Ceipal

Head global marketing for the PE-backed, B2B SaaS company, including brand strategy, GTM, content and social media, paid advertising, SEO, events, go-to-market programs, partnerships, and marketing analytics. Primary markets include the U.S. and India for IT/general staffing and healthcare verticals. Positioning the company for long-term growth with a shift toward mid-market and enterprise segments.

Chief Marketing Officer

Linxup

• Consolidated 5 brand identities into 2 high-performing brands under Linxup; revamped logos, messaging, and digital presence to reflect market maturity and drive growth, leading to 12% YoY lift in social engagement and organic exposure
• Revamped the demand generation process by optimizing paid strategy, improving conversion rates, and increasing speed-to-market to deliver more than 4.5K sales qualified leads per month (a 24% increase).
• Integrated lifetime value to customer acquisition costs (LTV: CAC) ratios, together with CPA/ROAS, to offer excellent insights into the effectiveness and efficiency of marketing channels.
• Reinvigorated the MOTOsafety consumer brand by shifting the brand message and refined the identity to be more appealing to teens and parents alike—boosted sales by 14% over the prior year

Led dual-brand B2B and B2C marketing models for the high-growth, PE-backed SaaS company, including brand strategy, content and social media, paid advertising, SEO, events, e-commerce, Amazon Marketplace, go-to-market programs, and predictive analytics. Drove 85% of annual revenue and influenced the remaining 15%. Navigated through COVID and supply chain disruptions while growing from $20M to $45M+.

Senior Vice President Marketing

Ungerboeck Software International

• Generated a 3x increase in year-over-year lead opportunity value and a 21% global growth rate with a redesign of the global and regional marketing strategy, concentrating on key target verticals/industries, implementing multichannel campaigns, and running data-driven experiments.
• Overhauled the strategy for three annual user conferences (Global, EMEA, and APAC) by centering content around customer stories—resulted in a 31% YOY growth in attendance.
• Pivoted to virtual events and launched market segment summits within 5 days of the start of COVID sparking a 3x increase in attendance and further elevating company as industry leader and advocate.

Built an international marketing department across 4 countries for the global event technology platform. Owned all global and regional acquisition and retention marketing, branding, corporate communications, sales support, analytics, market intelligence, and partnership development.

Vice President of Global Marketing & Data Protection Officer

Apollo Education Group

• Appointed as India’s interim Head of Digital Marketing to launch eCommerce education programs from the ground up, including developing the curriculum, website and eCommerce engine, student acquisition programs, corporate partnerships, and the alumni referral program
• Improved the lead generation and nurturing program for the B2B professional development group, resulting in a 34% increase in lead flow.
• Boosted conversion rates 13% by implementing a comprehensive, worldwide mobile strategy and technology plan for the network.
• Cut lead response times by 60% and increased conversion rates by 23% by implementing marketing automation and lead nurturing strategies at several schools.

Led Apollo Global—a JV between Apollo Education Group, Inc. and The Carlyle Group (PE)—from $100M to $350M+ via organic and M&A growth while helping working adults change their lives through education. Oversaw a data-driven, digital-first, global marketing organization focused on driving scale and operational efficiency for the international education company. Defined roadmap and led the execution of a global mobile initiative to make the education technology platform more accessible to individuals in developing countries. Collaborated with key stakeholders (e.g., Sales, IT, Operations, BU leadership) to ensure marketing met enrollment and revenue goals. Headed the selection, negotiation, and deployment of SaaS marketing technologies.

Global Director of Marketing at Apollo Global

360i

• Created an award-winning Facebook promotion that engaged consumers, encouraged repeat visits, and promoted product trial—grew the fan base 81% with nearly 50% of users returning 2+ times to interact with the promotion.
• Shattered new product launch forecasts with an innovative product-trial promotion that leveraged the Facebook fan base to generate buzz, trial, and purchase.

Served as advertising agency’s account lead for the Oscar Mayer brand in charge of driving the digital and social media strategy for the brand’s line of products. Led website, Facebook, and mobile ideation and execution as well as the integration of digital activities with offline marketing programs.

Account Director, Digital Marketing & Social Media

senior vice president marketing + global brand marketing + brand storytelling + demand generation + speaker

I scale B2B SaaS companies into category leaders.

Over the last two decades, I’ve taken brands from $20M to $50M+, and global divisions from $100M to $350M+, by building marketing engines that fuse brand storytelling with data-driven demand generation. The result? Consistent, predictable growth that attracts customers, investors, and acquirers.

What I deliver:
- Revenue Acceleration: 3x lead opportunity value, 24% more SQLs, 85% revenue influence.
- Market Expansion: Global GTM strategies across North America, EMEA, APAC, and India.
- M&A Readiness: Positioning brands for PE acquisition and market dominance.
- Team Leadership: Building and leading global teams across 4 continents.

A few highlights:
- Restructured a SaaS demand gen process → +4.5K SQLs/month (+24%).
- Revamped brand positioning → 12% YoY organic growth in engagement.
- Launched viral CPG campaign → 81% social growth, crushed sales forecasts.

I’ve been a CMO, SVP, and Global Director. I also host the Now Hiring! podcast and advise startups as a fractional CMO.

Let’s connect: andy@andyweiss.com

Andy Weiss

Mitch Solway

Think Mitch Think

As a fractional CMO I work with CEOs/Founders of early and growth stage startups looking to solidify a crystal clear marketing direction and build a world-class marketing function.  From building the plan and budgets that align to your growth targets, to hiring and supporting a winning team, I take the full lead.  

As a coach I work with VPs of Marketing to help them accelerate their learning and decision making as they navigate new roles, current challenges or just the day-to-day complexity of being at the top of the marketing food chain.

Fractional CMO for Startups

FundThrough

FundThrough is the leader in the Canadian B2B fintech space. We help SMBs that sell to credit worthy customers eliminate cash flow hurdles on their path to growth.  We do this by allowing them to get their outstanding invoices paid in as little as 24 hrs instead of waiting 30+ days. Peace of mind on your cash flow..just imagine! 

We fund millions of dollars in invoices every month and are quickly becoming the new standard for how SMBs that wait to get paid are solving their cash flow pain themselves. We are able to lend where banks cannot because we lend on the strength of your customers’ credit, not your business. There are no limits to how much you can borrow, if you've invoiced it, we can fund it. Imagine what you could do if your invoices were paid in 24hrs. 

If you are an SMB that sells to established businesses feel free to join the movement and experience the power of getting paid on your terms with FundThrough.

www.fundthrough.com.

VP Marketing

ClearFit

Ask any leader in a growing company what their #1 need is and they'll tell you it's finding more people like their top performers - people that are thriving at their company. This is the problem that ClearFit is solving and what makes us so unique and so valuable.

Vidyard

Vidyard is a video marketing platform that helps marketers drive results and ROI with video content.  Vidyard opens up the black box of video content to reveal deep video engagement analytics so marketers can get feedback how their video assets are performing and engaging to optimize their video campaigns.  Vidyard also provides built in tools like email gating, calls to action and forms to use video content to capture leads and drive action.   

Through it’s integration with key marketing automation tools including Marketo and Eloqua, marketers are able to pump this user-level video data, including which videos each lead watched and for how long, into their contact records to use for segmentation, scoring, nurturing or passing on to their CRM for sales enablement and follow up.

With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place.

FreshBooks.com

FreshBooks is the world's leading online invoicing service designed to help business owners save time, get paid faster and make invoicing easy. 

Joined in 2008 as the VP Marketing (employee #12) to fuel accelerated growth.  Helped to grow FreshBooks to 100+ employees, over 5 million users world wide and the clear leader in this still emerging category.

Single Parent Love Life Inc

SingleParentLoveLife.com is (was) the first online dating service that "get's it" when it comes to understanding the lifestyles and dating realities of being a single mom or dad.

Single Parents have applauded the site for marrying customer insights and genuiness with technology.  The site also looks pretty cool.

President/Co-Founder

Polyair

Helped to lead Polyair out of a price/commodity driven sales cycle into a brand and relationship focused organization that created real value for their customers, powerful relationships and stopped the insanity of price driven sales.

After close to 10 years on online internet it was really cool to dive into old-school industrial.  

Did some of my best work here.

Director of Marketing

Lavalife Inc.

Who knew that after leaving Procter and Gamble and joining a little company called Interactive Media Group in 1993 that I was to become a pioneer and visionary in the online dating industry!

Hired in 1993 as the first ever marketing manager I spent 9 years at Lavalife working in just about every marketing position and capacity.  I lead the lauch of over 32 markets and eventually became the VP Marketing for my last two years - growing sales from $3 million to $100 million along the way.

As VP Marketing I lead a department of 26 and worked with some of the finest people I have ever met.  Even though the clan is mostly gone we all remain great friends.  

My years at Lavalife allowed me to pioneer new directions in online marketing and customer acquisition.  I was quite a wiz driving traffic effectively with our media plan and driving conversion on the product side.  Those skills and passions continue to drive me today.

Procter & Gamble

Worked my behind off to get into P&G and did some fun stuff with Scope Mouthwash and Crest Toothpaste.  I even got to rename the cap that goes onto the Crest Stand-Up Tube to "New Neat Nozzle".

The training I received on customer research, business case writting and reviews and business analysis still serves me well even today.

Assistant Brand Manager

Fractional CMO for startups. VP Marketing Coach.

Over the past 20 years I've led marketing for some of Canada's top tech brands including Lavalife, FreshBooks, Vidyard, ClearFit and FundThrough.  In each company I was either marketer #1 or the first non-founding executive.  I do the heavy lifting, and I love it.

Today, as a fractional CMO I work with CEOs/Founders of early and growth stage startups looking to solidify a crystal clear marketing direction and build a world-class marketing function.  From building the plan and budgets that align to your growth targets, to hiring and supporting a winning team, I take the full lead.  

As a coach I work with VPs of Marketing to help them accelerate their learning and decision making as they navigate new roles, current challenges or just the day-to-day complexity of being at the top of the marketing food chain. 

Feel free to reach out to me at mitch.solway@gmail.com

Specialties:
Team Leadership and Coaching
Customer Acquisition and Conversion
Integrated Marketing Planning
Funnel and Customer Experience Management
Branding and Marketing Communications
Media and Agency Management

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Andy Weiss

Mitch Solway

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