Ceipal

Head global marketing for the PE-backed, B2B SaaS company, including brand strategy, GTM, content and social media, paid advertising, SEO, events, go-to-market programs, partnerships, and marketing analytics. Primary markets include the U.S. and India for IT/general staffing and healthcare verticals. Positioning the company for long-term growth with a shift toward mid-market and enterprise segments.

Chief Marketing Officer

Linxup

• Consolidated 5 brand identities into 2 high-performing brands under Linxup; revamped logos, messaging, and digital presence to reflect market maturity and drive growth, leading to 12% YoY lift in social engagement and organic exposure
• Revamped the demand generation process by optimizing paid strategy, improving conversion rates, and increasing speed-to-market to deliver more than 4.5K sales qualified leads per month (a 24% increase).
• Integrated lifetime value to customer acquisition costs (LTV: CAC) ratios, together with CPA/ROAS, to offer excellent insights into the effectiveness and efficiency of marketing channels.
• Reinvigorated the MOTOsafety consumer brand by shifting the brand message and refined the identity to be more appealing to teens and parents alike—boosted sales by 14% over the prior year

Led dual-brand B2B and B2C marketing models for the high-growth, PE-backed SaaS company, including brand strategy, content and social media, paid advertising, SEO, events, e-commerce, Amazon Marketplace, go-to-market programs, and predictive analytics. Drove 85% of annual revenue and influenced the remaining 15%. Navigated through COVID and supply chain disruptions while growing from $20M to $45M+.

Senior Vice President Marketing

Ungerboeck Software International

• Generated a 3x increase in year-over-year lead opportunity value and a 21% global growth rate with a redesign of the global and regional marketing strategy, concentrating on key target verticals/industries, implementing multichannel campaigns, and running data-driven experiments.
• Overhauled the strategy for three annual user conferences (Global, EMEA, and APAC) by centering content around customer stories—resulted in a 31% YOY growth in attendance.
• Pivoted to virtual events and launched market segment summits within 5 days of the start of COVID sparking a 3x increase in attendance and further elevating company as industry leader and advocate.

Built an international marketing department across 4 countries for the global event technology platform. Owned all global and regional acquisition and retention marketing, branding, corporate communications, sales support, analytics, market intelligence, and partnership development.

Vice President of Global Marketing & Data Protection Officer

Apollo Education Group

• Appointed as India’s interim Head of Digital Marketing to launch eCommerce education programs from the ground up, including developing the curriculum, website and eCommerce engine, student acquisition programs, corporate partnerships, and the alumni referral program
• Improved the lead generation and nurturing program for the B2B professional development group, resulting in a 34% increase in lead flow.
• Boosted conversion rates 13% by implementing a comprehensive, worldwide mobile strategy and technology plan for the network.
• Cut lead response times by 60% and increased conversion rates by 23% by implementing marketing automation and lead nurturing strategies at several schools.

Led Apollo Global—a JV between Apollo Education Group, Inc. and The Carlyle Group (PE)—from $100M to $350M+ via organic and M&A growth while helping working adults change their lives through education. Oversaw a data-driven, digital-first, global marketing organization focused on driving scale and operational efficiency for the international education company. Defined roadmap and led the execution of a global mobile initiative to make the education technology platform more accessible to individuals in developing countries. Collaborated with key stakeholders (e.g., Sales, IT, Operations, BU leadership) to ensure marketing met enrollment and revenue goals. Headed the selection, negotiation, and deployment of SaaS marketing technologies.

Global Director of Marketing at Apollo Global

360i

• Created an award-winning Facebook promotion that engaged consumers, encouraged repeat visits, and promoted product trial—grew the fan base 81% with nearly 50% of users returning 2+ times to interact with the promotion.
• Shattered new product launch forecasts with an innovative product-trial promotion that leveraged the Facebook fan base to generate buzz, trial, and purchase.

Served as advertising agency’s account lead for the Oscar Mayer brand in charge of driving the digital and social media strategy for the brand’s line of products. Led website, Facebook, and mobile ideation and execution as well as the integration of digital activities with offline marketing programs.

Account Director, Digital Marketing & Social Media

senior vice president marketing + global brand marketing + brand storytelling + demand generation + speaker

I scale B2B SaaS companies into category leaders.

Over the last two decades, I’ve taken brands from $20M to $50M+, and global divisions from $100M to $350M+, by building marketing engines that fuse brand storytelling with data-driven demand generation. The result? Consistent, predictable growth that attracts customers, investors, and acquirers.

What I deliver:
- Revenue Acceleration: 3x lead opportunity value, 24% more SQLs, 85% revenue influence.
- Market Expansion: Global GTM strategies across North America, EMEA, APAC, and India.
- M&A Readiness: Positioning brands for PE acquisition and market dominance.
- Team Leadership: Building and leading global teams across 4 continents.

A few highlights:
- Restructured a SaaS demand gen process → +4.5K SQLs/month (+24%).
- Revamped brand positioning → 12% YoY organic growth in engagement.
- Launched viral CPG campaign → 81% social growth, crushed sales forecasts.

I’ve been a CMO, SVP, and Global Director. I also host the Now Hiring! podcast and advise startups as a fractional CMO.

Let’s connect: andy@andyweiss.com

Andy Weiss

Ballyhoo Workshop

Collaborate and problem solve with clients to deliver conceptual design and brand stewardship across a wide range of projects; including print, web, presentation, branding, and video.

Senior Creative

The Mars Agency

Collaborate with copywriters and account team to develop strategic creative executions that include in store displays, print, digital banners, social media content, AR experiences, storyboards, and gif animations using Adobe Creative Suite.

Freelance Senior Art Director

Ungerboeck

Lead Art Director/Designer and brand steward for the global marketing department. Oversaw full redesign of website, updated branding and implementation, and created marketing materials; email, social media, digital ads, ebooks, infographics, print ads, video and trade show event assets.

Lead Art Director

Momentum Worldwide

Collaborated with account service team and writers to concept and design digital ads, landing pages, social, print and event banners for SunTrust Bank and UPS.

Elan-Polo

Designed brand elements and oversaw photo shoot for Tempur-Pedic and Daniel Green fall footwear collection. Created brand mark, shoebox design, catalog, emails, and in-store displays for the season launch.

Freelance Creative Director - Art

Freelance Art Director / Self-employed

Agencies: HavasCHI / Leo Burnett / DraftFCB / Abelson Taylor / Walton Isaacson

Clients: Skinnygirl Cocktails, PediaSure, Citibank, Hefty, Kellogg's - delivered television concepts, in-store signage, direct mail, and digital

Creative Director-Art

FCB Global

Translate strategic briefs into concept and art direction for television and print campaigns, digital, website, and consumer response materials. Mentored junior writer and art director teams, through concept and execution of projects. Clients included Kmart, Hampton Inn, Volkswagen, ProCure Cancer Therapy and Stelara pharmaceutical.

Associate Creative Director

Element 79

Client relationships and strategic development of briefs. Presentation of creative concepts for television and print campaigns. Start to finish production experience included director selection, talent, on-set, editing, film transfer and sound. PepsiCo brand experience included, Life cereal, Quaker Oats and bars, and Propel.
Creative business pitches included wins for Aquafina and SuperCuts.

heidilink.myportfolio.com

I love my job. Whether I'm doodling in the corner of a notebook or brainstorming with a zoom full of team members, creating insightful and dynamic design solutions is my happy place. My 20+ year career as a B2C and B2B art director has taken me from the halls of top ten ad agencies to in-house marketing teams, where I've created work that has won business and awards. My roles include creative art direction, lead designer, brand steward, mentor and doer, with expertise in Adobe Creative Suite.

Experience: art direction, digital and print ads, brand design, web/mobile design, social, video/television, direct mail, brochures, trade show booth design, shopper marketing, and experiential
Extras: illustration, iconography/logo and package design
Extra, Extras: lover of sushi and shoes

taplio

The Battle

Andy Weiss

Heidi Link

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?