Ceipal

Head global marketing for the PE-backed, B2B SaaS company, including brand strategy, GTM, content and social media, paid advertising, SEO, events, go-to-market programs, partnerships, and marketing analytics. Primary markets include the U.S. and India for IT/general staffing and healthcare verticals. Positioning the company for long-term growth with a shift toward mid-market and enterprise segments.

Chief Marketing Officer

Linxup

• Consolidated 5 brand identities into 2 high-performing brands under Linxup; revamped logos, messaging, and digital presence to reflect market maturity and drive growth, leading to 12% YoY lift in social engagement and organic exposure
• Revamped the demand generation process by optimizing paid strategy, improving conversion rates, and increasing speed-to-market to deliver more than 4.5K sales qualified leads per month (a 24% increase).
• Integrated lifetime value to customer acquisition costs (LTV: CAC) ratios, together with CPA/ROAS, to offer excellent insights into the effectiveness and efficiency of marketing channels.
• Reinvigorated the MOTOsafety consumer brand by shifting the brand message and refined the identity to be more appealing to teens and parents alike—boosted sales by 14% over the prior year

Led dual-brand B2B and B2C marketing models for the high-growth, PE-backed SaaS company, including brand strategy, content and social media, paid advertising, SEO, events, e-commerce, Amazon Marketplace, go-to-market programs, and predictive analytics. Drove 85% of annual revenue and influenced the remaining 15%. Navigated through COVID and supply chain disruptions while growing from $20M to $45M+.

Senior Vice President Marketing

Ungerboeck Software International

• Generated a 3x increase in year-over-year lead opportunity value and a 21% global growth rate with a redesign of the global and regional marketing strategy, concentrating on key target verticals/industries, implementing multichannel campaigns, and running data-driven experiments.
• Overhauled the strategy for three annual user conferences (Global, EMEA, and APAC) by centering content around customer stories—resulted in a 31% YOY growth in attendance.
• Pivoted to virtual events and launched market segment summits within 5 days of the start of COVID sparking a 3x increase in attendance and further elevating company as industry leader and advocate.

Built an international marketing department across 4 countries for the global event technology platform. Owned all global and regional acquisition and retention marketing, branding, corporate communications, sales support, analytics, market intelligence, and partnership development.

Vice President of Global Marketing & Data Protection Officer

Apollo Education Group

• Appointed as India’s interim Head of Digital Marketing to launch eCommerce education programs from the ground up, including developing the curriculum, website and eCommerce engine, student acquisition programs, corporate partnerships, and the alumni referral program
• Improved the lead generation and nurturing program for the B2B professional development group, resulting in a 34% increase in lead flow.
• Boosted conversion rates 13% by implementing a comprehensive, worldwide mobile strategy and technology plan for the network.
• Cut lead response times by 60% and increased conversion rates by 23% by implementing marketing automation and lead nurturing strategies at several schools.

Led Apollo Global—a JV between Apollo Education Group, Inc. and The Carlyle Group (PE)—from $100M to $350M+ via organic and M&A growth while helping working adults change their lives through education. Oversaw a data-driven, digital-first, global marketing organization focused on driving scale and operational efficiency for the international education company. Defined roadmap and led the execution of a global mobile initiative to make the education technology platform more accessible to individuals in developing countries. Collaborated with key stakeholders (e.g., Sales, IT, Operations, BU leadership) to ensure marketing met enrollment and revenue goals. Headed the selection, negotiation, and deployment of SaaS marketing technologies.

Global Director of Marketing at Apollo Global

360i

• Created an award-winning Facebook promotion that engaged consumers, encouraged repeat visits, and promoted product trial—grew the fan base 81% with nearly 50% of users returning 2+ times to interact with the promotion.
• Shattered new product launch forecasts with an innovative product-trial promotion that leveraged the Facebook fan base to generate buzz, trial, and purchase.

Served as advertising agency’s account lead for the Oscar Mayer brand in charge of driving the digital and social media strategy for the brand’s line of products. Led website, Facebook, and mobile ideation and execution as well as the integration of digital activities with offline marketing programs.

Account Director, Digital Marketing & Social Media

senior vice president marketing + global brand marketing + brand storytelling + demand generation + speaker

I scale B2B SaaS companies into category leaders.

Over the last two decades, I’ve taken brands from $20M to $50M+, and global divisions from $100M to $350M+, by building marketing engines that fuse brand storytelling with data-driven demand generation. The result? Consistent, predictable growth that attracts customers, investors, and acquirers.

What I deliver:
- Revenue Acceleration: 3x lead opportunity value, 24% more SQLs, 85% revenue influence.
- Market Expansion: Global GTM strategies across North America, EMEA, APAC, and India.
- M&A Readiness: Positioning brands for PE acquisition and market dominance.
- Team Leadership: Building and leading global teams across 4 continents.

A few highlights:
- Restructured a SaaS demand gen process → +4.5K SQLs/month (+24%).
- Revamped brand positioning → 12% YoY organic growth in engagement.
- Launched viral CPG campaign → 81% social growth, crushed sales forecasts.

I’ve been a CMO, SVP, and Global Director. I also host the Now Hiring! podcast and advise startups as a fractional CMO.

Let’s connect: andy@andyweiss.com

Andy Weiss

Director of Client Solutions

ASK Consulting

Vice President Strategic Sales

Vice President Sales Operations

CXninja

Technology staffing platform and talent cloud for contact center hiring powered by ASK Consulting. As VP of Sales at CSR Ninja, this role is critical to executing the Go-To-Market (GTM) strategy for a SaaS sourcing tool specifically designed for the Customer Experience (CX) industry. This position requires a strategic leader to build, lead, and mentor teams of Account Executives and Sales Development Representatives (SDRs), focusing on client acquisition, market penetration, and long-term client relationships.

Vice President Stategic Sales

Revel IT

Managing Director

Allegis Global Solutions

Allegis Global Solutions (AGS) is a leading provider of workforce solutions. We transform the way the world acquires talent in order to deliver immediate and lasting impact. Through decades of industry experience, and with services across 60+ countries, we know what it takes to innovate, consult, design, and implement successful, creative, and data-driven workforce solutions across all workforce categories.  

I have worked in the Human Capital industry for 15 years. My expertise lies within management of sales, solution design, and contracting for MSP solutions. Specializing in F500 companies I help clients design workforce acquisition programs across the talent spectrum. I work with customers to analyze current workforce management and acquisition strategies. I develop improved methodologies, technologies and processes. I provide leadership for all pricing, operations, solution design and implementation decisions for both national and global client opportunities.

Director Of Business Development

Director, MSP Operations

Aerotek

As Director of Business Operations at Aerotek, this role is pivotal in driving the company’s revenue growth and operational success. The director is responsible for leading and expanding a team of Account Executives, who focus on key client acquisition and relationship management. A significant part of the role involves developing and implementing a Go-To-Market (GTM) strategy that aligns with Aerotek’s overall growth objectives. This includes identifying market opportunities, setting revenue targets, and crafting initiatives to increase year-over-year gross profit.

In addition to strategic planning, the Director oversees daily operations, ensuring the team’s alignment with company standards in service delivery and client satisfaction. This position is key in fostering a high-performance sales culture while promoting innovation within the sales approach and business operations.

Director Of Business Operations

Account Manager

Recruiter

A seasoned leader specializing in technology-driven talent acquisition programs. Currently the Director of Client Solutions at Ceipal, I excel in leveraging innovative technologies to streamline staffing and recruiting processes. His extensive background includes pivotal roles such as Vice President of Strategic Sales at ASK Consulting and Managing Director at Revel IT. With over 15 years of experience, My expertise encompasses business process improvement, sales management, and strategic workforce solutions, particularly for Fortune 500 companies. He is adept at negotiating, team leadership, and implementing advanced methodologies to enhance talent acquisition strategies.

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Andy Weiss

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