Wes Bush

Product-led coach helping founders scale from 6 to 8-figures in product-led revenue. Author of the bestselling book, Product-Led Growth.

Over the last 9 years, I’ve worked hands-on with 400+ SaaS companies, helping them unlock $1B+ in self-serve revenue through Product-Led Growth (PLG).

Six years ago, PLG was a choice.
Today, it is table stakes.

Recently, Brex published a list of the 50 fastest-growing software companies.
ALL of them have a PLG motion.

If you want to win in the SMB or Mid-Market space, you cannot survive without PLG in 2026.

What separates the winners is not whether they have PLG.
It is how strong their PLG motion is.

The best PLG motions showcase value in minutes and expand rapidly without adding headcount. Weak PLG motions get stuck in linear growth.

That is what I help founders fix in three ways:

➡️ Is PLG is right for you?

I wrote the bestselling book, Product-Led Growth: How to Build a Product That Sells Itself, to help you determine if PLG is the right strategy for your business. 

You can read it for free at ProductLed.com/Book - my treat!

➡️ What’s the best approach to scale up PLG?

After two years of research and working with hundreds of companies, I discovered the 9 essential elements that separate PLG success stories from the rest. 

I break it all down in The Product-Led Playbook.

You can grab a copy at ProductLed.com/Playbook, or watch my free masterclass to see the entire process in action: ProductLed.com/Masterclass

➡️ Ready to scale up?

If you’re ready to scale and need hands-on help, our ProductLed Implementers are here. They aren't consultants - they are experienced PLG operators who want to roll up their sleeves and work alongside your team to help you address your biggest growth bottleneck, whether that's getting more users to sign up, upgrade, or get to value.

Since we only work with a handful of clients at a time and guarantee growth, you must apply to work with us at ProductLed.com

Let’s turn your product into a growth engine and scale your business the product-led way. 🚀

CEO & Founder

We help you build a successful product-led business.

Start with our free ProductLed Masterclass 👉 productled.com

Signed up for 100+ SaaS products in the last 6 months. These are the 8 best examples of AI onboarding I’ve seen this year. Not hype, real AI used to onboard users in seconds.

Took a few hours to put the onboarding flows on a Figma board, with some notes covering exactly how these companies use AI to get users to value faster.

Here’s how they are using AI to cut time-to-value down to seconds 👇

1. Relay.app (Context > Content) 
Instead of asking 20 questions, Relay asks for your LinkedIn URL. The AI scans your profile and auto-configures your agents and workspace instantly.

2. Gamma (Execution > Guidance) 
Gamma doesn't teach you how to use the editor. It asks for a topic and generates a full slide deck for you in seconds. No more relying on "empty states."

3. Figma (Just-in-Time Education) 
Figma analyzes your behavior in the canvas. If you get stuck or pause too long, the AI suggests the specific plugin or feature you need right in that moment.

4. Zapier (Outcome > Templates) 
Templates have taken a back seat. Now, a Copilot ingests your desired outcome and builds the workflow for you. It uses your initial app selections to predict exactly which prompts you need first.

5. Notion (Conversational Setup) 
They replaced the static "welcome wizard" with an active AI chat. It uses natural language to configure your workspace behind the scenes.

6. Miro (Zero-Click Canvas) 
The first screen is a chatbot asking, "What are we working on?". It builds the board structure for you before you even learn the UI.

7. n8n (Teaching by Showing) 
The "Try an AI Workflow" option demonstrates a working example first, teaching you how to interact with the agent while giving you a feeling of immediate progress.

8. Instantly.ai (Embedded Support) 
While the main tour is traditional (tooltips), the real power is hidden inside. As you navigate, AI agents surface to handle complex setup tasks, proving you don't need to be "AI-Native" to be effective.

Onboarding is evolving.

→ From: Teaching users how to use your interface.
→ To: Teaching AI what the user wants to do.

Think I’m exaggerating? Watch your growth rate when competitors can activate users in seconds, while you do it in minutes.

I compiled screenshots of all 8 flows into a Figma Board so you can see exactly how they work. I’m also covering how to do AI onboarding in a live workshop with Mickey Alon next week (Jan 28).

Comment "AI Onboarding" below and I'll send you the link for both. 👇

#1 PLG Consultancy | 434+ clients, $1B+ self-serve revenue

AI is messing with SaaS Conversion Benchmarks across the board. It’s time to reset expectations.

We’re teaming up with Kyle Poyar @ Growth Unhinged and ChartMogul to build the 2026 SaaS Conversion Benchmarks.

There’s too much anecdotal advice, and not enough hard data.

We want to know what is actually happening with trials and conversion right now. From real SaaS companies.

Please help us aggregate the largest dataset on free-to-paid conversion rates so we can stop guessing what great looks like for SaaS products.

It takes 4 minutes.
It is fully anonymous.

We publish the aggregate results in February.

You can contribute here: https://lnkd.in/ed2VjKGz

THANK YOU for your support 🙏

REOS AI

REOS.AI is a suite of AI-powered tools for real estate. It's built on a powerful platform/OS hence the name.

I'm also the founder of Sommer Homes & Golden State Resorts which owns a large portfolio of single-family homes in California. My homes are used as vacation rentals, medium-term rentals & traditional long-term rentals. I'm building REOS.AI to solve problems I experienced when building & managing my portfolio of homes.

REOS is being developed in multiple phases, with the first phase dedicated to revolutionizing the vacation rental industry.

Phase 1 => Building solutions for the vacation rental industry. 
Vacation homes are the most profitable niche within my portfolio. I've done over $2.3M in vacation rental business & the profitability far exceeded all other niches. So, I chose this niche for phase 1.
Also, the global vacation rental market was valued at around ~$82 billion in 2022. By 2028, this market is expected to exceed $119 billion, growing at a compound annual growth rate (CAGR) of around 5-7%.

Founder

Seminal Ventures

Incubating the next wave of innovation through strategic investments. If you're working on something awesome and could use our support, fill out the form at https://seminal.ventures

Partner

Golden State Resorts

Owns & operates luxurious Vacation Homes in California

RingCentral

Group Product Manager, Platform & Integrations

SigFig

Brought 3 partnerships to market. These include UBS Advice Advantage, Wells Fargo Intuitive Investor and Citizens SpeciFi Digital Advisor.

Managed core features, including,
  - Onboarding & termination: Customer questionnaire, risk profiles, e-signing with Docusign APIs, account migration (ACATS transfer) & funding (with ACH & wires)
  - Data & Algorithms: Managed customer data (PII) across partner institutions, data processing for automated portfolio rebalancing, tax loss harvesting, ACATs transfers & nightly buy/sell orders.
  - Consumer & FA Tools: Built customizable portfolios, growth projector, financial advisor (FA) tools for co-browsing, advising, audit trails, etc.

Senior Manager, Product & Technology

Senior Manager, Product

Apple

Built the Apple 3D Maps data collection pipeline to collect topographic & street-view data of cities around the world using aircrafts, cars & balloons - http://maps.apple.com/vehicles/
‣ Built Apple Fleet Operations software to create flight/drive plans, real-time tracking of vehicles, manage data collection, sensors, vendors, billing, city/country rules & permitting, etc
‣ Worked on sensor software to collect multi-angle images, videos, LiDAR data & GPS data. The software marked every datapoint with metadata to accurately track them in space & time.

Senior Software Engineer, Maps

Built the data collection system for Apple Maps. A system that would allow us to collect data for building Apple maps using a fleet of cars, aircrafts, drones & balloons - http://maps.apple.com/vehicles/
Product includes:
‣ A frontend system allowing Apple Fleet Operations to do flight & route planning, billing, contractor (drivers & pilots) management, realtime vehicle & payload tracking, etc
‣ A backend system that exposes APIs to the frontend product mentioned above & driver/pilot tablet running a custom iOS application
‣ The hardware + firmware of the payload used to collect data - camera systems, LiDARs, GPS systems, etc..
‣ Data storage & processing Infrastructure for PetaByte scale data - allowing efficient store of images, videos & sensor data to conduct image stitching, mesh processing in 3D computer vision, etc

Software Engineer, 3D Maps

NetApp

Software developer on the NetApp’s Data Management Software (called ONTAP). Built a caching solution called FlexCache.
Software developer on the NetApp’s Data Management Software (called ONTAP). Built a caching solution called FlexCache.

Software Engineer 3

Software developer on the NetApp’s Data Management Software (called ONTAP). Built a caching solution called FlexCache.

Software Engineer

Cisco Systems

Software developer on the Cisco IOS & NX-OS operating systems.
Worked on Quality of Service (QoS) features including packet marking, QoS configurations, etc to prioritize certain data types (a.k.a differentiated services).

Achievements
==========
      a) Won the annual “Bug Blitz” competition (April 2011) for fixing key software issues.
      b) “Early Achievement award” (May 2011)

Broadcom

Software Testing intern responsible for validating Broadcom FPGA boards with EJTAG probes.

Engineering Intern

USC Information Sciences Institute

CS565 - Compiler Design is a graduate course in Compiler Design and Optimization.

Teaching Assistant for CS565: Compiler Design

I'm an Investor & Entrepreneur. 
 - Invest in stocks, private businesses & real estate. 
 - Founded reos.ai, Golden State Resorts, Sommer Homes & Seminal Ventures.

Mainly spend my time building 
 - REOS.AI

Spend some cycles on:
- Golden State Resorts
- Sommer Homes
-  Seminal Ventures

About REOS
------------

REOS.AI is a suite of AI-powered tools for real estate. It's built on a powerful platform/OS hence the name.

I'm also the founder of Sommer Homes & Golden State Resorts which owns a large portfolio of single-family homes in California. My homes are used as vacation rentals, medium-term rentals & traditional long-term rentals. I'm building REOS.AI to solve problems I experienced when building & managing my portfolio of homes.

REOS is being developed in multiple phases, with the first phase dedicated to revolutionizing the vacation rental industry.

Phase 1 => Building solutions for the vacation rental industry. 
Vacation homes are the most profitable niche within my portfolio. I've done over $2.3M in vacation rental business & the profitability far exceeded all other niches. So, I chose this niche for phase 1.
Also, the global vacation rental market was valued at around ~$82 billion in 2022. By 2028, this market is expected to exceed $119 billion, growing at a compound annual growth rate (CAGR) of around 5-7%.

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