Wes Bush

Product-led coach helping founders scale from 6 to 8-figures in product-led revenue. Author of the bestselling book, Product-Led Growth.

Over the last 8 years, I’ve worked hands-on with 400+ SaaS companies, helping them unlock $1B+ in self-serve revenue through Product-Led Growth (PLG).

Yet, right now, the failure rate for product-led companies is still far too high.

I’m on a mission to change that because I believe the world needs more product-led companies where you can try before you buy. 

This approach builds trust faster than any sales pitch ever could—after all, 97% of buyers prefer it. But, let’s be real, PLG isn’t easy.

That’s why I’m here to help in three ways:

➡️ Is PLG is right for you?

I wrote the bestselling book, Product-Led Growth: How to Build a Product That Sells Itself, to help you determine if PLG is the right strategy for your business. 

You can read it for free at ProductLed.com/Book—my treat!

➡️ What’s the best approach to scale up PLG?

After two years of research and working with hundreds of companies, I discovered the 9 essential elements that separate PLG success stories from the rest. 

I break it all down in The Product-Led Playbook.

You can grab a copy at ProductLed.com/Playbook, or watch my free masterclass to see the entire process in action: ProductLed.com/Masterclass

➡️ Ready to scale up?

If you’re ready to scale and need hands-on help, our ProductLed Implementers are here. They aren't consultants—they are experienced PLG operators who want to roll up their sleeves and work alongside your team to help you address your biggest growth bottleneck, whether that's getting more users to sign up, upgrade, or get to value.

Since we only work with a handful of clients at a time and guarantee growth, you must apply to work with us at ProductLed.com

Let’s turn your product into a growth engine and scale your business the product-led way. 🚀

CEO & Founder

We help you build a successful product-led business.

Start with our free ProductLed Masterclass 👉 productled.com

There’s ZERO chance companies like Cursor, Lovable or any AI-native SaaS can scale at this lightning pace without PLG.

You can’t scale with AI alone. 

You need a strong product-led motion to power it.

Without a self-serve product experience and rapid time-to-value, these companies wouldn't be able to hit the growth rates we're seeing.

To put it simply,

AI is the rocket. PLG is the fuel.

Let’s look at the numbers…

Both Cursor and Lovable hit $100M ARR in under a year with explosive, largely through self-serve growth.

Could any sales-led SaaS company scale to $100M in under a year? Even with an elite outbound team?

No chance.

This kind of growth isn't possible without a product users can adopt immediately, a frictionless self-serve experience, and organic expansion loops.

AI removes friction from the product experience through faster workflows, better outputs, more intuitive interfaces. But PLG removes friction from everything else: onboarding, adoption, expansion, and monetization.

You need both.

AI-native companies that build without a PLG motion will hit the same growth ceiling that every other sales-led SaaS has hit. They'll need more reps, longer sales cycles, and heavier implementation.

All the old problems that PLG was designed to solve.

AI creates the capability.

PLG creates the velocity.

#1 PLG Partner | We Scale (and Sometimes Buy) SaaS Businesses | $1B+ Self-Serve Revenue Generated For Our Clients

If you’re a B2B SaaS debating which user recording tool to use, just go for Microsoft Clarity.

It does everything Hotjar does, but better - and it's completely free.

That sounds too good to be true, but after working with hundreds of SaaS companies, we recommend Clarity to every client at ProductLed.

Here's why…

Hotjar bogs down your website. It's clunky, it's expensive, and honestly, there's no good reason to use it anymore.

Clarity isn't just a basic free alternative.

There's real depth under the hood. You can feed it events, send user information, and run sophisticated analysis. It's a genuinely powerful tool that happens to cost nothing.

Companies default to tools they think are "industry standard" without questioning whether those tools actually work.

When you're trying to reduce friction in your self-serve funnel, the last thing you need is an analytics tool that slows everything down.

Note: This is not a paid promotion. Simply a tool we’ve been (and our clients too) loving.

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#1 PLG Partner | Scale Your Revenue, Not Your Headcount | $1B+ Self-Serve Revenue Generated For Our Clients

Finanshels.com

Crafting excellence at Growth, Branding, Revenue, Partnership, Product and HR teams of the Finanshels!

Head of Business Excellence, COE

Building Management Team. Leading Special Projects. Fixing broken systems, processes. & Shaping culture.

Chief of Staff / PMO

Strategic Leadership: Transitioned to Interim COO for restructuring and crafting company operations for scaling.

Interim Chief Operating Officer

Taken care of Business Strategy & Product Management. Pain point mapping across the functions.

Business & Product Strategist

Established Tech team, Product Strategies, Roadmaps, UIUX Design.

Product Consultant

RevGenius

Community Member contributing knowledge of Growth, Product and strategy

Member - Volunteer

StudentHub - Jobs for Students and Fresh Graduates

Managed multiple startups, including Studenthub, Plugn, Tamr, and provided strategic consulting for sold startups like Pogi and theCapital.
𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐓𝐮𝐫𝐧𝐚𝐫𝐨𝐮𝐧𝐝: Turned a loss-making enterprise into a profitable one through increased revenue streams and also achieved strategic cost reductions by 35%.
𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐑𝐨𝐛𝐮𝐬𝐭 𝐒𝐲𝐬𝐭𝐞𝐦𝐬: Improved team productivity by 40% by implementing 30+ tools like Jira, Slack, Zapier, Mixpanel, CRM systems, and Adobe Suite. 
𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧 & 𝐀𝐥𝐥𝐢𝐚𝐧𝐜𝐞𝐬: Played a pivotal role in expansion efforts, engaging in investments, acquisitions, and forging corporate alliances, contributing to the growth and diversification.
𝐏𝐫𝐨𝐜𝐞𝐬𝐬 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭 & 𝐏𝐨𝐥𝐢𝐜𝐲 𝐄𝐬𝐭𝐚𝐛𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭: Developed and implemented 25+ policies, SOPs and procedures that reduced operational bottlenecks by 30%.
𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐭 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 & 𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞𝐝 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧: Managed 20+ projects with Jira, reduced onboarding time by 30%, and enhanced communication through structured meetings.
𝐇𝐑 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 & 𝐎𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐨𝐡𝐞𝐬𝐢𝐨𝐧: Spearheaded HR strategies for 250+ employees, including recruitment, onboarding, and payroll, enhancing retention rates by 25%.
𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Led product innovation for 11 products, resulting in a 45% improvement in market performance and customer satisfaction by leading Tech, UiUX, and QA Teams.
𝐈𝐧𝐯𝐞𝐬𝐭𝐨𝐫 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬, Engagement & Reporting, and so much more

COO & Product Manager

Xartup

Startup Fellowship

BAWES - Built Awesome

*Transitioned to Parent company - StudentHub*

Led an integrated platform offering seamless online business/store initiation, operations, and expansion, encompassing payment, delivery, and warehousing services - plugn.io
𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Established 10+ new policies and KPIs that increased operational efficiency by 30% and customer satisfaction by 20%.
𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐆𝐫𝐨𝐰𝐭𝐡: Boosted revenue by 5% by launching a new product variant and introducing 3 customer engagement programs.
𝐏𝐫𝐨𝐜𝐞𝐬𝐬 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧: Reduced customer inquiries by 40% and increased resolution speed by 50% with CRM, WhatsApp automation, and seamless integrations.

Senior Operations Manager

TorchIt

Innovative tech solutions for enhanced accessibility, including smart assistive technologies and home automation systems for differently-abled people.
𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐋𝐚𝐮𝐧𝐜𝐡 & 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐁𝐨𝐨𝐬𝐭: Launched 2 new product lines, increasing revenue by 15% within 6 months.
𝐒𝐜𝐚𝐥𝐢𝐧𝐠 & 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲: Scaled production from 45 to 800 units per day, increasing capacity by 1678% across 3 locations through effective outsourcing.
𝐂𝐒𝐑 𝐈𝐦𝐩𝐚𝐜𝐭 & 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬: Led a global CSR project, distributing 100,000 smart canes, which increased brand recognition by 70% and managed a supply chain network of 30+ partners.
𝐒𝐮𝐩𝐩𝐥𝐲-𝐜𝐡𝐚𝐢𝐧 𝐚𝐧𝐝 𝐒𝐮𝐩𝐩𝐨𝐫𝐭: Managed complex supply chain operations, social media strategies, and established a Customer Service department to improve user engagement and satisfaction.

Head Of Operations

Kingstorm

Led a smart home and agriculture automation startup, driving strategic planning, team collaboration, and rapid prototype-to-product development.
𝐒𝐭𝐚𝐫𝐭𝐮𝐩 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Led a team of 8 from concept to market launch, achieving a 100% increase in initial product sales within 6 months.
𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Directed 3 product iterations based on market feedback, leading to a 30% rise in customer satisfaction.

Co-Founder

INCSmart Technologies llp

Co-founded and scaled a smart energy meter manufacturing startup, driving HR management, business planning, marketing strategy, sales, and investor relations.
𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐆𝐫𝐨𝐰𝐭𝐡: Scaled startup from 3 to 14 employees, driving a 150% increase in revenue within the first year by implementing effective marketing and sales strategies.
𝐏𝐫𝐨𝐝𝐮𝐜𝐭 & 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Launched 2 new product lines and expanded market reach by 10% through targeted user feedback and agile development.

I help founders build, scale, and stabilize — fixing broken systems, designing smart strategies, and transforming chaos into clarity and growth.

A generalist with range.
I connect dots across people, products, processes, and performance — fast. Whether it’s go-to-market, team design, product execution, or operational turnarounds — I work at the edge of strategy and execution.

🔍 Known for:
• Diagnosing messy problems, fast
• Building scalable systems that don’t break under pressure
• Leading from the front in high-stakes, Rapid-growth environments
• Balancing vision with ruthless execution
• Saying the hard truths when they matter most

Founders trust me to push when needed, pivot when smart, and double down when it counts.

I’m also a student of psychology, user-led growth, behavioral strategy, and storytelling.
And yes, I’ve written two love stories — because like business, the magic lies in timing and trust.

If you’re building something meaningful, chaotic, or bold — let’s talk.
Always open to jam on growth, leadership, systems, or stories that move people.

Meet Patel

Finanshels today supports 5,000+ businesses across the UAE with accounting, tax, compliance, payroll, and CFO services. We’re expanding the Finanshels team — both in the UAE and remotely.

Join our UAE Office:
• Partnership Manager
• Field Sales Executive
• Field Marketing Manager
• Content & PR Manager (Arabic/English)

Join us remotely:
• Partnership Appointment Setter
• Marketing Automation & CRM Manager

If that excites you even a little, then
Apply Now: https://lnkd.in/dEVrnQgp
Or email your CV to talents@finanshels.com

Muhammed Shafeekh,CMA Brijen B. Rahul Kohli Aditi Gupta Vishal Singh Aditya Jha Vasudha Tucker Shabana Nazeer ANUSREE P C Abhinand C P George Mathew Vaishnavi Trivedi Muhammed Musthafa

#jobs #remote #uae #marketing #partnerships #sales #content #contentmarketing #crmautomation #events #prmanager

Growth, Strategy & Product @ Finanshels.com | A Startup Guy

Hang out with people who are intellectually fearless. Multi-layered in thinking, comfortably funny in chaos.

#handout #winners

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The Battle

Wes Bush

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taplio

The Battle

Wes Bush

Meet Patel

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Wes Bush's LinkedIn Performance

Performance ScoreMeet Patel's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreWes Bush's LinkedIn Performance