Ceipal

Head global marketing for the PE-backed, B2B SaaS company, including brand strategy, GTM, content and social media, paid advertising, SEO, events, go-to-market programs, partnerships, and marketing analytics. Primary markets include the U.S. and India for IT/general staffing and healthcare verticals. Positioning the company for long-term growth with a shift toward mid-market and enterprise segments.

Chief Marketing Officer

Linxup

• Consolidated 5 brand identities into 2 high-performing brands under Linxup; revamped logos, messaging, and digital presence to reflect market maturity and drive growth, leading to 12% YoY lift in social engagement and organic exposure
• Revamped the demand generation process by optimizing paid strategy, improving conversion rates, and increasing speed-to-market to deliver more than 4.5K sales qualified leads per month (a 24% increase).
• Integrated lifetime value to customer acquisition costs (LTV: CAC) ratios, together with CPA/ROAS, to offer excellent insights into the effectiveness and efficiency of marketing channels.
• Reinvigorated the MOTOsafety consumer brand by shifting the brand message and refined the identity to be more appealing to teens and parents alike—boosted sales by 14% over the prior year

Led dual-brand B2B and B2C marketing models for the high-growth, PE-backed SaaS company, including brand strategy, content and social media, paid advertising, SEO, events, e-commerce, Amazon Marketplace, go-to-market programs, and predictive analytics. Drove 85% of annual revenue and influenced the remaining 15%. Navigated through COVID and supply chain disruptions while growing from $20M to $45M+.

Senior Vice President Marketing

Ungerboeck Software International

• Generated a 3x increase in year-over-year lead opportunity value and a 21% global growth rate with a redesign of the global and regional marketing strategy, concentrating on key target verticals/industries, implementing multichannel campaigns, and running data-driven experiments.
• Overhauled the strategy for three annual user conferences (Global, EMEA, and APAC) by centering content around customer stories—resulted in a 31% YOY growth in attendance.
• Pivoted to virtual events and launched market segment summits within 5 days of the start of COVID sparking a 3x increase in attendance and further elevating company as industry leader and advocate.

Built an international marketing department across 4 countries for the global event technology platform. Owned all global and regional acquisition and retention marketing, branding, corporate communications, sales support, analytics, market intelligence, and partnership development.

Vice President of Global Marketing & Data Protection Officer

Apollo Education Group

• Appointed as India’s interim Head of Digital Marketing to launch eCommerce education programs from the ground up, including developing the curriculum, website and eCommerce engine, student acquisition programs, corporate partnerships, and the alumni referral program
• Improved the lead generation and nurturing program for the B2B professional development group, resulting in a 34% increase in lead flow.
• Boosted conversion rates 13% by implementing a comprehensive, worldwide mobile strategy and technology plan for the network.
• Cut lead response times by 60% and increased conversion rates by 23% by implementing marketing automation and lead nurturing strategies at several schools.

Led Apollo Global—a JV between Apollo Education Group, Inc. and The Carlyle Group (PE)—from $100M to $350M+ via organic and M&A growth while helping working adults change their lives through education. Oversaw a data-driven, digital-first, global marketing organization focused on driving scale and operational efficiency for the international education company. Defined roadmap and led the execution of a global mobile initiative to make the education technology platform more accessible to individuals in developing countries. Collaborated with key stakeholders (e.g., Sales, IT, Operations, BU leadership) to ensure marketing met enrollment and revenue goals. Headed the selection, negotiation, and deployment of SaaS marketing technologies.

Global Director of Marketing at Apollo Global

360i

• Created an award-winning Facebook promotion that engaged consumers, encouraged repeat visits, and promoted product trial—grew the fan base 81% with nearly 50% of users returning 2+ times to interact with the promotion.
• Shattered new product launch forecasts with an innovative product-trial promotion that leveraged the Facebook fan base to generate buzz, trial, and purchase.

Served as advertising agency’s account lead for the Oscar Mayer brand in charge of driving the digital and social media strategy for the brand’s line of products. Led website, Facebook, and mobile ideation and execution as well as the integration of digital activities with offline marketing programs.

Account Director, Digital Marketing & Social Media

senior vice president marketing + global brand marketing + brand storytelling + demand generation + speaker

I scale B2B SaaS companies into category leaders.

Over the last two decades, I’ve taken brands from $20M to $50M+, and global divisions from $100M to $350M+, by building marketing engines that fuse brand storytelling with data-driven demand generation. The result? Consistent, predictable growth that attracts customers, investors, and acquirers.

What I deliver:
- Revenue Acceleration: 3x lead opportunity value, 24% more SQLs, 85% revenue influence.
- Market Expansion: Global GTM strategies across North America, EMEA, APAC, and India.
- M&A Readiness: Positioning brands for PE acquisition and market dominance.
- Team Leadership: Building and leading global teams across 4 continents.

A few highlights:
- Restructured a SaaS demand gen process → +4.5K SQLs/month (+24%).
- Revamped brand positioning → 12% YoY organic growth in engagement.
- Launched viral CPG campaign → 81% social growth, crushed sales forecasts.

I’ve been a CMO, SVP, and Global Director. I also host the Now Hiring! podcast and advise startups as a fractional CMO.

Let’s connect: andy@andyweiss.com

Andy Weiss

Mandy Fitzberger

Forge & Amplify

• Consumer Product Goods
• Pharmaceutical/Healthcare
• Technology - A.I. and FinTech
• Manufacturing/Real Estate

C-Suite Consultant and Advisor for Go-To-Market Strategy, Planning, and Execution. I work to create Brand Value and scale revenue with For-Profit and Non-Profit B2B / e-commerce brands leveraging smart strategies and AI tools. 

Brands - Casaza, Growing Good Collective, Billy Poggi, Author of Re-Booting, and so much more...

Fractional CMO and Advisor

Copy Ninjas

• 3X Revenue Growth in 8 months
 • Forbes feature, Future of the Workforce and our Human-Tuned A.I.
 • +33% Increase in MQLs/SQLs from new sales processes and Go-To-Market programs elevating Brand Awareness

Developed and implemented a new business marketing and sales strategy to reposition the brand. Responsible for leading and driving all revenue-generating processes. Opened new paths of revenue, and aligned internal functions such as marketing, sales, and customer support to drive a consistent strategy for predictable growth.

Chief Revenue Officer (CRO)

Atypical Digital

• Achieved an 80% client retention rate.
• +50% YOY MRR
• Generated $4.25MM/YR
• Built a Team from 0 to 1
• Managed $10MM/YR Media Spend
• 80% reduction in reporting execution from A.I automation

I led the N.A. and LATAM team of digital marketing experts, successfully achieving B2B/B2C/eCommerce C-suite business goals through a comprehensive omnichannel strategy. This included seamless integration of acquired companies, pioneering emerging technology adoption, and strategic management of North American Paid Media partnerships and product development, covering search, social, and display services.

Director (6D Global Technologies, Inc)

• Successfully reduced client attrition rate by 70% in 1st year.
• Increased department organization, while boosting efficiency +25%.
• 122% Client Conversion increase
• 28% increase in on-page lead form interactions and lead qualification pages
• Expanded client, and company MRR by +50%.

Led a team of U.S. digital marketing experts to achieve B2B/B2C/eCommerce client business goals through strategy and execution. Spearheaded client success at the department level and increased cross-team analysis.

Manager (6D Global Technologies, Inc)

Red Door Interactive

• Increased collaboration cross-departmentally, and upskilled internal staff by 25%.

Oversee paid advertising team and B2B campaigns. Strategized and executed paid media initiatives across platforms like search engines, LinkedIn, and industry-specific networks to reach key decision-makers and generate leads for client products and services.

Manager

• +1000% increase in conversions of Shea Homes real estate client’s entry into mobile online advertising
• 1st digital campaign for Halozyme Pharmaceuticals clinical trial filling up 6 months earlier than projected. This immediate success bolstered executive confidence and set the stage for a global expansion strategy.

Designed and executed B2B lead-generating advertising campaigns across various paid channels, such as search engines, social media platforms, and display networks in conjunction with cross-channels. Focused on optimizing ad spend, targeting the right audience, and maximizing ROI to drive business growth and achieve marketing objectives.

Strategist

Digital Operative Inc.

• 600% ROI Increase for LifeProof’s online media campaigns within 6 months.
• Led client to over +$1Mil in revenue on Black Friday, which led to the best Q4 in company history.
• 1,755% Visitor Growth
• First interaction SEO conversions +140% over last touch conversions
• 38% AOV increase from organic blog traffic

Orchestrated and evaluated paid media campaigns across platforms like Google, Bing, Hulu/Video, and programmatic solutions. Simultaneously, provided valuable CRM support to clients, aiding in customer retention efforts, and driving SEO strategies through keyword research and on and off-site optimization. Collaborated closely with the CRO team, to analyze customer web behavior and site usage, extracting insights for improvement. Took charge of managing Content and Email marketing campaigns for both clients and internal brands and products, while also contributing to the enhancement of our social media channels through influencer outreach initiatives.

Airport Parking Connection

•  +45% Net-New Clients
•  +$400-500K Top-line Revenue Annually
•  1st Ever Creation of Internship Program at Corporate Level

Led comprehensive all management functions across channels, driving annual revenue growth for the company while overseeing eCommerce P&L management, operations, marketing and sales strategies. I advised Ace Parking Corporate CEO and CIO on company growth tactics. My role also encompassed marketing content creation, event planning, customer and client retention, social media execution, PPC and SEO campaigns, email marketing, direct mail, influencer collaborations, radio promotions, and brand awareness efforts.

Managing Director

Redline Executives

Division Managing Director

USA Gymnastics

Competitive Team Coach and Trainer

Safety Poster Coaching Model

Individual Competitor

Hamilton County Sports Complex

General Manager

Growth-Focused Global Marketing and Operations Leader - 

• +10 years in consistently driving revenue growth through strategic direct-response, e-commerce, consumer technology, lifestyle brands, and B2B lead/demand generation.
• A proven ability to scale global revenues +$50MM in B2B, B2C, and eCommerce companies.
• Recognition of her brand's achievements with a feature in Forbes' May 2023 issue.
• Steered various organizations including Pharmaceuticals, Technology, Consumer Product Goods, Healthcare, Real Estate, Manufacturing, and Home Improvement multi-brands to long-term success.

From a young age, Mandy set her sights on achieving excellence, as evidenced by her pursuits in USA Gymnastics, which led to numerous accomplishments at the J.O. National Team level and engagements with the 2000 Tour of Olympians. These formative years cultivated her strategic acumen, discipline, unwavering persistence, and ability to remain composed under pressure.

Leadership: The Eagle 🦅 (Thinking & Strategic)
1 - Purpose: To Break Barriers
2 - Style: Servant & Democratic
3 - Values: Integrity, Curiosity, Perseverance

Gallup Strengths:
1 - Individualism
2 - Learner
3 - Achiever
4 - Relator
5 - Positivity

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The Battle

Andy Weiss

Mandy Fitzberger

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