Wes Bush

Product-led coach helping founders scale from 6 to 8-figures in product-led revenue. Author of the bestselling book, Product-Led Growth.

Over the last 8 years, I’ve worked hands-on with 400+ SaaS companies, helping them unlock $1B+ in self-serve revenue through Product-Led Growth (PLG).

Yet, right now, the failure rate for product-led companies is still far too high.

I’m on a mission to change that because I believe the world needs more product-led companies where you can try before you buy. 

This approach builds trust faster than any sales pitch ever could—after all, 97% of buyers prefer it. But, let’s be real, PLG isn’t easy.

That’s why I’m here to help in three ways:

➡️ Is PLG is right for you?

I wrote the bestselling book, Product-Led Growth: How to Build a Product That Sells Itself, to help you determine if PLG is the right strategy for your business. 

You can read it for free at ProductLed.com/Book—my treat!

➡️ What’s the best approach to scale up PLG?

After two years of research and working with hundreds of companies, I discovered the 9 essential elements that separate PLG success stories from the rest. 

I break it all down in The Product-Led Playbook.

You can grab a copy at ProductLed.com/Playbook, or watch my free masterclass to see the entire process in action: ProductLed.com/Masterclass

➡️ Ready to scale up?

If you’re ready to scale and need hands-on help, our ProductLed Implementers are here. They aren't consultants—they are experienced PLG operators who want to roll up their sleeves and work alongside your team to help you address your biggest growth bottleneck, whether that's getting more users to sign up, upgrade, or get to value.

Since we only work with a handful of clients at a time and guarantee growth, you must apply to work with us at ProductLed.com

Let’s turn your product into a growth engine and scale your business the product-led way. 🚀

CEO & Founder

We help you build a successful product-led business.

Start with our free ProductLed Masterclass 👉 productled.com

There’s ZERO chance companies like Cursor, Lovable or any AI-native SaaS can scale at this lightning pace without PLG.

You can’t scale with AI alone. 

You need a strong product-led motion to power it.

Without a self-serve product experience and rapid time-to-value, these companies wouldn't be able to hit the growth rates we're seeing.

To put it simply,

AI is the rocket. PLG is the fuel.

Let’s look at the numbers…

Both Cursor and Lovable hit $100M ARR in under a year with explosive, largely through self-serve growth.

Could any sales-led SaaS company scale to $100M in under a year? Even with an elite outbound team?

No chance.

This kind of growth isn't possible without a product users can adopt immediately, a frictionless self-serve experience, and organic expansion loops.

AI removes friction from the product experience through faster workflows, better outputs, more intuitive interfaces. But PLG removes friction from everything else: onboarding, adoption, expansion, and monetization.

You need both.

AI-native companies that build without a PLG motion will hit the same growth ceiling that every other sales-led SaaS has hit. They'll need more reps, longer sales cycles, and heavier implementation.

All the old problems that PLG was designed to solve.

AI creates the capability.

PLG creates the velocity.

#1 PLG Partner | We Scale (and Sometimes Buy) SaaS Businesses | $1B+ Self-Serve Revenue Generated For Our Clients

If you’re a B2B SaaS debating which user recording tool to use, just go for Microsoft Clarity.

It does everything Hotjar does, but better - and it's completely free.

That sounds too good to be true, but after working with hundreds of SaaS companies, we recommend Clarity to every client at ProductLed.

Here's why…

Hotjar bogs down your website. It's clunky, it's expensive, and honestly, there's no good reason to use it anymore.

Clarity isn't just a basic free alternative.

There's real depth under the hood. You can feed it events, send user information, and run sophisticated analysis. It's a genuinely powerful tool that happens to cost nothing.

Companies default to tools they think are "industry standard" without questioning whether those tools actually work.

When you're trying to reduce friction in your self-serve funnel, the last thing you need is an analytics tool that slows everything down.

Note: This is not a paid promotion. Simply a tool we’ve been (and our clients too) loving.

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#1 PLG Partner | Scale Your Revenue, Not Your Headcount | $1B+ Self-Serve Revenue Generated For Our Clients

Product Magic

Owner
• 2022 to present: Acquired existing camping gear content website business listed on Flippa. Updated Amazon Associates affiliate links and transitioned ad network from Google Adsense to Ezoic. 

Advisor/Investor
• 2011 to present: Advise and invest in start-up internet businesses.
Advisor and investor in EZWebplayer, an innovative video hosting platform that offers encoding, customized video players, and video management for publishing and streaming videos more cost effectively.

Founder
• 2003 - 2004: Founded online classified site for pets. Grew site traffic through search engine optimization, search engine marketing using Google Adwords, and link building. Sourced and installed software at hosting site and coded updates in Javascript and HTML. Achieved profitability through paid listings using Paypal, affiliate links from Linkshare, and Google Adsense. Made nearly $10,000.

Affiliate Revenue Negotiator
• 2001 - 2002: Negotiated 2 year, $150,000 affiliate marketing arrangement with Spiegel Catalog to redirect traffic from my family owned Speigel.com domain name.

Founder

Zocket

Zocket's mission is to empower businesses of all sizes to effortlessly launch and manage their social media ads with AI.

Zocket leverages cutting-edge AI technologies to simplify the advertising for both small enterprises and large scale business. Our suite of AI modules include:

[1] 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐒𝐭𝐮𝐝𝐢𝐨: lets you harness the power of AI for stunning ad visual creation helping marketers create stunning ad copies across Facebook, Instagram, Google, Linkedin, Snapchat, Tiktok ads etc. in minutes

[2] 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐒𝐭𝐮𝐝𝐢𝐨: Adaptive clustering models to target and engage with the most relevant audience segments across channels

[3] 𝐋𝐚𝐮𝐧𝐜𝐡 𝐌𝐚𝐬𝐭𝐞𝐫: Centralize your advertising efforts across multiple platforms—including meta, Google, LinkedIn, Snapchat, and more—from a single, streamlined interface

[4] 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐇𝐮𝐛: Provides analytics, with customizable inputs to ensure your advertising strategies work the way you want them to

[5] 𝐂𝐨𝐦𝐦𝐚𝐧𝐝 𝐂𝐞𝐧𝐭𝐞𝐫: Imagine slack for marketing teams! Stay organized and in control with our intuitive command centre helping marketing teams (performance marketers, graphic designers, copy writers, budget managers) operate in a well co-ordinated way

[6] 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞𝐫 𝐋𝐚𝐛: Optimize your campaigns with ease, maximizing ROI and driving impactful results with AI driven rule engine

GTM and AdTech Advisor

Product Career Accelerator

I teach networking skills to ambitious, successful product managers to help them land roles at top public and private tech companies.
Multiple students have received responses and landed interviews - bypassing application queues - at companies like Meta, Google, Uber, AirBnB, and Walmart using my advice.
Examples:
"Hey David! Good news: Your advice for helping me craft short messages to add to cold connection requests helped me add 4 PM recruiters at Meta. Also got on a call with one of them last week and am now preparing for first round case interviews"
"Hi David, that AirBnB hiring manager finally accepted my LinkedIn invite thanks to your tricks!"
"Your advice to engage with PMs who set their profile to 'Actively hiring' landed me a call with a Walmart hiring manager"

Networking coach

Popular Pays, a Lightricks Company

Promoted from Principal Product Manager, Brands to Head of Product Growth, Influencer Marketing Platform
- Coordinated a team of 4 product managers, 3 UX designers, 1 product marketing director, and a data analyst to prioritize, design and implement self-serve, Product Led Growth features: online payments, freemium and free trial offers, onboarding flows, pricing plans, packages and pricing page, surveys, feature gating, email campaigns, and renewal reminders.
- Increased self-serve conversions from 0 to 50/month. Generated $XX,000 in recurring brand platform subscription revenue and $XX,000 in brand to creator payments/month
- Conducted user research interviews. Analyzed qualitative and quantitative feedback to prioritize usability enhancements to increase self-serve conversion rates.
- Built dashboards in Trevor, Redash, Pendo, and Google Analytics to monitor and optimize activation and retention
- Participated in numerous AI projects including an AI Brief Builder (LLM agent), AI Studio image enhancement (background removal, scene modification), and an AI voice feature for consumer apps.

Head of Product Growth - Influencer Marketing Platform

- Gathered feedback from Sales to facilitate and prioritize a retention focused roadmap. Led teams to build new features, retaining two $1M+ ACV brands about to leave. Also brought back an additional $1M+ ACV brand.

Principal Product Manager, Brands

LiveRamp

I led the team that designed, built, and launched a cookieless client side tag (CST) to track MAIDs, CTV-IDs and RampIDs.
- CST product earned $X million in its first year and drives tens of millions in revenue for associated measurement and activation products.
- Managed products from engineering to go-to-market, including leading closed betas with 3 top clients (over $1M/year ACV)
- Reported to VP Product, Identity Resolution. Started managing two engineering teams and took on additional third engineering team and a data operations team. I managed the work of nearly 20 engineers and data analysts.
- Outside of core responsibilities, I collaborated on a cross functional leadership team with LiveRamp's now CPO to establish cross division Product Operations Processes, improving strategic alignment, tracking, and communication. I personally integrated Jira to Productboard to ensure automated alignment of engineering statuses to product roadmaps that rolled up to the executive levels.

Head of Product - Distributed Identity

Kinesso

Partnered with Director and VP of Engineering from Axciom to license 3rd party identity data to build an in house Identity Resolution Graph to power the former IPG Cadreon/Mediabrands Audience Management Platform.

Director of Product Management

Signal ™

Managed a team that established and executed roadmaps to build business partnerships and deliver complex audience data integrations with top players: Adobe, Salesforce, Google, Facebook, Twitter, Snapchat, Pinterest, Pandora, Spotify, Verizon Media and others.

These integrations provided the basis for new product offerings from Signal.

Product Management and Business Development

Conversant, Inc.

Sr. Product Manager for the creation of Conversant Access - a customer facing reporting portal:
http://blog.conversantmedia.com/2015/10/08/are-you-in-the-drivers-seat-of-your-data/

Led the creation of Conversant Access, a client facing website providing reporting, ad previewing/approval, and self-serve campaign management for direct to brand and agency clients, including Williams Sonoma, Cabela’s, and Victoria’s Secret.

Sr. Product Manager, Platform

Outerwall

Outerwall is the parent company of Redbox.

I served as Head of Technology, New Ventures for Star Studio. I managed all hardware and software for Star Studio, an interactive photo booth kiosk found in 65 malls across Southern California, Texas and the Northeast.

Prepared detailed financial forecasts for costs and revenues to scale from 65 to 350 kiosks. Plans included hardware costs, software costs (staffing), and other capital and operating expenses to support use of investment funds.

Senior Manager, New Ventures

Discovery Communications

The Strategy and Emerging Businesses team identified, evaluated and developed innovative digital business initiatives. Operating with an entrepreneurial focus, the team sought growth opportunities for Discovery Digital Media to build internally or create through partnerships.

Contributed to presentation that secured internal funding for Curiosity.com which was later spun out into a standalone business.

Director of Product, Emerging Businesses

Product Leader in AdTech and Influencer Marketing | Ex: LiveRamp, Redbox, Discovery, VC | Kellogg MBA

15+ years of product leadership in AdTech, both B2B and B2C.

- Launched data products for audience capture (LiveRamp) and built audience integrations to top social networks and DSPs such as Meta, Google, The Trade Desk and many others.

- Built 0-to-1 campaign management tools for reporting, ad creative approval, and audience creation. Added product led growth go-to-market capabilities to a B2B SaaS influencer marketing platform

- Worked in two public company innovation centers taking products from 0-to-1 and scaling from $xM to $xxM.

David Speigel 🔮

Spotify wrapped, Product Manager Podcast version. 

1. Lenny Rachitsky 
Favorite episode this year: Ben Horowitz from Andreessen Horowitz. Great leadership lessons. 
 
2. Andrew Capland - Delivering Value
Favorite episode: April Dunford.
Personal stories from a top marketer. 
 
3. Marc Baselga and Ben Erez - Supra
Favorite episode: Tie between Aakash Gupta on product executive recruiters and just the two of them describing how they built Insider Loops.  

4. Adam Fishman - Startup Dad
Favorite episode: Michael Perry of Maple Family App. Helping parents share and ease the mental load of raising kids. 
(Bonus: I helped facilitate this episode and in the process became better acquainted with both of them)

5. Dan Balcauski - SaaS Scaling Secrets
Favorite episode: Eric Boduch, cofounder of Pendo.io. Great founder lessons. 

Honorable mentions:
Aakash Gupta, favorite episode was with Brett Williams. How to build a solo agency. 

Anna Furmanov’s Building With Buyers, favorite episode was Finding purpose in an AI changed world. 

Help! If you have suggestions for other business or family podcasts, drop them in the comments with a brief reason to listen. I need more women hosts! 

One more cool note to add (if you read this far) - I’ve connected with every podcaster on this list (mostly DMs and calls, but one in person), except Lenny. 

If you have good feedback or questions, people may just respond to you. Relationships matter.

Product & GTM Advisor🪄Networking Coach✨

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I’ve worked with hundreds of Product Managers looking for their next role. The ones who land offers the fastest all share one specific trait.

They don't just apply. They investigate.

As a PM, your superpower is empathy 
You know how to talk to stakeholders (Sales, Support, Customers) 
You figure out what they actually need

Yet, when job seeking, most PMs overlook this skillset entirely 
They click "Apply" and then sit back and wait

Here is a better strategy:
Treat the company as your user and yourself as the product

Submit the Application
(This is just the baseline)

Reach out to the Hiring Manager
Ask about the team's goals

Connect with multi functional peers at the company 
Ask what they love (and hate) about the product

The ROI of this approach is massive

Curiosity wins: 
It shows you are proactive

Insider info: 
Learn the team's actual needs, not just what's on the JD

Interview Prep: 
Tailor your answers to their specific problems

Referrals: 
Good conversations often lead to instant interviews

Don't wait to be picked. Go do the discovery work.

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The Battle

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Posts

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