Wes Bush

Product-led coach helping founders scale from 6 to 8-figures in product-led revenue. Author of the bestselling book, Product-Led Growth.

Over the last 9 years, I’ve worked hands-on with 400+ SaaS companies, helping them unlock $1B+ in self-serve revenue through Product-Led Growth (PLG).

Six years ago, PLG was a choice.
Today, it is table stakes.

Recently, Brex published a list of the 50 fastest-growing software companies.
ALL of them have a PLG motion.

If you want to win in the SMB or Mid-Market space, you cannot survive without PLG in 2026.

What separates the winners is not whether they have PLG.
It is how strong their PLG motion is.

The best PLG motions showcase value in minutes and expand rapidly without adding headcount. Weak PLG motions get stuck in linear growth.

That is what I help founders fix in three ways:

➡️ Is PLG is right for you?

I wrote the bestselling book, Product-Led Growth: How to Build a Product That Sells Itself, to help you determine if PLG is the right strategy for your business. 

You can read it for free at ProductLed.com/Book - my treat!

➡️ What’s the best approach to scale up PLG?

After two years of research and working with hundreds of companies, I discovered the 9 essential elements that separate PLG success stories from the rest. 

I break it all down in The Product-Led Playbook.

You can grab a copy at ProductLed.com/Playbook, or watch my free masterclass to see the entire process in action: ProductLed.com/Masterclass

➡️ Ready to scale up?

If you’re ready to scale and need hands-on help, our ProductLed Implementers are here. They aren't consultants - they are experienced PLG operators who want to roll up their sleeves and work alongside your team to help you address your biggest growth bottleneck, whether that's getting more users to sign up, upgrade, or get to value.

Since we only work with a handful of clients at a time and guarantee growth, you must apply to work with us at ProductLed.com

Let’s turn your product into a growth engine and scale your business the product-led way. 🚀

CEO & Founder

We help you build a successful product-led business.

Start with our free ProductLed Masterclass 👉 productled.com

Signed up for 100+ SaaS products in the last 6 months. These are the 8 best examples of AI onboarding I’ve seen this year. Not hype, real AI used to onboard users in seconds.

Took a few hours to put the onboarding flows on a Figma board, with some notes covering exactly how these companies use AI to get users to value faster.

Here’s how they are using AI to cut time-to-value down to seconds 👇

1. Relay.app (Context > Content) 
Instead of asking 20 questions, Relay asks for your LinkedIn URL. The AI scans your profile and auto-configures your agents and workspace instantly.

2. Gamma (Execution > Guidance) 
Gamma doesn't teach you how to use the editor. It asks for a topic and generates a full slide deck for you in seconds. No more relying on "empty states."

3. Figma (Just-in-Time Education) 
Figma analyzes your behavior in the canvas. If you get stuck or pause too long, the AI suggests the specific plugin or feature you need right in that moment.

4. Zapier (Outcome > Templates) 
Templates have taken a back seat. Now, a Copilot ingests your desired outcome and builds the workflow for you. It uses your initial app selections to predict exactly which prompts you need first.

5. Notion (Conversational Setup) 
They replaced the static "welcome wizard" with an active AI chat. It uses natural language to configure your workspace behind the scenes.

6. Miro (Zero-Click Canvas) 
The first screen is a chatbot asking, "What are we working on?". It builds the board structure for you before you even learn the UI.

7. n8n (Teaching by Showing) 
The "Try an AI Workflow" option demonstrates a working example first, teaching you how to interact with the agent while giving you a feeling of immediate progress.

8. Instantly.ai (Embedded Support) 
While the main tour is traditional (tooltips), the real power is hidden inside. As you navigate, AI agents surface to handle complex setup tasks, proving you don't need to be "AI-Native" to be effective.

Onboarding is evolving.

→ From: Teaching users how to use your interface.
→ To: Teaching AI what the user wants to do.

Think I’m exaggerating? Watch your growth rate when competitors can activate users in seconds, while you do it in minutes.

I compiled screenshots of all 8 flows into a Figma Board so you can see exactly how they work. I’m also covering how to do AI onboarding in a live workshop with Mickey Alon next week (Jan 28).

Comment "AI Onboarding" below and I'll send you the link for both. 👇

#1 PLG Consultancy | 434+ clients, $1B+ self-serve revenue

AI is messing with SaaS Conversion Benchmarks across the board. It’s time to reset expectations.

We’re teaming up with Kyle Poyar @ Growth Unhinged and ChartMogul to build the 2026 SaaS Conversion Benchmarks.

There’s too much anecdotal advice, and not enough hard data.

We want to know what is actually happening with trials and conversion right now. From real SaaS companies.

Please help us aggregate the largest dataset on free-to-paid conversion rates so we can stop guessing what great looks like for SaaS products.

It takes 4 minutes.
It is fully anonymous.

We publish the aggregate results in February.

You can contribute here: https://lnkd.in/ed2VjKGz

THANK YOU for your support 🙏

My current focus in on Canadian Health through my work at Shoppers Drug Mart where I lead the PC Health App. I am a Venture Partner at Ripple Ventures, a PLG Coach at ProductLed, and an LP at GTMfund, where I advise and invest in companies that leverage product-led growth (PLG) and user onboarding strategies to scale their revenue and retention. With over 15 years of experience in product, operations, and sales engineering roles, I have built and led teams and programs that drive user adoption, engagement, and satisfaction across various industries and markets.

My mission is to help companies create and deliver products that solve real customer problems and generate value for both the users and the business. I do this by applying data-driven, customer-centric, and agile methodologies, as well as sharing best practices and insights from my own learnings and mistakes. I am passionate about PLG and user onboarding because I believe they are the key to building sustainable and scalable businesses in the digital era. I am always open to connect and collaborate with fellow product and PLG enthusiasts, so feel free to reach out to me anytime.

Adam J.

I spent a lot of time in 2025 thinking about my relationship with my career. Working with a coach to understand what brings me energy, what takes my energy, in what situations I do my best work etc. I turned 40 not too long ago. So lots of questions swirling in my head about career.

In early December that thinking was put to good use when I started talking to Stephen Noone O'Connor at 1Password. We spoke about the industry. How the company works. The opportunity in the self-serve / PLG segment and how that fits into the mission of building a safer, simpler digital future for everybody.

My work with a coach wasn’t about making a career change. But that work did ready me for when the opportunity came.

I'm excited to be joining 1Password. Big thanks to Steve, Michelle Yam, Navin Ponjani, Lynette Kontny Patrick Levitt and the rest of the team for going along the process with me. And big thanks to Molly Siemers for the coaching.

Adam Jarczyn

I build revenue generating PLG/user onboarding programs through data, accountability, and scale | Shoppers-alum, Shopify-alum, KOHO-alum | Dad | Founder, CEO | Product & Ops Leader

Canadians want to live healthier lives. I believe this happens by identifying, adopting and maintaining health habits. And it’s a lot easier to do this with an accountability partner.

The Digital Health team at Shoppers is building that digital accountability partner. Through easy online medication management, simplifying access to healthcare providers, bringing patient data forward to better understand progress, and surrounding that in timely education and personalized insights. If anybody can improve health for Canadians, this company can.

I’m grateful to have contributed to this vision for the ~3 years. This month, I’m feeling bittersweet about moving on from my role leading the health apps experience at Shoppers.

There's lots of people to thank for making my time at Shoppers great. You all know who you are, so I’ll spare the long list. I will call out Aaron Cheng. You’ve been a great leader; holding a high bar and building the psychological safety to do great work.

I always wondered why ppl write long thank you messages on Linkedin and then write ‘stay tuned for what’s next’. My life isn’t a TV show, and there’s no cliffhanger here for ppl to tune into. What I did realize is that thanking a group of ppl means dedicating the space to them with no distractions. For that reason, I’ve kept this post focused on them.

Thank you team! I’m very bullish on what you’re doing and eager to see the impact you’ll have on Canadians!

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Wes Bush's LinkedIn Performance

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