduate- and graduate-level degree programs focused on state-of-the-art electromagnetics, solid state, nano, and advanced battery technologies. Public-Private partnerships are often formed with local electrical and computer engineering firms.

ROLE
Coordinated departmental undergraduate and graduate programs and recruitment, including print and online marketing materials, such as proposals, presentations, brochures, postcards, flyers, web content, photography, technical documentation, social media, etc. Also assisted with technical report writing and research grant writing; Assisted the College of Engineering and Applied Science with online catalog publishing, website content, online survey research, CRM development, and promotion and tenure review.

Electrical and Computer Engineering Program Assistant

Five Rings Financial, LLC

Financial Education, Life Insurance, Annuities, Group Health, Individual Health, Disability Insurance, 401(k) Plans, Business Insurance, Individual Dental Insurance, Medicare Supplement, Short-Term Medical, Tax-Free Retirement, Long-Term Care, Living Benefits. Designed logo for women's financial education "GEMS" program and led "Wine, Women & Wealth" educational seminars.

Licensed Agent

ABWA Colorado Springs Women's Express Network

ABOUT
American Business Women's Association (ABWA) is a not-for-profit community dedicated to the promotion of women through leadership, networking support, education and national recognition. CSWEN offered a monthly networking luncheon program and special events to promote business education for women.

ROLE
*VP of Programs (2009).
Developed monthly luncheon programs with speakers and educational topics. Coordinated and led additional roundtable education and networking events.
*VP of Communications (2010-2012).
Editor of the award-winning CSWEN Newsletter. Social media manager, including web content, e-mail newsletters, e-commerce, WIN, Twitter, Facebook, YouTube, and LinkedIn.

AWARDS
+ 2012 District VI Newsletter Award Winner, Colorado Springs Women's Express Network, ABWA
+ 2011 National Newsletter Award Winner, Colorado Springs Women's Express Network, ABWA
+ 2011 District VI Newsletter Award Winner, Colorado Springs Women's Express Network, ABWA

Member and Board Member

VP, Director of Government Business Development at HKS, Inc.

Bree Beal, MBA, CAP.CF.APMP, LSSYB, LEED AP, WELL AP, leads Business Development at KCCT, working across multiple project sectors to support KCCT’s strategic partnerships and pursuits. She is an advocate of integrating wellness, sustainability, and diversity into projects that serve public sector communities.

A graduate of George Washington University, Bree received an MFA in Interior Architecture + Design, and from Regis University, an MBA in Finance and Accounting. With a strong foundation in design and business, she has built her reputation in the AEC industry on her strategic planning, relationship development, and project leadership.

As a proud Air Force Brat, who currently calls Washington, DC home, she supports the military and government community through advocacy of public sector design projects around the globe.

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Whitney Stowell

Bree Beal

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