Wes Bush

Product-led coach helping founders scale from 6 to 8-figures in product-led revenue. Author of the bestselling book, Product-Led Growth.

Over the last 8 years, I’ve worked hands-on with 400+ SaaS companies, helping them unlock $1B+ in self-serve revenue through Product-Led Growth (PLG).

Yet, right now, the failure rate for product-led companies is still far too high.

I’m on a mission to change that because I believe the world needs more product-led companies where you can try before you buy. 

This approach builds trust faster than any sales pitch ever could—after all, 97% of buyers prefer it. But, let’s be real, PLG isn’t easy.

That’s why I’m here to help in three ways:

➡️ Is PLG is right for you?

I wrote the bestselling book, Product-Led Growth: How to Build a Product That Sells Itself, to help you determine if PLG is the right strategy for your business. 

You can read it for free at ProductLed.com/Book—my treat!

➡️ What’s the best approach to scale up PLG?

After two years of research and working with hundreds of companies, I discovered the 9 essential elements that separate PLG success stories from the rest. 

I break it all down in The Product-Led Playbook.

You can grab a copy at ProductLed.com/Playbook, or watch my free masterclass to see the entire process in action: ProductLed.com/Masterclass

➡️ Ready to scale up?

If you’re ready to scale and need hands-on help, our ProductLed Implementers are here. They aren't consultants—they are experienced PLG operators who want to roll up their sleeves and work alongside your team to help you address your biggest growth bottleneck, whether that's getting more users to sign up, upgrade, or get to value.

Since we only work with a handful of clients at a time and guarantee growth, you must apply to work with us at ProductLed.com

Let’s turn your product into a growth engine and scale your business the product-led way. 🚀

CEO & Founder

We help you build a successful product-led business.

Start with our free ProductLed Masterclass 👉 productled.com

There’s ZERO chance companies like Cursor, Lovable or any AI-native SaaS can scale at this lightning pace without PLG.

You can’t scale with AI alone. 

You need a strong product-led motion to power it.

Without a self-serve product experience and rapid time-to-value, these companies wouldn't be able to hit the growth rates we're seeing.

To put it simply,

AI is the rocket. PLG is the fuel.

Let’s look at the numbers…

Both Cursor and Lovable hit $100M ARR in under a year with explosive, largely through self-serve growth.

Could any sales-led SaaS company scale to $100M in under a year? Even with an elite outbound team?

No chance.

This kind of growth isn't possible without a product users can adopt immediately, a frictionless self-serve experience, and organic expansion loops.

AI removes friction from the product experience through faster workflows, better outputs, more intuitive interfaces. But PLG removes friction from everything else: onboarding, adoption, expansion, and monetization.

You need both.

AI-native companies that build without a PLG motion will hit the same growth ceiling that every other sales-led SaaS has hit. They'll need more reps, longer sales cycles, and heavier implementation.

All the old problems that PLG was designed to solve.

AI creates the capability.

PLG creates the velocity.

#1 PLG Partner | We Scale (and Sometimes Buy) SaaS Businesses | $1B+ Self-Serve Revenue Generated For Our Clients

If you’re a B2B SaaS debating which user recording tool to use, just go for Microsoft Clarity.

It does everything Hotjar does, but better - and it's completely free.

That sounds too good to be true, but after working with hundreds of SaaS companies, we recommend Clarity to every client at ProductLed.

Here's why…

Hotjar bogs down your website. It's clunky, it's expensive, and honestly, there's no good reason to use it anymore.

Clarity isn't just a basic free alternative.

There's real depth under the hood. You can feed it events, send user information, and run sophisticated analysis. It's a genuinely powerful tool that happens to cost nothing.

Companies default to tools they think are "industry standard" without questioning whether those tools actually work.

When you're trying to reduce friction in your self-serve funnel, the last thing you need is an analytics tool that slows everything down.

Note: This is not a paid promotion. Simply a tool we’ve been (and our clients too) loving.

linkedin.com

JSESSIONID

Search | LinkedIn

li_at

Talks about #productledgrowth and #productled

#1 PLG Partner | Scale Your Revenue, Not Your Headcount | $1B+ Self-Serve Revenue Generated For Our Clients

H2H Copy

✏️ Helped 30+ agency owners & start-up founders with building their founder brand.

Enough talk.

"Harshith is going places. We've been working together for 10 months, and it's been incredible to see the results: 1.5 million impressions and 8,000 new followers. Harshith is adaptable and truly makes an effort to understand your industry, which means he can capture your voice effortlessly. If you're looking for a high-caliber LinkedIn ghostwriter, I wouldn't hesitate to recommend him and his team." - Wes Bush, CEO - ProductLed

"When you look up driven, talented, resourceful , LinkedIn and carousel posts in the dictionary you find a picture of Harshith. 

But in all seriousness, I brought on Harshith to scale my Linked In strategy at a pivotal time in my agency’s growth. My LI ran on auto pilot, while I fed in long form content and case studies and Harshith turned it into nuggets of gold. 

Besides the fact that my business grew $1 million ARR during that period, I would trade show floors and constantly be recognized as Weed SEO guy. 

That’s priceless. As Harshith will always say, it’s a two way street and he needs great content to make it work. He really knows how to make it work from video to written to graphic content or a 50 page guide. 

Can not recommend him enough, except to my competitors. Please don’t hire him. Anyone else please hire Harshith." - Matthew Shterenberg, CEO - deeproots partners

LinkedIn Strategist & Ghostwriter

Clay Bootcamp 🥾

- Mastering Clay with bespoke 1:1 training and tailored mentorship

- Advanced Clay expertise, focusing on automation, AI-driven business solutions, and workflow optimization.

- Exclusive access to top agency CEOs, a high-impact alumni network, and battle-tested strategies to grow a profitable agency

Elite Clay Training Program Student

Automation Wolf

Created high-value scroll-stopping content for our clients to build their authority, land more opportunities, and attract more leads.

Growth Marketer

The Incubation Centre, SSC

Vice President

Centre for Economic Research, St. Stephen's College

Research Associate

Harvard Project for Asian and International Relations (HPAIR)

Delegate

KAARMIC Education Services

Trainer at Young Leaders Initiative. We create young leaders from low income communities to bridge the achievement gap and set foundation for skill building by offering multiple opportunities for leadership and exposure through activity based learning.

Intern

Harvard US-India Initiative

Want your dream clients to slide into your DMs? Or reach 3-5x more audiences without lifting a finger? Fully DFY content repurposing to make you a LinkedIn Ninja | The Office-Themed Account

Hello, Harshith this side 👋

I'll be honest here and won't make any outlandish promises. 

I'm not here to convince you about the importance of building a personal brand. If you haven't already been convinced enough, we won't be a good fit.

You know for a fact that having a strong social presence can...

~ Help your agency attract your dream clients 
~ Create opportunities to be invited to podcasts and events
~ Establish yourself as an authority in your niche
~ Generate a constant flow of leads so that you can (finally) have predictable revenue

And more importantly, given how saturated LinkedIn has become lately, the key to standing out is scaling content volume without compromising on quality.

But I honestly think we won't be a good fit IF...

~ You don't have a strong POV
~ You expect immediate results
~ You don't have a bunch of case studies and testimonials yet

In that case, I honestly think I won't be able to get good results for you.

But otherwise, shoot me a DM and we can talk about it in detail.

Harshith Varma

I'M GOING TO STANFORD!

Stoked to share that I've been selected for Stanford Ignite - an intensive entrepreneurship program at Stanford University Graduate School of Business. 

It's essentially a mini-MBA focused on building and scaling ventures, taught by the same senior faculty who teach Stanford's MBA program.

Still feels kind of surreal tbh. 

I've been helping founders build their personal brands for the past few years and have seen firsthand how powerful it can be for B2B companies. 

I've noticed that many founders treat distribution as an afterthought. By the time they figure it out, it's often too late.

That's what I want to solve - getting founders to prioritize distribution as seriously as product from the very beginning.

My recent visit to San Francisco confirmed why I wanted to be in the Bay Area. The density of founders, the quality of conversations at conferences like the Sculpt, meeting so many founders in just a few weeks - that ecosystem is unmatched.

Stanford Ignite feels like the right next step. 

I'll still be working on scaling H2H Copy during the course of the program. So if you're a founder who's serious about building your presence and driving leads through LinkedIn, the doors are all open :)

Big thanks to Nemath Ahmed, Neelakantha Bhanu, and Thanmayee Kandati for their support during the application process. Also grateful to the program director Kelsey Carlson for this opportunity.

I'll be in the Bay Area from January to March - if you're around, let's connect!

Founder - H2H Copy | Made $2M+ for agency owners through LinkedIn | Clay Bootcamp 🥾

If you're in GTM, you have an unfair advantage on LinkedIn.

Engagement rates in this space consistently outperform traditional sectors. The audience is technical, opinionated, and actively looking for solutions.

Yet most agency owners play it safe. They post generic advice because they think "broad appeal" means more reach.

The opposite is true.

Because this audience is sophisticated, you can afford to be specific, technical, and highly opinionated.

I wrote a guide breaking down exactly how to execute this "High-Specificity" strategy.

It’s based on the session I ran at the Clay Bootcamp 🥾, combined with 4 years of data from ghostwriting for 30+ founders.

I compiled those session notes (+ added a few examples) and turned it into a comprehensive playbook.

Inside, I break down:

↳ The "Credibility Anchor": Why "Tech Stack" posts work for Alex Vacca 🧠🛠️ and Fivos Aresti but might fail for you.

↳ The "First Mover" Advantage: How 🦾Eric Nowoslawski and Patrick Spychalski capture attention by covering Clay updates before anyone else.

↳ The "Lurker" Reality: Why your highest-value prospects (the C-Suite) might never "like" your posts, and how to track them anyway.

↳ The "Anti-Strategy": Why Alex Fine🌲 wins simply by having better taste than everyone else (and why you probably shouldn't copy him unless you do, too).

I'm working on a WAY more comprehensive resource that'll be out in the coming months. 

Consider this the teaser.

But for now, if you want the full PDF, 

1. Like the post
2. Comment "GTM" and I'll send it over.

(Make sure we're connected)

taplio

The Battle

Wes Bush

Harshith Varma

Followers

Posts

Engagements

Likes

Performance ScoreWes Bush's LinkedIn Performance

Performance ScoreHarshith Varma's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Wes Bush

Harshith Varma

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Wes Bush's LinkedIn Performance

Performance ScoreHarshith Varma's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreWes Bush's LinkedIn Performance