Ceipal

Head global marketing for the PE-backed, B2B SaaS company, including brand strategy, GTM, content and social media, paid advertising, SEO, events, go-to-market programs, partnerships, and marketing analytics. Primary markets include the U.S. and India for IT/general staffing and healthcare verticals. Positioning the company for long-term growth with a shift toward mid-market and enterprise segments.

Chief Marketing Officer

Linxup

• Consolidated 5 brand identities into 2 high-performing brands under Linxup; revamped logos, messaging, and digital presence to reflect market maturity and drive growth, leading to 12% YoY lift in social engagement and organic exposure
• Revamped the demand generation process by optimizing paid strategy, improving conversion rates, and increasing speed-to-market to deliver more than 4.5K sales qualified leads per month (a 24% increase).
• Integrated lifetime value to customer acquisition costs (LTV: CAC) ratios, together with CPA/ROAS, to offer excellent insights into the effectiveness and efficiency of marketing channels.
• Reinvigorated the MOTOsafety consumer brand by shifting the brand message and refined the identity to be more appealing to teens and parents alike—boosted sales by 14% over the prior year

Led dual-brand B2B and B2C marketing models for the high-growth, PE-backed SaaS company, including brand strategy, content and social media, paid advertising, SEO, events, e-commerce, Amazon Marketplace, go-to-market programs, and predictive analytics. Drove 85% of annual revenue and influenced the remaining 15%. Navigated through COVID and supply chain disruptions while growing from $20M to $45M+.

Senior Vice President Marketing

Ungerboeck Software International

• Generated a 3x increase in year-over-year lead opportunity value and a 21% global growth rate with a redesign of the global and regional marketing strategy, concentrating on key target verticals/industries, implementing multichannel campaigns, and running data-driven experiments.
• Overhauled the strategy for three annual user conferences (Global, EMEA, and APAC) by centering content around customer stories—resulted in a 31% YOY growth in attendance.
• Pivoted to virtual events and launched market segment summits within 5 days of the start of COVID sparking a 3x increase in attendance and further elevating company as industry leader and advocate.

Built an international marketing department across 4 countries for the global event technology platform. Owned all global and regional acquisition and retention marketing, branding, corporate communications, sales support, analytics, market intelligence, and partnership development.

Vice President of Global Marketing & Data Protection Officer

Apollo Education Group

• Appointed as India’s interim Head of Digital Marketing to launch eCommerce education programs from the ground up, including developing the curriculum, website and eCommerce engine, student acquisition programs, corporate partnerships, and the alumni referral program
• Improved the lead generation and nurturing program for the B2B professional development group, resulting in a 34% increase in lead flow.
• Boosted conversion rates 13% by implementing a comprehensive, worldwide mobile strategy and technology plan for the network.
• Cut lead response times by 60% and increased conversion rates by 23% by implementing marketing automation and lead nurturing strategies at several schools.

Led Apollo Global—a JV between Apollo Education Group, Inc. and The Carlyle Group (PE)—from $100M to $350M+ via organic and M&A growth while helping working adults change their lives through education. Oversaw a data-driven, digital-first, global marketing organization focused on driving scale and operational efficiency for the international education company. Defined roadmap and led the execution of a global mobile initiative to make the education technology platform more accessible to individuals in developing countries. Collaborated with key stakeholders (e.g., Sales, IT, Operations, BU leadership) to ensure marketing met enrollment and revenue goals. Headed the selection, negotiation, and deployment of SaaS marketing technologies.

Global Director of Marketing at Apollo Global

360i

• Created an award-winning Facebook promotion that engaged consumers, encouraged repeat visits, and promoted product trial—grew the fan base 81% with nearly 50% of users returning 2+ times to interact with the promotion.
• Shattered new product launch forecasts with an innovative product-trial promotion that leveraged the Facebook fan base to generate buzz, trial, and purchase.

Served as advertising agency’s account lead for the Oscar Mayer brand in charge of driving the digital and social media strategy for the brand’s line of products. Led website, Facebook, and mobile ideation and execution as well as the integration of digital activities with offline marketing programs.

Account Director, Digital Marketing & Social Media

senior vice president marketing + global brand marketing + brand storytelling + demand generation + speaker

I scale B2B SaaS companies into category leaders.

Over the last two decades, I’ve taken brands from $20M to $50M+, and global divisions from $100M to $350M+, by building marketing engines that fuse brand storytelling with data-driven demand generation. The result? Consistent, predictable growth that attracts customers, investors, and acquirers.

What I deliver:
- Revenue Acceleration: 3x lead opportunity value, 24% more SQLs, 85% revenue influence.
- Market Expansion: Global GTM strategies across North America, EMEA, APAC, and India.
- M&A Readiness: Positioning brands for PE acquisition and market dominance.
- Team Leadership: Building and leading global teams across 4 continents.

A few highlights:
- Restructured a SaaS demand gen process → +4.5K SQLs/month (+24%).
- Revamped brand positioning → 12% YoY organic growth in engagement.
- Launched viral CPG campaign → 81% social growth, crushed sales forecasts.

I’ve been a CMO, SVP, and Global Director. I also host the Now Hiring! podcast and advise startups as a fractional CMO.

Let’s connect: andy@andyweiss.com

Andy Weiss

Tania Saez

Extandard

B2b Growth Consultant Fractional

naaia.ai

Part-time CMO - right hand to CMO

N.Rich

Advisor

Tania Saez Consulting

Do you want to get better leads & more revenue?

🚀 Empower your B2B growth journey with a seasoned marketing strategist.

With over 8 years of expertise in B2B marketing, I specialize in driving revenue through innovative strategies like Account-Based Marketing (ABM) or Revenue Operations.

🛠️ Here's how I can assist you:

▶️Consulting on how to grow your B2B company. Particularly in other markets and regions. I help European startups enter the US market and US companies enter the European market.
▶️Offering part-time consultancy services to kickstart ABM and revenue marketing programs.
▶️Providing fractional senior marketing and consulting services

▶️Managing Hubspot & ABM & Martech implementations (Demandbase, Hubspot, Lemlist, Lagrowthmachine..).

▶️Partnering with marketing agencies to execute ABM and demand generation programs for clients.
I am fluent in 3 languages: English, French and Spanish.

I offer a comprehensive skill set: strategic thinking, creativity, analytics, operational prowess, and hands-on execution. 

Proficient in martech platforms like Hubspot, Demandbase, Intercom, Drift, and more, to supercharge your growth strategies.

📩 Ready to collaborate? Reach out to tania@taniasaez.me

Client references: https://testimonial.to/products/tania-saez

Tania Saez - B2B Fractional Growth CMO +ABM DemandGen & RevOps Contractor

ForgeX

Executive Council Member

Iytro

Iytro is the OG Part-time CMO company. With HQs in Paris and clients all over Europe and the US, iytro has a diverse portfolio of CMOs, with different backgrounds, skillsets, and experiences to meet various needs. iytro is part of the 2C Group.

Target: CEOs and Managing Directors
Markets: Europe, USA

Part-time CMO

Didomi

Fractional CMO

Criteo

I strategize and execute the ABM (Account-based marketing) program for Criteo:
✔ Create ABM foundations: Market study and segmentation,  ICP, Buying Committee, Buyer Journey and marketing and sales alignment building
✔ Ideate ABM GTM strategy based on previous foundations

On top of the ABM program, I also did consulting work cross-functionally along different region on DemeandGen and RevOps:
✔I audited sales, marketing, and CC tech-stack with the objective of carrying out a techstack optimization and consolidation project.
✔I helped to structure demandgen newly created function and the transitioning plan
✔ I collaborated as an external consultant on other crossfunctional projects: buyer journey, lead nurturing, Intercom, sales and marketing alignement.

⚙️Tools used: DemandBase, 6sense, GDS, LinkedHelper, Sales Navigator, Zoominfo and other TBD tools according to strategy.

Account-Based Marketing (ABM) Program Manager - Freelance Consultant) - Growth

🎯I helped B2B clients to develop and grow, especially internationally.
📋Methodologies used: Inbound Marketing, Account-based Marketing, Outbound Marketing, Growth Hacking.
   ✔Inbound Marketing: CRM implementations (Hubspot and others), Buyer Personas, content plan 
 creation, SEO studies, lead nurturing, lead scoring, emailing campaigns....
   ✔ABM (Account-Based Marketing) : 
    - Definition of the ABM strategy: Market analysis, KPI, Buyer Committee study and Key Personas, 
 -Definition of the ABM GTM plan. 
 -Deployment of the GTM ABM plan actions: Video Marketing/Selling (Vidyard), Outreach Sales, Outbound tactics, LinkedIn Marketing (Social Selling, automation & LinkedIn personalization), Web Scraping, Data Enrichment, Direct Emailing and omnical actions, KPIs monitoring and reporting...
✔Sales support methodologies: SMarketing, Allbound marketing, Sales outreach, Social Selling,...
✔Market research and internationalization and international expansion plans...
✔Other: omnichannel program for physical fairs and events.

🎯I created new service lines for the agency to renew the offer and better respond to clients' needs.

🎯Sales development - I participated in the acquisition of new clients for the agency: study of needs, creation of the diagnostic test, qualification of clients and elaboration and presentation of strategic business proposals.

⚙️Software and tools: Hubspot, Clientify, SemRush, Vidyard, LinkedIN Sales Navigator, LinkedIn Helper (LinkedIn automation), Snov.io, Hunter, Vidyard, Whimsical...

Inbound + ABM Projects Consultant + New Services Manager

Malt

I help companies to grow and develop nationally and especially internationally.
My main services:
✔ GTM (Go-to-market) strategy diagnosis.
✔Revenue-driven methodologies: ABM (Account-based marketing), Demand Generation, RevOps and SMarketing, 
✔RevOps and techstack technology consulting and setup for GTM teams
✔Inbound Marketing: Content Strategy creation, SEO strategy, lead management, Lead Nurturing, Lead Scoring, CRM and Hubspot setting up.

Some of my customers:
🔸Qonto
🔸Criteo
🔸Inmeout
Daily languages spoken with my customers: English, Spanish and french.

🎤Lecturer & Podcasting:
- ABM & DemandGen
- Content marketing for B2B Marketing
- RevOps
- GTM

Consultante Growth - B2B Marketing

I help companies with long & complex sales cycles to grow through ABM DemandGen & RevOps | Fractional CMO |B2B Growth Advisor

B2B marketing is becoming tougher and tougher - B2B frameworks are broken - More leads don't mean more revenue.

Do you want to achieve your business objectives but don't want to:
❌Waste time and budget 
❌Feel like your efforts are in vain 

I help B2B teams whose clients have long and complex processes get more pipeline opportunities and increase revenue by using ABM, Demandgen, and RevOps methodologies. I've already helped + 20 global clients in Europe and North America.

Most B2B teams are stuck in the lead and content hamster wheel.
Very few companies how effective DemandGen and ABM can be.

Did you know that:
- Only 3% of your prospects are in-market at a precise moment?
- Companies using ABM generate 208% more revenue for their marketing efforts? According to a Marketo study
- 69% of businesses saw improved pipeline conversion rates by using ABM strategies and by streamlining their Revenue Operations? According to an InsideView report

If you are:

❌Frustrated at getting no good leads and not having an impact on your company
❌Feeling that you are just spraying and praying
❌Working too hard and getting not the desired results. Not to talk about the ROI!


Some of my major career achievements🏆:
✅ I managed to scale/growth hack 2 high growth startups in European markets and the American market going from €100k turnover to millions
✅ I launched 50 new products in 30 new countries.
✅ I Launched my e-commerce startup, 80Days, reached scalability and received international media coverage "

If you're ready for the change, book a strategy call with me: https://meetings-eu1.hubspot.com/tsaez

Fields I specialize in and some of the tools I use🛠️
👉ABM & DemandGen 🔎: LinkedIn Sales Navigator, Sales Outreach/Outbound Marketing/Marketing and Sales Automation (Hubspot ABM Module, Demand Base, Reply.io, Lemlist, Snov.io, Vidyard, Calendly), Intent data (Apollo, Clearbit, Zoominfo), Zapier among many others.
👉General growth toolset🚀: Hotjar, Google Data Studio, Google Analytics, Google Tag Manager
👉Inbound 📚✍️: Hubspot, Mailchimp, Semrush, Folk..

Growth Consultant

I help companies to grow and develop nationally and especially internationally.
My main services:
✔Revenue-driven methodologies: ABM (Account-based marketing), Demand Generation, RevOps and SMarketing, 
✔RevOps and techstack technology consulting and setup.
✔Inbound Marketing: Content Strategy creation, SEO strategy, lead management, Lead Nurturing, Lead Scoring, CRM and Hubspot setting up.

Some of my customers:
🔸Qonto
🔸Criteo
🔸Inmeout
Daily languages spoken with my customers: English, Spanish and french.

🎤Lecturer & Podcasting:
- ABM
- RevOps
- Inbound Marketing

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Andy Weiss

Tania Saez

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