Wes Bush

Product-led coach helping founders scale from 6 to 8-figures in product-led revenue. Author of the bestselling book, Product-Led Growth.

Over the last 9 years, I’ve worked hands-on with 400+ SaaS companies, helping them unlock $1B+ in self-serve revenue through Product-Led Growth (PLG).

Six years ago, PLG was a choice.
Today, it is table stakes.

Recently, Brex published a list of the 50 fastest-growing software companies.
ALL of them have a PLG motion.

If you want to win in the SMB or Mid-Market space, you cannot survive without PLG in 2026.

What separates the winners is not whether they have PLG.
It is how strong their PLG motion is.

The best PLG motions showcase value in minutes and expand rapidly without adding headcount. Weak PLG motions get stuck in linear growth.

That is what I help founders fix in three ways:

➡️ Is PLG is right for you?

I wrote the bestselling book, Product-Led Growth: How to Build a Product That Sells Itself, to help you determine if PLG is the right strategy for your business. 

You can read it for free at ProductLed.com/Book - my treat!

➡️ What’s the best approach to scale up PLG?

After two years of research and working with hundreds of companies, I discovered the 9 essential elements that separate PLG success stories from the rest. 

I break it all down in The Product-Led Playbook.

You can grab a copy at ProductLed.com/Playbook, or watch my free masterclass to see the entire process in action: ProductLed.com/Masterclass

➡️ Ready to scale up?

If you’re ready to scale and need hands-on help, our ProductLed Implementers are here. They aren't consultants - they are experienced PLG operators who want to roll up their sleeves and work alongside your team to help you address your biggest growth bottleneck, whether that's getting more users to sign up, upgrade, or get to value.

Since we only work with a handful of clients at a time and guarantee growth, you must apply to work with us at ProductLed.com

Let’s turn your product into a growth engine and scale your business the product-led way. 🚀

CEO & Founder

We help you build a successful product-led business.

Start with our free ProductLed Masterclass 👉 productled.com

We asked 60,000 people: “who’s the best PLG operator you know?” 

and we researched who are (or were) behind the world’s best PLG companies (think early-days Slack, Notion, Miro, Etc.). 

Here are the results (2026 world rankings): 

#1 - Elena Verna
#2 - Giancarlo 'GC' Lionetti
#3 - Merci Victoria Grace
#4 - Melissa Tan
#5 - Wes Bush
#6 - Lauryn Motamedi
#7 - Laura Schaffer
#8 - Casey Winters
#9 - Jacob Bank
#10 - Kieran Flanagan
#11 - Leah Tharin
#12 - Ben Williams
#13 - Salvador Torres
#14 - Anton Osika
#15 - Carrie McMahon
#16 - Patrick Campbell
#17 - Esben Friis-Jensen
#18 - Ramli John
#19 - Bryan Ng
#20 - Kyle Parrish
#21 - Melissa Ross
#22 - Josh Sookman
#23 - Tommy Fink
#24 - Henrique Cruz
#25 - Casey Hill
#26 - Hila Qu 曲卉
#27 - David Barron
#28 - Mario Araujo
#29 - Kyle Poyar
#30 - Brian Balfour
#31 - Kate Syuma
#32 - Shaun Clowes
#33 - Meghan Gill
#34 - Michael T.
#35 - Shuo Wang
#36 - Eitan Helman
#37 - Raaz Herzberg
#38 - Shane Murphy-Reuter
#39 - Hiten Shah
#40 - Sam Crowell Richard
#41 - Jon Noronha
#42 - Etgar Bonar
#43 - Yaakov Carno
#44 - Aggelos Mouzakitis
#45 - Andrew Capland
#46 - Adam Fishman
#47 - Ravi Mehta
#48 - Jiaona "JZ" Zhang
#49 - Albert Cheng
#50 - Maor Shlomo
#51 - Francois Bondiguel
#52 - Sian Townsend
#53 - Brian de Haaff
#54 - Jules Walter
#55 - Amol Avasare
#56 - Arik Marmorstein
#57 - Dave Boyce
#58 - Sean Ellis
#59 - Rachel Hepworth
#60 - Jessica Gilmartin
#61 - Aaron Cort
#62 - Adam Robinson
#63 - Jason Fried
#64 - Alex Turnbull
#65 - Yasser Elsaid
#66 - Guillaume Moubeche
#67 - Nicolae Rusan
#68 - David Okuniev
#69 - Jan Oberhauser
#70 - Karim Atiyeh
#71 - Mickey Alon
#72 - David Barrett
#73 - Gary Brewer
#74 - James Hawkins
#75 - Nils Schneider
#76 - Daryna Kulya
#77 - Kurt Mackey
#78 - Koen Bok
#79 - Drew Banin
#80 - Patrick Thompson
#81 - Chris Bach
#82 - Melissa Kwan
#83 - John Foreman
#84 - Ryan Singer
#85 - Krithika Shankarraman
#86 - Pedro Magriço
#87 - Nick Chong
#88 - Harley Finkelstein
#89 - Hugh Molotsi
#90 - Ilan Rabinovitch
#91 - Jim Gochee
#92 - Neil Rahilly
#93 - Dylan Fox
#94 - Steffen Tjerrild
#95 - Ben Edelstein
#96 - Mauricio Idarraga
#97 - Carina Fonseca
#98 - Nick Rico
#99 - Fredo Tan
#100 - Rodrigo Fernandez
#101 - Justin Gallagher
#102 - Adam Jarczyn

Couldn’t tag everyone on this post. In the comments! 

Who do you know that’s not on this list, but should be? 

Let me know below 👇

Genspark AI reached $155M ARR in 10 months but I still got stuck getting to  value when I onboarded.

Here’s my full teardown of their PLG motion, and what I would change to get to $1B if I was in charge of self-serve growth 👇

DM me to get the full 10-minute Loom of me onboarding and giving feedback.

Oh, and Wen S. is coming on the pod. Stay tuned.

Reverse-engineering AI companies hitting $100M ARR ≤ 12 months

Genspark AI - PLG Teardown

Right now, founders have two choices.

One, they can pretend like they're living under a rock with their product, even if they have strong product-market fit right now. Or two, they can realize that product-market fit evolves faster than ever before with AI.

Let’s say you’re running a $45M business.

Growth is steady.
Churn is manageable.
Customers are happy.

On paper, everything looks solid.

But AI is compressing time.

If someone enters your category and delivers the same outcome in a fraction of the time, the equation changes fast.

The issue is → is your product still the fastest path to value?

That’s where the hard decision shows up.

Do you keep optimizing the current product?

Or do you build the version that makes your current product feel slow?

I’ll be direct: You should build the version that replaces you.

Design the AI-native experience that gets users to value dramatically faster.

Because if you don’t, someone else will.

And when they do, growth shifts quickly.

You’ll notice churn creeping up.
You’ll run experiments.
You’ll tweak onboarding.
You’ll adjust pricing.

But if the core workflow is slower, optimization won’t save you.

So the choice becomes simple.

Ultimately, these are the two choices you have to make:

1. Adapt or die: You must decide to disrupt yourself.
2. Be disrupted: Continue as you are and face the consequences.

That’s the decision.

I’m going to be blunt.

This was the best interview we’ve ever recorded.

Because Wen S. (COO + co-founder of Genspark AI) doesn’t talk in startup clichés.

He explains, in plain language, how a 50-person team hit $100M ARR in 9 months, then $155M ARR by month 10… with almost no marketing until after $100M.

Here are the ideas I can’t stop thinking about.

1) People want the job done. Period.

Wen said something that reframed the whole category for me:

People look for information because they need to finish something.

That’s why Genspark shifted the goal from “answer questions” to “finish work.”

2) Their “secret sauce” is boring, but effective: output quality.

Genspark put 99% of their energy into one thing: make the output so good you can ship it.

Work you can use right away.

That obsession is what made word-of-mouth do the heavy lifting early.

3) They refused to spend on marketing.

Most startups pour fuel on distribution early.

Genspark avoided ads on purpose.

Only after they crossed $100M ARR did they say: “Okay. This must be real. It’s time.”

4) They made a Super Bowl ad in 10 days (10x’d growth).

Yes, they ran a Super Bowl spot.

But the part that matters is they made it happen in ~10 days.

Script and creative generated using Genspark.
Shot fast.
Shipped fast.

Traffic jumped 10x overnight.

5) “Focus on one thing” is becoming bad advice.

In the old world, building multiple products meant multiplying teams and coordination.

In the AI-native world, you can reuse the same context across outputs.

People don’t want 12 tabs and 8 subscriptions. They want one place where context carries across everything.

6) How 50 people ship like 500.

Wen shared that 90%+ of their code is written by AI.

Instead of a classic org chart (frontend team, backend team, DevOps, design), they built a platform and kept ownership tight.

7) Why AI companies are hitting warp speed growth.

Adoption comes from two directions at once:

Bottom-up: individuals try it and get value immediately.
Top-down: leadership feels urgency and formalizes adoption.

If you aren't growing at warp speed, attend WARP Week from March 2nd to March 7th.

Save your spot: https://lnkd.in/gQfq4hYd

8) The real proof is revenue.

A consultant who used to spend weeks coordinating research and building decks now pays $25/month, gets the grunt work done in days, keeps more margin, and serves 5–6x more clients.

9) Their only advice to founders: obsess over the product.

If you have a great product, people will notice.

Stay paranoid. Keep shipping. Keep raising the quality bar.

That’s the game.

👉 Listen or watch the episode:
https://lnkd.in/geRJEhTk

“60 seconds to value? That’s impossible for my product.”

I hear this every time I talk about WARP.

Here’s what I tell them:

Cursor writes complex code in seconds.

Midjourney creates complex art in seconds.

Lovable builds entire applications in seconds.

These aren’t simple products. The difference is who does the work.

Old way: “You do the work and get X result.”

New way: “Tell me what you want done. Boom, it’s done.”

Even if you can’t hit 60 seconds today, what if you went from 3 days to 5 minutes?

That’s still a massive moat. And the window to capture it is now, while users are still actively trying new tools.

Wait until everyone has settled on their defaults and the cost of winning that same user goes up 10x.

That’s what we’re building in WARP Week.

Starts Monday. Link in comments.

I spoke with a $50M ARR founder yesterday.

He said something I haven’t stopped thinking about:

“We have product-market fit right now. But that’s PMF pre-AI.”

Let that sink in.

Most users aren’t deeply loyal.

They’re accepting the friction because there hasn’t been a dramatically better option.

If someone builds a tool that delivers the same outcome in 60 seconds instead of 30 minutes, switching becomes obvious.

And here’s the part founders don’t like to admit:

That company is being built right now.

Today.

Very likely by someone who understands your category inside out.

I’ve been studying what I call WARP speed companies.

The ones going from zero to $100M ARR in under 12 months.

They share a pattern.

Zero friction to value.

Users reach their first meaningful outcome in 60 seconds or less.

That’s the new bar for product-market fit in the AI era.

The question is no longer “Do people want this?”

It’s “How fast can they experience the outcome?”

Because speed to value is becoming the moat.

So the real question is simple.

If AI is going to compress your workflow, will you be the one compressing it?

Or will someone else?

10 months ago, Wen S. launched Genspark.

Today, it’s at $155M ARR with ~50 people.

For the first time, he shared exactly how they did it:

1. They didn’t build a better chatbot.

They rebuilt “work.”

Instead of answering questions, Genspark focuses on finishing tasks: decks, models, briefs, decisions.

2. They let individuals pull the product in.

Adoption started bottom-up.

Employees used it because it was immediately useful. Then leadership stepped in to formalize it.

3. They refused to spend on marketing until after $100M ARR.

No big ad budgets.

No artificial fuel.

If it grew, it had to be because the product earned it.

4. They made a Super Bowl ad in 10 days.

After product-market fit was obvious, they took a high-leverage swing.

Traffic jumped 10x overnight.

5. They built a 50-person team that ships like 500.

Over 90% of their code is AI-written.

Weekly releases.

70+ models orchestrated under the hood.

As Wen said, the entire team’s obsession is output quality.

Not features!

The formula is clear → Get users to real value fast. Make the output so good they can ship it. Keep raising the bar every week.

Individuals adopt.

Companies follow.

Growth compounds.

That’s what AI-era product-market fit looks like.

🎧 Listen to the full breakdown: https://lnkd.in/geRJEhTk

SaaS Company? I’ll rewrite your vague landing page into a clear, conversion-focused page in 7 business days.

There’s only one reason your page is not converting as well as it should…

Visitors only get to the “aha moment” AFTER they sign up or book a demo

They DON’T understand how your product can make or save them $$$

They DON’T understand why is 10x better than what they are using right now

They DON’T understand it’s actually super easy to get started and set up

So if all of this is unclear, why would they convert?

They won’t.

All of this needs to be clearly explained on your landing pages.

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👉 WHAT I DO:

We will rewrite your ENTIRE page from scratch into a clear, conversion-focused page.

We will do the research for you.

We will advise you on the positioning problems you’re having.

We will provide clear suggestions for the layout and images to ensure the best result.

All of this within 7 business days.

The best part? You pay per page (no-commitment).

------

👉 WHY ME?

✅ Worked with 140+ SaaS companies over the last 6-7 years

✅ Only work with B2B SaaS - never changed niche

✅ High capacity - I have a team to help me fulfill the work you need

✅ Pay per page - Unlike any other agency you can test things one page at a time.

-----

👉 NEXT STEPS:

DM me for examples, pricing, or any other detail you’d like to know.

Or email me: pedro@cortes.design

Pedro Cortés

This SaaS hero is SO CREATIVE

The entire page is near flawless 👇

The hero headline is already strong…
But the visual is what takes it to the next level.

It literally swaps the face in the hero to show what a “personalized sales room” looks like.

That makes it 10x easier to understand.

💡 Pro tip: Use visuals to support the promise in your headline. Not just stock graphics or abstract illustrations.

Here’s what else makes this page great:

✅ The demo GIF shows exactly how the tool works
✅ The problem section nails the pain points
✅ The CTA after the demo is insanely strong:

“You nailed the demo, now what?” → Boom, friction removed.

✅ Visual social proof (with actual faces!)
✅ Integrations are shown clearly — no fluff, just practical use cases

👉 What I'd tweak:

That problem section? I'd show an actual messy sales email vs the clean sales room page.

The integration section? I’d show the top 3-5 examples of what automations can be created with the main integrations.

It would make the visitor picture themselves using it instead of understanding it on a high level.

---

Overall, Arrows is a textbook example of a landing page that sells every section.

Let us know what you think in the comments!

If you used AI to “improve your hero”…

You probably lowered your conversion rate.

Smoother copy isn’t the same as stronger positioning.

Hot take:

AI copywriting is making SaaS landing pages convert worse.

Not because AI is “bad”.

Because everyone is using it the same way.

They ask it for:

“Rewrite my hero.”

“Improve my benefits.”

“Make it more persuasive.”

So AI does what it’s best at:

It makes the copy sound smoother.

Cleaner.

More confident.

And more generic.

Which is the fastest way to look like every other SaaS tool.

Here’s the part people twist:

I do use AI for copywriting.

All the time.

But only for things AI is actually good at:

- Editing messy drafts
- Shortening headlines
- Pulling industry terms from call transcripts
- Expanding details I already know are true
- Generating variations once the direction is clear

What I never use it for:

Deciding WHAT to write.

Because AI is great at how to write.

But it has no clue what to write…

Unless you feed it the raw ingredients:

✅ your real differentiators

✅ your buyers’ objections

✅ your proof (numbers, examples, screenshots)

If your inputs are vague…

Your output will be vague.

Just with better grammar.

—

Want to use AI the right way on your homepage?

Do this instead 👇

1⃣ Write a list of your top 10 objections

2⃣ Pick the 3 that stop people from signing up

3⃣ Put them in the hero + first 2 sections

4⃣ Add proof next to each one (not “trust me bro” copy)

5⃣ THEN use AI to generate variations

That’s how you get conversion lifts.

Not by “polishing” fluff.

—

If you want me to rewrite your landing page copy (and tell you exactly what to say)…

💬 DM me.

Salesforce’s messaging over the years 👇

This is why you should never use huge SaaS companies as copywriting inspiration, even if you mainly sell to enterprise clients.

9 times out of 10, category leaders are the only ones that have the luxury to have bad messaging and still perform really well.

This page had one of the best angles I’ve seen this year.

But they buried it halfway down the page.

Cluely is another AI assistant for meetings — in a very crowded market.

But their edge?

It helps you while you're on the call. Not after.

That’s the moment they should have led with.

Instead of summarizing meetings and sending transcripts like every other tool…

Cluely gives you real-time suggestions.

Like:
 🟢 “Ask about pricing now”
 🟢 “Mention their last objection”
 🟢 “Don’t forget to bring up feature X”

It also lives natively on Mac, doesn’t show up on screen share, and works across platforms.

But none of this is obvious until you scroll.
The hero starts with generic claims — then buries the gold.

Here’s what I’d change:
✅ Start with: “You don’t need help after the call. You need it during the call.”
✅ Add a platform compatibility bar near the top
✅ Justify the download early (it’s how they stay invisible)
✅ Ditch “simple notes” and show what kind of insights it pulls from past meetings
✅ Give examples of high-impact questions it can suggest (especially for sales teams)

Their market is brutal.
Their product is strong.
But their page needs to hit harder in the first 5 seconds.

💬 What would you change?

Or if you want me to tear down your SaaS page like this, just DM me.

This Base44 ad is AI

And it embarrasses most SaaS explainer videos.

Not because AI is “creative”.

Because it does what most teams avoid:

It picks one clear story.

And commits to it.

Most explainer videos are “well produced”…

But they’re not well decided.

They try to:

- explain everything
- please everyone
- mention every feature
- avoid being too specific

So you get 90 seconds of:

“all-in-one platform”

“built for modern teams”

“streamline your workflow”

Nice words.

Zero conviction.

This AI ad works because it’s the opposite:

- One clear promise
- One clear angle
- Tight pacing
- No filler
- It *shows* the product instead of narrating buzzwords

That’s the uncomfortable part:

AI is already better than most teams at execution.

But it’s still not better at the hard stuff:

- choosing the angle
- deciding what to cut
- saying one thing clearly
- taking a position

So if your explainer video (or landing page) underperforms…

It’s rarely a tooling problem.

It’s a clarity problem.

And AI just makes that obvious.

If you want messaging/copywriting help so your homepage hits like this…

Send me a DM.

Most SaaS pages try to explain the product.

This page doesn’t. It sells results.

(and it does it well!)

It uses proof to compensate for everything else.

Here’s what Founderpath does insanely well 👇

1. They know their big promise.
   
  “Get capital without selling equity.”
   
  Non-dilutive capital.
   
  They say it immediately.
   
2. They put the proof in the hero.
   
  Not a fluffy quote.
   
  A founder. On camera.
   
  Saying what they raised.
   
  And you see the amount without even watching the video.
   

That’s real proof.

1. They lead with outcomes, then segment.
   
  They have 3 different products.
   
  So they segment people based on what they want.
   
  But the selling is already done by the numbers.
   

Now the only question is:

“Cool… how do I get this?”

1. They show the process (but it’s a little too clean).
   
  Application steps are good.
   
  But they oversimplify it.
   
  They should add: how long does each stage take?
   
2. They drown the page in scale.
   
  Tons and tons and tons of results.
   
  Events. Users. Activity. Momentum.
   

Because again…

They’re not selling features.

They’re selling trust.

And that’s more powerful than any “copywriting trick” you can do.

Let me know what you think about this page in the comments.

This landing page didn’t get Lovable to $100M ARR.

And it’s going to cost VERY SOON.

Lovable grew because of virality.

Videos. Demos. Things people built.

Not because of this website.

And that’s dangerous.

Here’s what’s missing 👇

—

1️⃣ The hero says “build with Lovable”.

But it doesn’t show what you can build.

Apps.

Backends.

Integrations.

Compliance.

All of that could be shown immediately.

Instead, it’s vague.

—

2️⃣ The page attracts churny users.

The positioning leans hard toward “new websites”.

That means:

Side projects.

Experiments.

Businesses that disappear.

I’d mix apps + websites + internal tools.

Higher intent. Lower churn.

—

3️⃣ Templates don’t sell the ceiling.

They’re not impressive.

They’re not aspirational.

They’re not easy to replicate.

Templates should answer one question:

“How far can I take this?”

Right now, they don’t.

—

4️⃣ There are zero concrete examples.

No users.

No numbers.

No outcomes.

Not:

“This app has 10k users.”

“This team saved $X.”

“This is used daily.”

So Lovable lets everyone else define the story.

That’s a mistake.

—-

5️⃣ Pricing looks clear — until you think.

Credits are listed.

Plans are compared.

But nothing explains:

What can I build with 100 credits?

Is 5 free credits enough to get anywhere?

Unclear pricing = comparison.

Comparison = lost conversions.

—

6️⃣ Solution pages are thin.

No real use cases.

No examples.

No “Figma → real product” stories.

For a $100M+ ARR company, this isn’t acceptable.

Why this matters:

The page didn’t slow early growth.

But it will increase churn.

And as more tools enter the market,

whoever explains capability better will win.

Even if the product is worse.

—-

Let me know what you think in the comments.

And if you want help rewriting or writing your SaaS landing page to convert better — DM me.

If your homepage is “taking a long time.”

You should watch out for this 👇

(Shouldn’t take more than a week!)

If it takes 3 months to redo your homepage, you lack the clarity and decisions are too slow.

Because when your positioning is clear…

A homepage should not take more than 1 week.

(Not because you rush it.

Because the decisions are already made.)

Teams treat the homepage like a blank canvas.

Infinite options.

Infinite directions.

Infinite revisions.

High-converting pages don’t come from creativity.

They come from constraints.

Here are the only 5 decisions you need to ship a strong homepage fast:

1. Who is this for? (one ICP)
2. What do they want right now? (one job)
3. Why you? (one differentiator)
4. What’s the biggest objection? (one fear)
5. What proof removes that fear? (one proof type)

If you can’t answer those…

The page will take forever.

And even worse…

You’ll finally launch it…

And it still won’t convert.

Because the problem wasn’t writing.

It was missing clarity.

DM me if your homepage has been “almost done” for weeks but still doesn’t communicate well.

I’ll help you find the one decision that unlocks the rest.

Your hero section isn’t where you sell the product.
It’s where you show the aha moment.

Most SaaS companies try to explain everything in the hero…
But that just leads to vague copy, feature soup, and zero clarity.

🧠 Here’s a better way to think about it:
What’s the one moment in the demo that makes people say
“Ohhh now I get it.”

That’s what your hero should show.

The goal isn’t to sell the whole product above the fold.
It’s to create curiosity and make people scroll.

Let the rest of the page do the explaining.

Simplify to sell.
👉 What’s the ONE aha moment your hero should focus on?

Your Hero Section Isn't a Pitch Deck

“Save time” is too vague to convert.

Steal these 7 formulas to make it tangible 👇

---

Nobody buys “time savings.”

They buy a specific task getting faster.

On a specific day.

For a specific person.

If you want to sell time savings on your landing page, you need to make time visible.

Here are the formulas I use (with examples you can copy).

---

1) Time saved → Specific task → Frequency

Formula: “Save [X time] on [task] every [frequency]”

Examples:

- “Save 3 hours every Monday on weekly reporting.”
- “Save 45 minutes per deal on proposal creation.”
- “Save 10 minutes per ticket on triage, every day.”

---

2) Before → After (time) → Without [pain]

Formula: “Go from [before] to [after] without [pain]”

Examples:

- “Go from 2-hour month-end reconciliation to 15 minutes without spreadsheets.”
- “Go from 6-step onboarding to 2 steps without engineering help.”
- “Go from ‘follow up twice’ to ‘paid on time’ without chasing.”

---

3) Time to first win → Outcome

Formula: “Get [first outcome] in [time]”

Examples:

- “Get a client-ready report in 10 minutes.”
- “Get your first automated invoice run in 30 minutes.”
- “Get an AI answer live in 1 hour.”

---

4) Time reclaimed → Who gets it back

Formula: “Give [role] back [time] each [period]”

Examples:

- “Give finance back 6 hours every month-end.”
- “Give support leads back 2 hours per day on triage.”
- “Give founders back their Fridays.”

---

5) Work eliminated → Not time saved

Formula: “Stop doing [work]”

Examples:

- “Stop chasing updates for weekly reporting.”
- “Stop copy/pasting data between tools.”
- “Stop rebuilding the same spreadsheet every month.”

---

6) Cycle time reduced → Business result

Formula: “Shorten [cycle] from [before] to [after]”

Examples:

- “Shorten onboarding from 14 days to 2.”
- “Shorten approvals from 3 days to same-day.”
- “Shorten review cycles from 12 comments to 2.”

---

7) Throughput gained → Same team size

Formula: “Do [more output] with the same team”

Examples:

- “Ship 2x more client reports with the same headcount.”
- “Handle 30% more tickets without hiring.”
- “Process 3x more invoices with the same ops team.”

---

The rule

If your time-saving claim can’t answer:

Saved doing what, how often, for who, and what replaces it?

It’ll read like generic SaaS soup.

If you want messaging/copywriting help making your “save time” promise specific…

Send me a DM.

How to sell time savings

It’s 2026 and the biggest competitor for a SaaS…

It’s a spreadsheet (or manual work)

Not another SaaS.

Not “enterprise legacy tools.”

It’s crazy to think that in a world full of AI this is still the case…

A messy Google Sheet that someone is terrified to touch.

And it changes how your landing page should be written.

Because you’re not convincing buyers to “switch platforms.”

You’re convincing them to stop tolerating:

- copy/paste workflows
- human reminders
- “did you update the sheet?”
- broken handoffs
- tribal knowledge

So stop positioning like you’re fighting other companies.

Position like you’re replacing the current behavior.

Here are 5 lines that usually convert better than “all-in-one platform” fluff:

- “Stop tracking this in a spreadsheet.”
- “Replace copy/paste with one workflow.”
- “No more chasing updates.”
- “Get the report without building the sheet.”
- “One source of truth your team actually uses.”

And here’s the real unlock:

If you can’t beat spreadsheets…

Your product isn’t losing on features.

It’s losing on friction.

Onboarding takes too long.

Setup feels risky.

The “first win” takes weeks.

Spreadsheets win because they’re instant.

Your job is to make your product feel just as immediate.

If you want messaging/copywriting help that positions you against manual work (the real competitor)…

Send me a DM.

I use AI for copywriting all the time.

But NEVER to write copy for me?

AI is great at execution.

And terrible at judgment.

It can help you say it cleaner.

But it can’t decide what matters.

Here’s exactly how I use ChatGPT on SaaS landing pages:

- Double check industry terms (so I don’t sound like an outsider)
- Tighten sentences
- Shorten headlines without losing meaning
- Pull onboarding language from transcripts (the words buyers actually use)
- Expand details I already know are true
- Generate variations once the message is locked

Here’s what I *don’t* use it for:

- Choosing the angle
- Deciding the promise
- Picking the objection to lead with
- Inventing proof
- Writing “positioning”

That part is still human.

Because the highest-converting copy isn’t “well written”.

It’s super well edited.

If you want, DM me.

I’ll show you how to use AI to move faster…

without turning your homepage into generic SaaS soup.

Ever heard of the slippery slide method?

It’s a copywriting strategy from the 70s that I use in every SaaS page.

It keeps you hooked reading a page by using a simple trick:

Each section works with the previous and the next one.

And they flow perfectly into each other.

By the end of the page, you know the whole product.

(without getting distracted by unnecessary stuff along the way)

taplio

The Battle

Wes Bush

Pedro Cortés

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Performance ScorePedro Cortés's LinkedIn Performance

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taplio

The Battle

Wes Bush

Pedro Cortés

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Wes Bush's LinkedIn Performance

Performance ScorePedro Cortés's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreWes Bush's LinkedIn Performance