Ceipal

Head global marketing for the PE-backed, B2B SaaS company, including brand strategy, GTM, content and social media, paid advertising, SEO, events, go-to-market programs, partnerships, and marketing analytics. Primary markets include the U.S. and India for IT/general staffing and healthcare verticals. Positioning the company for long-term growth with a shift toward mid-market and enterprise segments.

Chief Marketing Officer

Linxup

• Consolidated 5 brand identities into 2 high-performing brands under Linxup; revamped logos, messaging, and digital presence to reflect market maturity and drive growth, leading to 12% YoY lift in social engagement and organic exposure
• Revamped the demand generation process by optimizing paid strategy, improving conversion rates, and increasing speed-to-market to deliver more than 4.5K sales qualified leads per month (a 24% increase).
• Integrated lifetime value to customer acquisition costs (LTV: CAC) ratios, together with CPA/ROAS, to offer excellent insights into the effectiveness and efficiency of marketing channels.
• Reinvigorated the MOTOsafety consumer brand by shifting the brand message and refined the identity to be more appealing to teens and parents alike—boosted sales by 14% over the prior year

Led dual-brand B2B and B2C marketing models for the high-growth, PE-backed SaaS company, including brand strategy, content and social media, paid advertising, SEO, events, e-commerce, Amazon Marketplace, go-to-market programs, and predictive analytics. Drove 85% of annual revenue and influenced the remaining 15%. Navigated through COVID and supply chain disruptions while growing from $20M to $45M+.

Senior Vice President Marketing

Ungerboeck Software International

• Generated a 3x increase in year-over-year lead opportunity value and a 21% global growth rate with a redesign of the global and regional marketing strategy, concentrating on key target verticals/industries, implementing multichannel campaigns, and running data-driven experiments.
• Overhauled the strategy for three annual user conferences (Global, EMEA, and APAC) by centering content around customer stories—resulted in a 31% YOY growth in attendance.
• Pivoted to virtual events and launched market segment summits within 5 days of the start of COVID sparking a 3x increase in attendance and further elevating company as industry leader and advocate.

Built an international marketing department across 4 countries for the global event technology platform. Owned all global and regional acquisition and retention marketing, branding, corporate communications, sales support, analytics, market intelligence, and partnership development.

Vice President of Global Marketing & Data Protection Officer

Apollo Education Group

• Appointed as India’s interim Head of Digital Marketing to launch eCommerce education programs from the ground up, including developing the curriculum, website and eCommerce engine, student acquisition programs, corporate partnerships, and the alumni referral program
• Improved the lead generation and nurturing program for the B2B professional development group, resulting in a 34% increase in lead flow.
• Boosted conversion rates 13% by implementing a comprehensive, worldwide mobile strategy and technology plan for the network.
• Cut lead response times by 60% and increased conversion rates by 23% by implementing marketing automation and lead nurturing strategies at several schools.

Led Apollo Global—a JV between Apollo Education Group, Inc. and The Carlyle Group (PE)—from $100M to $350M+ via organic and M&A growth while helping working adults change their lives through education. Oversaw a data-driven, digital-first, global marketing organization focused on driving scale and operational efficiency for the international education company. Defined roadmap and led the execution of a global mobile initiative to make the education technology platform more accessible to individuals in developing countries. Collaborated with key stakeholders (e.g., Sales, IT, Operations, BU leadership) to ensure marketing met enrollment and revenue goals. Headed the selection, negotiation, and deployment of SaaS marketing technologies.

Global Director of Marketing at Apollo Global

360i

• Created an award-winning Facebook promotion that engaged consumers, encouraged repeat visits, and promoted product trial—grew the fan base 81% with nearly 50% of users returning 2+ times to interact with the promotion.
• Shattered new product launch forecasts with an innovative product-trial promotion that leveraged the Facebook fan base to generate buzz, trial, and purchase.

Served as advertising agency’s account lead for the Oscar Mayer brand in charge of driving the digital and social media strategy for the brand’s line of products. Led website, Facebook, and mobile ideation and execution as well as the integration of digital activities with offline marketing programs.

Account Director, Digital Marketing & Social Media

senior vice president marketing + global brand marketing + brand storytelling + demand generation + speaker

I scale B2B SaaS companies into category leaders.

Over the last two decades, I’ve taken brands from $20M to $50M+, and global divisions from $100M to $350M+, by building marketing engines that fuse brand storytelling with data-driven demand generation. The result? Consistent, predictable growth that attracts customers, investors, and acquirers.

What I deliver:
- Revenue Acceleration: 3x lead opportunity value, 24% more SQLs, 85% revenue influence.
- Market Expansion: Global GTM strategies across North America, EMEA, APAC, and India.
- M&A Readiness: Positioning brands for PE acquisition and market dominance.
- Team Leadership: Building and leading global teams across 4 continents.

A few highlights:
- Restructured a SaaS demand gen process → +4.5K SQLs/month (+24%).
- Revamped brand positioning → 12% YoY organic growth in engagement.
- Launched viral CPG campaign → 81% social growth, crushed sales forecasts.

I’ve been a CMO, SVP, and Global Director. I also host the Now Hiring! podcast and advise startups as a fractional CMO.

Let’s connect: andy@andyweiss.com

Andy Weiss

myBasePay

Vice President of Client Solutions 

Led the strategy and driving growth in our Federal Solutions division. Managed business development and delivery teams to ensure client project success. Primary focus was supporting Private and Public Sector clients with complex staffing challenges.

Led all functions associated with business development, recruiting/client delivery, operations and overall delivery strategy. Devise and execute individual sales, recruiting and operational staffing strategies across three business units, including Recruitment Process Outsourcing, Federal Solutions (Technology), and Federal Projects (Rapid response/high volume).

➢ Contributed to growing Federal Government Solutions business by 30% through strategic recruitment and sales strategy.
➢ Developed and implemented a Federal Solution Project practice that led sales,
recruiting and client service strategy across a variety of end clients partnered with
large prime contractors and 8(a)s/Tribal Nations, including: Defense (DoD, DFAS, Navy & Marine Corps), Intelligence (CIA, FBI, NGA, White House), Health (CDC, HHS/Office of Refugee Resettlement) and
Civilian (Customs and Border Protections, Secret Service and IRS).

VP of Federal Solutions 2022- 2023
VP of IT Staffing- RPO & MSP (Business Development and Delivery)- 2015- 2022
Director of Delivery- 2014- 2015

Directed all operations associated with driving IT business development and delivery strategy for business lines across the United States. Contributed to hiring, developing, and managing the sales and recruiting teams that supported MSP IT staffing needs and RPO projects for public/private sector clients. Built and launched the RPO Delivery Center of Excellence to facilitate client staffing projects.

DEI Council (2020- 2023)

Vice President

Sabre Corporation

Responsible for staffing executive and senior level positions within the Product and Technology space, including Data Analytics, Mobile Development, Network Optimization and Project Management. Facilitated meetings with key hiring leaders in the US, Poland and Uruguay to understand their needs and recruited top talent that boosted company performance. Led efforts on complex technical requirements and liaised with technical hiring leaders to identify the best technical talent globally.

Talent Acquisition- Product and Technology

TMX Finance

Onsite Contract Recruiting Leader to assist the company as they moved their IT headquarters from Alpharetta, GA to Dallas, TX.  Worked closely with technical executive leadership team to define requirements and write job descriptions.  Aggressively recruited passive candidates out of competing consumer finance companies. Full life cycle recruiting to help find the top talent in the DFW area so that TMX Finance can build a top notch IT organization.

The TMX Finance family of companies is one of the largest and fastest growing consumer specialty finance companies in the United States.  With brands that include TitleMax, TitleBucks, InstaLoan, EquityAuto Loan, TMX Credit and AutoCash, TMX Finance is comprised of a diversified product offering.

Talent Acquisition- Technology 

Hiatus from staffing 

Took a break from IT staffing to focus on time with my wonderful little kids.  Responsibilities involved all things fun.

Mom Boss

Experis/Manpower Group

Technical Recruiting Director/ Business Development

TMP Worldwide (formerly ACS Technology Solutions)

Senior Technical Recruiter

Entrepreneurial solutions-driven leader with extensive experience in driving business development, client engagement and full-cycle recruitment within the workforce ecosystem including contingent staffing, RPO, MSP, and managed project solutions. Ten years of P&L ownership and proven experience developing new revenue streams. Passionate about steering DEI initiatives within fast-paced environments. Forward-thinking leader focused on building and leading high-performing teams to deliver quality services and scalable solutions that exceed all client expectations. Successful track record of finalizing large-scale complex projects within defined time and budgetary constraints. Passionate about helping clients grow their revenue.

Staying curious and always learning!

taplio

The Battle

Andy Weiss

Michelle "Mac" Berman

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?