Future Playbook

I help regular people clearly understand AI's real impacts—without jargon or hype—and provide a straightforward roadmap to secure their future.

-Step-by-step career protection plans

-Simple, profitable AI strategies

-Clear insights into which industries are dying—and which are thriving

-Actionable steps for entrepreneurs and professionals to capitalize on AI before everyone else

👉 DM "PLAYBOOK" for early access and start building your AI-proof strategy today.

AI Strategist & Founder

GinnTech Capital

Using an understanding of exponential growth (Moore’s Law, Metcalfe’s Law) to invest early in disruptive tech companies including Tesla, SolarCity, Ethereum, Apple, delivering returns exceeding 100x.

Private Investor

Wattbot

Led the development of an AI-powered solution aimed at streamlining residential solar adoption.

Founder & CEO

AI is ALREADY replacing entire careers.

Millions are sleepwalking into unemployment because they underestimate how fast technology is accelerating. Jobs, businesses, and entire industries are being rewritten overnight by AI, automation, and exponential growth.

But here's the truth: You don’t need to be a tech genius to survive—you just need clarity.

That's where I come in.

I simplify AI into clear, actionable strategies that anyone can use to:

-Future-proof their career (even if your job seems safe today)
-Discover hidden AI-powered business opportunities
-Quickly adapt and stay ahead while everyone else panics

Don't wait until it's too late.

👉 DM "PLAYBOOK" now, and I'll send you my proven framework to navigate the AI disruption confidently—and turn this massive shift into your biggest opportunity.

Weston Ginn

RevUp Sales LLC

I help organizations launch and accelerate their sales motion through...
- Customer-centric sales playbooks
- Sales enablement and operations "Jump-Starts"
- New onboarding programs
- Training, coaching, and development
- Fractional sales leadership

I help sellers win more deals by expanding their skills...
- To uncover critical information from buyers
- To use that information to better position their product or service
- To develop their own practice environment for continuous improvement, and
- To finally have fun again in sales!

Founder, CXO, Sales Growth Consultant

The Enablement Squad

Mentor

Gartner

Collaborating with sales leaders around the world to share ideas and insights.

Peer Ambassador

A Sales Growth Company

Sales teams are facing low conversion rates, long sales cycles, weak pipeline, and declining sales prices. The reason is...

Buyers have changed the way they buy. However, sellers have not changed the way they sell. Sellers are too focused on product/service features. They need new skills to help them link features to high level business problems. The business problems buyers really care about fixing, right now. Sales teams need help building stronger business cases to get the customer to 'Yes'. 

The Evolution of Sales Is Here! The answer to these challenges is Gap Selling! 

- No Gap, No Sale
- 1 of 5 certified trainers in the world

Gap Selling Certified Training Partner

Billfire

Accelerating the invoice-to-cash process for businesses that sell on credit

- Identified product market fit for a new product being sold in multiple industries to companies of all sizes
- Built the entire sales process from the ground up
- Wrote sales material, call scripts, and objection handling guides 
- Developed marketing campaigns/content, created marketing automation in Hubspot, produced thought-leadership videos 
- Hired SDRs, AEs, and a Sales Manager
- Dissected each step of the sales process from cold call to close to identify ways to improve in each step.
- Created and conducted training and support for the sales team
- Built an industry-leading ROI analysis using Gap Selling techniques
- Created 2 partner channels and signed 4 strategic partnerships
- Built sales projections, sales goals, and variable compensation plans

VP of Sales

Senior Director, Sales

AgilityInsights

- One of two reps hired to start an outbound sales initiative, targeting Directors, VPs, and the C-level in large organizations
- 105% attainment on a  quota of $1mil in 2019
- Introduced sales automation and created persona-based sequences
- Wrote sales content and assisted the BDR with using automation

Senior Account Executive

Hudl

- In collaboration with the VP of Sales, Director of Revenue Ops, and Sales Managers, jumpstarted the sales enablement function to support a team of 175 global sales reps.
- Formalize a new rep onboarding program to reduce ramp by 50%
- Created a training and certification program to help reps with professional development
- Maximized sales activity and workflow efficiency by implementing Outreach 
- Worked alongside marketing for campaigns and new product launches 
- Grew the Sales Enablement team from 2 to 6, globally
- Worked with sales management to hire new reps

Sales Enablement Manager

•	Led a team of ten (10) sales reps and a sales manager to drive new revenue
•	Team attainment of 121% to goal in 2017
•	Team attainment of 127% to goal in 2016
•	Collaborate with marketing and product departments to strategize and implement enhancements and  campaigns to identify and qualify leads
•	Interviewed and hired 24 new sales reps in 2017, nearly 75% increase in sales team headcount
•	Introduced and implemented territory planning by product and market share goals in 2017
•	Introduced and implemented territory management goals and tips to effectively manage territories with active sales activity tracking in 2017

Sales Manager

Morningstar

•	143% to net goal (new and renewal) in 2014
•	103% to net goal (new and renewal) in 2013; Team Player Award Q2 2013
•	Manage over 30 client relationships including broker-dealers, asset management firms, banks, and insurance companies

Vice President, Global Business Development

• 195% new business achievement versus goal in Q1 2013
• Manage 15 key relationships for Morningstar’s institutional software group (Jan. 2013-Mar. 2013)

Vice President, Institutional Software

•	120%  accomplishment versus goal in 2012 (as of 9/30/2012)
•	Top sales director in 2012 (as of 9/30/2012) among a team of 17 regional sales directors 
•	35% net new business growth in 2011
•	Retain more than $1.4 million in revenue of  renewal business
•	Manage over 100 company relationships which include investment managers, institutional consultants, plan sponsors, and banks

Sales Director, Institutional Software

•	Generated several qualified, new business leads with potential new revenue of $100K. 
•	Focused on helping clients increase their knowledge of Morningstar Direct and EnCorr to help them reduce costs on other software programs 
•	Managed over 300 user relationships to ensure their needs are met timely and efficiently
•	Managed prospective client trial accounts to covert them to full-time users; successfully converted 12 new accounts in 12 months

Client Solutions Consultant

•	Created performance data team  in Shenzhen, China to support 24-hour data monitoring and streamline daily processes
•	Traveled to Shenzhen to train employees on our daily processes and new initiatives
•	Oversaw a team of 8 data analysts, set goals for the team and individual analysts, and conducted employee reviews
•	Coordinated deadlines, projects, and correspondence with various teams at Morningstar for the integration of Tenfore Systems Limited (purchased in December 2008) in order to cut costs up to $300K per year
•	Initiated the monthly return reconciliation (MRR) process, now being used internationally and across different investment types


• Certified Six Sigma Green Belt

Project Manager/Team Lead

Data Analyst

Equity Analyst Intern

Sales today is a lot different than it was just a few years ago. What worked 5-10 years ago doesn't work anymore. 

To be successful today, and into the future, organizations and sales teams need to be able to adapt to ever-changing buyer preferences. Buyers have access to endless amounts of information at their fingertips. The time sellers get to engage with buyers continues to shrink, making this time with buyers more precious than ever. 

Sales training doesn't work. Everyone learns (and improves) in their own unique way. Typical sales training is usually full of concepts, ideas, and perfect scenarios.  

I recognize that no buyer/seller scenario is going to be perfect. Instead, sellers and organizations, need a sales system to operate the best they can in an unpredictable environment. 

That’s why I’ve chosen a different approach. I focus on helping sellers, teams, and organizations create the right sales practice environment (the drills) that prepares sellers for the unpredictable situation of prospect interactions (the game). 

I help organizations and individuals create sales systems that adapt over time to foster an environment of continuous improvement. This includes full go-to-market sales playbooks, sales enablement and RevOps "Jump-Starts", and sales skills development.

Tony Wiedenski

Shoutout to Apollo io for hosting the NYC #apollomeetup. The new AI Assistant in incredible!

Tony Wiedenski 

Sales Growth Playbooks | Sales-First Marketing | Out-of-Box SKOs | Sales Coach | Speaker

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