Ceipal

Head global marketing for the PE-backed, B2B SaaS company, including brand strategy, GTM, content and social media, paid advertising, SEO, events, go-to-market programs, partnerships, and marketing analytics. Primary markets include the U.S. and India for IT/general staffing and healthcare verticals. Positioning the company for long-term growth with a shift toward mid-market and enterprise segments.

Chief Marketing Officer

Linxup

• Consolidated 5 brand identities into 2 high-performing brands under Linxup; revamped logos, messaging, and digital presence to reflect market maturity and drive growth, leading to 12% YoY lift in social engagement and organic exposure
• Revamped the demand generation process by optimizing paid strategy, improving conversion rates, and increasing speed-to-market to deliver more than 4.5K sales qualified leads per month (a 24% increase).
• Integrated lifetime value to customer acquisition costs (LTV: CAC) ratios, together with CPA/ROAS, to offer excellent insights into the effectiveness and efficiency of marketing channels.
• Reinvigorated the MOTOsafety consumer brand by shifting the brand message and refined the identity to be more appealing to teens and parents alike—boosted sales by 14% over the prior year

Led dual-brand B2B and B2C marketing models for the high-growth, PE-backed SaaS company, including brand strategy, content and social media, paid advertising, SEO, events, e-commerce, Amazon Marketplace, go-to-market programs, and predictive analytics. Drove 85% of annual revenue and influenced the remaining 15%. Navigated through COVID and supply chain disruptions while growing from $20M to $45M+.

Senior Vice President Marketing

Ungerboeck Software International

• Generated a 3x increase in year-over-year lead opportunity value and a 21% global growth rate with a redesign of the global and regional marketing strategy, concentrating on key target verticals/industries, implementing multichannel campaigns, and running data-driven experiments.
• Overhauled the strategy for three annual user conferences (Global, EMEA, and APAC) by centering content around customer stories—resulted in a 31% YOY growth in attendance.
• Pivoted to virtual events and launched market segment summits within 5 days of the start of COVID sparking a 3x increase in attendance and further elevating company as industry leader and advocate.

Built an international marketing department across 4 countries for the global event technology platform. Owned all global and regional acquisition and retention marketing, branding, corporate communications, sales support, analytics, market intelligence, and partnership development.

Vice President of Global Marketing & Data Protection Officer

Apollo Education Group

• Appointed as India’s interim Head of Digital Marketing to launch eCommerce education programs from the ground up, including developing the curriculum, website and eCommerce engine, student acquisition programs, corporate partnerships, and the alumni referral program
• Improved the lead generation and nurturing program for the B2B professional development group, resulting in a 34% increase in lead flow.
• Boosted conversion rates 13% by implementing a comprehensive, worldwide mobile strategy and technology plan for the network.
• Cut lead response times by 60% and increased conversion rates by 23% by implementing marketing automation and lead nurturing strategies at several schools.

Led Apollo Global—a JV between Apollo Education Group, Inc. and The Carlyle Group (PE)—from $100M to $350M+ via organic and M&A growth while helping working adults change their lives through education. Oversaw a data-driven, digital-first, global marketing organization focused on driving scale and operational efficiency for the international education company. Defined roadmap and led the execution of a global mobile initiative to make the education technology platform more accessible to individuals in developing countries. Collaborated with key stakeholders (e.g., Sales, IT, Operations, BU leadership) to ensure marketing met enrollment and revenue goals. Headed the selection, negotiation, and deployment of SaaS marketing technologies.

Global Director of Marketing at Apollo Global

360i

• Created an award-winning Facebook promotion that engaged consumers, encouraged repeat visits, and promoted product trial—grew the fan base 81% with nearly 50% of users returning 2+ times to interact with the promotion.
• Shattered new product launch forecasts with an innovative product-trial promotion that leveraged the Facebook fan base to generate buzz, trial, and purchase.

Served as advertising agency’s account lead for the Oscar Mayer brand in charge of driving the digital and social media strategy for the brand’s line of products. Led website, Facebook, and mobile ideation and execution as well as the integration of digital activities with offline marketing programs.

Account Director, Digital Marketing & Social Media

senior vice president marketing + global brand marketing + brand storytelling + demand generation + speaker

I scale B2B SaaS companies into category leaders.

Over the last two decades, I’ve taken brands from $20M to $50M+, and global divisions from $100M to $350M+, by building marketing engines that fuse brand storytelling with data-driven demand generation. The result? Consistent, predictable growth that attracts customers, investors, and acquirers.

What I deliver:
- Revenue Acceleration: 3x lead opportunity value, 24% more SQLs, 85% revenue influence.
- Market Expansion: Global GTM strategies across North America, EMEA, APAC, and India.
- M&A Readiness: Positioning brands for PE acquisition and market dominance.
- Team Leadership: Building and leading global teams across 4 continents.

A few highlights:
- Restructured a SaaS demand gen process → +4.5K SQLs/month (+24%).
- Revamped brand positioning → 12% YoY organic growth in engagement.
- Launched viral CPG campaign → 81% social growth, crushed sales forecasts.

I’ve been a CMO, SVP, and Global Director. I also host the Now Hiring! podcast and advise startups as a fractional CMO.

Let’s connect: andy@andyweiss.com

Andy Weiss

Scoot

Scoot is the #1 large scale virtual meeting platform in the world. Scoot replicates how 25, 250, or even 2,500 people interact when gathering in person. Relationships are built with customers and colleagues without the high cost and carbon footprint of travel. Collecting data from conversations in large scale virtual meetings and processing with AI is a game changer, and it makes virtual meetings more valuable for gaining key insights than in person meetings.

Chief Revenue Officer (CRO)

Ceipal is focused on innovating the future of human resources and talent acquisition with accessible, cutting-edge technology. Offering a scalable, total talent acquisition platform that includes an ATS, VMS, HRMS, and DEI reporting that collectively delivers unparalleled strategic insight into the comprehensive talent landscape.

VP Enterprise Sales, North America 

Truvelop

Truvelop is a retention platform for today's workforce. We help companies improve their culture by making real-time feedback and coaching part of the daily routine. We believe that every employee deserves to work in an environment where their work matters, they feel valued, and they belong.

Provide execution leadership for Technology Sales recurring revenue sources with transactional upselling. Including Software Subscription & Support, Winback and Xaas Contract Extensions across all markets in North America.  Provide direct leadership and coaching of the SMR, CER, Federal, Appliance, Volume, OEM Acquisition and Reinstatement team(s) comprised of 6 Business Unit Executives, 19 Front Line Managers and 220 sellers.

Vice President, North America Digital Sales

Infor, Inc.

Lead a geographically dispersed sales team covering the US and Canada to aggressively grow committed annual recurring revenue of Infor Talent Science™ (fka PeopleAnswers, Inc.) a patented, cloud-based Predictive Talent Analytics™ solution that helps ensure you have the right people in the right positions to achieve your business objectives. 

Infor is fundamentally changing the way information is published and consumed in the enterprise, helping 70,000 customers in 194 countries improve operations, drive growth, and quickly adapt to changes in business demands. Infor offers deep industry-specific applications and suites, engineered for speed, and with an innovative user experience design that is simple, transparent, and elegant.

Regional Vice President Sales

PeopleAnswers, Inc.

PeopleAnswers pre-employment selection software helps companies maximize employee performance while minimizing employee turnover. The patented talent assessment software uses a unique approach, comparing a candidate's Behavioral DNA™ against custom Performance Profiles™ to determine the best candidates for your open positions. The results unequivocally demonstrate that hires made with PeopleAnswers stay longer and are higher producers than those hired through other means. Highly scalable software that can also be integrated with top ATS's to create a fully automated talent management system focused on performance and retention.

Built and managed a strategic sales team, responsible for new and renewal sales of PeopleAnswers SaaS technology. Key initiatives included developing / managing new target market and strategic partnerships for western half of US & Canada. Analyzing target market industry trends for effective positioning of PeopleAnswers for Retail, Restaurant, Hospitality, Healthcare and Financial Services industries.

Director Sales Operations

Acquired the rights to build the sales distribution channel for this web based behavioral assessment one-demand software company. Created and executed upon direct, partner and dealership strategy throughout North America resulting in multi-million dollar sales growth within 3 year period. Provided direct enterprise sales as well as sales executive support. Utilized full-time dealership and direct strategies as well as a traditional reseller relationship as primary methods of growth. Responsible for the creation of all channel start-up and ongoing training and development programs as well as internal communication and marketing initiatives. Successfully sold distribution channel back to PeopleAnswers, Inc. of Dallas, Texas.

Owner/Vice President Operations

Bristol-Myers Squibb

* District Manager
* Regional Sales Trainer
* Territory Sales Representative

Various Positions

As the Chief Revenue Officer at Truvelop, I led the sales and marketing strategy for a retention platform that helps companies improve their culture and employee engagement. I also served as the Vice President of Enterprise Sales for North America at Ceipal, a cloud-based workforce management solution that empowers businesses to optimize their talent acquisition and management processes.

With over 20 years of experience in building and leading high-performance sales teams in the technology and healthcare sectors, I have a proven track record of delivering exceptional results and exceeding revenue goals. I have successfully launched and scaled new products and markets, established performance-based cultures, and developed and aligned teams around new initiatives. I am passionate about coaching and mentoring the next generation of sales leaders and providing executive advice to technology start-ups.

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